Trends Early Registration Deadline Sept. 24

Written by NAMA on Wednesday, September 22, 2010 , 1:15 pm

The early registration deadline for Trends In Agriculture is this Friday, September 24. After the 24th, registration rates will increase.

In addition, the NAMA block at the hotel has closed. The hotel is sold out on Monday, October 4, but may have rooms available on Tuesday, October 5 and Wednesday, October 6. If you are unable to book a room at The Marquette (612-376-7400), feel free to contact the following hotels that are nearby for rooms.

The Radisson Plaza Hotel – 612-339-4900

Marriott City Center hotel – 612-349-4000

For more information on Trends In Agriculture visit

Call for Entries Deadline October 8

Written by NAMA on Wednesday, September 22, 2010 , 1:14 pm

The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to the national level. The national awards ceremony will take place April 13, 2011, at the Hyatt Regency in Kansas City.

Best of NAMA operates on a regional judging format. Entries are sent directly to the national NAMA office and judged by industry professionals at a regional level for possible advancement to national competition. A minimum point standard will be used and enforced at the regional level. Work that is not above a certain point standard will not be eligible to advance. If you place first or merit at the regional competition and score above the minimum point standard, you are eligible to advance to the national competition. The NAMA office will notify you by February 1, 2011, regarding entries eligible for advancement. An entry fee at the regional and national level is required. If your entry advances to national, however, it will not be necessary to create another copy of the entry.

New this year!
Check out our new category, the Producer’s Choice Award. In this category, you’ll be able to enter a single page ad that will be judged by producers. This category is made possible by Successful Farming & Agriculture Online and Readex Research.

The deadline for submitting your entries is Friday, October 8. Submit your entries into the Best of NAMA Competition today. For more information on the Call for Entries, visit

Facebook, Twitter and YouTube…Oh My!

Written by NAMA on Wednesday, September 22, 2010 , 1:13 pm

How to Use Them Effectively and Measure Engagement

The online environment is constantly evolving – from its origins as simple and relatively static websites to the current interactive forums and dynamic sites that strive to meet user expectations for instant and 24/7 access to information and two-way conversations.  Today, more than ever before, brands and organizations are being held to a higher standard for authentic and honest communication to the immediate questions that are on users’ minds.

The platforms in which users receive that communication are changing as well.  Social media platforms – including Facebook, Twitter and YouTube – are now considered mainstream, mass market communications tools.  As such, social media is playing an increasingly critical role in the everyday lives of users and how they receive and share information.

Using these social media tools can help extend your message out to key audiences, if executed effectively and integrated with existing campaigns or programs.  We’ll look at how to use these tools successfully and ways to measure your engagement with users.

Meredith Stevens, Digital Marketing Manager at National Cattlemen’s Beef Association will be presenting this webinar on social media.

To register for this webinar, visit

Upcoming Chapter Events

Written by NAMA on Wednesday, September 22, 2010 , 1:12 pm

Mark your calendars for an upcoming chapter event near you!

If you have any write-ups or photos from your previous events, please send the information to Kathi Conrad at to get it in the NAMA e-News.

Southeastern NAMA ~ September 23
Join Southeastern NAMA at 5:30 p.m. on September 23 for the first annual Show and Tell at Freebairn & Company. Sounds a little ridiculous, but this is what NAMA is all about, sharing successful marketing stories with NAMA friends. So let’s all get together and show off our accomplishments from the past year. We will keep these “presentations” short and simple, 3-5 minutes each. If you do not feel comfortable sharing information, just come and listen.

Feel free to bring guests. Once the presentations are over we will go downstairs to the Bucketshop for some drinks. For questions or to RSVP, please email Kim Maloney at

Iowa NAMA ~ September 24
Join Iowa NAMA for the Legal Implications of Social Media from 11:30 a.m. to 1:00 p.m. on September 24.

Brett Trout will discuss the legal implications of social media in a digital world. Mr. Trout is a patent attorney and nationally recognized speaker on patent, trademark and internet legal issues. Over the past two decades he has drafted over 100 patents and authored 3 books on internet law and technology. He has been a featured presenter at both the BlogWorld Expo and the 140 Character Conference. Join us for a crash course in the legalities of social media.

The event will take place at the FFA Enrichment Center in Ankeny, IA. Cost is $20 per person.

