NAMA Announces Keynote Speakers for 2011 Conference

Written by NAMA on Wednesday, November 17, 2010 , 9:24 am

NAMA has gathered some of the most innovative thinkers in marketing for the 2011 conference. Delve into the science of how your customers’ behavior and choices are influenced. Learn proven strategies for attracting and keeping customers from younger increasingly powerful markets. Unlock the secrets of the “seven triggers of fascination” that add a strategic marketing approach to the art of influence.

Our 2011 keynoters will challenge your thoughts on sales and leadership…and maybe even make you laugh out loud.

The best idea right now is to get to Kansas City, April 13-15, 2011!

Sally Hogshead
Fascinate: How to Persuade & Influence

Sally HogsheadWhy are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? In a competitive environment, why do we decide to buy certain brands, or believe certain messages? Advertising icon Sally Hogshead has the answers.

She will lead you on a riveting journey through the decision-making process, drawing upon three years of research and an in-depth study of 1,000 Americans. Learn how you can tap into the brain’s hardwired “triggers” to influence opinions and behavior.

One by one, Sally will reveal each of the seven triggers of fascination like power, mystique, and trust.

Prepare yourself for a fast and furious journey through business, behavior, culture, and trends to learn how to create irresistibly effective social media messages. Discover how to create persuasive messages that break through distractions to create immediate action.

Sally’s work has earned hundreds of honors, as well as an invitation into the Smithsonian Museum of American History. She has been profiled by the Today Show, ABC, CBS, and the New York Times. She’s been described by the media as “a mastermind” and “advertising’s icon” who has “changed the face of North American advertising.”

As a consultant, Sally helps world-class companies persuade and influence their clients, employees, and customers.

Her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation, brings a strategic marketing approach to the art of influence. Often compared to writings by Malcolm Gladwell and Seth Godin, Sally’s storytelling weaves together unique insights from history, to biology, to cultural anthropology.

Jason Dorsey
How to Sell to Gen Y So We Love to Buy

Jason Ryan DorseyThe 80 million members of Gen Y have finally come of age. And they’re spending money. More than $200 billion this year alone! Companies in every category are competing fiercely for Gen Y’s attention, affection, and customer loyalty. The companies that successfully attract and keep Gen Y customers will see an immediate ROI and gain a powerful competitive advantage.

Best selling author Jason Ryan Dorsey, The Gen Y Guy®, shows you exactly what Gen Y seeks in a buying experience and why. He’ll outline specific actions your team can adopt to attract Gen Y’s attention, build trust, close the sale, stay in touch, and drive priceless word-of-mouth referrals.

Jason will talk about lead generation, customer experience, building an online following, mobile integration, brand loyalty, selling intangibles (such as insurance) and big-ticket items, retail, and peer-to-peer referrals.

A thought leader on Gen Y and bridging the generations, Jason is also a bestselling author, acclaimed speaker, and award-winning entrepreneur. A well-known Gen Y expert, Jason has been featured on 60 Minutes, 20/20, the Today Show, The View, and in the Wall Street Journal and Fortune magazine.

His nontraditional path began when he authored his first bestselling book, Graduate to Your Perfect Job, at age 18. This book became a national bestseller and is estimated to have helped 100,000 members of Gen Y enter the workforce.

Jason followed the success of his first book with four more including his newest book, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business.

A proud member of Gen Y (who texts his mom every day), Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25—one of the youngest winners ever. He was raised on a farm in Texas.

Juliet Funt
Over-committed, Overwhelmed and Over It! Success Skills for the Blisteringly Busy

Juliet FuntIs your to-do list a novel? Is your email inbox jam-packed every morning? Do you find yourself wishing for a fire drill just so you can step away from your desk for 10 minutes?

Don’t worry. You are not alone. Life is getting busier and more demanding for everyone these days. In fact, the #1 business lifestyle complaint in the world today is having “too much to do with too little time.” And those time-management books aren’t much help because they just give you ways to juggle all the work causing the stress. They don’t say much about how to actually reduce the stress itself.

Look no further …

Juliet Funt is going to take you on a fast-paced, story-packed, hilarious ride to where the answers lie. Enjoy stories of how real people have rediscovered the excitement of tackling the challenges of work and savoring precious moments with family and friends.

Learn simple but powerful strategies to manage your inbox, juggle a dozen projects, and go from panic to fulfillment.

As the daughter of Allen Funt, creator of the Candid Camera television show, Juliet has spent her life observing the hidden truths beneath our social selves.

Her hilarious stories and real world advice will energize and enlighten you.

