NAMA Member Passing

Written by NAMA on Thursday, December 17, 2009 , 12:48 pm

Longtime NAMA member, M. (Milton) James Robertson, 82, of Ballwin, Missouri died at home on December 12, 2009.

Robertson joined Monsanto’s textile company in New York in 1968 as Director of Marketing Communications. As such, he was responsible for Wear-Dated communications programs. He developed the partnership promotion concept involving mills, manufacturers and retailers participating in the commercial content of four network television programs each year.

He moved to St. Louis in 1976 to assume similar responsibilities at Monsanto’s agricultural division which involved extensive world travel. During his tenure, he was deeply involved in what became known as the Lasso Patent Expiration Strategy as well as the worldwide introduction of Roundup.

Upon his retirement from Monsanto in 1988 and at their behest, he formed BTB Communications (Advertising Agency). Clients included Monsanto, John Deere, the Potash Corporation, Missouri Southern Seed Corporation and other agricultural accounts before his retirement in 1992.

Extracurricular activities included directorships and/or chairmanships of the Gateway chapter of NAMA, the St. Louis AgriBusiness Club, Solutions Magazine, and the Kirkwood- Webster YMCA. He was involved in the panel participation in the annual selection of Miss Agriculture-USA.

Robertson was preceded in death by his parents, David and Anne Cummin Robertson, his sister, Jean Larson, his first wife, the former Caroline Totten of Teaneck, NJ. (1985) and his beloved grandson, Michael Robertson.

He is survived by his wife, Margie Nehring Robertson, a daughter, Lynda Pasqueretta of Hawthorne, NJ and her husband Thomas, a son, David Robertson of Demarest, NJ, and his wife, Marilyn, and two stepchildren, Pamela Yungermann and David Yungermann and his wife Carla, of Missouri. Also surviving are his grandchildren, Carole, Christine, and Thomas Pasqueretta, Matthew and Joseph Robertson, and Paige and Louis Yungermann.

In lieu of flowers, the family has requested that donations be made to The Michael Robertson Foundation, 95 Stewart St., Demarest, N.J. 07627.

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