Badger NAMA ~ September 30
Join Badger NAMA for a Meet & Greet reception at the World Dairy Expo from 4:30 – 6:30 p.m. on September 30. The event will take place on the Expo Center Balcony at the World Dairy Expo. All NAMA members and guests are invited to attend.

Gateway NAMA ~ October 16
Combat hunger with Gateway NAMA. In support of World Food Day, the Donald Danforth Plant Science Center is hosting a community awareness program that will not only help educate St. Lousians on the importance of the world hunger issue, but also provide food packets, assembled by the volunteers, for those in need.

Gateway NAMA has volunteered our services on Saturday, Oct. 16 at 9 a.m. for a one hour food packaging session. In order to fully meet our service promise for the day we need a team of 10-12 volunteers. To help offset the costs of the food packages each volunteer has a $20 registration fee. Gateway NAMA will cover the registration fee for all members who choose to participate with the group in this volunteer service.

If you are interested in joining Gateway NAMA in giving back to those in need and taking a stab at world hunger, please RSVP to

Northern Prairie ~ October 26
The Northern Prairie Board of Directors is planning a reorganization meeting for Tues., Oct. 26th.  They will meet at 11:30 a.m. at Basie’s Restaurant in the Ramada Plaza Suites in Fargo, ND.  Your attendance is strongly encouraged. The future of Northern Prairie NAMA depends on your input.

Discussion will include a proposed programming agenda for the coming months, member recruitment efforts, and possible changes/additions to our chapter leadership team.

Please email Dave McSparron, President, at to RSVP.

Great Plains Discusses Programming

Written by NAMA on Wednesday, September 22, 2010 , 1:12 pm

Nearly half of the Great Plains Chapter’s members joined a teleconference meeting on September 14 to discuss the chapter’s future focus and opportunities for increasing chapter membership.

The call started with self introductions from each of the participants.  Several incentive programs were discussed for expanding the chapter’s membership.  The input will help finalize future incentive programs.  Future chapter programming was also a key discussion item.  Chapter members can expect to hear more in the near future about upcoming programs in both Wichita and Dodge City.

Professional Development Awards of Excellence Winners

Written by NAMA on Wednesday, September 8, 2010 , 7:21 am

Join us for lunch on Wednesday, October 6, at The Marquette Hotel in Minneapolis for the 2010 Trends In Agriculture conference as we honor the 2010 Professional Development Awards of Excellence Recipients.

NAMA honors its members with hands-on responsibility in each of the Professional Development Areas (PDA). This year, awards will be given in the areas of Marketing Communications, Public Relations, Product/Species Management and Sales. The recipients will share their thoughts on the challenges and opportunities in agri-marketing at the luncheon.

The 2010 Awards of Excellence recipients are as follows:

Marketing Communications ~ Scott McClure, Brighton Agency
A 25-year veteran of publishing and marketing communications, Scott has used his expertise and talents to advance the field of agricultural marketing on multiple levels.

Since joining Brighton in 2002, Scott has led the design and implementation of strategic marketing plans for major agricultural companies such as BASF, Monsanto, Delta and Pine Land Company, Horizon Ag, Bo-Jac Seed Company and Iron Solutions.

In 2009, Scott fostered a unique partnership between Monsanto and The Weather Channel to develop an online destination for targeted messaging. Dubbed Farmers’ Forecast (, the innovative microsite offers farmers climate conditions, degree growing units and other important agricultural information in one location.

Scott also oversaw the creation of the Cotton Community (, the ag industry’s first social networking site for cotton farmers. Since it went live in December 2008, Monsanto’s innovative networking website has had more than 4,300 individual visitors, while more and more farmers are steadily creating profiles and joining discussions with their regional neighbors about new variety performance.

Scott has served as a National NAMA committee member of the Agri-Marketing Conference Committee. He has also been a Student NAMA judge, Best of NAMA judge, and moderator for numerous Agri-Marketing seminar panel discussions.

Public Relations ~ Sue Otten, AGCO Corporation
Sue Otten, Director of Corporate Marketing & Brand Communications Worldwide, launched AGCO’s comprehensive social media initiative less than a year ago while educating global marketing teams on benefits, policies, technologies, tips & process. Learning as she went, Sue took calculated risks to get the buzz going both internally & externally. AGCO soon was ranked along with Coca-Cola & Delta Airlines with a perfect engagement score and won NAMA’s “Best of” award (Broadcast PR).

