Inbound Marketing Webinar – Still Time to Sign Up!

Written by NAMA on Monday, February 18, 2013 , 9:15 am

Inbound Marketing Webinar – Thursday, February 21

“Are you marketing online? Most, if not all of you, probably answered yes to this question. Have you heard of the concept of inbound marketing?  If your answer is yes, are you using it in your business or wondering how to use it in your business? “

During this webinar, Scott Meyer, from 9 Clouds, and Jill Fratianne, from HubSpot, will talk about what inbound marketing is and why it has huge potential for agriculture. They will talk about how it helps you improve your visibility online and convert site traffic into sales. Learn also how you can measure the success of your inbound marketing and the ROI of your online marketing. This webinar will help ensure your website and digital marketing are functioning sales tools.

Speaker/Host: Scott Meyer & Jill Fratianne

Thursday, February 21, 2013



Join NAMA and AAEA at Commodity Classic

Written by NAMA on Monday, February 18, 2013 , 9:08 am

You are invited to a joint cocktail reception hosted by AAEA and the National Agri-Marketing Association at Commodity Classic in Kissimmee, Fla.

When: Friday, March 1, 2013

Where: Gaylord Palms Resort & Convention Center, Room: St. George 104 (in between Everglades and St. Augustine areas, atrium level, same side of the hotel as Old Hickory Steakhouse)

Time: 4:30 p.m. – 6:00 p.m.

Stop by after the trade show closes but before you head out to dinner!

No cost or registration necessary.

Thanks to BASF, Eastern NAMA, Great Plains NAMA and Rocky Mountain NAMA.

Iowa Chapter-Building Culture to Improve the Workplace

Written by NAMA on Monday, February 18, 2013 , 8:58 am

In 1947, Ray Hagie invented the world’s first self-propelled sprayer and founded Hagie Manufacturing. Today, the family- owned manufacturer of innovative crop protection solutions has earned a unique reputation for their non-traditional commitment to focusing on workplace culture. The Clarion, IA manufacturer has experienced many successes through focusing on employees first, including being named #11 on the Des Moines Register’s Top 100 Workplaces list in 2012.

Alan Hagie, 3rd generation owner, President and CEO, and other Senior Leadership from Hagie Manufacturing shared their story of transformational culture to help other agribusinesses rethink their work environment to retain and attract the best talent to compete in today’s market. Senior Leadership speakers also included Clint Middleton, Culture Coach, and Dave Maxheimer, Human Resources Manager.

Feedback from membership attendees was positive and they enjoyed this unique topic.

North Central NAMA Networking Event

Written by NAMA on Monday, February 18, 2013 , 8:56 am

Connecting Students and Professionals in Agri-Marketing

The North Central NAMA Chapter hosted the second annual Student & Professional Networking Event on Thursday, Feb. 7, 2013, at the University of Minnesota.  Over 75 students and professionals attended the event which featured speed networking with the professionals, interactive round table discussions and a resource fair with internship and career information.  This year the event expanded beyond the University of Minnesota to include students from other area metro schools.

The purpose of the event was to expose students to career opportunities in agriculture and show them how to put their marketing and communication skills to work.  During the event, students were able to network with professionals from some of the largest companies and agencies in the Twin Cities that work in food and agriculture, including Accenture, AgXchanges, Broadhead, Cargill, CHS, Colle + McVoy, DuPont Pioneer, Exponent, FLM, Land O’Lakes, Purina, Syngenta, The Lacek Group, Weber Shandwick, and Winfield.

Overall, the event was a HUGE success with a majority of attendees indicating they would “definitely” attend next year.  One non-agriculture public relations major even commented that she would encourage everyone in the School of Journalism to attend the event next year as it was VERY valuable and one of the best networking events she had ever attended.

Thank you to all of the students and professionals that made the event a success.  North Central NAMA looks forward to hosting a third annual Student and Professional Networking Event next February!

Agri-Marketing Conference Workshops & Breakouts

Written by NAMA on Tuesday, February 5, 2013 , 3:24 pm

Pre-Conference Workshop: Attracting & Retaining Talent Through Employee Engagement Joe Calhoon, CSP

Wednesday, April 17 ~ 1:00 – 3:00 p.m.

The essential role of management is to create and sustain high performance. Unfortunately, most managers under-estimate the impact of their daily behaviors in the increasingly competitive areas of talent acquisition and talent retention.

According to Gallup research, more than 70% of employees are disengaged (they simply put in their time) or they are actively disengaged (destructive in their attitudes and actions). Here’s the good news – research has also identified specific behaviors that consistently engages people’s best efforts.

Joe will show you how to develop your employees into future leaders, build your team and consistently produce results. The measuring tools for success? Customer satisfaction, employee engagement and better bottom line profits.

Over the past 25 years, Joe Calhoon has delivered more than 2,000 client experiences—to more than 400 different clients, providing the tools and guidance needed to improve performance and results. His proven business growth process has allowed clients like Wilson Auctioneers to double revenues in one year and WGK Engineers to improve profits by 800 percent in one year.

In addition to helping start more than 20 new business ventures, he has co-authored two breakthrough books, Prioritize! and On the Same Page.

Sponsored by Morgan&Myers


Senior Management Workshop: Waves of Change-Global Trends That Will Disrupt Your Existence – Anders Sorman-Nilsson

Thursday, April 18, 2:00 – 3:00 p.m.

Waves of change are rolling towards us. Will you surf to success or wipeout in a riptide and end up stranded on the beach?

Unfortunately for business leaders today, change doesn’t care whether you like it or not. Change happens ceaselessly without your permission.

The waves of change threatening every business are:

Digital Disruption – managing the tension between the analogue and digital customer touch points

Media Madness – realizing that every company must think like a media company

Data Driven Dominance – working out how to turn data into competitive knowledge

Those who are unprepared will go belly-up, but those who can recognize opportunity, innovate and welcome change will ride the waves of success. Plus, they’ll enjoy every minute of the journey!

Anders Sorman-Nilsson will share the important questions you need to ask of yourself and your organization. Do your leaders understand which customer touch points can be digitized and which ones should be left alone? Are you mining the data you’re collecting about your customers and turning it into a strategic asset?

You’ll also uncover which new markets you should be targeting. Explore new tactics for engagement and appreciate the value of stepping back to deconstruct your business model to identify new, non-traditional partnerships.

Sponsored by John Deere

Visit for conference details and registration.

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