Juliet’s diverse work history has taken her through a myriad of roles: from Project Manger for a live events company to Human Relations trainer for the Los Angeles Police Department, through the Museum of Tolerance, and even to Israel as a liaison in a Palestinian/Israeli peace project.

She has been featured in the L.A. Times, the Chicago Tribune, Shape, L.A. Parent and Professional Speaker magazine.

Register & Be Entered To Win!

Registration for the 2011 Agri-Marketing Conference is now open! Register for the conference by December 31 to be entered to win a $200 Apple Gift Certificate.

To register for the conference visit

The room blocks at the Hyatt Regency Crown Center will be open soon.

Sponsorships Now Available

Written by NAMA on Wednesday, November 17, 2010 , 9:22 am

Sponsorships are available for the 2011 Agri-Marketing Conference. Get your company noticed!

The theme of the 2011 Agri-Marketing Conference, April 13-15, is “Harvesting Ideas.”

There are many different sponsorships available. Companies with marketing
budgets of all sizes can participate. The higher your support, the more benefits you’ll receive….Sustaining Partner, Platinum, Gold, Silver or Bronze. In addition, you can get more company visibility by claiming one or more of the sponsorship opportunities. These opportunities are available on a first come, first serve basis, with first right given to last year’s sponsor.

Please review the benefits and opportunities of sponsorship at the 2011 Agri-Marketing Conference and confirm your interest to Jenny Pickett at (913) 491-6500 or e-mail to or fill out the online sponsorship form at In-kind sponsorships, e.g., printing, can be considered.

ABEF to Send Student NAMA Members to Ag Day

Written by NAMA on Wednesday, November 17, 2010 , 9:21 am

Student NAMA members are being given the opportunity to share in the message of agriculture and its importance during the Ag Day Celebration 2011.  This opportunity is available thanks to the Agri-Business Educational Foundation (ABEF).  These students will:

  • Spend two nights at the 4-H Visitors Center
  • Visit Capitol Hill and meet directly with legislators and advisors from their home state
  • Participate in training sessions with government relations liaisons, share ideas and build advocacy plans
  • Share morning coffee at the USDA with the Secretary of Agriculture as the invited guest of honor
  • Attend a luncheon at the U.S. Capitol Visitor Center
  • Network with other students passionate about agriculture and the legislative process
  • Take a guided tour of Washington, DC

This experience is scheduled for March 13 – 15, 2011.

Last year 100 students from FFA, 4-H, AFA and the Consortium participated in this valuable activity so we are pleased to be able to include Student NAMA members in those ranks.

Onsite costs for participation in the Ag Day Experience are covered through the Agriculture Council of America.  This includes lodging and meals.  For five deserving students this year, ABEF will cover travel to and from Washington, DC. So, for those students, this important trip to Washington would be absolutely free!

We’re excited about the opportunity to include NAMA student members in the Ag Day Celebration.  Students will be responsible for making all travel arrangements and will then be reimbursed.

Please tell your student members about this first-time opportunity to participate in these events and direct them to ( to complete the application process.  For more information about Ag Day, visit View a video taken by Iowa State students during their trip to Washington, DC last year at

All applications must be submitted by December 1, 2010.  A geographically diverse group of winners will be chosen and notified by January 3, 2011.  They will receive additional information periodically between then and March 13.

If you have any questions, please contact

NAMA’s Next Webinar ~ December 9

Written by NAMA on Wednesday, November 17, 2010 , 9:21 am

Social media is taking the internet by storm, but within that storm are dangers lying in wait for your company.  Simply being aware of what some of those dangers are is the easiest way to prevent you or your company from facing legal ramifications.

Join us for the next NAMA Webinar, Thursday, December 9 at 1:00 p.m. (Central Time) and learn how to protect yourself from online dangers.

Brett Trout is an intellectual property attorney and founder of the Des Moines law firm of Brett J. Trout, P.C.  Brett is the former President of the Iowa Intellectual Property Association and former Chair of the Iowa State Bar Association Technology Committee. He is author of one of Iowa’s oldest blogs and the books:

  • Internet Laws Affecting Iowa Companies
  • Internet Laws Affecting Your Company
  • Cyberlaw-Your Online Legal Arsenal

Brett’s blog was voted the sixth best law blog in the world in last year’s Weblog Awards and he will be a featured speaker at this years BlogWorld Expo in Las Vegas.

Cost for this webinar is $50. To register for the NAMA Webinar visit,

Awards Nomination Deadline ~ January 14

Written by NAMA on Wednesday, November 17, 2010 , 9:21 am

The nomination deadline for the NAMA Marketer of the Year and Agribusiness Leader of the Year awards is January 14, 2011.

