Early Registration Deadline/Hotel Cut-Off This Monday

Written by NAMA on Wednesday, October 22, 2008 , 11:02 am

The early registration deadline and hotel cut-off date for the 2008 Trends In Agriculture fall meeting is this Monday, October 27. Registration rates will increase after the 27th and hotel reservations made after October 27 will be subject to higher rates and potential unavailability.

To register for Trends In Agriculture visit http://payment.nama.org/trends.htm.

To make your hotel reservations, simply call the Hyatt Regency at 816-421-1234 and make sure you mention “NAMA” to receive the group rate.

Remember: Everyone who registers by the early cut off date (October 27) will be entered in a drawing for a complimentary registration to the 2009 Agri-Marketing Conference in Atlanta, April 15-17, 2009!

Sponsorships Still Available for Trends in Agriculture

Written by NAMA on Wednesday, October 22, 2008 , 11:02 am

Sponsorship opportunities for Trends In Agriculture are still available. Check out the opportunities available at http://www.nama.org/trends/sponsorship.htm or contact Jenny Pickett at jennyp@nama.org.

Sponsors are also wanted for the ABEF Sports Night. If you would like to sponsor a foosball, pool table, basketball or darts game during the Sports night, contact Jenny Pickett at 913-491-6500 or via e-mail at jennyp@nama.org.

Special thanks to our current sponsors:

Ag Speakers Network – Keynote Speakers
AgriMarketing Magazine – General Publicity
Associations, Inc. – Program Booklet Ad
Beck Ag, Inc. – Program Booklet Ad
Blasdel Cleaver Schwalbe Communications – Registration List Printing
Boelte-Hall – General Support
Broadhead + Company – Program Booklet Ad & Trends In Agriculture Logo Design
Cattle Mail USA – Program Booklet Ad
Cattlemen’s Beef Board – Kick-off Session
CHS, Inc. – Wednesday Morning Refreshment Break
Colle + McVoy – Lanyards
Country Living Association – Session sponsor
DF Bryant & Company – Program Booklet Ad
DTN/The Progressive Farmer – Welcome Reception
Elanco Animal Health – Session sponsor
Farm Progress Companies – Professional Development Awards of Excellence Program
Fastline Publications – Registration Brochure Printing
High Plains/Midwest Ag Journal – Regional Best of NAMA Judges’ Breakfast – prior to Trends In Agriculture
Hoard’s Dairyman Magazine – Regional Best of NAMA Judges’ Break – prior to Trends In Agriculture
John Deere – Regional Best of NAMA Judges’ Breakfast – prior to Trends In Agriculture & Trends In Agriculture Welcome Reception
Living the Country Life – Program Booklet Ad & Signage
Martin Williams – Welcome Reception
McCormick Company – Program Booklet Ad
MoKan NAMA – Meet & Greet Speakers Reception
National Cotton Council of America – Tuesday Afternoon Refreshment Break
Osborn & Barr Communications – Session sponsor
Paulsen AgriBranding – Trends In Agriculture Blog
Quarry Integrated Communications – Meet & Greet Speakers Reception
Rhea & Kaiser Marketing Communications – Name Badges
Truffle Media Networks – Luncheon sponsor & Keynote Speaker Podcast

ABEF Sports Night Sponsors

Pioneer Hi-Bred Intl., Inc.
John Deere
J.L. Farmakis
Colle + McVoy
KFRM Radio – The Voice of the Plains
CMA Consulting
LEE Agri-MEDIA
National Pork Board
High Plains/Midwest Ag Journal
Blasdel Cleaver Schwalbe Communications

ABEF Sports Night

Written by NAMA on Wednesday, October 22, 2008 , 11:01 am

The Agri-Business Educational Foundation (ABEF) will be hosting a Sports Night during the Welcome Reception of Trends In Agriculture, Tuesday, November 11, at 5:30 p.m. Proceeds from the Sports Night will benefit the ABEF in support of the NAMA Student Careers Program.

Every Trends attendee is encouraged to participate in the games to have fun, network and support the ABEF at the same time.

Come to the reception and be entered into a chance to win a registration to the 2009 Agri-Marketing Conference in Atlanta! The only way to win is to come to the 2008 Trends In Agriculture. To register for the entire meeting or just the Sports Night Reception/Best of NAMA Entry Viewing visit http://payment.nama.org/trends.htm.

Special thanks to the Sponsors of the ABEF Sports Night!