As Social Media tools were becoming more popular, it was important to develop a cohesive communications strategy and process within the company. This was important to not only ensure effective use of resources, but to also present a consistent digital message to our market and key stakeholders. Sue developed AGCO’s Social Media strategy and developed a process to get the many global brand and product divisions involved while still maintaining a unified Social Media presence.

At the same time, there was a need to develop the expertise of the AGCO employees. Sue, along with training specialists with the AGCO University department, developed a training course for employees to learn about not only AGCO’s Social Media objective, policy and philosophy, but also shows employees via a guided tour of AGCO’s social media sites how to access the sites and engage with customers, fans and followers.

Since joining AGCO two years ago, Sue has been an active member of  NAMA, participating in the Southeastern chapter. Sue also participated in the NAMA mentor program, working with college students on their resumes and interview process, and helped to evaluate student groups before they went on to present at the National NAMA conferences.

Product/Species Management ~ Elena Lindemann, Land O’Lakes Purina Feed, LLC
Elena’s Marketing Manager position was created by Land O’Lakes in 2006 to develop and market value-added, R&D-based calf feeds for the dairy industry. Land O’Lakes is the US market leader in calf milk replacers, but had previously not focused on value added calf feeds.

Elena led a cross-functional new product development team to launch AMPLI-Calf dairy feeds in 2008 across the United States at more than 30 Land O’Lakes Purina Feed manufacturing locations. The new product’s performance on young calves caught producers’ attention. AMPLI-Calf starter feed was consumed by calves with 11% more intake in pounds, increased calves’ weight by 14%, and grew calves 3% taller than competitive feeds. Previously, dairy producers used commodity type feeds for this lifestage of calf (starter feeds).

Today, AMPLI-Calf dairy feed represents approximately a $5 million annual business and is projected to keep growing at more than 15% for each of the next 2 years. A product extension is planned for the “grower” lifestage.

Elena is an active member of NAMA, has attended local/regional meetings when not traveling in the field with customers.

Sales ~ Marvin Kokes, National Cattlemen’s Beef Association
Marvin Kokes knows the key to a successful sales career is in cultivating relationships—and that Marvin has mastered. He is a dedicated and well-respected ag professional who excels at his job and nurtures others to flourish as well.

Known as an ‘idea man,’ Kokes is responsible for contributing more than just time and energy, but ideas and connections to continue to build a stronger ag community.  He brings this strength to his daily leadership responsibilities in the areas of corporate relations, sponsorships, convention and meetings for NCBA.

At National Cattlemen’s Beef Association, Marvin has responsibilities that include sales for NCBA’s Cattlemen to Cattlemen and sponsorship sales for the NCBA Convention and Trade Show.  What makes his task unique is living and selling the NCBA brand to a variety of corporate partners from animal health to largest of foodservice entities.  Each day, Marvin will sell the value of supporting NCBA’s work to protect the business climate for cattle producers and building beef demand.   Marvin provides partners a perspective of every segment of the business from the cow/calf operation through retail and foodservice.  In his role at NCBA, he works with each sector of the beef business, providing information, connecting people and resources, and most of all, bringing the passion and spirit that defines the American farmer and rancher.  Coming from a five generation Colorado ranch, he has significant accountability back home with his brothers and nephews, who depend on NCBA to represent their interests in Washington and the consumer marketplace.

Marvin’s commitment to professional development is evident in his work as the long-time leader of the Young Cattlemen’s Conference over the last 16 years. In 2010, he led the successful transformation of the Young Cattlemen’s Conference, which underwent a significant shift in sponsorship and itinerary. But Marvin never missed a beat, leading the largest YCC class across country, building young cattlemen into future industry leaders.

Each June, Marvin leads a group of approximately 60 young cattlemen on a cross-country tour, a literal farm to fork agricultural adventure. The trip is an experience that encompasses not just education, but also networking, friendship building and experiences that last a lifetime.  It has been through this type of effort, the YCC program celebrated its 31st year with over 1000 proud alumni.

“Involved” would be the word to describe Kokes’ level of participation in the National Agri-Marketing Association. Starting as a NAMA student member at Colorado State, he’s been a part of the organization for more than ten years. He is currently a board member, is the President of the Rocky Mountain Chapter of NAMA and also serves on the NAMA Executive Committee.

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