On Friday, May 11, the North Central NAMA Chapter made its annual outing to a Minnesota Twins game at Target Field. A representative from the Twins’ group ticket sales division addressed NAMA members before the game.
With a focus of how to sell tickets when the Twins aren’t winning (which was the situation when they had this outing), the director of group sales said it was about selling the experience of the game rather than selling tickets based on the team’s record. The focus of the group sales department is to develop strong relationships with groups and organizations so they buy tickets year after year regardless of the team record.
Despite a two-hour rain delay, North Central members enjoyed food, beverages and a good visit while the rain poured down.