Cornhusker NAMA Tours Midwest Labs

Written by NAMA on Friday, November 2, 2012 , 10:56 am

The Cornhusker NAMA Chapter gathered at Midwest Laboratories, Inc. in Omaha, Nebraska, on October 23, for an educational tour of their lab.

The company started in 1975 by testing soils for agriculture. Today, the business has expanded into other areas of testing for agriculture, including: fuels, fertilizer, lime, manure biosolids and compost, pesticides, plant tissue, seed, and microtoxins, along with food and pet food.

The NAMA group witnessed two semis filled with boxes of soil samples as they arrived early in the morning.  Later in the tour, the group saw an unprecedented volume of soil being unpackaged, ground, dried, and ultimately tested for nutrients using state-of-the-art equipment in each stop along the tour.

When tour guide and Midlands NAMA Social Media chair, Brent Pohlman, was asked about the differentiators Midwest Laboratories offers its clients, he stated, “Turnaround time is key. From the time we receive a soil sample to the time we deliver the results to our client is essential to keep farm production running smoothly.”  According to Brent, the company is responsible for testing 20,000-30,000 samples of soil in 2-3 days.

When it comes to spreading the word to the agricultural community, Pohlman said, “We are always looking for a new way to add value to our service delivery.”  The company is under a marketing initiative to bring the lab closer to its clients by utilizing videos and live streaming at shows, in social media and on the web.

Iowa Social Event: NAMA In Full Swing!

Written by NAMA on Friday, November 2, 2012 , 10:55 am
On Thursday, September 27, Iowa NAMA Chapter members met at Principal Park, the home of the Iowa Cubs, for a social event and tour of the stadium. Members learned more about the sponsorship and advertising side of the program, and got an inside look at media rooms, private boxes and more. At the conclusion of the tour, members had time to socialize with one another and discuss the exciting year in store for the Iowa NAMA Chapter. Laura Holoubek was the lucky winner of the Iowa Cubs gear as her name was drawn from those members who brought guests with them to the event. Thanks to those members who joined us – we look forward to seeing more of you at the next Iowa NAMA Social Event!

Heartland NAMA Socializes at Mackinaw Valley Winery

Written by NAMA on Friday, November 2, 2012 , 10:54 am

Ten members and their guests from the Heartland Chapter got together for a social at the Mackinaw Valley Winery on the evening of October 18.  Wine tasting was part of the evening, as well as getting to know members who were new to Heartland NAMA.

We also learned from the hostess that night that 95% of the grapes that go into their wine originate from their vines.  The winery and grounds serve as the venue for weddings, concerts and other events throughout the year.  Those attending got a sneak preview of our November program.

MoKan NAMA hosts Social Media Luncheon

Written by NAMA on Friday, November 2, 2012 , 10:53 am

MoKan NAMA members came together Tuesday, October 30th at Brio Tuscan Grille for a luncheon featuring a panel of Social Media Gurus. The panel included  Katie McCurry with AgLocal, Patrick Padley with Digital Evolution Group, Kelly Rivard with AdFarm and Dave Mehlhaff, Public Affairs Officer at the Board of Public Utilities, serving as the moderator for the discussion.

The panelists discussed how it’s important to keep Social Media messages “social” and how we should stay away from business and legal talk. Simple take-a-ways from the panelists were to do what makes sense for your business/brand, know your audience, and post content that is relevant to them.

Exceptional examples of businesses/brands that are excelling in social media are: Kansas Pork and Titan Machinery.  Forty-two NAMA members were present for the afternoon luncheon.

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