NAMA is Heading to Milwaukee

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Make sure to watch your mailbox, the 2017 Fall Conference brochure is mailing soon. Or check out the digital version now!

Cruise into Milwaukee for the 2017 NAMA Fall Conference. This late-in-the-year gathering of ag professionals has grown into a can’t miss combo of educational sessions and unbeatable networking. You’ll go beyond the “why” and get right to the “here’s how” with experienced leaders prepared to talk strategy and get real about ROI.

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Listen in as our keynote and breakout speakers lead useful sessions that apply to the work you do every day. Customer perception. Marketing budgets. Analyzing social platforms and forecasting the workplace of the future. These are professional level presentations that skip the fluff and dive right into the deep end.

People Make the World Go Round
NAMA has built in ample opportunities to meet new people and reconnect throughout the Fall Conference. From the Welcome Reception after the Ag Tour to the offsite get-together at the new Bader Rutter offices, your dance card is full. The Professional Development Awards of Excellence will also be presented. Prepare to cheer.

It’s all happening this September! Mark your calendars and register today to go Full Throttle with NAMA. Find out even more on the Fall Conference website. We hope to see you in Milwaukee!

Boot Camp Cutoff Coming Soon

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

The cutoff date for the Boot Camp hotel has been extended to Wednesday, July 26. Make your reservations at the Sheraton Crown Center Hotel in Kansas City by Wednesday to lock in the discounted room rate. Reservations made after July 26 are subject to higher rates and potential unavailability. Make your reservation today!

July 26 is also the cutoff for the early bird discount on Boot Camp registration which will save you $50. Register today and join NAMA, August 8-10, in Kansas City!

For more information about this year’s NAMA Boot Camp, visit the Boot Camp website.

Who Should Attend?

  • •  Agency account executives
  • •  Media professionals
  • •  Art directors
  • •  Copywriters
  • •  Marketing professionals
  • •  Sales professionals
  • •  Previous Boot Camp attendees

Join NAMA and NAFB Next Week at Ag Media Summit

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Join NAMA and NAFB for a reception at the Ag Media Summit on Monday, July 24 at 9:00 p.m. at the Snowbird Resort on the Atrium Patio in the Cliff Lodge. Stop by after dinner for drinks and networking.

There is no need to register and NAMA members and non-members are all welcome. Stop by and network with your NAMA and NAFB friends.

The Ag Media Summit takes place July 22-26 at the Snowbird Ski and Summer Resort in Snowbird, UT.

Click here for more information on this year’s Ag Media Summit.

We look forward to seeing you!

Join NAMA at the Farm Progress Show

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Are you attending the Farm Progress Show in Decatur, IL?  If so, join other NAMA members at a reception hosted by the Chicago, Gateway, Heartland and Mid-America NAMA chapters.

It’s a great opportunity to take a break and interact with other NAMA members on Wednesday, August 30, 2017, from 3:30 to 5:30 p.m. in the Exhibitor Tent, located near Gate 6 on the corner of East and Sixth.

Appetizers and drinks will be provided (yes, adult beverages, too).

If you have any questions, please contact Wendy Pinkerton at or at 217.255.2548.

For more information on the Farm Progress Show, visit

Deadline for Nominations is Tomorrow

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is tomorrow, July 21, 2017.  These awards will be presented at the 2017 Fall Conference, September 19 – 21, in Milwaukee, WI.

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at

Please fill out the online nomination form.

View the rules and regulations and past winners on the NAMA website.

July Webinar: Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

Badger Chapter Event

Written by NAMA on Thursday, July 20, 2017 , 1:52 pm

Come experience an insider’s tour

America’s favorite past time isn’t always just fun and games, there are a lot of people making your game day experience memorable. From the grounds crew to the broadcast booth and everything in between, there are stories just waiting to be told. Join the Badger NAMA chapter and get a behind-the-scenes look at the ballpark including a meet and greet with the director of grounds, Michael Boettcher.

We’ll also get a firsthand look at the Visitor’s Clubhouse, bullpen, Uecker’s Broadcast Booth and many more areas of the ballpark that aren’t available to the public on game day.

Don’t miss your opportunity for Badger NAMA to take you out to the ballpark on July 27:

3:00 pm | Meet at the left field gate (Hot Corner/Friday’s entrance)
3:15 pm | Tour
4:45 pm | Drinks, apps and networking on the TGIFriday’s patio

Cost: $30 for Badger NAMA members, $35 for non-members and $15 for students

Click here to register!

Questions | Contact Sarah Kutz at

North Central Chapter Event

Written by NAMA on Thursday, July 20, 2017 , 1:52 pm

Whether you prefer baseball, BBQ or beer, we have the Friday night activity for you. Join the North Central NAMA Chapter at the St. Paul Saints game for a private pre-game party in the Craft Beer Bullpen in CHS Field, followed by the game itself.

Buffet dinner, beverages and game ticket included with registration. Buffet Open 5:30-7 p.m. Game Time 7 p.m.


CHS Field | Broadway Avenue, Saint Paul, Minnesota 55101


Friday, August 4 at 5:30 PM – 10:30 PM

COST: $25 for Members, $30 for Non-Members. Feel free to bring family and friends – the more the merrier!


