Agri-Marketers Explore Industry Trends in Kansas City

Written by NAMA on Friday, April 24, 2015 , 12:25 pm

Almost 1,200 attend annual Agri-Marketing Conference

The National Agri-Marketing Conference returned to Kansas City for 2015 and that suited NAMA just fine.

“We always have a great crowd when the conference is in Kansas City,” shared Jenny Pickett, NAMA CEO. “With so much exhilarating new content this year, there was a lot of buzz around the sessions.”

That new content included breakout sessions on forecasting global ag trends, consumer digital and the creation and effective use of video content. There were also plenty of sessions for the creatives in the house this year as well.

“We had sessions on everything from marketing ethics and brainstorming techniques to emotional and multisensory marketing,” said Pickett. “The agri-marketers that come to the NAMA Conference have high expectations and we have to deliver. I think people left with new ideas and insights they can use when they get back to their desks at the office.”

After a fun evening that celebrated the Best of NAMA Awards and honored the talented agencies responsible for the best campaigns of the year, the full conference got off to a fascinating start with geopolitical strategist, Peter Zeihan. He shared why America is poised to prosper agriculturally, financially and economically in the years ahead.

The Agribusiness Leader of the Year and NAMA Marketer of the Year Awards were both presented during the first half of the day also. Clinton Lewis, Zoetis, took home Agribusiness Leader of the Year and longtime champion of NAMA, Paul Redhage, was honored with the NAMA Marketer of the Year Award. An emotional Redhage thanked the “teams” that he said made his long career in agri-marketing so successful and so fulfilling.

After Dr. Jackie Freiberg spoke to a packed audience about leadership styles of the future, NAMA Conference attendees headed to lunch in the Connection Point before taking in the breakout sessions that afternoon.

The final day of conference kicked off with more breakouts before NAMA welcomed Keni Thomas to the stage for the closing session. Thomas shared the harrowing events of October 3, 1993, when he and fellow rangers found themselves in an 18-hour firefight in Mogadishu. The events were later recounted in the book and movie, “Blackhawk Down.” In his moving presentation, Thomas emphasized the importance of courage and leadership at every level.

Throughout it all, attendees hailed the ample opportunities to network and “grow greatness” at the 2015 Agri-Marketing Conference.


Check out some great photos from NAMA’s week in KC on the NAMA Flickr page!

Check out the six finalists of the Student Marketing Competition on the NAMA YouTube page!

If you missed out on one of the sessions, or if you want to see it again, click here.

NOTE: This webpage is on the Member’s Only Section of the website, so you will need to login to your account first. After you are logged in, go to the Member Dashboard and click on 2015 AMC Presentations. We will be updating this page as we get permission from the speakers, so make sure to check back often.

ABEF Success at 2015 AMC

Written by NAMA on Friday, April 24, 2015 , 12:24 pm

The Agri-Business Educational Foundation (ABEF) had great success with three fundraising opportunities at this year’s Agri-Marketing Conference.

On Tuesday, April 14; 40 golfers hit the green at The Deuce at the National Golf Course. It was a perfect day for a golf outing. The golfers enjoyed lunch before their golf games and rounded up the day with a reception and award ceremony for the winning teams. Check out some photos of the fun!

Golf Outing Winners:

1st Place: Bob Brunker, Brittany Hanson & Colin Pennington.

2nd Place: Patrick Gottsch, Jonnie Rodgers, Tim Mullan & Michael LaBroad.

3rd Place: Matt Herman, Ted Haller, Brad Roberts & Adam Marcshel.

Closest to the Pin Competition Winners:

Men’s Winner: Patrick Gottsch

Women’s Winner: Jan Johnson


ABEF launched a new fundraiser this year that tied into the NAMA Student Marketing Competition. The “Sensational Six” competition allowed participates to guess the winner of the student competition for a chance to win a $500 Visa gift card! The big winner was Steve Tomac, John Deere, who correctly guessed that Cal Poly – San Luis Obispo would be the big winner at this year’s competition. Check out the Student Marketing Competition Finals Presentations on the NAMA YouTube page.


