Leslie Bradshaw Interview at Trends in Agriculture 2009

Written by NAMA on Wednesday, November 11, 2009 , 10:35 am

NAMA Trends in Agriculture Day Two began with a panel on “How
Marketers are Building New Community Ties.” Leslie Bradshaw is the
Director of Engagement, Public Affairs for Bradshaw Vineyards. She
provided insight into the question many farmers and producers have
about social media.

Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input for the

Relaxing at Trends

Written by Chuck on Wednesday, November 11, 2009 , 8:49 am

Trends ReceptionIt’s not all work, work, work at a NAMA meeting.

Last night at the Trends in Agriculture conference attendees could get their picture taken with the Car of the Heartland which is being promoted by Furniture Row Racing. They were our reception sponsors.

Even during the receptions though, connections are being made and future business is being started. One of the great benefits of participation.

Producers Are Living In The New Ag Community

Written by Chuck on Wednesday, November 11, 2009 , 8:03 am

Producer PanelIt’s one thing to say there’s a new ag community. It’s another thing to live in it as a farmer. At the NAMA Trends in Agriculture conference a panel of producers addressed this subject. The panel included a row crop farmer from Texas, a dairy producer from Wisconsin and the California Association of Winegrape Growers.

Their task was to share specific examples of how success and growth today require more than good agronomic practices. A lot of the discussion focused on the growing anti agricultural forces that are reaching consumers with messages that are not based on good science and often meant to obtain a political agenda. They all agreed that new technology offers communications channels that can help farmers tell their story.

I spoke with one of the panelists, Daphne Holterman, Rosy-Lane Holsteins, after the session. She says that they all realize that they can’t just be “a farm in our little neighborhood or rural communities anymore but we have to be a big player in a bigger pond.” She says it’s important to talk out about being the true environmentalists. The digital age is making this more necessary than ever.

You can listen to my interview with Daphne here: Daphne Holterman Interview (mp3)

Combined NAMA Trends In Ag/NAFB Convention Photo Album

Interview with panelist David Cleavinger at Trend in Agriculture 2009

Written by NAMA on Tuesday, November 10, 2009 , 5:13 pm

NAMA’s 2009 Trends in Agriculture panel discussed “Living and Working
in the New Ag Community.” One of the panelists, David Cleavinger, is a
fifth-generation Texas farmer/rancher. He talked about how producers
can use a combination of social media and personal connections to
bring greater understanding of the importance of agriculture in their

Trends in Agriculture “Connecting with the New Ag Community” continues
on Wednesday with discussions on building new community ties, distribution chain reaction and speaking for agriculture.

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