Iowa NAMA Chapter Discusses “The Cloud”

Written by NAMA on Tuesday, January 14, 2014 , 1:32 pm

Marketing Innovation at Cloud Speed

presented by Casey Niemann, Microsoft Cloud Lead, Microsoft Corporation

This past December, “Marketing Innovation at Cloud Speed” presented by Casey Niemann, shared insights into the wide world of Big Data. Niemann explained the four megatrends that will dominate the next decade: Mobility, Social, Cloud and Big Data, while stressing the importance of a marketers roll. Niemann also pushed the audience to see how these technology megatrends will enable companies to save money, drive innovation, grow business and attract and retain customers. He used examples of large companies who are capitalizing on the megatrends and utilizing Big Data, such as Skype™, Monsanto’s IFS program and a cutting edge dairy cattle heat sensor, Boumatic’s HeatSeeker II.

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