The ABEF Silent Auction also had great success this year. With about 45 donations, attendees had a wide variety of items to bid on. The final amount made on the auction is still being compiled, but it was definitely a success.


And finally, ABEF had HUGE success with the 2015 Century Club sign up. Before the start of conference, only 40 people had donated the $100 to be a part of Century Club. But by the end, ABEF had 105 names on the list! Out of those 105 names, Amy Bugg, Verdesian Life Sciences, was the big winner of this year’s Wall of Wine! Thanks to everyone who donated, ABEF is very excited for the fundraising success and to give back to the future of agri-business. Click here to see the 2015 Century Club List.

NAMA Membership Video

Written by NAMA on Friday, April 24, 2015 , 12:23 pm

Check out NAMA’s new membership video courtesy of GROWMARK, Inc.

Make sure to share the video with all your industry friends so they know how great a NAMA membership is!

Save the Date: 2015 NAMA Boot Camp

Written by NAMA on Friday, April 24, 2015 , 12:22 pm

ButtonBigThe 2015 NAMA Boot Camp is a great way to cap off your summer. Boot Camp will take place on August 18-20; mark your calendars now so you don’t miss it!

Register Today!

The Hotel:

The Sheraton Crown Center in Kansas City, MO. The room rate is $137.00 and the cut-off date is August 3, 2015. Call the hotel to make a reservation, (816) 841-1000. The online reservation website will be available soon.

Take a look at the Schedule-At-A-Glance:

Tuesday, August 18
TBD MoKan Ag Tour
5:00 – 6:00 p.m. Welcome Reception
6:00 – 7:30 p.m. Opening General Session/Dinner/Networking Activity
Wednesday, August 19
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session
10:00 – 10:30 a.m. Break
10:30 – Noon General Session
Noon – 1:30 p.m. Luncheon Session
1:30 – 2:45 p.m. Breakout Sessions
2:45 – 3:00 p.m. Break
3:00 – 4:00 p.m. Breakout Sessions
4:30 – 6:30 p.m. Offsite Reception
Thursday, August 20
8:30 – 9:00 a.m. Continental Breakfast
9:00 – 9:30 a.m. General Session
9:30 – 10:30 a.m. General Session
10:30 – 10:45 a.m. Break
10:45 – 11:45 a.m. Closing General Session

Mark Your Calendars: 2015 Fall Conference

Written by NAMA on Friday, April 24, 2015 , 12:21 pm

FCLogo2015The 2015 NAMA Fall Conference will take place in Denver, CO on September 22 – 24. Mark your calendars now so you don’t miss it!

Register Now!

The Hotel:

The Curtis Hotel, Denver, CO. The room rate for the NAMA block is $179.00 and the cut-off date is September 1, 2015. Call the hotel to make a reservation, (303) 571-0300. The online reservation website will be available soon.

 

Take a look at the Schedule-At-A-Glance:

Tuesday, Sept. 22
TBD Colorado Ag Tour
5:00 – 7:00 p.m. Opening Reception
Wednesday, Sept. 23
10:00 – 11:00 a.m. NAMA Board Meeting
10:00 – 11:00 a.m. Pre-Conference Workshop
11:00 – 12:30 p.m. Opening Luncheon
1:00 – 2:30 p.m. Keynote Session
2:30 – 2:45 p.m. Break
2:45 – 3:45 p.m. Breakout Sessions
3:45 – 4:00 p.m. Break
4:00 – 5:00 p.m. Breakout Sessions
5:00 – 7:00 p.m. Reception
Thursday, Sept. 24
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. General Session & PDA Awards
10:00 – 10:15 a.m. Break
10:15 – 11:15 a.m. Breakout sessions
11:30 – 1:00 p.m. Closing Luncheon

Winner of the Member-Get-A-Member Contest

Written by NAMA on Friday, April 24, 2015 , 12:20 pm

Congratulations to Claire Masker, National Pork Board, for winning an iPad Mini from NAMA on April 1. Claire’s name was included in a drawing because she referred a new member to NAMA.

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