NAMA Announces New Sustaining Partners

Written by NAMA on Tuesday, September 4, 2012 , 11:46 am

Two new Sustaining Partners have been named to NAMA.  ABM Agri Council has increased their sponsorship level to the Sustaining Partner level. ABM is a long time sponsor of NAMA and chose to increase their participation for the coming year. The mission of the ABM Agri Council is to increase the value of the media channels that serve the agricultural industry, thus enhancing the business growth, knowledge and best practices of leading agricultural companies.

A second Sustaining Partner, AgHub has also been announced. A new sponsor to NAMA they have elected to come in at the highest level.  AgHub, founded in 2011 by Outdoor Hub, is the online platform leader for advertisers and publishers targeting the agricultural community. With a growing digital ecosystem of 200+ websites that attract Full Time Farmers, Hobby Farmers, and Rural “Lifestylers”, AgHub reaches over 7,000,000 targetable unique visitors each month.  AgHub offers advertisers single point of contact for all sites, economical pricing, premium positioning, guaranteed delivery, and dedicated optimization for each individual campaign.

Register Today For NAMA’s New Fall Conference!

Written by NAMA on Tuesday, September 4, 2012 , 8:49 am

The 2012 Fall Conference line up is falling into place. You can register right now to take advantage of early bird rates.   Early bird rates extended to September 7th.

Here’s a quick look to let you know what’s in store:

Networking Reception.

Kick off the conference and relax as you get to know your fellow attendees and widen your network.

Intergenerational Offices.

Explore how different generations working together can be a real asset to your organization.

Crisis Management.

Gain the perspective you need to lead your team through thick and thin.

Bringing Brands Forward.

Hear the latest trends on amplifying your clients’ brands and reaching as far as possible with the new tools at your disposal.

North Central Ag Tour

Join the North Central NAMA Chapter  on a tour showcasing unique aspects of Minnesota agriculture and agribusiness. Snacks, drinks and networking are all on the agenda for Monday afternoon. End the day at a Twin Cities brewery! (optional) Note: There has been a time change in the start time for this tour.  Buses leave the hotel at 12:30 p.m.

There’s much more, so don’t wait another minute. Register today!

For more information on the Fall Conference and hotel, visit

Sponsorship opportunities still available. Contact NAMA for details.

2012 Smart Marketing Trends Webinar

Written by NAMA on Tuesday, September 4, 2012 , 8:48 am

Thursday, September 13  1:00 p.m central

Are you an integrated marketer? Have you evaluated your current practices based on last year’s success? If these questions spark your interest, you won’t want to miss Nick Barkman from Gragg Advertising and Jennifer Flood from IntegriShield as they walk through establishing the best media mix in order to achieve an optimal cost per sale. Don’t be confused, the session is not about the hottest trends of the year. Because, according to Nick, there’s often “little correlation between what’s hot and what actually works.”

These trends have been tested, and Jennifer and Nick have a long list of client success stories to prove it. As experts in pay-per-click advertising, strategic partnerships, link building, database managing, and affiliate relationships, they will provide you with manageable steps you can take to “market smart.”

Register now for the webinar online at the link below or call the NAMA Office at 913-491-6500:

Today’s Farmer: “Not Just Digging in the Dirt …”

Written by NAMA on Tuesday, September 4, 2012 , 8:47 am

2012 Boot Camp Attendees get inside view of the modern farmer.

Marketers. Mechanics. Crop Scouts. These are just some of the hats farmers wear today. Attendees at the 2012 NAMA Boot Camp heard about the many roles farmers play firsthand in a fast-paced kickoff video produced by SFP Productions.

The conversation continued with the beloved producers panel, as farmers from the Midwest and Southwest discussed the factors that influence their purchasing decisions, the challenges they face and how agri-marketers can best serve them with information and offers.

Information was critical, and panelists agreed that rich content was the best use for Facebook and websites. Trust was a recurring theme, and panelists said knowledgeable chemical, seed and equipment reps and extension personnel were their allies in buying decisions.

Conversations during the refreshment break before the morning breakout sessions centered on the ag tour held the day before. Attendees who made it to Kansas City early had the chance to visit Jowler Creek Winery, Green Dirt Farms and Shoal Creek Land and Cattle.

Morning breakouts on the first day of Boot Camp tackled row crops and crisis management communications. Both were basic enough to introduce greenhorns to new terminology, but the presenters were experienced enough to thoughtfully answer the in-depth questions of more seasoned audience members.

NAMA leaders shared how to best take advantage of NAMA membership during the luncheon, and afternoon breakouts looked at livestock production, the history of the cooperative and best practices for using social media wisely to meet business objectives.

The day ended with a reception at Kansas City’s Boulevard Brewery, where Boot Campers enjoyed complimentary beer, wine and appetizers.

Day two began with a discussion of “the Media Mix” and how lines are blurred in today’s communications environment. Panelists urged the audience to think of creating “communications plans” rather than “advertising plans” and to get comfortable thinking outside the box because there’s no single solution to every communications challenge.

A final session, “From the Farm and Back Again,” provided the perfect ending for Boot Camp. Panelists discussed their adventures going from the farm, to the agency and marketing world and back to getting their hands dirty on the farm again.

If you couldn’t make it to Boot Camp this year, never fear. NAMA hosts this annual event every fall to get new hires in agri-marketing up and running and help seasoned pros get a handle on new trends in the industry. Keep an eye on for next year’s schedule.

Iowa and Cornbelt Reception at Farm Progress

Written by NAMA on Tuesday, September 4, 2012 , 8:44 am

The Iowa and Cornbelt NAMA chapters sponsored a joint reception on Wednesday, August 29, at the Farm Progress Show in Boone, Iowa.  The reception was one of the largest ones yet at Farm Progress, with approximately 75 people attending throughout the two-hour period.

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