NAMA Marketer of the Year

This award honors outstanding accomplishments in the field of marketing directly to ag producers. Nominees are solicited from agribusiness and related companies with overall marketing and/or sales responsibilities. The award will be presented during the Agri-Marketing Conference, April 13-15, 2011 in Kansas City. Nominees must be NAMA members.

To nominate someone for the NAMA Marketer award, download the application in an Adobe .pdf format at or fill out the online application at

Past NAMA Marketer of the Year Recipients:

Stephanie Liska Beck Ag, Inc.
Jon Anderson OPEN ROADS
Dave Rhylander Delta & Pine Land – Division of Monsanto Company
Phil Johnson Colle+McVoy
Tom Davis Meredith Corporation
Rick Turner Gustafson, LLC
Raymond Hoyum IMC Global
James Seaver AGCO Corporation
Donald Hecht Elanco Animal Health
Wendell Knehans Monsanto-Corn States

Agribusiness Leader of the Year

The Agribusiness Leader of the Year award is NAMA’s highest honor. The award honors an outstanding leader in agribusiness, education, government service or other agribusiness related area. Solicited from senior level position holders in private, public or academic service, nominees should exemplify excellence in agribusiness by their significant contributions to the industry. The award will be presented during the Agri-Marketing Conference, April 13-15, 2011 in Kansas City.

To nominate someone for the Agribusiness Leader of the Year award, download the application in an Adobe .pdf format at or fill out the online application at

Past Agribusiness Leader of the Year Recipients include:

Dave Seehusen Land O’Lakes, Inc.
Leon Westbrock CHS Inc.
Rick Tolman National Corn Growers Association
Dale R. Ludwig Missouri Soybean Assn. & Missouri
Soybean Merchandising Council
George Thornton Agriliance, LLC
James Irwin Case IH
Bernie Staller National FFA Organization
Richard Clauss Hilmar Cheese Company/Clauss Dairy Farms
A. Charles Fischer Dow AgroSciences
Emmett Barker Assn. of Equipment Manufacturers
R.W. “Bud” Porter Deere & Company
Bruce Bickner DeKalb – Monsanto Global Seed Group
William Kirk DuPont Agricultural Enterprises
Arnold Donald Monsanto
H.D. “Harry” Cleberg Farmland Industries, Inc.
Edward McMillan Purina Mills
Dwayne Andreas Archer Daniels Midland Company
Robert Wichmann Pioneer Hi-Bred Intl., Inc.
Gary Parker Lindsay Manufacturing Co.
William Griffith American Cyanamid
Thomas Dille Rhone-Poulenc Ag
Nicholas Babson Babson Brothers Co.
Olin Andrews Farmers Hybrid Companies
David Garst Garst Seed Co.
Leo Bontempo Novartis-Seeds
Dr. Kenneth Bader American Soybean Assn.
John Churchman Ford Tractor Operations
Owen Newlin Pioneer Hi-Bred Intl., Inc.
Nicholas Reding Monsanto Ag Group
Robert Lanphier AGMED, Inc.
Joe Ecker Gehl Co.
Robert Book Elanco Animal Products/Eli Lily Co.
Roland Hendrickson Pfizer Ag Division
Donald Fritz Farmers Hybrid Co.
Harold Noren DeKalb Ag Research
E.W. Cook Cook Industries
Walt Buescher Allis Chalmers
Bill Bricker Diamond Shamrock Chemical
Fred Stines Successful Farming
Del Walker Funk Brother Seeds, Co.
Dr. James Affleck American Cyanamid
Lyle Yost Hesston Corp.
Dr. Robert Spitzer Murphy Products
Emory Dearborn Ford Tractor Operations
Maurice Turner Amchem Products
George Varnes Eli Lily Co.
Morris Reid J.I. Case
W.J. Jensen Butler Manufacturing
Don Murphy Wallace’s Farmer

Keep In Touch With Student NAMA

Written by NAMA on Wednesday, November 17, 2010 , 9:20 am

Stay up-to-date on the latest happenings with our Student NAMA Chapters. Visit the latest edition of NAMA On Campus at, for what’s happening with the chapters.

The Winter, 2011 edition of NAMA On Campus will be available in January.

Through the NAMA Student Careers Program, ABEF provides students with the opportunities to apply text book lessons to real world situations. Through programs like the marketing competition, NAMA challenges these career-track minded young people and gives them a taste of the real life decision-making process. Student NAMA chapters provide many chances for students to serve in leadership roles, build valuable communication skills and gain confidence in their ability to make decisions.

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