Managing an Effective Exhibit Marketing Program

Written by NAMA on Thursday, June 3, 2010 , 10:41 am

treadway_cyndiAre you planning to implement or revitalize your trade show marketing effort?  Many factors, from design to logistics, contribute to making a powerful impact at the show and result in exhibiting success.  Cyndi Treadway, with Exhibit Resources, will suggest some strategies to meet the challenges of today’s agri-business event marketing program on the next NAMA Webinar, Thursday, June 24 at 1:00 p.m. (CST).

Presentation Highlights:

Planning Budgets
Concurrent Show Logistics
Designing the Right Exhibit
Rental Property Integration
Pre-Show Promotion
Booth Staffing

About the Presenter:  Cyndi Treadway, Exhibit Resources, Inc.
Cyndi’s experience includes more than 15 years with Exhibit Resources as Senior Account Manager and currently as director of Client Services in addition.  Cyndi and her dedicated team manage over 100 trade shows and events.

Registration fee:  $50.  Cancellations three or more days prior to the event are entitled to a full refund.

To register for this webinar visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=21.

Upcoming Chapter Events

Written by NAMA on Thursday, June 3, 2010 , 10:40 am

Mark your calendars to check out an upcoming chapter event for the spring/summer!

If you have any write-ups or photos from your previous events, please send the information to Kathi Conrad at kathic@nama.org to get it in the NAMA e-News.

Badger NAMA ~ June 8, 2010

Hoard’s Dairyman 125th Anniversary Celebration – Join the staff of Hoard’s Dairyman and the Badger NAMA chapter as they celebrate 125 years of excellence in Dairy publishing. Enjoy lunch, networking and a panel discussion as leaders in Dairy media address issues in their ever-changing industry. Stay for a tour of the Hoard’s dairy facility.

The cost is Free for students, $15 for NAMA members and $25 for non-members. To register and pay online visit – http://www.nama.org/store/index.php.

If you do not wish to signup online, please contact Maria McGinnis to RSVP at mmcginnis@cals.wisc.edu.

Carolinas/Virginia NAMA ~ June 8, 2010

Increased Scrutiny in the Ag Industry ~ The agriculture industry is facing increased scrutiny.  Now more than ever, many consumers are demanding to know exactly where their food came from and the conditions under which it was produced.  How should the agriculture industry respond, and how can we as agri-marketers help our clients?  Join us to hear comments from Bryan K. Blinson of N.C. Cattlemen’s Association on these issues and more.

The event will begin at 4:30 with dinner followed by the guest speaker at 5:30 p.m. Cost is $15 for NAMA members and students and $20 for guests.

For questions contact Courtney Beck at cbeck@merrellgroup.com or via phone at (919) 844-2708.

Heartland NAMA ~ June 14, 2010

Plan to attend our next meeting at the Normal Corn Belters on Monday, June 14th. The meeting and game will take place at The Normal CornBelters home stadium, The Corn Crib on June 14th at 4:00 p.m.  Dinner will follow in the IL Corn Suite, with 7:00 p.m. ball game. Normal CornBelters staff will give a tour of the ballpark and talk about the stadium marketing plans, etc. Tricia Braid Terry of IL Corn will talk about the IL Corn Marketing Board’s naming rights sponsorship. Please RSVP to Tricia Braid Terry at tbraidterry@ilcorn.org by 12:00 noon on Friday, June 11, to ensure your spot in the suite and enough food.

Cornbelt NAMA ~ June 16, 2010

Marketing the Cedar Rapids Kernels ~ Join Cornbelt NAMA for a brief presentation from the Kernels Director of Community Relations on how they “market” the Kernels. The event also includes great seats for the Kernels vs. Snappers baseball game. Seating is limited so RSVP early!

Cost is $15 for members and $25 for non-members. The cost includes game ticket, lunch and admission to the suite.

Send your RSVP to Terry Reilly, Iowa Farmer Today at terry.reilly@iowafarmertoday.com. You will receive a reply confirming you have a seat along with additional details on where to pickup your tickets, directions, etc.

Ohio NAMA ~ June 17, 2010

Ohio NAMA Golf Outing ~ Ohio NAMA is pleased to officially invite you to Ohio NAMA’s summer event, scheduled for Thursday, June 17, 2010.

It’s a day reserved to catch up with other Ohio Ag Professionals and enjoy a great round of golf with a lunch/networking session to follow. For reservations and tee-times, please indicate your attendance by Friday, June 4, 2010. To view the invitation for this event, visit http://www.nama.org/chapters/ohio-june-golf.pdf.

To RSVP for the events, please contact Mike Krouse at (419)532-3130 ext. 1269 or via email at mikek@unverferth.com or contact Becky Anway at (614) 889-1309 or via email at becky@amgllcusa.com.

