Connecting With The Rural Lifestyler
8:30 – 10:00 a.m.
Gain a deeper understanding of customer touchpoints including the impact of new media with Susan Spaulding, Market Directions and Courtney Yuskis, Country Living Association. Information will be based on an attitudinal survey and Rural Lifestylers’ collection and perception of communications about products, services, and interests related to the Rural Lifestyle.
Susan is CEO/President of Market Directions, a brand performance consultancy. She, first and foremost, brings an entrepreneurial mindset to her work with clients and staff that allow her to see and communicate new possibilities that lead to great outcomes. Susan and her team help clients build solutions based on understanding and ideas that renew, realign and reposition organizations. Susan has a talent for quickly framing even the toughest issues to make them newly accessible from multiple perspectives.
Susan is a recognized business leader. She was honored in 2007 by The Kansas City Business Journal as a Women Who Means Business. In 2006 Market Directions was recognized by the Greater Kansas City Chamber of Commerce as a Top Ten Small Business in Kansas City.
Courtney serves as the Executive Director of the Country Living Association and assists with the Dairy Calf & Heifer Association. Before joining Drake & Company in January 2007, she worked in development for the Make-A-Wish Foundation and for the Department of Agriculture in Samoa as a Peace Corps volunteer. Courtney is also involved in the local chapter of the National Agri-Marketing Association and is a member of the National Association of Farm Broadcasting and ASAE.
She holds a B.S. in Business Management & Administration from Bradley University. Her farming background lends well to her position at Drake & Company.
Sponsored by Country Living Association.