Innovation in Marketing: Challenge Assumptions

Written by NAMA on Monday, February 16, 2009 , 2:52 pm

Right now, there are dozens of companies producing the same services and products that you are – only better, faster, cheaper. The only way to maintain a competitive advantage is by thinking differently and generating innovative solutions. Andy Cohen can show you how.

Debunking long-held notions about customers and industry models, he shows us how to market more effectively by emotionally connecting with consumers, how to explore and develop ideas, and even how to reframe a market segment. Using sleight of hand and other illusions, he teaches us how to be more creative, explore our ability to innovate and leverage our strengths for a true competitive advantage.

Using case studies from major brands and corporations such as Coca-Cola, OnStar and ING, he will get your creative juices flowing. You’ll leave with action steps you can put to work immediately.

As a best-selling author and practitioner, Andy has developed keen insights into what drives high-performing companies and what distinguishes their approaches to customers, employees and leadership. A respected marketing guru, Andy has worked with some of the biggest names in business, including American Express, AOL, Charles Schwab, L’Oreal, Novartis, HSBC, Club Med, Merrill Lynch, P&G and Clorox. He has produced award-winning work, even picking up a coveted EFFIE award from the American Marketing Association for the highest excellence in combining creativity with results. Prior to his role as an innovation speaker, he founded Exposed Brick, an award-winning advertising agency that pioneers relationship marketing through electronic and digital media.

For more information on the 2009 Agri-Marketing Conference in Atlanta, visit To register now, visit

This session is sponsored by Syngenta.

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