Cal Poly-San Luis Obispo Wins Top Honors as Student Marketing Competition Champions

Written by NAMA on Tuesday, May 3, 2011 , 8:28 am

Students from Cal Poly-San Luis Obispo took first place at the Student Marketing Competition sponsored by Monsanto. The competition was held April 13-15 in Kansas City, MO.

The Cal Poly marketing team had 15 students involved with this year’s project to market seedless lemons. The team spent the last several months doing market research, writing the marketing plan, and developing a presentation.

The top six marketing teams this year were: First place, Cal Poly-San Luis Obispo; Second place, Purdue University; Third place, Kansas State University; finalists include: The Ohio State University; Texas A&M University – College Station; and Michigan State University.

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 30 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference. Over 300 student members attended the conference.

For a list of the Student Marketing Competition Winners/Finalists and to view their Executive Summaries visit

For a list of the Scholarship Recipients visit

For a list of the winners of the Outstanding Student Chapter Competition visit

ABEF at the Agri-Marketing Conference

Written by NAMA on Tuesday, May 3, 2011 , 8:27 am

The ABEF hosted its annual Golf Outing during the 2011 Agri-Marketing Conference to help raise money for the Student NAMA Careers Program. The ABEF Golf Outing took place on Tuesday, April 12, at WinterStone Golf Course in Independence, MO.

Golfers enjoyed a beautiful day for the golf outing. Taking third place in the golf outing was Jason Weil, Kansas Agriculture Network; John Shostak, Kansas Farm Bureau; and Dennis Miner, Penton Media. Second place went to Troy Schroeder, Broadhead; Randy Groff, Mosaic Company; Heidi Nelson, Harvest PR & Marketing; and Heather Rossow, Penton Media. First place winners were Bob Bunker, J.L. Farmakis; Chet Slump, iNet Solutions; Ted Haller, Teddy Media; and Bill Farmakis, J.L. Farmakis.

There were also 2 closest to the hole contests which were won by Steve Custer, Farm Journal Media and John Shostak, Kansas Farm Bureau.

Special thanks also to the sponsors of the ABEF Golf Outing: Penton Media, Bock & Associates, Successful Farming and Mosaic Company. We look forward to another successful Golf Outing next year in Kansas City!

The ABEF Silent Auction and Online Media Auction raised over $25,700 for the Student Careers Program. Items in the auctions ranged from wine to media packages to iPods. Special thanks to all who donated and bid on items in the Auctions this year!

Attendees had a chance to win a Vizio 55″ Flat Screen TV courtesy of Penton Media at the 2011 Agri-Marketing Conference. NAMA Student chapters sold tickets in advance as well as at the conference for a chance to win the TV. The winning raffle ticket was sold by Jacklyn Schroeder with Delaware Valley College to Tim Kantz.

Over $5,110 was raised from the Student Raffle and schools received $5.00 for each ticket sold, meaning $2,555 of that money will be returned to the student chapters to help cover expenses to next year’s conference. The school that sold the most raffle tickets received $100 and the second place school received $50. In addition, the student who sold the most tickets received an additional cash prize of $100. This year’s top selling school was University of Florida and second place honors go to Delaware Valley College. The student selling the most raffle tickets was Bethany Coon, University of Florida.

Dr. John B. Riley Outstanding Student Advisor Award

Written by NAMA on Tuesday, May 3, 2011 , 8:26 am

During the 2011 NAMA Student Marketing Competition, held April 13-15 in Kansas City, the NAMA Careers Committee honored Dr. John B. Riley’s 25 years of tireless service to NAMA and his dedication to the student experience by renaming the Outstanding Advisor Award in his name.

It is now the “Dr. John B. Riley Outstanding Advisor Award.”  This was an emotional surprise for both Dr. Riley and the University of Tennessee-Knoxville NAMA students who were with him during the awards ceremony on Thursday evening.

The Committee had been looking for a way to recognize Dr. Riley for his service and decided it was fitting to do this in his 25th year of advising NAMA marketing teams.

Taking home the Dr. John B. Riley Outstanding Student Advisor Award was Dustin Bass with Abraham Baldwin Agricultural College.

For a list of all recipients of the 2011 Outstanding Student Chapter competition visit

Outstanding Professional Award Given

Written by NAMA on Tuesday, May 3, 2011 , 8:25 am

During NAMA’s annual conference, Amy Bradford, GROWMARK, was awarded the Outstanding Professional Award, as a result of her nomination by the Illinois State University Student Chapter.

Since Amy was unable to accept the award in Kansas City, it was presented to her by the Illinois State University Student Chapter during their annual end-of-year cookout.  Over 100 students, faculty and alumni were in attendance.

The Media and Technology Habits of Farmers

Written by NAMA on Tuesday, May 3, 2011 , 8:24 am

The Midlands NAMA Chapter met at Water Street Solutions’ Lincoln office on March 22 to get up to speed with the latest research regarding farmers’ media use and how they’re moving forward with technology adoption.

Speakers included Ted Haller, a Marketing and Research Consultant with the NAFB, Sara Steever and Kristi Moss from Paulsen Marketing, and Curt Blades from Successful Farming.  While all had their own research, a number of pieces came to the same conclusion, for example, farmer adoption of smart phones.

Take aways:

  • Marketers need to continue to offer a media mix, since there really is no silver bullet.
  • We should make our web sites mobile phone friendly, because we can’t control who is linking to us through social media.
  • Farmers adopt technology through a series of triggers:  how often their cell phone contract lets them get a new “free” phone, younger family members that serve as tech support on the farm, in-cab technologies, experiences outside the farm (like an off-farm job), and ag advocacy work.
  • Sometimes you just can’t tell which farmers will be technology friendly.

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