A NAMA Board Member will be on hand at the Broadway entrance to hand out your tickets. If you aren’t sure who to look for or if you have questions the day of the event, please contact Ashley Larson.

Southwest Chapter Event

Written by NAMA on Thursday, July 20, 2017 , 1:52 pm

Join Southwest NAMA for a tour of the Bluebell Creamery on August 8th at 9:30 am.

Bluebell Creamery
1101 South Blue Bell Road
Brenham, Texas, 77833

Bluebell’s Public Relations/Marketing team will share how they have overcome the issues they encountered in 2015-2016 and their future marketing plans.

Following this, everyone can go to the Observation Deck and also sample some great Bluebell ice cream.

Contact Gina Bryson-Lovett to RSVP and/or ask questions. 

Boot Camp Hotel Cutoff Date

Written by NAMA on Thursday, July 6, 2017 , 10:53 am

The hotel cutoff at the Sheraton Crown Center is Friday, July 21. Reservations must be made by this date in order to receive the discounted NAMA rate. Please reserve your room today!

Join the National Agri-Marketing Association for the 14th annual NAMA Boot Camp, August 8-10 in Kansas City. Register now!

Tuesday, August 8

MoKan Ag Tour (optional)
Join us for the MoKan NAMA Ag Tour on Tuesday, August 8!

The MoKan NAMA Ag Tour is a one-day, on-farm experience where attendees will tour and learn about different nuances of agricultural operations in the surrounding area.

Our first stop will be a 15,000 acre corn/soy operation to learn about new technologies going into today’s agronomy, equipment and farm management.

Next, we will visit Shatto Milk Company and dairy for a full tour and lunch.

We’ll finish at Jowler Creek Vineyard & Winery for a look (and taste) of their local grapes and how they market their business.

Breakfast and lunch will be served as part of the tour and is included in the registration cost of $75.

4:00 p.m. — Boot Camp Registration

5:00 – 6:00 p.m. — Welcome Reception

6:00 – 7:30 p.m. — Opening General Session, Dinner & Networking Activity
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 9

8:00 a.m. — Continental Breakfast

8:30 – 10:00 a.m. — General Session
Managing Up, Managing Sideways
Gail Calhoun, Calhoun Consulting
The ability to identify and adapt to different communications styles within your organization is a critical component to success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible.  Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.   

10:00 – 10:30 a.m. — Break


10:30 a.m. – Noon — Producer Panel
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. 

Noon – 1:30 p.m. — Luncheon  

1:30 – 2:45 p.m. — Breakout Sessions (choose one)

A Year in the Life of a Producer
This highly interactive session will address basics of the industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management
Every organization will eventually face the moment when something goes wrong affecting your people, products or reputation. This session will offer practice tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45 – 3:00 p.m. — Break

3:00 – 4:00 p.m. — Breakout Sessions (choose one)

Farm Economics and the Commodities
Arlan Suderman, Chief Commodities Economist, INTL FCStone Financial, Inc. – FCM Division
Gain overall knowledge into economics and the commodities. This session will focus on the global macro-economic factors influencing outside money flow in today’s commodity markets. Learn about broader global developments in China and elsewhere shaping grain fundamentals. You’ll also take a specific fundamental look at corn, soybeans and wheat.

The Secrets of a Strong Client-Agency Relationship
Amy Bugg, Account Supervisor, Woodruff
Just like any relationship, the agency-client partnership relies on many of the same ingredients that make up any successful relationship – trust, communication and chemistry. Building that mutually rewarding relationship takes time and commitment, but the outcomes can be extremely rewarding. Amy Bugg has worked for, and with, some of the leading companies and agencies in agribusiness. She will provide an inside look at ag communications on both the client and agency sides and highlight some of the ingredients for a strong agency-client bond.

4:30 – 6:30 p.m. — Offsite Reception
A shuttle will take attendees to a special outdoor reception at Brick House in the Martini Corner.

Thursday, August 10

8:00 – 9:00 a.m. — Breakfast Session
Farm Radio Connects
Tom Brand, Executive Director, NAFB
Farmers and ranchers are on the go and farm radio provides current, local relevant news for their operation. Continued industry research showcases the importance of farm radio for the U.S. agriculture industry. Radio is a daily source of ag related news and information producers need and want to know.

9:00 – 10:00 a.m. — General Session
Navigating Your Career in Agribusiness
Moderator: Gail Calhoun, Calhoun Consulting
Panelists: Diane Martin, Rhea + Kaiser and Amy Bradford, Growmark

If your career path is a journey, then are you navigating? Whether you’re just starting out or you’re well down the road, everyone can benefit from an experienced mentor to help them get the most out of their career.


This interactive session will feature three successful agribusiness professionals who will provide practical advice, success stories and tips that you can apply right away for getting the most out of your career in agribusiness. Panelists will share their professional experiences and answer your questions.

10:15 – 11:30 a.m. — Closing Session
Agriculture: What’s to Come
Paul Spooner, USFRA
Today, a positive trend shows that more consumers believe agriculture is moving in the right direction, with more than half that positively perceive U.S. farmers and ranchers’ commitment in improving farming techniques and informing people about how food is grown and raised. However, the loudest voices are still not supportive of modern agriculture. We must work together to change the conversation. In this closing session, find out “What’s to Come” of agriculture and learn how to make an impact in sharing agriculture’s story with today’s consumer.

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