Innovation in Marketing: Challenge Assumptions

Written by NAMA on Monday, February 16, 2009 , 2:52 pm

Right now, there are dozens of companies producing the same services and products that you are – only better, faster, cheaper. The only way to maintain a competitive advantage is by thinking differently and generating innovative solutions. Andy Cohen can show you how.

Debunking long-held notions about customers and industry models, he shows us how to market more effectively by emotionally connecting with consumers, how to explore and develop ideas, and even how to reframe a market segment. Using sleight of hand and other illusions, he teaches us how to be more creative, explore our ability to innovate and leverage our strengths for a true competitive advantage.

Using case studies from major brands and corporations such as Coca-Cola, OnStar and ING, he will get your creative juices flowing. You’ll leave with action steps you can put to work immediately.

As a best-selling author and practitioner, Andy has developed keen insights into what drives high-performing companies and what distinguishes their approaches to customers, employees and leadership. A respected marketing guru, Andy has worked with some of the biggest names in business, including American Express, AOL, Charles Schwab, L’Oreal, Novartis, HSBC, Club Med, Merrill Lynch, P&G and Clorox. He has produced award-winning work, even picking up a coveted EFFIE award from the American Marketing Association for the highest excellence in combining creativity with results. Prior to his role as an innovation speaker, he founded Exposed Brick, an award-winning advertising agency that pioneers relationship marketing through electronic and digital media.

For more information on the 2009 Agri-Marketing Conference in Atlanta, visit www.nama.org/amc. To register now, visit nama.org/amc/register.html.

This session is sponsored by Syngenta.

Managing The Margins Of Greatness

Written by NAMA on Monday, February 16, 2009 , 2:51 pm

Want to know the difference between good and great?

Here’s your chance. Over the years, David Okerlund has been able to observe the leadership styles and habits of many Fortune 500 companies as well as smaller, more intimate organizations.

He has taken those observations and matched them up against three unquestionable persons of greatness in modern America: Warren Buffet, Thunderbirds’ Commander Ron Mumm and baseball’s great Ozzie Smith. And from their input, David has digested their vaulted secrets into four core values that are the linchpins of personal and organizational success. The “Margins of Greatness” is a special realm of performance that sets professionals apart in leadership, sales and service. Hear how to utilize these powerful tenets in your organization and make yourself an indispensable part of the team.

One part humor, one part raw intelligence, Okerlund entertains and informs. Finish your conference experience with an International Hall of Fame Speaker-live and in person!

An Acclaimed Thought Leader and Author
Among the most requested speakers for repeat appearances, Okerlund’s sessions are highly interactive. An award-winning orator, he has over 25 years of training experience in communications, persuasion and advocacy, employee enrichment and empowerment, sales training and creativity/innovation.

David has given over 2,500 speeches to over 1,000,000 people worldwide. He taught speech and debate at Oxford University in England. Okerlund is among the very few to successfully cross over from the academic podium to the professional platform. He is a poet, a newspaper columnist and author of four books to date, including the 7 Traits of Dynamic Leaders in Leadership Roles due out this year.

For more information on the 2009 Agri-Marketing Conference in Atlanta, visit www.nama.org/amc. To register now, visit nama.org/amc/register.html.

This session is sponsored by Cattlemen’s Beef Board and Elanco Animal Health.

NAMA Webinar Thursday

Written by NAMA on Monday, February 2, 2009 , 12:49 pm

NAMA’s third webinar “Maximizing Your Trade Show R.O.I.” will take place this Thursday, February 5 at 1:00 p.m. (Central Time) and will last about 1 hour. Cost for the webinar is $35.

The webinar will be hosted by Scott Hanna of Skyline Displays. You will learn key skills, such as:

  • Measuring Objectives
  • Selecting the right shows and booth spaces
  • Budgeting – doing more with less
  • Designing an effective exhibit
  • Promoting Your tradeshow exhibit
  • Selecting and preparing the right staff
  • and more!

This is an excellent opportunity to get people together for a chapter meeting at minimal cost.  You might be able to gather a number of your members together in a conference room and perhaps even offer refreshments.
To register for the webinar, visit http://payment.nama.org/webinar.htm.

Note: If you sign up for a Trade Show Booth at the 2009 Agri-Marketing Conference in Atlanta by February 4 you will receive a complimentary registration for the this webinar!

NAMA Just Keeps Growing!

Written by NAMA on Monday, February 2, 2009 , 12:47 pm

NAMA ended 2008 with a gain of 128 new members – an almost 9% increase. This is the largest net gain that can be tracked in the NAMA office.

Welcome all of you who joined in 2008 and special thanks to all of our members for your help in supporting NAMA and joining in the recruiting efforts. We hope to make 2009 even better!

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