Reception Sponsors
MoKan NAMA
Quarry Integrated Communications

Sports Games Sponsors
Pioneer Hi-Bred Intl., Inc.
John Deere
J.L. Farmakis
Colle + McVoy
KFRM Radio – The Voice of the Plains
CMA Consulting
LEE Agri-MEDIA
National Pork Board
High Plains/Midwest Ag Journal
Blasdel Cleaver Schwalbe Communications

Trends In Agriculture Sessions

Written by NAMA on Wednesday, October 22, 2008 , 11:01 am

Check out the sessions we have in store for you on the burgeoning rural lifestyle market and the decision makers who define it.

Tuesday, November 11

2:00 – 3:00 p.m. – Opening Keynote Session – Testing Your Current Strategy
Franck Schuurmans, Decision Strategies International

Most organizations already have strategies and tactics in place. But is your current strategy ‘future-proof’? In this type of engagement, Schuurmans focuses on different external future scenarios that might unfold and then test how your current strategy would fare under these different scenarios. He then helps you identify which areas of your strategy might require adjustment and monitoring as the future unfolds.

4:00 – 5:00 p.m. – Rural Lifestylers: Where Are They Now? Where Are They Headed?
Dan Duffy, United Country Real Estate

Duffy will discuss current trends in rural lifestyle marketing. Using case studies, he’ll give concrete examples of what’s working when it comes to resonating with this growing market. Find out why people are living in/moving to the country, who are they, what drives them, what motivates them.

Wednesday, November 12

8:30 – 10:00 a.m. – Connecting with the Rural Lifestyler
Susan Spaulding, Market Directions
Courtney Yuskis, Country Living Association

Gain a deeper understanding of customer touchpoints including the impact of new media with Spaulding and Yuskis. Information will be based on an attitudinal survey and Rural Lifestylers’ collection and perception of communications about products, services, and interests related to the Rural Lifestyle.

10:30 – 11:30 a.m. – Utilizing Your Brand to Build Loyal Customers
Craig Elbert, Hallmark Cards

When your markets change from traditional ag customers to a new type of customer, it impacts your marketing decisions. Elbert will present an approach to building long-term loyalty through three key elements: knowing your history, building from your product’s usage cycle and holistically defining your go-to-market plan.

1:30 – 3:00 p.m. – Making the Sale: Marketers and Retailers Share Their Experiences in the Changing New Rural Community
Panel moderator: Bruce Thomas, Rural Lifestyle Communications Consultant

Panel members include:
Jon Chase, John Deere
Preston Shaw, Cabela’s
Tim Nix, Morton Buildings
Brad Mallow, Carthage Farm Supply
Maggie Mell, Thehaughtyhorse.com

The rural lifestyle market has been pegged at a composite value of $32 billion—yet this growing segment overlaps established markets in more than just geography. Established marketers and retailers are positioning to attract and influence the new buyers while still serving their traditional producer customers, with growing inroads by entrepreneurial merchants. This panel will offer a fast-paced “roundtable” discussion of what it is taking to cater to rural lifestyle needs and expectations.

This is a joint meeting with NAFB. Attendees registered for either meeting may attend.

Stay after this session for a Meet & Mingle with all of our Trends speakers!

Networking Activities & Events at Trends

Written by NAMA on Wednesday, October 22, 2008 , 11:01 am

The following is a schedule of networking opportunities and events that will take place at Trends In Agriculture:

November 11
3:30 – 4:00 p.m. – Break
Enjoy a refreshment break and network with your peers at the break sponsored by the National Cotton Council.

5:30 – 7:30 p.m. – Welcome Reception/Best of NAMA Entry Viewing/ABEF Sports Night
Relax and network with friends and colleagues while viewing the Best of NAMA entries from the regional judging. This reception will also feature the first annual ABEF Sports Night. Try your hand at games such as basketball, electronic darts, pool and foosball while helping raise funds for the ABEF. This event is sponsored by John Deere, DTN/The Progressive Farmer, and Martin Williams.

Can’t make it to the entire Trends In Agriculture meeting? No problem, you can just join us for the Welcome Reception/Entry Viewing/ABEF Sports Night! Just visit http://payment.nama.org/trends.htm to register!

November 12
8:00 – 8:30 a.m. – Breakfast
Get focused on the day with your peers and a hearty breakfast before the sessions for the day begin.

10:00 – 10:30 a.m. – Break
Discuss the morning session over some coffee with your peers courtesy of CHS, Inc.

11:30 a.m. – 1:00 p.m. – Professional Development Awards of Excellence Program & Luncheon
NAMA honors its members with hands-on responsibility in each of the Professional Development Areas (PDA). This year, awards will be given in the areas of Marketing Communications, Public Relations and Sales. The recipients will share their thoughts on the challenges and opportunities in agri-marketing at the luncheon. Join us as we honor Paul Redhage, FMC Agricultural Products, with the Marketing Communications award; Beth Andersen, Charleston/Orwig, with the Public Relations award; and Vernon Benes, Beck Ag Inc., with the Sales award.

