New Mexico State Wins Top Honors as Student Marketing Competition Champions

Written by NAMA on Monday, May 3, 2010 , 11:39 am

NMSUStudents from New Mexico State University took first place at the Student Marketing Competition sponsored by Monsanto. The competition was held April 20-22 in Kansas City, MO.

The New Mexico State marketing team had 23 students involved with this year’s project to market Custom-made Saddles. The team spent the last several months doing market research, writing the marketing plan, and developing a presentation.

The top six marketing teams this year were: First place, New Mexico State University; Second place, Illinois State University; Third place, Michigan State University; Fourth place, Iowa State University; Fifth place, Cal Poly-San Luis Obispo; Sixth place, University of Minnesota.

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 31 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference. Over 400 student members attended the conference.

To view the Executive Summaries of the Final 6 schools visit http://www.nama.org/student/marketing.html.

To view the Student Scholarship Recipients, visit http://www.nama.org/student/scholarship.html.

To view the Outstanding Student Chapter winners, visit http://www.nama.org/student/outstanding.html.

News from Southwest NAMA

Written by NAMA on Monday, May 3, 2010 , 11:38 am

The Southwest NAMA Chapter shares news from the recent NAMA Annual conference held in Kansas City, April 21-23.

The Southwest Chapter hosted a reception for their Student NAMA groups from TX A&M, TX A&M Kingsville, Sam Houston State and New Mexico State Universities.  The reception was held on Tuesday, April 20, and it was fun to share the enthusiasm and excitement the students brought to the evening – in preparation for their marketing presentations the next day!

Every chapter performed in the Student Marketing competition with exemplary expertise and enthusiasm – reminding all attendees how rewarding careers in this industry are.  To put the “icing on the cake” New Mexico State University took home first place!  The students created a marketing plan for introducing a specialized saddle designed to eliminate pressure points and saddle fit problems into the rodeo market. While this isn’t the first time the team has won the top prize, it has been several years since they have brought home first place!  (Read more and see photos at the NAMA blog.)

Congrats to the members of all  these chapters for their hard work, enthusiasm and dedication.  The Southwest NAMA Chapter is proud to be host Chapter of the winning team!

Thanks to all the students for representing your schools and the Southwest chapter!

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