Register Now for the NAMA Boot Camp

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

Join the National Agri-Marketing Association for the 15th annual NAMA Boot Camp, August 15-17, in Kansas City. Register Today!

Wednesday, August 15

7:00 a.m. to 4:00 p.m.  MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Wednesday, August 15! This is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area. Breakfast and lunch will be served as part of the tour and is included in the registration cost of $75.

The tour’s first stop will be at Raasch Family Farm, an expansive corn and soybean operation that also includes Carolyn’s Pumpkin Patch. Learn all about this interesting outfit. Next, the group will visit Green Dirt Farm in Weston, Missouri, where lunch will be served. This location includes the original barn, along with a dairy parlor and cheese kitchen, and reflects the owner’s commitment to bring the best sheep’s milk cheeses, yogurt and 100 percent grass-fed lamb to market. The last stop is Jowler Creek Winery, Missouri’s premier sustainable vineyard and winery. Attendees will learn about wine making and what goes into this family operation as well as a little wine tasting.

4:00 p.m. —  Boot Camp Registration

5:00 to 6:00 p.m. — Welcome Reception

6:00 to 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Thursday, August 16

8:30 to 9:00 a.m. — Continental Breakfast

9:00 to 10:30 a.m. — General Session
Producer Panel
Moderator: Cliff Becker, Farm Journal Media
Producers: to be announced 
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.   

10:30 to 11:00 a.m. — Break

11:00 a.m. to Noon  General Session
Understanding Influence in the Ag World
Janice Person, Monsanto Engagement
When you turn on the nightly news, frequently you hear an anchor reading tweets to you. Ad agencies talk about reaching out to food influencers for Instagram campaigns or fashion influencers on Snapchat. But farmers? How likely are you to have a business proposal that includes mention of farmers who tweet? Surely not. Well actually, you will. Janice Person (JPlovesCOTTON online) leads online engagement for Monsanto and will share insights on what online influencers in agriculture look like, what channels they are using and some of the things you may want to know before you end up in an awkward place asking about whether farmers know their way around an iPad.

Noon to 1:30 p.m. — Luncheon & General Session
Farm Radio Connects
Tom Brand, National Association of Farm Broadcasting 
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

1:30 to 2:45 p.m. — Breakout Sessions (choose one)
Agriculture 101: A Year in the Life
Mindy Ward, Farm Progress
This interactive session will teach you the basics of the industry. You’ll learn about challenges and issues that producers face. You’ll also hear about the decisions they make and actions they take and when. You’ll walk away with an understanding of what a year in the life of a producer is like.

Ag Marketing 101
Dave Lehman, Kansas State University
This session will cover not just marketing basics, but the agri-marketing basics.  Dave Lehman is a seasoned educator and long-time Student NAMA advisor.  He has coached many marketing teams to success.

2:45 to 3:00 p.m.  Break

3:00 to 4:00 p.m. — Breakout Sessions (choose one)
Why Farmers Adopt Products/Practices
Claudine Wargel, Anthro Insights, Inc.
This session will explore research that describes farmers’ decision-making processes as they adopt new techniques and technologies. From studies focused specifically on decision-making, to those exploring specific product adoption behavior, this research can do much to help marketing communicators understand farmers and their business decision drivers. This session will refresh and inform attendees on farmer adoption practices, barriers and drivers – as well as how information and media fit into the adoption process.

Dispelling Negative Messages
Charla Lord, Monsanto
Negative messaging against agriculture run rampant in today’s world. Learn from a case study presented by the Monsanto Corporate Preparedness team about how to dispel those negative messages and create an open and engaging dialogue.

4:30 to 6:30 p.m. — Offsite Reception
An air-conditioned trolley will take attendees to the reception at The Granfalloon on the Country Club Plaza. The Granfalloon is a sports bar and restaurant and is convenient to all the Plaza shops and restaurants. www.thegranfalloon.com

Friday, August 17

8:30 to 9:00 a.m. — Continental Breakfast

9:00 to 10:00 a.m. — General Session
From the Experts: Growing a Career in Agribusiness
Sara Steever, Paulsen
Get the best practical career advice shared by over 30 leaders in agribusiness. Paulsen President, Sara Steever, interviewed some incredibly accomplished people in agriculture and brought together their most compelling ideas on scaling the ladder in our industry. From tips on networking to staying relevant to overcoming obstacles, you’ll get guidance from decades of experience in one session.

10:00 to 10:15 a.m. — Break

10:15 to 11:30 a.m. — Closing Session
Mentor Panel – Navigating the World of Agribusiness
Moderator: Sheri Seger, DTN/The Progressive Farmer
Panelists: Jennifer Anderson, John Deere; Deron Johnson, FLM Harvest; and Sue Lee, Fastline Media Group, LLC
If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career. This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.

