NAMA and AAEA at Commodity Classic

Written by NAMA on Monday, February 29, 2016 , 8:59 am

You are invited to a joint cocktail reception hosted by AAEA and the National Agri-Marketing Association at Commodity Classic.

When: Friday, March 4, 2016

Where: New Orleans Convention Center, Room: 342

Time: 4:30 – 6:00 p.m.

Stop by after the trade show closes!

No cost or registration necessary.

Click for more information on Commodity Classic.

Thanks to BASF, Chesapeake NAMA and Great Plains NAMA. 

Sneak Peek at the Second Keynote Speaker

Written by NAMA on Monday, February 29, 2016 , 8:58 am

As marketers, we create content and target specific audiences using print, radio, television and digital media. This all works fine, but what if we thought bigger? Andrew Davis will teach you five secrets to creating content that inspires demand in his general session. He’ll encourage you to own the entire consumer journey and show you how to short-circuit the “search.”

Click the video below to watch Andrew Davis’ sneak peek on the presentation he will give in April! #NAMA16

Only 17 days left to save!

The early bird registration cutoff is March 17! Make sure to register before then for the 2016 Agri-Marketing Conference on April 13-15, in Kansas City, MO.

If you haven’t booked your room at the Sheraton Crown Center yet, make sure you do so before March 17 as well! That is also the cutoff date for the hotel – if you don’t reserve a room by that date, you will not be able to save money on the NAMA room rate! The hotel is filling up so make your reservations today!

Agribusiness Leader of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:57 am

Dwight Armstrong 2016NAMA is proud to announce W. Dwight Armstrong, Ph.D., Chief Executive Officer of the National FFA Organization, as this year’s Agribusiness Leader of the Year.

This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness but has also made significant contributions to the industry.  Now in its 16th year, the award will be presented at the Opening General Session of the 2016 Agri-Marketing Conference, “From the Ground Up,” April 14, 2016, in Kansas City.

Dwight Armstrong has a passion for agriculture and its role in food security.  This passion has infiltrated all aspects of his life. Like other industry leaders, he appreciates the serious and urgent challenge of feeding a global population that will top 9 billion by 2050.  That is why he is focused on delivering the human capital to get that job done.  He works daily to ensure youth are being educated on issues of hunger and food security, as well as playing active roles in their communities.  Through his career, he has mentored, developed and honed many leaders around the globe.

Under Armstrong’s leadership at FFA, there has been dramatic growth in FFA student membership, National FFA Foundation contributions and attendance at the National FFA Convention & Expo.  The organization achieved an all-time record membership this year with 629,327 student members in grades 7-12 in 7,757 local FFA chapters throughout the United States, Puerto Rico and the U.S. Virgin Islands.  Attendance at the National FFA Convention & Expo grew from 53,473 in 2009 to 65,173 in 2015, making it the nation’s largest student gathering.  During his tenure, financial stability was strengthened for both the National FFA Foundation and the National FFA Organization.  Under the banner of “We Are FFA,” Armstrong created close collaboration and complementary strategic direction for both organizations.

His leadership and service to agriculture have been lifelong, from his early years as an FFA member and his first degree in agriculture from Murray State University.  He continues to serve the industry on numerous business and not-for-profit boards including: Agri-Corps board; Shoulder to Shoulder board; Mathile Institute board and the Professional Services board.  He has received numerous awards and recognitions including an Honorary Doctorate from Purdue University and the Distinguished Service Award from the American Feed Industry Association.

NAMA Marketer of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:56 am

NAMA proudly announces that Dan Fanger, Vice President – Sales and Marketing, Unverferth Manufacturing, Co., Inc., has been selected as the 2016 NAMA Marketer of the Year.

This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2016 Agri-Marketing Conference, on Thursday, April 14, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.

Beginning in 1965 as the first full-time sales person for Unverferth Manufacturing Company, Fanger learned early how to build upon the company founders’ successes by listening not only to what customers say, but to dig deeper to determine what they really mean.  The knowledge he gained has sparked the innovation of new products and initiated numerous product enhancements that made them more valuable to farmers and increased dealer-customer profitability.

With Fanger’s appointment in 1991 as Vice President, Sales and Marketing, Unverferth continued to develop new products.  Throughout the ‘90s, he focused on expanding the hiring and training of a direct-sales force across North America.

Fanger’s innovative marketing and managerial abilities have helped the company prosper in both up and down markets.  Innovations, such as a dedicated dealer program, have helped the company gain market share and maintain a competitive edge.  Raising the level of partnerships with vendors has further positioned the company as a leader in implement manufacturing and technology.

As a long-standing member of Ohio NAMA, Fanger makes chapter events a priority and encourages others in the company’s marketing department to be active participants.  Throughout his tenure, several of his staff have served as chapter presidents and assisted at the national level.

Support ABEF and Student NAMA

Written by NAMA on Monday, February 29, 2016 , 8:55 am

Do you want to put support behind your alma mater? Have you met some NAMA students who go above and beyond? Does a certain school give you that feeling they could be this year’s winner?

Now you can join in on the fun and excitement of the NAMA Student Marketing Competition by playing “Sensational Six” …… Powered by ABEF!

Select the winner of the 2016 Student Marketing Competition, along with 5 teams that you believe will place, and you will be entered to win a $500 Visa gift card! You may enter as many forms as you would like for a better chance to win. The price for each submission is $25, which will go to the Agri-Business Educational Foundation and the future of agribusiness. The deadline for submissions is Midnight on Tuesday, April 12, 2016. The winner will be announced at the Trade Show Closing Reception on Thursday, April 14, 2016!

You do not need to be present at the Agri-Marketing Conference to win!

Click here to make your prediction now!

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