NAMA Announces Keynote Speakers for 2011 Conference

Written by NAMA on Wednesday, November 17, 2010 , 9:24 am

NAMA has gathered some of the most innovative thinkers in marketing for the 2011 conference. Delve into the science of how your customers’ behavior and choices are influenced. Learn proven strategies for attracting and keeping customers from younger increasingly powerful markets. Unlock the secrets of the “seven triggers of fascination” that add a strategic marketing approach to the art of influence.

Our 2011 keynoters will challenge your thoughts on sales and leadership…and maybe even make you laugh out loud.

The best idea right now is to get to Kansas City, April 13-15, 2011!

Sally Hogshead
Fascinate: How to Persuade & Influence

Sally HogsheadWhy are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? In a competitive environment, why do we decide to buy certain brands, or believe certain messages? Advertising icon Sally Hogshead has the answers.

She will lead you on a riveting journey through the decision-making process, drawing upon three years of research and an in-depth study of 1,000 Americans. Learn how you can tap into the brain’s hardwired “triggers” to influence opinions and behavior.

One by one, Sally will reveal each of the seven triggers of fascination like power, mystique, and trust.

Prepare yourself for a fast and furious journey through business, behavior, culture, and trends to learn how to create irresistibly effective social media messages. Discover how to create persuasive messages that break through distractions to create immediate action.

Sally’s work has earned hundreds of honors, as well as an invitation into the Smithsonian Museum of American History. She has been profiled by the Today Show, ABC, CBS, and the New York Times. She’s been described by the media as “a mastermind” and “advertising’s icon” who has “changed the face of North American advertising.”

As a consultant, Sally helps world-class companies persuade and influence their clients, employees, and customers.

Her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation, brings a strategic marketing approach to the art of influence. Often compared to writings by Malcolm Gladwell and Seth Godin, Sally’s storytelling weaves together unique insights from history, to biology, to cultural anthropology.

Jason Dorsey
How to Sell to Gen Y So We Love to Buy

Jason Ryan DorseyThe 80 million members of Gen Y have finally come of age. And they’re spending money. More than $200 billion this year alone! Companies in every category are competing fiercely for Gen Y’s attention, affection, and customer loyalty. The companies that successfully attract and keep Gen Y customers will see an immediate ROI and gain a powerful competitive advantage.

Best selling author Jason Ryan Dorsey, The Gen Y Guy®, shows you exactly what Gen Y seeks in a buying experience and why. He’ll outline specific actions your team can adopt to attract Gen Y’s attention, build trust, close the sale, stay in touch, and drive priceless word-of-mouth referrals.

Jason will talk about lead generation, customer experience, building an online following, mobile integration, brand loyalty, selling intangibles (such as insurance) and big-ticket items, retail, and peer-to-peer referrals.

A thought leader on Gen Y and bridging the generations, Jason is also a bestselling author, acclaimed speaker, and award-winning entrepreneur. A well-known Gen Y expert, Jason has been featured on 60 Minutes, 20/20, the Today Show, The View, and in the Wall Street Journal and Fortune magazine.

His nontraditional path began when he authored his first bestselling book, Graduate to Your Perfect Job, at age 18. This book became a national bestseller and is estimated to have helped 100,000 members of Gen Y enter the workforce.

Jason followed the success of his first book with four more including his newest book, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business.

A proud member of Gen Y (who texts his mom every day), Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25—one of the youngest winners ever. He was raised on a farm in Texas.

Juliet Funt
Over-committed, Overwhelmed and Over It! Success Skills for the Blisteringly Busy

Juliet FuntIs your to-do list a novel? Is your email inbox jam-packed every morning? Do you find yourself wishing for a fire drill just so you can step away from your desk for 10 minutes?

Don’t worry. You are not alone. Life is getting busier and more demanding for everyone these days. In fact, the #1 business lifestyle complaint in the world today is having “too much to do with too little time.” And those time-management books aren’t much help because they just give you ways to juggle all the work causing the stress. They don’t say much about how to actually reduce the stress itself.

Look no further …

Juliet Funt is going to take you on a fast-paced, story-packed, hilarious ride to where the answers lie. Enjoy stories of how real people have rediscovered the excitement of tackling the challenges of work and savoring precious moments with family and friends.

Learn simple but powerful strategies to manage your inbox, juggle a dozen projects, and go from panic to fulfillment.

As the daughter of Allen Funt, creator of the Candid Camera television show, Juliet has spent her life observing the hidden truths beneath our social selves.