Sign Up for the Fall Conference Ag Tour

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour. Get a unique perspective on some of the most enterprising ag operations in the great state of Minnesota. The cost for this tour is $85 and includes breakfast and lunch. See below for a full schedule of the day’s activities.

Does this sound like a great way to start off your Fall Conference experience? Register Now!

Tuesday, September 18

7:30 a.m.: Depart the hotel.

Stop #1 – Faribault, MN

Faribault Woolen Mills | Join us to learn about a true American manufacturing legend. Nestled along the Cannon River, just south of Minneapolis, a nearly 150-year-old story is still being woven. Founded in 1865, the year Lincoln died, and the Civil War ended, Faribault Woolen Mill endures as one of the last vertical woolen mills in America. See how fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality. Irreplaceable century-old machinery stands side by side with modern technology in our “new” mill, which was built in 1892.

Stop #2 – Savage, MN

CHS Savage Terminal | The CHS Savage Terminal was built to provide producers increased access to export markets via the Gulf of Mexico. The terminal is located at Mile 14.5 on the Minnesota River. For over 30 years, this elevator serves as a transfer terminal which also has limited storage. Grain can be directly transferred to a barge from all 3 receiving pits. It has cleaning equipment and all concrete hopper-bottom storage tanks with a capacity of 560,000 bushels. To date, over 1 billion bushels of grain has been processed here since its opening in 1982.

NOTE: To participate in the CHS Terminal tour please wear hard soled shoes (no-open toed shoes or tennis shoes allowed). And please wear long pants and long sleeves (or bring a jacket or sweater) to wear when inside the Terminal.

Stop #3 – Falcon Heights, MN

The Good Acre | Eat a catered lunch while hearing the inspiring story of a local food hub, The Good Acre. The company’s mission is to strengthen farmers, food makers, and communities through good food. Good Acre personnel work year-round to connect their network of growers to wholesale buyers so that farmers can turn a profit on their hard-earned harvests and focus on being stewards of the land. In addition, The Good Acre provides space and the infrastructure necessary to wash, process, and store produce fresh from the field. They also offer this farm-fresh produce to their 450-member Farm Share program. They envision a vibrant regional food system where people grow, make and eat good food. We’ll learn about their operations and visit their warehouse, commercial kitchen, and hoop houses.

4:00 p.m.: Arrive back at the hotel.


Check out details on the rest of NAMA’s Fall Conference on the website and register today! #namafall18

Fall Conference Sponsorship Opportunities

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Opportunities:

  • • Welcome Reception, Tuesday evening – $4,000
  • • Second Keynote Speaker – $2,000
  • • Closing Session Speaker – $2,000
  • • Closing Luncheon (co-sponsor with existing sponsor, Farm Progress)– $2,000
  • • Pre-Conference Workshop – $1,000
  • • Breaks – $1,000 each (Wednesday afternoon and Thursday morning)
  • • Onsite Signage – $1,000
  • • Registration Brochure – $1,000
  • • Breakout Sessions – $500
  • • Name Badges – $500
  • • Program Guide Ads:
    • ⋅ Full Page – $1,000
    • ⋅ Half Page – $500
    • ⋅ Quarter page – $250

Benefits:

  • • Logo and name listed on the website, promotional brochure, emails, program guide and on signage.
  • • If sponsoring a reception or break, the ability to use your own signage or distribute items.
  • • If sponsoring a speaker, the opportunity to introduce them.
  • • First right of refusal for next year’s event.

NAMA Webinar: Coping with Comments: Handling Negative Social Media Conversations

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Coping with Comments: Handling Negative Social Media Conversations

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

Our presenters are Katie Hayward, Senior Copywriter at Paulsen, and Clara Jacob, Creative Director at Paulsen. Katie is one of Paulsen’s social media experts. Her experience includes social media strategy, planning and execution along with handling U.S. social media for a global dairy organization. As a member of Paulsen’s social media team, Clara provides social media strategy and recommendations for some of Paulsen’s largest clients.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, June 21, 2018

Time: 12:00 p.m. Central Time

Click here to register!

Nominate the Cream of the Crop

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 20, 2018.  These awards will be presented at the 2018 Fall Conference, September 18-20, in Minneapolis, MN.

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at jennyp@nama.org.

Please fill out the online nomination form.

View the rules and regulations and past winners on the NAMA website.

Join NAMA & NAFB at Ag Media Summit

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Join NAMA & NAFB for a reception at the Ag Media Summit on August 6 at 9:00 p.m. at the Westin Kierland Resort & Spa. Join us after dinner for drinks and networking. The reception will be co-sponsored by the National Association of Farm Broadcasting. No need to register and no need to be a NAMA or NAFB member.

The Ag Media Summit takes place August 4-8 in Scottsdale, AZ at the Westin Kierland Resort & Spa. For more information on AMS visit agmediasummit.com.

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