The Luncheon is sponsored by Truffle Media Networks and the Professional Development Awards of Excellence are sponsored by Farm Progress Companies.

3:00 – 4:00 p.m. – Meet & Greet with the Speakers/Reception
This is your chance to talk to the speakers of the Trends In Agriculture Meeting after the final session. In addition, you’ll have the opportunity to network with some attendees of the NAFB Convention. Special thanks to the MoKan NAMA Chapter & Quarry Integrated Communications for sponsoring this event.

Special Thanks to Our Trends Committee

Written by NAMA on Wednesday, October 22, 2008 , 11:01 am

Special thanks to the Trends In Agriculture Committee who have worked so hard to put together a fantastic program for you!

Chair
Kenna Rathai, Kenna B. Rathai Communications

Vice Chair
Steve Mercer, U.S. Wheat Associates, Inc.

Committee Members
Courtney Yuskis, Drake & Company
Patty Jolliffe, Weyforth-Haas Marketing
Rich Tiller, Ag Speakers Network
Jeanne Miller, J.L. Farmakis, Inc.
Scott Kington, Woodruff Sweitzer

Executive Committee Liaison
Beth Burgy, Broadhead + Company

Trends Deadlines Approaching

Written by NAMA on Friday, October 17, 2008 , 6:57 am

The early registration deadline and hotel cut-off date for Trends In Agriculture at the Hyatt Regency Crown Center is Monday, October 27, 2008.

To make your hotel reservations, simply call the Hyatt Regency at 816-421-1234 and make sure you mention “NAMA” to receive the group rate. Reservations made after October 27 are subject to higher rates and potential unavailability.
In addition, registration rates will increase after October 27. To register for the 2008 Trends In Agriculture visit, http://payment.nama.org/trends.htm.

Remember: If you have a hotel room reservation, you still need to register for the event. If you are registered for the event, you still need to make a hotel reservation.

Sponsorships for Trends In Agriculture are still available. Check out the opportunities available at http://www.nama.org/trends/sponsorship.htm or contact Jenny Pickett at jennyp@nama.org.

Sponsors are also wanted for the ABEF Sports Night. If you would like to sponsor a foosball, pool table, basketball or darts game during the Sports night, contact Jenny Pickett at 913-491-6500 or via e-mail at jennyp@nama.org.

NAMA Membership Campaign

Written by NAMA on Friday, October 17, 2008 , 6:57 am

Recruit a business associate, peer, or friend as a new NAMA member before November 5 and both of you will be in a drawing for a new GPS!

Tell your friends, peers, and business associates how you benefit from being a member of NAMA – the learning and networking opportunities, skill development, access to agribusiness solutions, etc.

Every NAMA member who recruits a new member between now and November 5 will be included in a drawing for a new GPS. The more new members you recruit – the better your chances. New members will have their names entered, too.

Simply tell your recruit to join on-line at http://www.nama.org/join.html and include your name in the “Referred by” box or have them call the NAMA office at 913-491-6500 to join and remind them to say they were referred by you! Be sure to tell them they’ll be included in the drawing.

When will the drawing take place? During Trends in Agriculture, which takes place November 11 and 12 at the Hyatt Regency Crown Center in Kansas City. We’d love to have you there, but you don’t have to be present to win.

Registration Open for 2009 Agri-Marketing Conference

Written by NAMA on Friday, October 17, 2008 , 6:56 am

Hot Ideas. Sizzling Solutions.The registration for the 2009 Agri-Marketing Conference, Hot Ideas. Sizzling Solutions. is now open. The conference will take place April 15-17 in Atlanta, Georgia.

Register now to get the payment in your 2008 budget year! Registration rates remain the same as in 2008! Early registration rates will end on March 25, 2009. After that, late rates apply.
For registration information visit http://www.nama.org/amc/registration.html.

To register online now for the conference, visit http://www.nama.org/amc/register.html.
In addition, hotel reservations can now be made online. We are pleased to have this year’s conference at the beautiful Atlanta Marriott Marquis, which has just completed a $185 million renovation.

Hotel rates are $115 single/double (that’s not a type-o folks, it’s really $115!). The hotel cut-off date is March 17, 2009. Reservations made after March 17 will be subject to higher rates and potential unavailability.

Once again, we will be offering two room blocks, one for the professionals and one for the students.

To make your hotel reservations under the professional block, visit http://www.marriott.com/professionals.

To make hotel reservations under the student block, visit http://www.marriott.com/students.

We look forward to seeing you in Atlanta!

