Midsouth NAMA Tours Meddlesome Brewery

Written by NAMA on Wednesday, May 29, 2019 , 5:36 pm

Mid-South NAMA members gathered at Meddlesome Brewing Company in Cordova, TN to get a taste of the local craft beer scene. Meddlesome was the vision of two entrepreneurs to create their own brewing company that embodies the spirit of Memphis. We met with co-owner, Richie Esquivel, and a local farmer to learn about their relationship. Richie didn’t want to waste the grain from the brewing process, so he posted an ad on Craigslist looking for a local farmer to pick up the grain for free. That’s how the relationship began with local farmer, Jarvis. He has now substituted 30% of his cattle’s feed with grain from the brewery. Eight members of our chapter enjoyed learning about the brewing process and getting a taste of Memphis craft beer.

North Central NAMA Lunch & Learn

Written by NAMA on Wednesday, May 29, 2019 , 5:36 pm

On May 9th, 2019 the North Central NAMA hosted its annual golf event at Topgolf in Brooklyn Center, Minnesota. The 55 attendees enjoyed a lunch and learn session with Dave Ladd followed by some networking around the tee. David is the founder of RDL & Associates, LLC. David assists clients seeking solutions to public policy issues, strategic communications, and grass roots engagement. Dave was able to give the outlook on the hemp industry and what it means since the passing of the farm bill.

Topgolf offered a great environment for attendees to network and make connections. The change from a traditional golf outing to Topgolf was definitely a success. It offered the opportunity for avid golfers to show off their swing and new golfers a great opportunity to learn the sport. We were excited to change things up and to have such a successful event.

NAMA Job Network

Written by NAMA on Wednesday, May 29, 2019 , 5:36 pm

Are you looking for a new position or looking to hire? Check out the NAMA Job Network located on the Member Dashboard.

Click here to visit the website and login. Once logged in, click on the Member Dashboard link at the top right and then you can choose to post a job or view job listings.

If you are not a NAMA member but would like to have a job posted to our site, please email Jenny Pickett with the job details.

***Be sure to include ALL the following: company name, company website URL, job title, job description, job location and directions on how to apply.

NAMA Welcomes New Executive Committee

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Scott McClure, Gateway Chapter
Brighton Agency

Scott McClure is Senior Vice President, Influencer Engagement, at Brighton Agency. He is the lead strategist for all Brighton agribusiness accounts, providing strategic counsel and support for all clients; management of group budgets, performance and personnel; and new business. His responsibilities also include being group leader for Brighton Influencer Engagement (PR) accounts, providing support for agricultural and non-agricultural client teams, strategic planning, content development and maintaining media and industry relationships.

Scott has been active with NAMA for many years at both local and national levels. He has served as a Best of NAMA judge for five years, he was the Agri-Marketing Conference Vice Chair in 2012 and chaired the committee in 2013. Scott joined the Executive Committee in 2014.

Sara Steever, Northern Prairie Chapter

Sara Steever was named president of Paulsen in May of 2014. Her role is to set the vision for Paulsen, ensuring that strategies in marketing, PR and media are aligned with digital and analytics, and to lead a team of 35 agri-marketing professionals.

Sara’s NAMA experience includes national conference chair for the 2013 Fall Conference as well as Best of NAMA conference committee member since 2012. She is a member of the Northern Prairie NAMA chapter and liaison to the new SDSU student chapter in Brookings, SD. National Agri-Marketing Association presented Sara with the Horizon Award for Paulsen’s development of the Best of NAMA entry website. She joined the NAMA executive committee in September 2015.

Deron Johnson, MoKan Chapter
FLM Harvest

Deron Johnson serves as Senior Vice President and member of the executive leadership team at FLM Harvest. He has more than 30 years of experience in editorial, agency and corporate communications leadership roles, the vast majority of that time spent in agriculture.

Deron has been a two-time Agri-Marketing Conference breakout session speaker, has served on multiple NAMA task forces, has held key roles on NAMA’s Careers and Professional Recognition committees and was the 2009 recipient of the Professional Development Award of Excellence in Public Relations.

Each year, NAMA appoints two new Vice Presidents to join the Executive Committee. These new officers are Jenna Oesch, Bayer and Melanie Rice, Brownfield.

