Cornhusker NAMA and Website Makeovers

Written by NAMA on Thursday, October 31, 2013 , 9:38 am

October’s meeting was designed to help Cornhusker NAMA members focus on best practices for redesigning or creating a new website. Two member companies provided experts to lead the discussion. The interactive team from Swanson Russell addressed front-end design considerations. This team included Tony Stattler, Mike Henderson and Kara Cordell. Experts from iNet Solutions Group, Chet Slump and Dan Kuyper, helped members understand back-end complexities.

What should agri-marketers consider when it comes to a website makeover? Tony Stattler of Swanson Russell shared, “It’s important to take a step back and assess what you’re doing first. Then take some time to analyze your site’s audience.” This process helps uncover the overall objective of the site.

From a technical perspective, Chet Slump added that it’s also important to understand your technologies before jumping into development. “You’ll want to consider many of the back-end pieces before you get to the development stage.” While the back-end isn’t as glamorous as the front-end, it’s really where the magic happens. NAMA users were encouraged to consider hosting options, e-commerce needs and third-party integrations with various platforms such as social media and databases.

All speakers agreed, an effective website requires continual planning, time, attention, effort and skill.

 

Register for NAMA Webinar Today!

Written by NAMA on Tuesday, October 15, 2013 , 7:02 am

How are Ag Marketers Different Than Those in Other Industries?

Presented by Jan Johnson, Millennium Research

JanJohnsonAg marketers use print ads more than other industries. And, they rely on repeat customers more than any other industry.

When you are talking to people you already know, what’s the best thing to say?

What is the best way to communicate, connect and motivate prospective customers?

Join Millennium Research as it presents 10 keys to capture attention and increase advertising effectiveness.

Register to attend NAMA’s next webinar on Thursday, October 24, 2013, at 1:00 pm central time.

New ABEF Scholarship Debuts

Written by NAMA on Tuesday, October 15, 2013 , 7:00 am

Scholarship honors Wayne Bollum, covers multiple areas of study.

 A new scholarship that offers a winning student $2,500 will debut during the National Agri-Marketing Association (NAMA) convention next year, April 9-11 in Jacksonville, FL. The Wayne Bollum Memorial Scholarship was established to honor the longtime agricultural publishing executive, consultant and friend to many. More than $25,000 has been donated since his passing in May.

Endowed by Zoetis, the memorial effort has been joined by a combination of 29 agricultural marketing communications agencies, companies and individuals.  Scholarships will be awarded annually to a college junior majoring in animal science, agricultural communications, agricultural economics or finance. The Agri-Business Educational Foundation (ABEF) has established guidelines for scholarship selection. The ABEF board will also manage the fund and administer awards during the National Agri-Marketing Association’s annual student competition.

Contributions are still being accepted and may be mailed to: Wayne Bollum Memorial Scholarship Fund, c/o AgriBusiness Educational Foundation, 11020 King St., Ste. 205, Overland Park, KS, 66210. The ABEF is a 501(c)(3) educational foundation and the backbone of Student NAMA.

Cornhusker NAMA at Vala’s Pumpkin Patch

Written by NAMA on Tuesday, October 15, 2013 , 6:54 am

cornpumpkin1Nearly 20 members kicked off the 2013-14 Cornhusker NAMA season with enthusiasm at Vala’s Pumpkin Patch. Co-owner Tim Vala shared how his vision to become a farmer turned into a small business focused on building family traditions.

Tim knew little about farming when he started his business in the 80s. His first lesson involved getting stuck in the mud. Little did he know that getting unstuck would lead to a relationship that ultimately led to his first land purchase. The next step was finding a tractor – which he didn’t know how to drive. Shortly after purchasing a tractor — and learning how to drive it — he began planting fruits and vegetables.

cornpumpkin2In his second year of business, he planted pumpkins. He realized that pumpkins generated a positive atmosphere. Picking up on this customer feedback, Vala decided to continue growing pumpkins.  As the pumpkins grew, so did traditions of attending the pumpkin patch for thousands of families around Lincoln and Omaha. Today, Vala’s Pumpkin Patch plants nearly 55 acres of pumpkins.

Listening to customers has led to success. Although he employs more than 600 people, Mr. Vala finds himself walking the grounds during the 42 days the pumpkin patch is open to guests. He observes customers to see what attracts their attention. Vala says “I believe the best fertilizer is a footprint. As I walk the grounds, I can ask children what they like the most. It helps me decide where we can continue to enhance the experience.”

 

 

 

 

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