ABEF Golf Outing Deadline Approaching

Written by NAMA on Friday, March 30, 2012 , 11:41 am

The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 17. Gather your foursome and enjoy a relaxing day of golf before the 2012 Agri-Marketing Conference begins.  Signup deadline is April 6th.

The Agri-Business Educational Foundation (ABEF) Golf Outing will take place on The Duece Course at The National Golf Club. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens.

Cost for the outing is $150 per golfer. If you need or want to register for the golf outing and for the conference at the same time, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=38. If you’ve already registered for conference but want to add the ABEF Golf Outing, please visit www.nama.org/amc/golfregister.htm.

Midlands NAMA Explores Farmer Use of Media

Written by NAMA on Friday, March 30, 2012 , 11:38 am

Nearly 30 members of Midlands NAMA gathered at Farm Bureau in Lincoln, NE, in March to hear the latest trends in Digital and Social Media. Courtney Yuskis and Eric Marzen, of Successful Farming, shared recent survey results on how farmers are using Media.

Market research from two groups of farmers was compiled and shared. The averages of the two groups surveyed in 2011 consisted of farmers who aligned with two sets of demographics: 58 years old with 1,048+ acres and 53 years old with 900 acres.

Marzen reported, “Consumers use nine or more sources of media before making purchasing decisions. Farmers are much like other consumers in the fact that they are using more forms of media before making purchasing decisions.” According to the survey, 10% of farmers gather their information from Ag websites, 19% from radio and 39% from magazines.

The number of farmers who have adopted high-speed internet has increased to 72% in 2011, an increase of 20% since 2009. As a result of farmers’ remote lifestyle, many have leaped directly to mobile services for high-speed internet. Midlands NAMA members confirmed that they are noticing several trends of their own among their farmer client base. One company recognized a trend that livestock producers have adopted mobile high-speed slightly faster than row crop farmers. Additional members noticed an increase in web traffic via mobile devices this spring compared to historical years when web traffic has slowed down as farmers entered the field. The reason behind these trends: farmers are relying on their mobile devices in the field and around their farm rather than spending time in front of the computer.

Smartphone adoption continues to increase, which supported these contributions from members. In September 2010, 10% of farmers used Smartphones. In August 2011, that number increased to 39%. In fact, the survey data shows farmers have surpassed the general public in using Smartphones: 45% farmers compared to 44% general public.

Tablet usage has also taken off. From using apps to plugging tablets directly into docking stations in tractors, farmers are using tablets in their day-to-day operation. Marzen reports that 14% of the farmers surveyed currently own and use tablets.

What are farmers doing with this technology? Early internet adopters used the internet primarily for weather and market information. Today’s farmers are using mobile media and apps throughout their operation. Common usages include everything from gathering information, evaluating products, joining online discussions to capturing information in their day-to-day operation, determining the best re-implanting dates and measuring crop maturity.

Early Registration Deadline Approaching

Written by NAMA on Wednesday, March 7, 2012 , 3:34 pm

The early registration deadline is March 22, 2012.  Register today to take advantage of our early registration discount. 

Download and fill out the registration form and mail, fax or phone it in to the NAMA Office. You may also register on-line at http://www.nama.org/ConferenceRegistration/Default.aspx?confid=38. Please note that the early registration deadline is March 22, 2012.

Please note: No “Bill Me’s” will be allowed after March 30, 2012.  All “Bill Me’s” will need to be secured with a credit card.

Hotel Cut-off March 22, 2012
The Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center) is the hotel for the 2012 Agri-Marketing Conference.
Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making reservations. Hurry and make your reservation today before the block fills up! 

Sheraton Kansas City Hotel at Crown Center (formerly the Hyatt Regency Crown Center)
2345 McGee Street
Kansas City, MO 64108
Phone: (816) 841-1000
Reservations: 1-800-325-3535

ABEF Silent Auction Items Needed

Written by NAMA on Wednesday, March 7, 2012 , 3:34 pm

ABEF Silent/Online Media Auctions

Find a home for that special edition wildlife print or even those sports tickets and surplus company logo jackets. Or give a media package or services, and support the Agri-Business Educational Foundation (ABEF) at the same time. How? By contributing to the annual ABEF Silent Auction.

Donations are needed for the ABEF Silent Auction at the 2012 Agri-Marketing Conference in Kansas City.

Please join your agri-marketing peers in supporting this worthwhile effort by donating to the auction. Click on the Pledge Form to indicate your donation and/or interest in the project by March 16, 2012, to be included in the auction catalog.

The primary goal or mission of the Agri-Business Educational Foundation (ABEF) is to provide today’s agri-business students the tools they will need to succeed tomorrow.

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