Go Gator NAMA!
We already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them that here’s a little more about it.
The team was so happy to win after three consecutive years of making it to the finals and not winning, especially team captain Alicia Taylor of Myakka City, who is a senior. She was thrilled to be able to finally get that win before she graduates this year and starts law school at UF. Their product was a vegetable-based milk marketed to children with a Disney partnership.
You can listen to Cindy’s somewhat over-modulated but brief interview with Alicia here:
Interview with Alicia Taylor
Watch the kids celebrate here:
The NAMA Blog is sponsored by Successful Farming.
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.”
One of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters and has identified some of the challenges they seem to be facing. Her goal will be to meet those challenges.
In the words of