Relaxing at Trends

Written by Chuck on Wednesday, November 11, 2009 , 8:49 am

Trends ReceptionIt’s not all work, work, work at a NAMA meeting.

Last night at the Trends in Agriculture conference attendees could get their picture taken with the Car of the Heartland which is being promoted by Furniture Row Racing. They were our reception sponsors.

Even during the receptions though, connections are being made and future business is being started. One of the great benefits of participation.

Producers Are Living In The New Ag Community

Written by Chuck on Wednesday, November 11, 2009 , 8:03 am

Producer PanelIt’s one thing to say there’s a new ag community. It’s another thing to live in it as a farmer. At the NAMA Trends in Agriculture conference a panel of producers addressed this subject. The panel included a row crop farmer from Texas, a dairy producer from Wisconsin and the California Association of Winegrape Growers.

Their task was to share specific examples of how success and growth today require more than good agronomic practices. A lot of the discussion focused on the growing anti agricultural forces that are reaching consumers with messages that are not based on good science and often meant to obtain a political agenda. They all agreed that new technology offers communications channels that can help farmers tell their story.

I spoke with one of the panelists, Daphne Holterman, Rosy-Lane Holsteins, after the session. She says that they all realize that they can’t just be “a farm in our little neighborhood or rural communities anymore but we have to be a big player in a bigger pond.” She says it’s important to talk out about being the true environmentalists. The digital age is making this more necessary than ever.

You can listen to my interview with Daphne here: Daphne Holterman Interview (mp3)

Combined NAMA Trends In Ag/NAFB Convention Photo Album

Interview with panelist David Cleavinger at Trend in Agriculture 2009

Written by NAMA on Tuesday, November 10, 2009 , 5:13 pm

NAMA’s 2009 Trends in Agriculture panel discussed “Living and Working
in the New Ag Community.” One of the panelists, David Cleavinger, is a
fifth-generation Texas farmer/rancher. He talked about how producers
can use a combination of social media and personal connections to
bring greater understanding of the importance of agriculture in their

Trends in Agriculture “Connecting with the New Ag Community” continues
on Wednesday with discussions on building new community ties, distribution chain reaction and speaking for agriculture.

Dr. Kohl at Trend in Agriculture 2009

Written by NAMA on Tuesday, November 10, 2009 , 3:45 pm

NAMA’s 2009 Trends In Agriculture kicked off with keynote speaker Dr.
David M. Kohl, who spoke about “Defining the New Ag Community.” Dr.
Kohl, Professor Emeritus, Agricultural Finance and Small Business
Management, Virginia Tech, outlined the changes that will help U.S.
agriculture producers to reach beyond the traditional communities,
using new technology.

Dr. David Kohl at Trends in Agriculture 2009

Next up: A panel discussion about “Living and Working in the New Ag

Defining The New Ag Community

Written by Chuck on Tuesday, November 10, 2009 , 2:21 pm

David KohlOur opening keynote speaker is David Kohl, Professor Emeritus, Agricultural Finanace and Small Business Management, Virginia Tech and President, AgriVisions, LLC. His topic is “Defining the New Ag Community.”

David set up his session with a number of facts and figures including the fact that 70% of North American farm ground will change hands by 2025 and that women and minorities will become major decision makers. Then since we’re all agrimarketers he started talking about the move to the digital world. He asked participants how many were involved in social networking and podcasting. Only a couple of hands were raised for podcasting. I think he was surprised by that.

He offered the 10 C’s of going digital which include: Commitment, Collaboration, Consumers, Customers, Community, Connecting, Competition, Control, Communication and Cost & Capital Return. He offered a parting thought that “success in social media/digital is balance of high tech and high touch.”

You can listen to my interview with David here: David Kohl Interview (mp3)

NAMA Trends In Ag Photo Album

This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.