NAMA Marketer of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:56 am

NAMA proudly announces that Dan Fanger, Vice President – Sales and Marketing, Unverferth Manufacturing, Co., Inc., has been selected as the 2016 NAMA Marketer of the Year.

This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2016 Agri-Marketing Conference, on Thursday, April 14, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.

Beginning in 1965 as the first full-time sales person for Unverferth Manufacturing Company, Fanger learned early how to build upon the company founders’ successes by listening not only to what customers say, but to dig deeper to determine what they really mean.  The knowledge he gained has sparked the innovation of new products and initiated numerous product enhancements that made them more valuable to farmers and increased dealer-customer profitability.

With Fanger’s appointment in 1991 as Vice President, Sales and Marketing, Unverferth continued to develop new products.  Throughout the ‘90s, he focused on expanding the hiring and training of a direct-sales force across North America.

Fanger’s innovative marketing and managerial abilities have helped the company prosper in both up and down markets.  Innovations, such as a dedicated dealer program, have helped the company gain market share and maintain a competitive edge.  Raising the level of partnerships with vendors has further positioned the company as a leader in implement manufacturing and technology.

As a long-standing member of Ohio NAMA, Fanger makes chapter events a priority and encourages others in the company’s marketing department to be active participants.  Throughout his tenure, several of his staff have served as chapter presidents and assisted at the national level.

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