There is still time to register for NAMA’s Webinar!
Knowing – and Growing – Your Base of Business
December 6, 1pm Central
Does the way you are building your customer base match your business goals?
That’s the central question in the innovative approach described in this webinar, which uses buyer behavior patterns to define – and prioritize – key marketing strategies. Discover how to balance your acquisition, retention, and up-sell or cross-sell efforts. Understand your customers by examining how purchasing patterns reflect their relationship with you … and develop simple methods to target communications to nurture (or repair!) that relationship.
Participants will learn how to:
• Compare and track buying patterns so that you can nurture highest value customers (advocates)
• Identify changes in behavior patterns that may indicate a prospective change in the customer relationship
• Calculate the potential financial impact of specific changes in current trends
Alan Weber is Principal of Data to Strategy Group, a marketing consulting firm that focuses on just that – helping organizations use analytics to improve the effectiveness of their strategic marketing efforts. Alan is also a member of the Adjunct Faculty at UMKC and the author of three books – Data-Driven Business Models and Desktop Database Marketing and most recently, Follow That Customer!
Bob Merrigan is President of Merrigan & Company, a copywriting and strategic messaging firm that helps a range of organizations in their direct mail and online communications efforts. Over the past 35-plus years, Bob has worked with a number of agri-businesses, as well as b-to-b and nonprofit organizations.
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