Tami Craig Schilling interview at Trends in Agriculture 2009

Written by NAMA on Wednesday, November 11, 2009 , 5:01 pm

The final panel discussion of NAMA’s Trends in Agriculture “Connecting
with the New Ag Community” focused on “Speaking for Agriculture.” The
panelists talked about the issues, both environmental and political,
that face agriculture. They also shared insights on how to communicate
farmer’s values and the value of farm families. Tami Craig Schilling
is the Director of Strategic Communications for Monsanto, and a fifth-
generation agriculturalist. She spoke about how agriculture can
effectively help consumers understand those values.

This NAMA conference focusedd on the sociological, technological and
political forces that are affecting the ag community and produced
practical ideas agri-marketers can use to stay engaged in the new

2009 NAMA Trends in Agriculture awards and president induction

Written by NAMA on Wednesday, November 11, 2009 , 4:06 pm

NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges and opportunities in agri-marketing.

Also at today’s luncheon the gavel symbolizing the presidency of NAMA was passed from Carol Anderson to Susie Decker.

View a series of snippets from the awards luncheon below:

Interview with Joel Jaeger of Commodity Update at Trends in Agriculture 2009

Written by NAMA on Wednesday, November 11, 2009 , 10:46 am

Another presenter on the “How Marketers are Building New Community
Ties” panel was Joel Jaeger. He is president of the mobile technology
provider Commodity Update. He sees significant potential in the mobile
market for agriculture, but emphasizes that it should be an element in
the blend of social media.

In addition to Commodity Update, Jaeger is also a partner in his
family’s farming operations in Colorado and Belize.

Shared Experiences in Building New Ag Communities

Written by Chuck on Wednesday, November 11, 2009 , 10:38 am

NAMA Trends SessionThe first panel discussion on day two of Trends focused on How Marketers are Building New Community Ties.

3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are all part of the new ag community. This general session will feature practical case studies from marketers inside and outside of agriculture that have forged new links with their customers using new media and non-traditional collaboration. Joe Grigsby, VML, Leslie Bradshaw, a farm kid and University of Chicago educated Communications Manager with New Media Strategies in Washington, D.C., and Joel Jaeger, Commodity Update shared their experiences.

I interviewed each of them for you:

Joe Grigsby Interview (mp3)
Leslie Bradshaw Interview (mp3)
Joel Jaeger Interview (mp3)

NAMA Trends In Ag Photo Album

Leslie Bradshaw Interview at Trends in Agriculture 2009

Written by NAMA on Wednesday, November 11, 2009 , 10:35 am

NAMA Trends in Agriculture Day Two began with a panel on “How
Marketers are Building New Community Ties.” Leslie Bradshaw is the
Director of Engagement, Public Affairs for Bradshaw Vineyards. She
provided insight into the question many farmers and producers have
about social media.

Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input for the

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