Go Gator NAMA!

Written by Chuck on Sunday, April 20, 2008 , 9:43 am

Gator NAMA WinnersWe already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them that here’s a little more about it.

The team was so happy to win after three consecutive years of making it to the finals and not winning, especially team captain Alicia Taylor of Myakka City, who is a senior. She was thrilled to be able to finally get that win before she graduates this year and starts law school at UF. Their product was a vegetable-based milk marketed to children with a Disney partnership.

You can listen to Cindy’s somewhat over-modulated but brief interview with Alicia here:
Listen to MP3 Interview with Alicia Taylor

Watch the kids celebrate here:

The NAMA Blog is sponsored by Successful Farming.

Sticky Notes

Written by Chuck on Saturday, April 19, 2008 , 6:03 pm

Dan Heath NAMAThe first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.”

Heath told attendees some of his theories on ideas that “stick” and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” He also explained the “Curse of Knowledge” that many of us in agriculture sometimes fall victim to when trying to get our message across to the general public.

Check out the “Made to Stick” website and listen to Cindy’s short interview with Dan here.

Listen to MP3 Interview with Dan Heath

The NAMA Blog is sponsored by Successful Farming.

Feedback for the Future of NAMA

Written by Chuck on Saturday, April 19, 2008 , 10:02 am

NAMA student competitorsOne of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters and has identified some of the challenges they seem to be facing. Her goal will be to meet those challenges.

You can listen to my interview with Debbie here:

Listen to MP3 Interview with Debbie Brummel

Also pictured are Kathi Conrad, Jenny Pickett and Penny Graham.

The NAMA Blog is sponsored by Successful Farming.

NAMA Wrap-Up

Written by Chuck on Saturday, April 19, 2008 , 9:59 am

NAMA student competitorsIn the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon White, left.

I interviewed Jenny just as the event was winding down. You can listen to my interview with Jenny here:

Listen to MP3 Interview with Jenny Pickett

NAMA President Patty Travis (pictured left) says this year’s attendance was the highest attendance the NAMA Agri-marketing Conference has had in almost a decade. She says this year’s conference also picked up 80 first-timers. Patty, with 5MetaCom, says the ag business is strong right now and there is probably no better time than now to be in the industry. She says NAMA is planning to throw new things into the mix for the spring conference and the fall agri-business forum.

I also interviewed Patty just before the close of the event. You can listen to my interview with Patty here:

Listen to MP3 Interview with Patty Travis

The NAMA Blog is sponsored by Successful Farming.

More Postcards From Kansas City

Written by Chuck on Friday, April 18, 2008 , 4:24 pm

Here’s the next installment in Carol Anderson’s NAMA Convention update.

Greetings from Kansas City!

Today, we congratulate the student marketing team from University of Florida for taking top honors in the annual student marketing competition. Each year, we are impressed with the professionalism, poise and promise of the students who participate in the marketing competition – and this year certainly is no exception.

The NAMA Blog is sponsored by Successful Farming.

Consecutive Years of Attendance Question

Written by Chuck on Friday, April 18, 2008 , 4:18 pm

I learned from Dave Anderson that Tom Davis, Meredith/Successful Farming, has been attending the Agri-Marketing Conference consecutively since 1978. 30 uninterrupted years is a real feat. So a question I thought I’d pose is “Is there anyone out there who has attended NAMA Conventions longer?”

If so, let me know.

Postcards From Kansas City

Written by Chuck on Friday, April 18, 2008 , 8:43 am

Carol Anderson is helping keep NAMA members who can’t attend the conference up to date on what’s happening with a daily email called, “Postcards from Kansas City.”

Here’s the copy from yesterday’s:

Greetings from Kansas City!

Thursday, April 17, 2008

The 2008 Agri-Marketing Conference in underway at Kansas City’s Hyatt Regency Hotel. Nearly 1,100 agrimarketers are in attendance at this year’s conference – the largest crowd since 2000.

KFRM’s Kyle Bauer and Northern Ag Network’s Taylor Brown emceed Wednesday evening’s Best of NAMA awards ceremony. Out of 1,271 entries that advanced through regional and national competition, three entries emerged as Best of Show winners at last night’s ceremony. Best of Show winners were:

The NAMA Blog is sponsored by Successful Farming.


Best of Show

Written by Chuck on Thursday, April 17, 2008 , 1:15 pm

Best of NAMA AdvertisingI want to thank Denny Eilers for helping me out with Best of NAMA photos.

To start with we have the Best of Show for the Advertising category. The winner is:

Client: New Holland North America, Agency: Colle+McVoy

The message: New Holland is the innovative brand of the future.

Best of NAMA Public RelationsNext is Best of Show – Public Relations. The winner is:

Client: Dow AgroSciences, Agency: Fleishman-Hillard

The message: To build the market for Dow AgroSciences’ Omega-9 Oils, made from their specially-bred Nexera canola and sunflower, in light of the data that trans fats have been related to coronary events and the cause of several health issues every year.

Best of NAMA SpecialtyNext is Best of Show – Specialty. The winner is:

Client: Merial Limited, Agency: Bader Rutter

The message: RECOMBITEK Equine Influenza Vaccine is proven to protect horses against influenza while significantly reducing viral shedding.

There you have it – The Best of the Best!

2008 Agri-Marketing Conference Photo Album

The NAMA Blog is sponsored by Successful Farming.

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