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It’s Not Too Late To NAMA-nate!

Written by NAMA on Friday, September 4, 2009 , 8:47 am

The deadline for NAMA-nating your peers for the Professional Development Awards of Excellence has been extended to Sept. 11!

These awards honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA): (1) Marketing Communications; (2) Product/Species Management; (3) Public Relations; and (4) Sales. Nominees must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies.

The awards will be presented at the 2009 Trends in Agriculture fall meeting, November 10-11, at the Hyatt Regency Crown Center in Kansas City.

If you have any questions regarding these awards, please contact Jenny Pickett at

To download the nomination form in an Adobe .PDF format, visit

You can also fill out the form on-line at

Are You The Best of the Best?

Written by NAMA on Friday, September 4, 2009 , 8:47 am

bos1You’ve done a lot of hard work and now it’s time for it to pay off. Submit your best work in the Best of NAMA competition. The Best of NAMA Call for Entries is available on-line now.

The deadline for submitting your entries is Friday, October 16.

The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to the national level. The national awards ceremony will take place April 21, at the Hyatt Regency Crown Center, Kansas City.

Best of NAMA operates on a regional judging format. Entries are sent directly to the national NAMA office and judged by industry professionals at a regional level for possible advancement to national competition. A minimum point standard will be used and enforced at the regional level. Work that is not above a certain point standard will not be eligible to advance. The regional Best of NAMA judging will take place November 9-10, prior to the fall Trends In Agriculture meeting, November 10-11.

If you place first or merit at the regional competition and score above the minimum point standard, you are eligible to advance to the national competition. The NAMA office will notify you by February 1, 2010 regarding entries eligible for advancement.

The regional and chapter Best of NAMA Ceremonies will take place in January and we will have information on those events as they draw near. In the meantime, get busy getting your entries ready for submission.

To view the Best of NAMA Call for Entries online visit

If you want a sneak preview of the entries that are eligible for advancement to the national judging, join us for the Welcome Reception/ABEF Fundraiser at Trends In Agriculture on November 10. Visit to register today!

NAMA’s Next Webinar

Written by NAMA on Friday, September 4, 2009 , 8:46 am

allin_mauriceJoin us at 1:00 p.m. (Central Time) on September 17 for the next NAMA Webinar, How What You Think You Know Could Be Hurting Your Business – Overcoming the Limitations of “First-hand” Knowledge With Personas.

If you don’t have time to attend a chapter or national meeting, stay connected with your NAMA peers at a NAMA Webinar – you won’t even have to leave your office!

Each of us, while well intentioned, often uses a very different customer as the frame of reference to make product development and marketing decisions for today’s agricultural producer. Popularized by Alan Cooper in his 1999 book The Inmates are Running the Asylum, personas are fictitious characters created to represent the different user types within a given demographic.

Maurice Allin, Vice President for Strategic Insight at Quarry Integrated Communications, will discuss how personas can offer ag marketers a unique opportunity to better understand their customers. Maurice will demonstrate how a well-crafted set of personas highlights the customer characteristics that can help an organization and its employees to understand the “differences that make a difference.”

To register for the NAMA Webinar visit or call 913-491-6500.

A Free Gift From NAMA!

Written by NAMA on Friday, September 4, 2009 , 8:45 am

We’ve got a special gift for you! As a special member benefit, we audio recorded the Social Media & Southwest Airlines session, presented by Christi Day of Southwest Airlines, from the recent NAMA Boot Camp.

You can download the audio presentation in an MP3 format at and download the powerpoint slides in an Adobe .PDF format at

Both are large files and may take a few minutes to download. Some of the questions asked by audience members during the presentation may be hard to hear, but we did try to bring up the volume as much as possible.

We hope you enjoy this special presentation!

See What Members Are Saying About NAMA!

Written by NAMA on Friday, September 4, 2009 , 8:45 am

We are just getting the ExploreNAMA channel underway and have some great video clips.

See what Nancy Gill, Superior Productions, had to say about the networking opportunities at the NAMA Boot Camp.

Coming up on the ExploreNAMA channel will be clips from meetings, the Student Marketing Competition at the conference, etc. So sign up with YouTube and subscribe to the ExploreNAMA channel!

You’ve joined us on Facebook and Twitter, now tune in to the ExploreNAMA channel on YouTube.

Heartland Hosts Reception at Farm Progress Show

Written by NAMA on Friday, September 4, 2009 , 8:45 am

farmprogressAt the end of the busiest day at the Farm Progress Show in Decatur, Illinois, it was nice to get out of the sun on Wednesday, Sept. 2 and share complimentary drinks and hors d’oeuvres with both NAMA members and non-members.

The Heartland Chapter’s invitation to gather in the Exhibitor’s tent at the Farm Progress Show was a big success with over 40 people in attendance.  Attendees were able to sit down and relax while networking and sharing stories from the Show.  Professionals from several chapters were there, in addition to future student members who are in the process of starting a new NAMA student chapter.

This Web site is hosted by the National Agri-Marketing Association (NAMA). . NAMA is not responsible for comments or views expressed by users.