Northern Prairie NAMA ~ June 22, 2010

Celebrating North Dakota Commodities ~ Northern Prairie NAMA invites you to a Wine & Cheese event on June 22 from 5:00 – 8:00 p.m.

Rodney Hogen, the owner of Red Trail Vineyards will be giving us a background on how to raise grapes in ND’s climate. Gary Hoffman, Executive Director of the ND Dairy Coalition will also be speaking about the current efforts of Dairy producers.

To RSVP for this event,  visit http://www.facebook.com/event.php?eid=125307034161205&n_= (Please note: you must be logged in to your Facebook account to view the event.)

Florida NAMA ~ July 14, 2010

Navigating the Changing Ag-Media Market ~ This is a luncheon co-sponsored by the Florida NAMA chapter and Southeast AgNet in conjunction with the Florida Fertilizer & Agrichemical Association Summer Meeting.

The meeting will include a delicious Luncheon Sandwich Buffet – Breakers Style; a brief annual report from UF/NAMA student chapter members; Ted Haller’s entertaining and thought-provoking talk, “Navigating the Changing Ag-Media Market,” will reveal cutting-edge audience research of high interest to the agri-marketing community and ag inputs industry leaders (CCA Professional Development CEU approved); and a Q & A session.

Thanks to co-sponsorship from Southeast AgNet for this educational opportunity, your $60 admission fee will go directly to support Florida NAMA and the UF Student Gator-NAMA chapter. Gator NAMA is part of ongoing agri-marketing education at the university level in Florida, which needs the industry’s support. If not registering to attend as part of FFAA meeting attendance, NAMA members may RSVP and pay in advance for this luncheon by calling Southeast AgNet at 352-671-1909 or e-mail office@SoutheastAgNet.com.

Sponsorships Available for the NAMA Boot Camp

Written by NAMA on Thursday, June 3, 2010 , 10:39 am

The 2010 NAMA Boot Camp will take place August 17-19 at the Hyatt Regency Crown Center in Kansas City.

If you are interested in sponsoring a session or event at the NAMA Boot Camp, please fill out the sponsorship confirmation form at www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at 913-491-6500 or via e-mail at jennyp@nama.org.

Awards of Excellence

Written by NAMA on Thursday, June 3, 2010 , 10:38 am

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 20, 2010. These awards will be presented at the 2010 Trends In Agriculture meeting, October 5-6, at The Marquette Hotel in Minneapolis, MN.

The Professional Development Awards of Excellence were created in 2001 to demonstrate NAMA’s commitment to the four professional development areas.

Below is a list of the past Awards of Excellence recipients:

Marketing Communications
2009 – Lou Ireland
2008 – Paul Redhage
2007 – Pete Kovac
2006 – Steve Engle
2005 – Bev Larson
2004 – Neil DeStefano
2003 – Sarah Vacek
2002 – Ken Anderson
2001 – Doug Headley

Product/Species Management
2009 – Gary Robertson
2008 – No award was given in this area
2007 – Klaas Okkinga
2006 – No award was given in this area
2005 – Dennis Gehler
2004 – Wendy Elliott
2003 – Brian Markwardt
2002 – Tony Klemm
2001 – Tony Solon

Public Relations
2009 – Deron Johnson
2008 – Beth Andersen
2007 – Greg Smith
2006 – Barry Nelson
2005 – Janice Person
2004 – Kendal Frazier
2003 – Mike Ricciuto
2002 – David Buchholz
2001 – Ken Gordon

Sales
2009 – Pete Weil
2008 – Vernon Benes
2007 – Bill Heffron
2006 – Anita Vanderwert
2005 – Margaret Wallace Oldham
2004 – Allen Barkve
2003 – Cliff Becker
2002 – Bob Deiss
2001 – Tom Taylor

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at jennyp@nama.org.

To download the nomination form in an Adobe .PDF format, visit http://www.nama.org/awards/2010PDAapplication.pdf.

You can also fill out the form on-line at http://www.nama.org/awards/pdaonlineform.htm.

Iowa Members Learn How to Market on a Shoestring Budget

Written by NAMA on Thursday, June 3, 2010 , 10:38 am

latham_shannonHow do you differentiate your brand against competitors with bigger budgets and marketing departments? Embrace who you are and play to it, according to the presenter at the Iowa Chapter’s last meeting on May 21.

Shannon Latham of Latham Hi-Tech Seeds, an independent soybean, corn and alfalfa seed company based in Alexander, Iowa, provided a case-study look at how the company’s small-budget marketing and communications campaigns (including social media, internal and dealer communications) have created big time results. Shannon is responsible for the company’s marketing, communications and event planning initiatives that target internal and external audiences.

Learn more by visiting www.lathamseeds.com, and check out Shannon’s blog at www.thefieldposition.com.

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