What Recruits Learn at Boot Camp

Written by NAMA on Monday, July 17, 2006 , 8:50 am

Boot CampWhether you’re a soldier who’s just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, enlist in this all-new program today to learn more about the agri-marketing industry. The 2006 NAMA Boot Camp will take place August 22-24 at the Hyatt Regency Crown Center in Kansas City.

All attendees will receive a notebook packed with ag terminology and facts as well as case studies and speaker presentations. Special thanks to Fastline Publications for sponsoring this resource notebook.

Check out the Boot Camp schedule below for times and session descriptions:

AUGUST 22, 2006

8:00 a.m. – Ag Tour Registration

8:30 a.m. – MoKan Ag Tour (optional)
Experience a wide range of working agricultural operations first hand on the MoKan Ag Tour. This tour will depart from the Hyatt at 8:30 a.m. on August 22 and will stop first at the Kansas City Board of Trade. Next, you’ll visit a purebred beef operation (Tailgate Ranch), diversified family farm (John & Karen Pendleton’s), followed by an agricultural equipment company (Heritage Tractor). The tour will return to the hotel by 4:00 p.m. and includes lunch and refreshments. And, it’s priced separately, so you can add it to your Boot Camp registration or, just attend the tour.

5:00 p.m. – NAMA Boot Camp Registration

5:00-6:00 p.m. – Welcome Reception
courtesy of John Deere

6:00-7:30 p.m. – Dinner w/ Producer Panel
courtesy of Osborn & Barr Communications
Hear first hand how to effectively communicate with the end user. This panel will feature a diverse group of producers from across the country and will be moderated by Dallas Ford with Alpha Scouts.

AUGUST 23, 2006

8:00 a.m. – Continental Breakfast
courtesy of High Plains Journal

8:30-10:00 a.m. – Opening Session – Ag Policy and How it Relates to Your Job
You’ll hear from a speaker from USDA Rural Development the ins and outs of Ag Policy. This session will focus on what Ag Policy means to you, your job and your client or company.

10:00-10:30 a.m. – Break
courtesy of Associations, Inc.

10:30-11:00 a.m. – Breakout Sessions (choose one)
Step into a producer’s boots without having to head to the farm. From field preparation to harvest and calving to risk management, these sessions will cover the events a producer endures throughout the year.

A Year in the Life of a Crop Producer
A Year in the Life of a Livestock Producer

12:00 Noon-1:30 p.m. – Luncheon w/ Speaker
Business-to-Business Marketing
Relax over lunch and learn more about this segment of the industry. This light and upbeat session will be presented by Dr. Gene Brown, director of the Center for Direct Marketing, Education and Research, The Henry Bloch School of Business at the University of Missouri-Kansas City.

1:30-2:30 p.m. – Breakout Sessions (choose one)
Internal Marketing Tools
Mike Gustafson, John Deere Agricultural Marketing Center
Allison Bass, AGCO Corporation

Are you an in-house marketing department or do you find yourself functioning as one? This session will provide an overview and valuable tips for getting the job done.

Working with Checkoff Boards
Monte Reese, Chief Operating Officer, Cattlemen’s Beef Promotion & Research Board

Working with checkoff boards is a whole different ball game. This session will focus on strategies and tactics for communicating and working as a team with these boards.

2:30-3:00 p.m. – Break
courtesy of Rhea & Kaiser Marketing Communications

3:00-4:00 p.m. – Breakout sessions (choose one)
Evaluating Media and Measuring ROI
Ted Haller, VP Media Director, AdFarm

Wondering if the money you’re spending on media is making an impact? This session will walk you through the steps to evaluate your program and see if it really does make “cents.”

Dealing with Activists
Judy Rupnow, Morgan&Myers

Learn how to develop an understanding of key activists groups, common motivating factors in consumer activism, organizational dynamics in activists’ communities and the tactics used to address issues.

4:30-5:30 p.m. – Poolside Reception
courtesy of Mosaic Company

AUGUST 24, 2006

8:00 a.m. – Continental Breakfast
courtesy of Bayer CropScience

8:30-9:30 a.m. – Panel Discussions (choose one)

Client Panel
Moderator: Cliff Becker, Food 360
Panel Members:
Jane Allman, Cargill Animal Nutrition – PROMOTE
Bill Pool, Adculture Group
Stephanie Gable, Ft. Dodge Animal Health

Agency Panel
Moderator: Jim Gresham, Adculture Group Inc.
Panel Members:
Mike Butler, archer>malmo
Leigh Thiel, Martin Williams
Roger Reierson, AdFarm

9:30-10:00 a.m. – Break
courtesy of Farm Industry News

10:00-11:30 a.m. – Closing Session – The Future of Agri-Marketing
Hugh Whaley, Senior Vice President, Osborn & Barr Communications

Wrapping up the Boot Camp, this session will focus on the future and what it holds for the agri-marketing industry.

11:30 a.m. – Adjourn

Registration Rates for the Agri-Marketing Boot Camp are:

Ag Tour (members and non-members) – $45
Boot Camp NAMA Members – $295
Boot Camp Non-Members – $345

Register online now at https://nama.org/programs/bootcamp-register.htm or register by calling the NAMA office at (913) 491-6500.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please contact Eldon White at (913) 491-6500 or via e-mail at eldonw@nama.org.


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