Mark Your Calendars for 2013 Ag Day in DC.

Written by NAMA on Thursday, March 14, 2013 , 9:16 am

You’re invited to attend the most important Ag Day program in our history…

March 18, 2013

3:30–5:00 p.m.

Farm to Fork Politics:
An insider’s look at the year ahead for food and agriculture

Join us for a panel discussion moderated by Sara Wyant of Agri-Pulse and featuring J.B. Penn, Chief Economist, John Deere; Dr. Keith Collins, former Chief Economist, USDA; and B. Hudson Riehle, Senior Vice President of the Research and Information Services Division, National Restaurant Association.

Hart Senate Office Building Room 902

5:00–7:00 p.m.

Agri-Pulse reception following in Hart Senate Office Building Room 902 Free of charge

March 19, 2013

9:30–11:00 a.m.

USFRA Capitol Hill Briefing on the New Language of Food and Modern Agriculture

A special event featuring a new perspective on food culture today led by farmers and ranchers.

The Sewall-Belmont House & Museum Free of charge

11:30 a.m.–1:30 p.m.

Mix-and-Mingle Luncheon

A luncheon emceed by legendary agricultural broadcaster Orion Samuelson and featuring Congressman Frank Lucas, the Outstanding Young Farmer.

Cannon Caucus Room Free of charge

5:00 p.m.

Celebration of Ag Dinner

This event will feature Tom Vilsack, U.S. Secretary of Agriculture, and Teresa Scanlan, Miss America 2011. Join us as we honor the winners of the Ag Day essay, video essay and poster contests.

USDA Whitten Patio

Tickets: $150 per person, or $1,500 for a reserved table of  10


Sponsorships still available! Contact Jenny Pickett at or visit the Ag Day website at

Register for events at!

Vandeberg Named 2013 NAMA Marketer of the Year

Written by NAMA on Thursday, March 14, 2013 , 9:14 am

Steve Vandeberg, director, endectocide marketing, Merial Limited has been named the 2013 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2013 Agri-Marketing Conference, “Forging New Frontiers” on Thursday, April 18 at 11:00 a.m. in Kansas City, Missouri and is sponsored by Agri Marketing magazine.

Steve’s work in parasiticides pioneered a golden era for the cattle industry. He developed the launch campaign for IVOMEC® (ivermectin) – the iconic industry brand; thus creating the cattle endectocide category and one of the first 100 million dollar dose form cattle products in the United States. Steve has worked to maintain the IVOMEC Brand sales and margin in the face of branded competition and one of the most aggressive generic onslaughts seen in the industry. Steve continues to play key roles in groundbreaking work that grows awareness and sales – leading key product introduction efforts and authoring training materials.

Steve’s depth of experience grants him the knowledge he needs to guide innovative work. But, Steve doesn’t rest on past successes. He’s always staying one step ahead in the field, quick to share the latest findings with any and all. Steve is driven to make sure that veterinarians, beef and dairy producers and the media understand best practices and treatments for strategic parasite control. He is a tireless sponsor of industry conferences, and events and shares his 30+ years of knowledge in the cattle endectocide business.

Steve has been integral in creating tools and platforms to enhance producer knowledge. He developed and launched a new Merial dairy campaign and new EPRINEX® (eprinomectin) beef campaign relying on heavy digital advertising, digital producer contact and print. In November 2012, Steve led the charge to launch LONGRANGETM (eprinomectin). LONGRANGE is an innovative product for parasite control in cattle and the first in its category of extended-release dewormers. Steve leveraged his tenured experience within the cattle industry to create a dynamic and innovative marketing plan that focused not only on bringing LONGRANGE to market and raising awareness at launch, but first on educating producers on common misconceptions about deworming and reasons why current practices are not effective.

Steve has been a NAMA supporter for many years, participating in conferences and judging Best of NAMA.  Steve is also an active member of the American Marketing Association (AMA) and the Direct Marketing Association (DMA).

Simons Named 2013 Agribusiness Leader of the Year

Written by NAMA on Thursday, March 14, 2013 , 9:12 am

Thad Simons, president and CEO, Novus, has been awarded the 2013 Agribusiness Leader of the Year.  This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2013 Agri-Marketing Conference, “Forging New Frontiers,” April 18, 2013, in Kansas City, Missouri. The award honors outstanding leaders in agribusiness, education, government service or other agribusiness related areas who exemplify excellence in agribusiness by their significant contributions to the industry.

As President and CEO since 2001, Thad continues Novus on a path to achieving the vision of “helping to feed the world affordable, wholesome food.” Novus started out as a small B2B company with two products for the poultry industry, but Thad saw the potential to transform the organization’s global reach and impact. He established the organizational framework to develop solutions specific to new markets based on Novus’s established core technologies. His strategy was successful, and today the Novus product portfolio contains over 100 products that provide a holistic approach to health and nutrition for poultry, cattle, pigs, equine, companion animals, farm-raised fish, seafood and people. Novus has employees working in over 100 countries, serving more than 3,000 customers worldwide.

Under Thad’s leadership, Novus has created a unique business model which marries excellence with innovation, sustainability and sharing best practices. The company maintains a culture of collaboration both internally and through interaction with a global network of agricultural students, academia and customers to identify solutions to move the agriculture industry forward.

Thad shares his vision for feeding the world through an ongoing campaign of industry event participation and sponsorships worldwide.  His message is reaching an ever-larger audience of agribusiness leaders.

Thad is currently President-Elect for the International Food and Agribusiness Management Association (IFAMA), and is committed to advancing the IFAMA mission – to improve the strategic focus, transparency, sustainability, and responsiveness of the global food and agribusiness system.

Thad serves on the Board of Directors for Novus International, Inc., the Nine Network of Public Media, Grand Center, Inc., United Way of Greater St. Louis, Contemporary Art Museum St. Louis, St. Louis Zoo, Corporate Council on Africa, St. Louis Regional Chamber and Growth Association, and ESM Technologies. He is a member of the Missouri and Georgia Bars.

Thad’s additional awards and recognitions include: International Businessperson of the Year, World Trade Center of St. Louis, 2001; International Visionary Award, Boeing Institute of International Business, 2007; Heroes of the Planet Award, St. Louis Business Journal, 2009; Entrepreneur of the Year, Central Midwest-Bioscience, Ernst & Young, 2010; Entrepreneur of the Year, National Distribution and Manufacturing, Ernst & Young, 2010.

Agri-Marketing Conference Early Registration & Hotel Cut off is March 22

Written by NAMA on Thursday, March 14, 2013 , 9:12 am

The early registration deadline is March 22, 2013.  Register today to take advantage of our early registration discount.

Download registration form and mail, fax or phone it in to the NAMA office. Register on-line at

Please note: No “Bill Me’s” will be allowed after March 30, 2013.  All “Bill Me’s” will need to be secured with a credit card.

Hotel Cut-off March 22, 2013
The Sheraton Kansas City Hotel at Crown Center is the hotel for the 2013 Agri-Marketing Conference.  Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making reservations. Hurry and make your reservation today before the block fills up!  To Register online

Professional Block –

Student Block –

Sheraton Kansas City Hotel at Crown Center
2345 McGee Street
Kansas City, MO 64108
Phone: (816) 841-1000
Reservations: 1-800-325-3535

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