Trends Early Registration Deadline Sept. 24

Written by NAMA on Wednesday, September 22, 2010 , 1:15 pm

The early registration deadline for Trends In Agriculture is this Friday, September 24. After the 24th, registration rates will increase.

In addition, the NAMA block at the hotel has closed. The hotel is sold out on Monday, October 4, but may have rooms available on Tuesday, October 5 and Wednesday, October 6. If you are unable to book a room at The Marquette (612-376-7400), feel free to contact the following hotels that are nearby for rooms.

The Radisson Plaza Hotel – 612-339-4900

Marriott City Center hotel – 612-349-4000

For more information on Trends In Agriculture visit

Call for Entries Deadline October 8

Written by NAMA on Wednesday, September 22, 2010 , 1:14 pm

The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to the national level. The national awards ceremony will take place April 13, 2011, at the Hyatt Regency in Kansas City.

Best of NAMA operates on a regional judging format. Entries are sent directly to the national NAMA office and judged by industry professionals at a regional level for possible advancement to national competition. A minimum point standard will be used and enforced at the regional level. Work that is not above a certain point standard will not be eligible to advance. If you place first or merit at the regional competition and score above the minimum point standard, you are eligible to advance to the national competition. The NAMA office will notify you by February 1, 2011, regarding entries eligible for advancement. An entry fee at the regional and national level is required. If your entry advances to national, however, it will not be necessary to create another copy of the entry.

New this year!
Check out our new category, the Producer’s Choice Award. In this category, you’ll be able to enter a single page ad that will be judged by producers. This category is made possible by Successful Farming & Agriculture Online and Readex Research.

The deadline for submitting your entries is Friday, October 8. Submit your entries into the Best of NAMA Competition today. For more information on the Call for Entries, visit

Facebook, Twitter and YouTube…Oh My!

Written by NAMA on Wednesday, September 22, 2010 , 1:13 pm

How to Use Them Effectively and Measure Engagement

The online environment is constantly evolving – from its origins as simple and relatively static websites to the current interactive forums and dynamic sites that strive to meet user expectations for instant and 24/7 access to information and two-way conversations.  Today, more than ever before, brands and organizations are being held to a higher standard for authentic and honest communication to the immediate questions that are on users’ minds.

The platforms in which users receive that communication are changing as well.  Social media platforms – including Facebook, Twitter and YouTube – are now considered mainstream, mass market communications tools.  As such, social media is playing an increasingly critical role in the everyday lives of users and how they receive and share information.

Using these social media tools can help extend your message out to key audiences, if executed effectively and integrated with existing campaigns or programs.  We’ll look at how to use these tools successfully and ways to measure your engagement with users.

Meredith Stevens, Digital Marketing Manager at National Cattlemen’s Beef Association will be presenting this webinar on social media.

To register for this webinar, visit

Upcoming Chapter Events

Written by NAMA on Wednesday, September 22, 2010 , 1:12 pm

Mark your calendars for an upcoming chapter event near you!

If you have any write-ups or photos from your previous events, please send the information to Kathi Conrad at to get it in the NAMA e-News.

Southeastern NAMA ~ September 23
Join Southeastern NAMA at 5:30 p.m. on September 23 for the first annual Show and Tell at Freebairn & Company. Sounds a little ridiculous, but this is what NAMA is all about, sharing successful marketing stories with NAMA friends. So let’s all get together and show off our accomplishments from the past year. We will keep these “presentations” short and simple, 3-5 minutes each. If you do not feel comfortable sharing information, just come and listen.

Feel free to bring guests. Once the presentations are over we will go downstairs to the Bucketshop for some drinks. For questions or to RSVP, please email Kim Maloney at

Iowa NAMA ~ September 24
Join Iowa NAMA for the Legal Implications of Social Media from 11:30 a.m. to 1:00 p.m. on September 24.

Brett Trout will discuss the legal implications of social media in a digital world. Mr. Trout is a patent attorney and nationally recognized speaker on patent, trademark and internet legal issues. Over the past two decades he has drafted over 100 patents and authored 3 books on internet law and technology. He has been a featured presenter at both the BlogWorld Expo and the 140 Character Conference. Join us for a crash course in the legalities of social media.

The event will take place at the FFA Enrichment Center in Ankeny, IA. Cost is $20 per person.

Badger NAMA ~ September 30
Join Badger NAMA for a Meet & Greet reception at the World Dairy Expo from 4:30 – 6:30 p.m. on September 30. The event will take place on the Expo Center Balcony at the World Dairy Expo. All NAMA members and guests are invited to attend.

Gateway NAMA ~ October 16
Combat hunger with Gateway NAMA. In support of World Food Day, the Donald Danforth Plant Science Center is hosting a community awareness program that will not only help educate St. Lousians on the importance of the world hunger issue, but also provide food packets, assembled by the volunteers, for those in need.

Gateway NAMA has volunteered our services on Saturday, Oct. 16 at 9 a.m. for a one hour food packaging session. In order to fully meet our service promise for the day we need a team of 10-12 volunteers. To help offset the costs of the food packages each volunteer has a $20 registration fee. Gateway NAMA will cover the registration fee for all members who choose to participate with the group in this volunteer service.

If you are interested in joining Gateway NAMA in giving back to those in need and taking a stab at world hunger, please RSVP to

Northern Prairie ~ October 26
The Northern Prairie Board of Directors is planning a reorganization meeting for Tues., Oct. 26th.  They will meet at 11:30 a.m. at Basie’s Restaurant in the Ramada Plaza Suites in Fargo, ND.  Your attendance is strongly encouraged. The future of Northern Prairie NAMA depends on your input.

Discussion will include a proposed programming agenda for the coming months, member recruitment efforts, and possible changes/additions to our chapter leadership team.

Please email Dave McSparron, President, at to RSVP.

Great Plains Discusses Programming

Written by NAMA on Wednesday, September 22, 2010 , 1:12 pm

Nearly half of the Great Plains Chapter’s members joined a teleconference meeting on September 14 to discuss the chapter’s future focus and opportunities for increasing chapter membership.

The call started with self introductions from each of the participants.  Several incentive programs were discussed for expanding the chapter’s membership.  The input will help finalize future incentive programs.  Future chapter programming was also a key discussion item.  Chapter members can expect to hear more in the near future about upcoming programs in both Wichita and Dodge City.

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