Rosenthal Presents a Supply Chain Education

Written by Paulsen AgriBranding on Wednesday, November 14, 2007 , 3:53 pm

“Creating a Supply Chain for a ‘New to the World’ Food Packaging Material”
Mary Rosenthal
NatureWorks LLC
Mary Rosenthal presented a case study of supply chain education to bring NatureWorks Polymer to market in North America and around the world.

NAMA Names Patty Travis as President

Written by Paulsen AgriBranding on Wednesday, November 14, 2007 , 3:29 pm

Passing the Gavel
2007 NAMA President Stephanie Gabel passes the leadership gavel to incoming president Patty Travis. The new president shared her thoughts about the challenges that lie ahead for NAMA and its membership.

NAMA Recognizes Professional Development

Written by Paulsen AgriBranding on Wednesday, November 14, 2007 , 2:40 pm

NAMA Professional Development Awards of Excellence

Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales.
Here are the winner’s thoughts on the challenges and opportunities in agri-marketing.

Peter Kovac
Nicholson Kovac
Marketing Communications Winner

Greg Smith
Padilla Speer Beardsley
Public Relations Winner

Klaas Okkinga
Boehringer Ingelheim Vetmedica, Inc.
Product/Species Management Winner

Bill Heffron
Recently Retired from Bock & Associates
Sales Winner

Agribusiness Forum Addresses Food Industry Issues

Written by Paulsen AgriBranding on Wednesday, November 14, 2007 , 1:15 pm

“The Decision Zone: Six Issues the Food Industry Must Confront in 2008, 2009…”
Kevin Coupe
MorningNewsBeat.com
The issues that face the food industry in the coming years are key to the industry’s survival. According to Kevin Coupe, the stakes are too high, the time too short and customers too demanding for the industry to put off critical decisions.

Food Safety and Consumer Confidence Making News at Agribusiness Forum

Written by Paulsen AgriBranding on Wednesday, November 14, 2007 , 9:09 am

“Food Safety & Customer Confidence – What’s Making News”
Sarah Muirhead
Feedstuffs
Food safety scares, from dirty spinach to peanut butter, have shaken consumer confidence in the food they consume. Why does the media react the way it does when covering food safety issues, and, how does that affect consumers? Sarah Muirhead shared her insight and tells us what the ag industry can do to better inform consumers.

Mobley Discusses The Changing Consumer at Agribusiness Forum

Written by Paulsen AgriBranding on Tuesday, November 13, 2007 , 4:52 pm

“The Changing Consumer”
Dr. Claudia Mobley
The habits of American consumers change as they age and their circumstances evolve. Adapting to those changes and the trends in buying habits is crucial for economic survival.
Dr. Claudia Mobley is the Director of the Center for Retailing Excellence at the Sam M. Walton College of Business. She shared insights with the Forum on how changing lifestyles and cultural shifts impact our bottom line.

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