Inbound Marketing Webinar – Still Time to Sign Up!

Written by NAMA on Monday, February 18, 2013 , 9:15 am

Inbound Marketing Webinar – Thursday, February 21

“Are you marketing online? Most, if not all of you, probably answered yes to this question. Have you heard of the concept of inbound marketing?  If your answer is yes, are you using it in your business or wondering how to use it in your business? “

During this webinar, Scott Meyer, from 9 Clouds, and Jill Fratianne, from HubSpot, will talk about what inbound marketing is and why it has huge potential for agriculture. They will talk about how it helps you improve your visibility online and convert site traffic into sales. Learn also how you can measure the success of your inbound marketing and the ROI of your online marketing. This webinar will help ensure your website and digital marketing are functioning sales tools.

Speaker/Host: Scott Meyer & Jill Fratianne

Thursday, February 21, 2013



Join NAMA and AAEA at Commodity Classic

Written by NAMA on Monday, February 18, 2013 , 9:08 am

You are invited to a joint cocktail reception hosted by AAEA and the National Agri-Marketing Association at Commodity Classic in Kissimmee, Fla.

When: Friday, March 1, 2013

Where: Gaylord Palms Resort & Convention Center, Room: St. George 104 (in between Everglades and St. Augustine areas, atrium level, same side of the hotel as Old Hickory Steakhouse)

Time: 4:30 p.m. – 6:00 p.m.

Stop by after the trade show closes but before you head out to dinner!

No cost or registration necessary.

Thanks to BASF, Eastern NAMA, Great Plains NAMA and Rocky Mountain NAMA.

Iowa Chapter-Building Culture to Improve the Workplace

Written by NAMA on Monday, February 18, 2013 , 8:58 am

In 1947, Ray Hagie invented the world’s first self-propelled sprayer and founded Hagie Manufacturing. Today, the family- owned manufacturer of innovative crop protection solutions has earned a unique reputation for their non-traditional commitment to focusing on workplace culture. The Clarion, IA manufacturer has experienced many successes through focusing on employees first, including being named #11 on the Des Moines Register’s Top 100 Workplaces list in 2012.

Alan Hagie, 3rd generation owner, President and CEO, and other Senior Leadership from Hagie Manufacturing shared their story of transformational culture to help other agribusinesses rethink their work environment to retain and attract the best talent to compete in today’s market. Senior Leadership speakers also included Clint Middleton, Culture Coach, and Dave Maxheimer, Human Resources Manager.

Feedback from membership attendees was positive and they enjoyed this unique topic.

North Central NAMA Networking Event

Written by NAMA on Monday, February 18, 2013 , 8:56 am

Connecting Students and Professionals in Agri-Marketing

The North Central NAMA Chapter hosted the second annual Student & Professional Networking Event on Thursday, Feb. 7, 2013, at the University of Minnesota.  Over 75 students and professionals attended the event which featured speed networking with the professionals, interactive round table discussions and a resource fair with internship and career information.  This year the event expanded beyond the University of Minnesota to include students from other area metro schools.

The purpose of the event was to expose students to career opportunities in agriculture and show them how to put their marketing and communication skills to work.  During the event, students were able to network with professionals from some of the largest companies and agencies in the Twin Cities that work in food and agriculture, including Accenture, AgXchanges, Broadhead, Cargill, CHS, Colle + McVoy, DuPont Pioneer, Exponent, FLM, Land O’Lakes, Purina, Syngenta, The Lacek Group, Weber Shandwick, and Winfield.

Overall, the event was a HUGE success with a majority of attendees indicating they would “definitely” attend next year.  One non-agriculture public relations major even commented that she would encourage everyone in the School of Journalism to attend the event next year as it was VERY valuable and one of the best networking events she had ever attended.

Thank you to all of the students and professionals that made the event a success.  North Central NAMA looks forward to hosting a third annual Student and Professional Networking Event next February!

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