Jenna Oesch, Gateway Chapter

Jenna Oesch is the Global Marketing and Customer Experience Lead for Bayer Crop Science Vegetable Seeds. She is responsible for strategy, people and team development and oversight of a 70+ member organization that helps increase top line business value through balancing customer strategy with product and distribution strategy. Jenna is a catalyst leader that drives a customer centric mindset across the organization and empowers employees to actively seek to understand customers’ needs and uses feedback to tailor marketing strategy and campaigns that maximize customer relationship marketing, sales effectiveness and revenue optimization. She is recognized for leading change that aligns strategically to growth drivers and influencing through both formal and informal networks.

Jenna has been a member of NAMA for almost 15 years and has served as national conference chair for the Agri-Marketing Conference and Fall Conference. The National Agri-Marketing Association has presented Jenna with the Dilworth Innovation Award, the Horizon Award and the Outstanding Chair Award.

Melanie Rice, Iowa Chapter
Learfield IMG College

Melanie Rice is a National Accounts Manager with Learfield IMG College focusing on sales with the Brownfield and state news divisions. She has worked in agricultural communications her entire career with agency, corporate and media sales experience.

Melanie served as the 2007 NAMA Boot Camp Chair, 2018 Fall Conference Chair and has held many positions at the chapter level including president of the MoKan Chapter. She is a long-time student NAMA judge and was a 2008 NAMA Horizon Award recipient.

The following are continuing on as Vice Presidents of the Executive Committee for the 2019 – 2020 year: Sharon Larson, CHS, Inc.; John Rozum, Association of Equipment Manufacturers; Laura Svec, Corteva, and Andrea Slattery, Vita Plus.

NAMA Webinar: A New Meaning for “AI” in Agriculture

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Agriculture and technology have always gone hand in hand.  The next era of technology and agriculture is moving into places like Artificial Intelligence (AI) and it’s going to touch all industry sectors – from production to processing, all the way to consumption. This case study takes a snapshot of the world of AI – from both the critic and supporter perspective – and how its applications continue to transform the agriculture industry.
Join Mike Garrison and Joel Erb, from Padilla, as they delve into this subject. Key points they’ll address: 

  • AI is abstract and viewed by many as “evil.” But when utilized and managed correctly, AI provides insights that agriculture needs to produce more, and create trust between a farmer and a consumer.
  • Companies must understand the value of trust before investing heavily into AI to manage consumer data.
  • It’s not whether but when to apply AI, and how to apply it.

Date:  Wednesday, May 15
Time: 2:00 p.m. Central
Cost: Members: $40 Non-Members: $50 

Click here to register for this webinar!

Join NAMA & NAFB at Ag Media Summit

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Join NAMA & NAFB for a reception at the Ag Media Summit on July 29 at 9:00 p.m. at the Doubletree in Bloomington, Minnesota. Join us after dinner for drinks and networking. The reception will be co-sponsored by the National Association of Farm Broadcasting. No need to register and no need to be a NAMA or NAFB member.

The Ag Media Summit takes place July 26-31 in Minneapolis/Bloomington at the Doubletree. For more information on AMS visit agmediasummit.com.

Register Now: Boot Camp 2019

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 16th annual NAMA Boot Camp, August 14-16 in Kansas City.


The Hotel:

The Kansas City Marriott Country Club Plaza in Kansas City, MO. The room rate is $159.00. Call Marriott Reservations to reserve your room, 1 (800) 810-3708. Make sure to mention the National Agri-Marketing Association when making reservations.


Wednesday, August 14
8:00 a.m. to 4:00 p.m.MoKan Ag Tour
5:00 to 7:30 p.m.Welcome Dinner & Networking Activity
Thursday, August 15
8:00 a.m.Breakfast
8:30 to 10:00 a.m.General Session
10:00 to 10:30 a.m.Break
10:30 a.m. to NoonProducer Panel
Noon to 1:30 p.m.Luncheon Panel Discussion
1:30 to 2:30 p.m.Breakout Sessions
2:30 to 3:00 p.m.Break
3:00 to 4:00 p.m.Breakout Sessions
4:30 to 6:30 p.m.Offsite Reception
Friday, August 16
8:00 a.m.Breakfast
8:30 to 10:00 a.m.General Session
10:00 to 10:15 a.m.Break
10:15 to 11:15 a.m.Mentor Panel Discussion
11:30 a.m.Meeting Adjourn

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