New Speaker Added To Forum Line-Up

Written by NAMA on Thursday, August 30, 2007 , 12:56 pm

Kevin CoupeKevin Coupe the “Content Guy” for has been added to the line-up for the 2007 Agribusiness Forum, November 13-14 at the Hyatt Regency in Kansas City.

Coupe will host a session on The Decision Zone: Six Issues the Food Industry Must Confront in 2008, 2009…What are the compelling issues confronting the food industry in 2008 and beyond? What kinds of companies can be successful in a tough competitive environment that continually challenges them with issues like globalization and food safety? How will you differentiate your products, services and values in an era of cutthroat competition, when customer needs and priorities seem to shift almost daily?

These are among the issues that Kevin Coupe, MorningNewsBeat’s “Content Guy,” addresses each day on his web site…and they are the focus of his newest presentation. His premise: the stakes are too high, the time is too short, and the customer is too demanding for retailers and manufacturers to put off critical decisions that will define their future and their hopes for survival.

Kevin Coupe is a writer specializing in creating unique portraits of “Main Street”-type businesses in the U.S. and around the world, focusing on the unique dynamic that exists between retailers, manufacturers and consumers. Working in print, video and online, Kevin captures the special relationship between shopkeeper and shopper, especially in a technological society in which the rules and roles are constantly changing. And, as a speaker on these same subjects, Kevin has enlightened and entertained audiences around the globe.

For more information on the Agribusiness Forum, visit, Special thanks to Pioneer Hi-Bred Intl., Inc. for sponsoring the Forum web site.

To register for the Forum, visit,

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