Through the Lens of a Leader

Written by Paulsen AgriBranding on Friday, September 25, 2015 , 9:05 am

Scott O’Farrell is the Director of U.S. Business Development for Cabela’s. a direct marketer and specialty retailer of hunting, fishing, camping, shooting, and related outdoor recreation merchandise. He talked with agrimarketers at the 2015 NAMA Fall Conference about what connects Cabela’s with agriculture.

https://vimeo.com/paulsenag/review/140425923/a658cf0715

Value Innovation

Written by Paulsen AgriBranding on Thursday, September 24, 2015 , 2:36 pm

The Value Innovation process is a 10-step tool to help companies identify their most important customers and deliver the things they value most. Johann Venter and Scott Kington led a breakout session at the 2015 NAMA Fall Conference to share how the program works. #NAMAFALL15

https://vimeo.com/paulsenag/review/140344880/7193e13637

Sustainability and the Consumer

Written by Paulsen AgriBranding on Thursday, September 24, 2015 , 1:35 pm

What does sustainability mean to consumers? Nancy Kavazanjian is the chairwoman of the U.S. Farmers and Ranchers Alliance. She spoke to the 2015 NAMA Fall Conference about the need for agriculture to tell the story of sustainability from their own perspective. #NAMAFALL15

https://vimeo.com/paulsenag/review/140340499/34ef4e7fff

Kelli Vrla: Dealing with Change

Written by Paulsen AgriBranding on Thursday, September 24, 2015 , 12:54 pm

Engagement specialist Kelli Vrla kicked off day two of the 2015 NAMA Fall Conference, sharing insights about how agrimarketers can help themselves and their clients deal with change. ‪#‎NAMAFALL15‬
https://vimeo.com/paulsenag/review/140335412/168218c1d8

The State of Social Media and What You Need to Know

Written by Paulsen AgriBranding on Thursday, September 24, 2015 , 8:26 am

Social media budgets will more than double over the next five years. Jason Cormier, co-founder of Room 214, a digital marketing and social media agency, shared insights with the NAMA 2015 Fall Conference in Denver, about how to decide which social media platform is best.

https://vimeo.com/paulsenag/review/140304702/304feba1ba

Storytelling and the Right to Laugh

Written by Paulsen AgriBranding on Wednesday, September 23, 2015 , 10:46 pm

Sam Adams is a comedian and author who spoke to the NAMA 2015 Fall Conference in Denver about “Storytelling and the Right to Laugh.” Adams says telling stories instead of giving lectures will allow you to have the last laugh by injecting humor into your marketing strategies.

https://vimeo.com/paulsenag/review/140265875/ab8d3e22ba

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