Pre-Conference Workshop

Written by NAMA on Monday, February 16, 2009 , 2:53 pm

Kevin OchsnerCharting Your Course in Uncharted Waters: Strategic Decision-Making in Uncertain Times

Volatile commodity markets, bank failures, government bailouts. These are only a few of the events that have caused turmoil and created a sense of uncertainty and anxiety about the future. Regardless of the storms that may be brewing around us, business leaders can’t simply postpone decisions until calmer seas prevail. Turbulent times create incredible opportunities. Navigating through these waters demands answers to questions like:

1. What are the fundamental drivers of change that are reshaping our business/industry?
2. What assumptions am I making about the future and what if I’m wrong?
3. What are the biggest uncertainties that could impact our business/industry?

If you have found yourself asking any of these questions, this session is for you! This pre-conference workshop is designed for anyone who has responsibility for developing internal business plans or helping clients anticipate, respond and react to the volatility and change impacting their business. Participants will gain insight into the key principles of scenario-planning and will be introduced to some tools that can be helpful in making both business and personal decisions.

Kevin Ochsner, Partner, Adayana Agri Business Group
Kevin’s speaking career began in college when he served as a National FFA Officer and traveled to more than 40 states representing the organization. Kevin spends more than 80 days each year making presentations and facilitating programs for many of North America’s largest agribusinesses.With a Master’s in Management from Purdue University, Kevin combines his high-energy, motivational speaking style with the marketing and management substance.

NOTE: Participants must be registered for the full Agri-Marketing Conference. Separate registration is required, but there is no additional registration fee. Registration is limited to the first 100 attendees who sign-up. Please sign-up at

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