Connection Point Booths – A few spaces left!

Written by NAMA on Thursday, March 14, 2013 , 9:08 am

Forge New Frontiers at The Connection Point

If your company has products and services to put before decision-makers in the ag marketplace, NAMA’s Connection Point is for you. The Connection Point works.

Exhibit Booths at the Connection Point

Put your company front and center in the Heartland. With nearly 1,200 professionals in attendance, there’s no better way to get noticed. Influencers and decision-makers will take note when you purchase booth space on this tradeshow floor. Lunch and refreshment breaks are scheduled to maximize traffic and draw the clients and customers you want to meet!

PUTS YOU IN FRONT OF DECISION MAKERS

Approximately 1,200 people attend the Agri-Marketing Conference each year to explore the latest ideas and insights and share what’s working for them. The Connection Point is an integral part of this event and gives you the opportunity to see—and be seen by—a high concentration of individuals who make and/or influence ag-related buying decisions.

Conference attendees include:
• Marketing executives from agribusiness companies
• Advertising agency professionals
• Public relations executives
• Media representatives
• Commodity and trade association professionals

WE BRING THE FOOT TRAFFIC TO YOU!

A number of key conference activities are scheduled to take place in the Connection Point, ensuring conference attendees have ample opportunities to acquaint (or re-acquaint!) themselves with your products or services.

Visit http://www.nama.org/amc for details or call Jan Cichello at 913-491-6500.

2013 Agri-Marketing Conference Sponsorships Still Available

Written by NAMA on Thursday, March 14, 2013 , 9:06 am

Sponsorships are available for the 2013 Agri-Marketing Conference. Get your company noticed!  Companies with marketing budgets of all sizes can participate. The higher your support, the more benefits you’ll receive….Sustaining Partner, Platinum, Gold, Silver or Bronze. In addition, you can get more company visibility by claiming one or more of the sponsorship opportunities. These opportunities are available on a first come, first serve basis, with first right given to last year’s sponsor.

Please review the benefits and opportunities of sponsorship at the 2013 Agri-Marketing Conference and confirm your interest to Jenny Pickett at (913) 491-6500 or email to jennyp@nama.org or fill out the online sponsorship form at http://www.nama.org/amc/sponsor/form.htm. In-kind sponsorships, e.g., printing, can be considered.

AAEA and NAMA Reception Huge Success at Commodity Classic

Written by NAMA on Monday, March 4, 2013 , 9:32 am

AAEA and NAMA, along with BASF and NAMA’s Eastern, Great Plains, and Rocky Mountain Chapters hosted a reception on Friday, March 1, in conjunction with Commodity Classic, in Kissimmee, Florida.  Approximately 80 people attended, making it a resounding success.  It was an excellent opportunity to relax and network after a long day in the trade show.  Pictures from the reception can be seen on NAMA’s Flickr site:  http://www.flickr.com/photos/namaflickr.  Watch for a repeat next year in San Antonio!

Cornhusker NAMA hosts “Dealing with Social Media, Blogging & SE0”

Written by NAMA on Monday, March 4, 2013 , 9:30 am

Navigating the social media waters is a hot topic for the Cornhusker NAMA Chapter. Twenty-two people recently met at the Nebraska Farm Bureau to discuss “Dealing with Social Media, Blogging and SEO.”

Four experts including Corrie Oberdin from IriDiAN Group (social media), Karissa Tomsen from Intertwine Interactive (SEO), Adrian Blake (blogging), and Kelly Cox from Valmont Industries (ag social media and marketing) delivered powerful messages on these topics.  Each panelist talked about how they have observed many companies simply jumping into social media and blogging without a plan.

Oberdin shared a checklist to use before launching social media efforts:

  • Set social media goals
  • Develop a social media team
  • Define your plan for social media
  • Develop a policy for employees to adhere to
  • Craft a response plan
  • Outline a communication plan for social media
  • Create a content calendar
  • Track results

It’s important to keep your blog content fresh.  Why?  Ninety-nine percent of all sales efforts start with the internet.  Many buyers are combing the internet for products and services, so it’s surprising that only one in twenty blogs supplies updated content more than quarterly.  Blake emphasized that bloggers can avoid this lag by planning ahead.  Start with a strategy for your blog, offer distinctive content, build an audience and ask readers to take action.

SEO continues to be a top priority for marketing teams.  Specific do’s and don’ts of SEO change daily.  The best thing to do is get involved in understanding algorithm changes and then adapt to them quickly, said Tomsen.

Cox shared that Valmont has undergone a two-year initiative to improve its social media marketing.  The company followed many of the planning steps emphasized by the other panelists.  As a result, they experienced a relatively smooth transition into the world of social media.

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