Florida NAMA November Event

Written by NAMA on Monday, November 3, 2014 , 10:20 am

In the past year, the FL NAMA board decided to join other organizations at their events to gather and help promote NAMA.  Whenever possible, they also want to involve the Student Chapter.  November 5th will be the next event at the Florida Ag Expo in Balm, FL. Attend the trade show; watch a couple of the UF Student NAMA chapter members present on Social Media around 1:45 p.m.  And join them for lunch earlier, which runs from 11:30 a.m. – 12:30 p.m.

To register, click the link below.  Registration is $100 for Allied Industry Growers. University/Government/Extension, Students, CCA/Crop Advisors, Owner/Production Manager may attend at no charge.

Make sure to enter NAMA somewhere on your registration to help everyone gather as a group during lunch.    http://www.cvent.com/events/2014-florida-ag-expo/custom-19-91a3ebd8d07e4db493cff35b9cd7c86d.aspx

Heartland NAMA November Meeting

Written by NAMA on Monday, November 3, 2014 , 10:18 am

Heartland NAMA invites you to its Fall Fête!

Thursday, November 6 | 4:00-8:00 pm

Engrained Brewing Company

1120 W. Lincolnshire Blvd

Springfield, IL 61711

For more information, see engrainedbrewing.com

Engrained Brewing founder, Brent Schwoerer, has been invited to talk about the business’ philosophy on craft brewing, food and farming.

RSVP by Tuesday, Nov. 4, to http://www.nama.org/store/index.php?p=catalog&parent=25&pg=1.

$38 per person – includes appetizers, choice of entrée and 1 beer flight

Pay in advance with RSVP; no refunds

Bring a colleague who is not yet a NAMA member – for only $10!

Questions can be directed to Wendy Pinkerton, wendypinkerton@demetercommunications.com.

MoKan NAMA Traditional Media Strategy Panel

Written by NAMA on Monday, November 3, 2014 , 10:15 am

MoKan 10 21 14 IMG_1965 MoKan 10 21 14 IMG_1968 MoKan 10 21 14 IMG_1974On Tuesday, October 21, MoKan NAMA met for a lunch-and-learn panel discussion on “Traditional Media Strategy.” Panelists Scott Mortimer, Mindy Oberly and Pat Rosner, with moderator Kyle Bauer, discussed and answered questions on traditional media strategy and opportunities to help engage audiences.

All the “traditional media” are moving in different directions, and saying traditional isn’t really accurate anymore. Meredith looks at the goals and objectives of its clients to determine the best options and to get the most value for the clients, and many of the options are new takes on “traditional” media. No matter what, it’s important to hire the right media. Print is great at building brands and radio leads to action.

NAFB is also looking into innovative ideas and has a new tool called NAFBplanner.com. Check it out!

As far as guarantees, some media offer guarantees on digital, but the creative always has to be good for anything to be successful.

Media aren’t the only ones expanding on traditional roles. Farm broadcasters have taken on more and more as well. They don’t just do live broadcasts now, they also do appointment listening.

A good question to ask when considering media options is whether you or your clients want to be cutting edge or leading edge. It’s an important distinction. For those looking at the next big thing, the panel says custom content for farmers is coming.

The big takeaway is all media should work together to create layers — no matter if it’s traditional media or cutting edge.

Iowa NAMA Brewery Tour

Written by NAMA on Monday, November 3, 2014 , 10:14 am

Iowa Oct 2014 Event-1 Iowa Oct 2014 Event-2The Iowa NAMA Chapter learned about another side of agriculture at the October meeting – brewing beer.  The group visited Exile Brewing Company to learn all about brewing beer from start (hops) to finish (beer).  R.J. Tursi, founder and co-owner of the brewery, guided the group on a tour of the brewery and shared his experiences of starting the brewery and what it entails to make it successful.

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