Monsanto Supports the ABEF

Written by NAMA on Monday, July 16, 2007 , 2:10 pm

Monsanto has pledged to give the Agri-Business Educational Foundation (ABEF) $30,000 over a 3-year period to support the Student NAMA Marketing Competition that is held in-conjunction with NAMA’s Agri-Marketing Conference in April.

About the Student Marketing Competition
NAMA Student Chapter members are invited to participate in a marketing competition at the Agri-Marketing Conference. Each team develops a comprehensive marketing plan on a specific topic of their choice.

Previous topics have included seed products, marketing commodities such as consumer foods, and financial services for farmers and ranchers. Students are encouraged to seek advice from professionals and university professors when creating the plan and presentation.

The competition is judged and critiqued by professional agri-marketers. As a team member you can learn marketing and communications skills while gaining exposure to the business community. The winning team receives a traveling plaque, money for the chapter, and recognition at the conference.

About the ABEF
The primary goal of the ABEF is to provide today’s agri-business students the tools they will need to succeed tomorrow. These tools include industry knowledge, leadership skills, networking abilities, public speaking experience and critical analysis skills.

The development of these skills clearly will help these students and young professionals as they build successful agri-marketing careers. Any success they experience, will obviously benefit the industry as a whole.

ABEF also recognizes the importance of providing similar opportunities for all agri-business professionals – from recent college graduates to the most seasoned veteran.

As members of the agri-business industry, we are more than just professional peers. We share a fellowship and ABEF extends this fellowship to the young people planning to enter our industry.

If you are interested in contributing to the ABEF, contact Jenny Pickett at 913-491-6500 or via email at

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