Her hilarious stories and real world advice will energize and enlighten you.

Juliet’s diverse work history has taken her through a myriad of roles: from Project Manger for a live events company to Human Relations trainer for the Los Angeles Police Department, through the Museum of Tolerance, and even to Israel as a liaison in a Palestinian/Israeli peace project.

She has been featured in the L.A. Times, the Chicago Tribune, Shape, L.A. Parent and Professional Speaker magazine.

Register & Be Entered To Win!

Registration for the 2011 Agri-Marketing Conference is now open! Register for the conference by December 31 to be entered to win a $200 Apple Gift Certificate.

To register for the conference visit

The room blocks at the Hyatt Regency Crown Center will be open soon.

Sponsorships Now Available

Written by NAMA on Wednesday, November 17, 2010 , 9:22 am

Sponsorships are available for the 2011 Agri-Marketing Conference. Get your company noticed!

The theme of the 2011 Agri-Marketing Conference, April 13-15, is “Harvesting Ideas.”

There are many different sponsorships available. Companies with marketing
budgets of all sizes can participate. The higher your support, the more benefits you’ll receive….Sustaining Partner, Platinum, Gold, Silver or Bronze. In addition, you can get more company visibility by claiming one or more of the sponsorship opportunities. These opportunities are available on a first come, first serve basis, with first right given to last year’s sponsor.

Please review the benefits and opportunities of sponsorship at the 2011 Agri-Marketing Conference and confirm your interest to Jenny Pickett at (913) 491-6500 or e-mail to or fill out the online sponsorship form at In-kind sponsorships, e.g., printing, can be considered.

ABEF to Send Student NAMA Members to Ag Day

Written by NAMA on Wednesday, November 17, 2010 , 9:21 am

Student NAMA members are being given the opportunity to share in the message of agriculture and its importance during the Ag Day Celebration 2011.  This opportunity is available thanks to the Agri-Business Educational Foundation (ABEF).  These students will:

  • Spend two nights at the 4-H Visitors Center
  • Visit Capitol Hill and meet directly with legislators and advisors from their home state
  • Participate in training sessions with government relations liaisons, share ideas and build advocacy plans
  • Share morning coffee at the USDA with the Secretary of Agriculture as the invited guest of honor
  • Attend a luncheon at the U.S. Capitol Visitor Center
  • Network with other students passionate about agriculture and the legislative process
  • Take a guided tour of Washington, DC

This experience is scheduled for March 13 – 15, 2011.

Last year 100 students from FFA, 4-H, AFA and the Consortium participated in this valuable activity so we are pleased to be able to include Student NAMA members in those ranks.

Onsite costs for participation in the Ag Day Experience are covered through the Agriculture Council of America.  This includes lodging and meals.  For five deserving students this year, ABEF will cover travel to and from Washington, DC. So, for those students, this important trip to Washington would be absolutely free!

We’re excited about the opportunity to include NAMA student members in the Ag Day Celebration.  Students will be responsible for making all travel arrangements and will then be reimbursed.

Please tell your student members about this first-time opportunity to participate in these events and direct them to ( to complete the application process.  For more information about Ag Day, visit View a video taken by Iowa State students during their trip to Washington, DC last year at

All applications must be submitted by December 1, 2010.  A geographically diverse group of winners will be chosen and notified by January 3, 2011.  They will receive additional information periodically between then and March 13.

If you have any questions, please contact

NAMA’s Next Webinar ~ December 9

Written by NAMA on Wednesday, November 17, 2010 , 9:21 am

Social media is taking the internet by storm, but within that storm are dangers lying in wait for your company.  Simply being aware of what some of those dangers are is the easiest way to prevent you or your company from facing legal ramifications.

Join us for the next NAMA Webinar, Thursday, December 9 at 1:00 p.m. (Central Time) and learn how to protect yourself from online dangers.

Brett Trout is an intellectual property attorney and founder of the Des Moines law firm of Brett J. Trout, P.C.  Brett is the former President of the Iowa Intellectual Property Association and former Chair of the Iowa State Bar Association Technology Committee. He is author of one of Iowa’s oldest blogs and the books:

  • Internet Laws Affecting Iowa Companies
  • Internet Laws Affecting Your Company
  • Cyberlaw-Your Online Legal Arsenal

Brett’s blog was voted the sixth best law blog in the world in last year’s Weblog Awards and he will be a featured speaker at this years BlogWorld Expo in Las Vegas.

Cost for this webinar is $50. To register for the NAMA Webinar visit,

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