Award Nominations Due January 15

Written by NAMA on Friday, October 17, 2008 , 6:56 am

The deadline for submitting nominations for the Agribusiness Leader and NAMA Marketer of the Year awards is January 15, 2009. Both awards will be presented at the 2009 Agri-Marketing Conference, April 15-17 in Atlanta, Georgia.

Agribusiness Leader of the Year
The Agribusiness Leader of the Year is NAMA’s highest honor. The award honors an outstanding leader in agribusiness, education, government service or other agribusiness related areas. Nominees do not need to be NAMA members.

Fill out the nomination form on-line now at http://www.nama.org/awards/agribusinessform.htm. Or download the Agribusiness Leader Nomination form in an Adobe .PDF format by visiting, http://www.nama.org/awards/agbusapplication.pdf.

Note: The Agri-Marketer of the Year Award was changed to the Agribusiness Leader of the Year Award in 2001. Below is an honor roll of the past Agri-Marketer/Agribusiness Leader of the Year awards.

2008 Rick Tolman, National Corn Growers Association
2007 Dale Ludwig, MO Soybean Assn. & MO Soybean Merchandising Council
2006 George Thornton, Agriliance, LLC
2005 James Irwin, Case IH
2004 Bernie Staller, National FFA Organization
2003 Richard Clauss, Hilmar Cheese Company/Clauss Dairy Farms
2002 A. Charles Fischer, Dow AgroSciences
2001 Emmett Barker, Assn. of Equipment Manufacturers
2000 R.W. “Bud” Porter, Deere & Company
1999 Bruce Bickner, DeKalb-Monsanto Global Seed Group
1998 William Kirk, DuPont Agricultural Enterprises
1997 Arnold Donald, Monsanto
1996 H.D. “Harry” Cleberg, Farmland Industries, Inc.
1995 Edward McMillan, Purina Mills
1994 Dwayne Andreas, Archer Daniels Midland Company
1993 Robert Wichmann, Pioneer Hi-Bred Intl., Inc.
1992 Gary Parker, Lindsay Manufacturing Co.
1991 William Griffith, American Cyanamid
1990 Thomas Dille, Rhone-Poulenc Ag
1989 Nicholas Babson, Babson Brothers Co.
1988 Olin Andrews, Farmers Hybrid Companies
1987 David Garst, Garst Seed Co.
1986 Leo Bontempo, Novartis Seeds
1985 Dr. Kenneth Bader, American Soybean Assn.
1984 John Churchman, Ford Tractor Operations
1983 Owen Newlin, Pioneer Hi-Bred Intl., Inc.
1982 Nicholas Reding, Monsanto Ag Group
1981 Robert Lanphier, AGMED, Inc.
1980 Joe Ecker, Gehl Co.
1979 Robert Book, Elanco Animal Products/Eli Lily Co.
1978 Roland Hendrickson, Pfizer Ag Division
1977 Donald Fritz, Farmers Hybrid Co.
1976 Harold Noren, DeKalb Ag Research
1975 E.W. Cook, Cook Industries
1974 Walt Buescher, Allis Chalmers
1973 Bill Bricker, Diamond Shamrock Chemical
1972 Fred Stines, Successful Farming
1971 Del Walker, Funk Brother Seed Co.
1970 Dr. James Affleck, American Cyanamid
1969 Lyle Yost, Hesston Corp.
1968 Dr. Robert Spitzer, Murphy Products
1967 Emory Dearborn, Ford Tractor Operations
1966 Maurice Turner, Amchem Products
1965 George Varnes, Eli Lily Co.
1964 Morris Reid, J.I. Case
1963 W.J. Jensen, Butler Manufacturing
1962 Don Murphy, Wallace’s Farmer

NAMA Marketer of the Year
NAMA recognizes its active members with senior management of marketing and/or sales responsibilities with the NAMA Marketer of the Year award. This award is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing directly to ag producers. Nominees MUST be NAMA members.

Fill out the nomination form on-line now at http://www.nama.org/awards/namamarketerform.htm or download the NAMA Marketer of the Year nomination form in an Adobe .PDF format by visiting, http://www.nama.org/awards/mktrapplication.pdf.

Please note: This award was created in 2001. Below are the past NAMA Marketer of the Year award recipients.

2008 Dave Rhylander, Delta & Pine Land – Division of Monsanto Co.
2007 Phil Johnson, Colle+McVoy
2006 Tom Davis, Meredith Corporation
2005 Rick Turner, Gustafson, LLC
2004 Raymond Hoyum, IMC Global
2003 James Seaver, AGCO Corporation
2002 Donald Hecht, Elanco Animal Health
2001 Wendell Knehans, Monsanto-Corn States

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