There is still time to register for NAMA’s Webinar!
Knowing – and Growing – Your Base of Business
December 6, 1pm Central
That’s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define – and prioritize – key marketing strategies. Discover how to balance your acquisition, retention, and up-sell or cross-sell efforts. Understand your customers by examining how purchasing patterns reflect their relationship with you … and develop simple methods to target communications to nurture (or repair!) that relationship.
• Compare and track buying patterns so that you can nurture highest value customers (advocates)
• Identify changes in behavior patterns that may indicate a prospective change in the customer relationship
• Calculate the potential financial impact of specific changes in current trends
Alan Weber is Principal of Data to Strategy Group, a marketing consulting firm that focuses on just that – helping organizations use analytics to improve the effectiveness of their strategic marketing efforts. Alan is also a member of the Adjunct Faculty at UMKC and the author of three books – Data-Driven Business Models and Desktop Database Marketing and most recently, Follow That Customer!
Bob Merrigan is President of Merrigan & Company, a copywriting and strategic messaging firm that helps a range of organizations in their direct mail and online communications efforts. Over the past 35-plus years, Bob has worked with a number of agri-businesses, as well as b-to-b and nonprofit organizations.
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