Registration is open for the 2013 Fall Conference, September 17 – 18, Ritz-Carlton, St. Louis, MO. Inspired by the best of Agri-Marketing Conference, the Fall Conference was created to provide outstanding professional development opportunities and help you take your career to the next level. For details visit http://www.nama.org/fall/index.htm and register today!
Fall Conference Schedule:
Monday, September 16
|12:30 – 6:30
|Gateway Ag Tour (optional)
||Gateway NAMA invites you on an Ag Tour of the Gateway City. Join us for two unique perspectives of agriculture around the St. Louis area.
First we’ll experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility. With new interactive exhibits and new tour stops, you’ll explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions. The second stop on the tour will be a visit to Chandler Hill Vineyards, just outside of St. Louis where you’ll enjoy a wine tasting and Q&A session to learn what makes wine making in Missouri unique from other regions.
Tuesday, September 17
1:00 – 2:30 p.m. – General Session
Leading From Where You Are
Dr. Benjamin Akande Dr. Benjamin Akande believes the most effective leaders are those who are willing to take personal responsibility for the future of their organizations. In his keynote presentation, he’ll share thought-provoking ideas and suggestions on how to be an effective, result-focused leader within your organization.
A Nigerian-born American citizen, he is Professor of Economics and Dean of Webster University’s largest academic unit, the George Herbert Walker School of Business and Technology, a position he has held since June 2000. Since November 2010, Dr. Akande has also served as Chief of Webster University’s Office of Corporate Partnerships. Currently, he is completing work on the book entitled The iPOD Generation: It’s Their World, We’re Just Living In It.
2:30 – 3:00 p.m – Break
3:00 – 4:30 p.m. Breakout Sessions ( choose one)
Mobile Use in Rural America
Tim Letscher, Director of Digital Strategy & Analytics, Colle+McVoy
As the adoption of cell phones, especially smartphones, has exploded around the globe, how has it taken root in rural America? When broadband connectivity for desktops and laptops continues to be a challenge, the availability of fast data over a cell connection becomes a worthy alternative. In this session, we’ll look at the ways the smartphone revolution has impacted rural America and what’s to come.
Big Data’s Effect on Marketing
Jay Harrison, Data Mining Innovations Director at Maritz, Heather Rueschhoff, Director, Marketing and Communications, evolve24 Representatives from Xcelerated Marketing
How data can influence messaging, new markets, media strategy and customer relationships. As the volume, variety and velocity of data increases, so do the challenges for agribusinesses. Hear fresh perspectives on the opportunities for marketing that are available through smart use of big data. This session will be a panel from Meredith Xcelerated Marketing and Evolve24 that will discuss how social and content-based data can guide strategies for marketers.
A National Addy Winning Case Study: The St. Louis Cardinals
Joe Leahy – Partner, Chief Creative Officer, HLK
Toni Edinger – Senior Brand Manager, HLK
As the evolution of media consumption continues to become broader and more diverse, we have to change the way we approach communication. Traditionally, we act as advertisers in the sense that we push short, key messages through mass media to elicit a desired response. This approach no longer works. Learn how HLK worked with the St. Louis Cardinals to turn a campaign into a full-blown content strategy using a few videos and allowing fans to be a part of the conversation. This content ended up on their website, in online polls, as billboards, TV commercials, in social media and much more. And, took home over 20 awards including two national gold ADDY awards.
4:30 – 6:30 p.m. – Networking Reception at Brighton Agency
Join your colleagues for a networking reception at Brighton Agency, conveniently located to the Ritz Carlton.
Wednesday, September 18
8:00 – 8:30 a.m. – Continental Breakfast
8:30 – 10:00 a.m. – General Session
The Essential Elements for Success
Hear from one of the NFL’s most successful and respected coaches on how to get the most out of your team …and raise morale in the process. In 2001, Brian Billick led the Baltimore Ravens to a Super Bowl victory only two years into his tenure. He credits his success to passion, teamwork and accountability. An innovative motivator who prides himself on leading by example, he demands a lot from his team and has the victories to prove his method works. Join Billick as he demonstrates how dedicated management, enthusiasm for the cause and respect and trust for your team will lead you to achieve your goals. You’ll learn the essential elements for success that make up any dream team—on the football field or in the workplace:
• Power and passion
• Respect for teammates
• Sacrificing personal gain for the greater good
• Personal discipline and responsibility
• Exceeding goals
10:00 – 10:15 a.m. – Break
10:15 – 11:30 a.m. – Breakout Sessions (choose one)
Will We Ever See a New Farm Bill?
Moderator: Sara Wyant – Agri-Pulse
This year’s farm bill has taken more twists and turns than a mountain roadway. These industry insiders give you the latest update on what’s happening now and share their perspective on what’s around the next curve.
Climate Change and Agriculture – What It Means for Agri-Marketers
Rodger R. Getz, AWIS Weather Services, Inc.
Nothing affects agriculture more than the weather. This insightful session will take you well beyond the local weather report as you begin to consider the consequences of climate change on farmers AND agri-marketing.
Baseline Agricultural Outlook
Dr. Patrick Westhoff, Director, Food and Agricultural Technology Institute- Missouri (FAPRI)
Markets are still feeling the aftereffects of the 2012 drought, and commodity prices in the months ahead will be very sensitive to new estimates of the size of the 2013 crop, developments in the macro-economy and a host of other factors. Dr. Westhoff will discuss FAPRI-MU’s latest outlook projections, the reasons why the outlook is uncertain, and what that implies about the risks and opportunities faced by U.S. agriculture. The farm bill debate has also seen many twists and turns the past two years. Westhoff will cover the latest farm policy news, some possible scenarios for the future, and what it all means to farmers, agribusiness, consumers and taxpayers.
11:30 a.m. – 1:00 p.m. – Awards Luncheon – Closing Session
Enjoy lunch as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.
Through the Lens of a Leader
C-Suite Executive from Monsanto
A perfect closing to the Fall Conference. This session will welcome an industry leader from Monsanto for a view of what ag is facing today and what lies ahead.
For more information on the NAMA Fall Conference and hotel information visit http://www.nama.org/fall/index.htm
To register for the NAMA Fall Conference and/or the Gateway Ag Tour, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=58
If you are interested in sponsoring a session or event at the Fall Conference, contact Jenny Pickett at 913-491-6500 or via email at firstname.lastname@example.org.