Sessions Give Attendees Big Ideas

Written by NAMA on Thursday, April 19, 2007 , 3:31 pm

Roy WilliamsThree professionals who addressed the general sessions of the 2007 Agri-Marketing Conference provided valuable insights and crucial considerations for the agri-marketers in attendance.

Roy Williams, The Wizard of Ads, was the Opening General Session speaker. His topic, “The Wizard of Ads Reveals the 12 Most Common Mistakes in Advertising – and the Secret Formula for Success!” was fun and informative. Nicknamed “the Wizard of Ads” by an early client, Roy Williams and his staff have been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.

Scott Deming, Scott Deming’s ESP, was the Second General Session speaker with his topic “The Brand Who Cried Wolf.” Deming is a leading authority on brand building and creatingScott Deming the ultimate customer experience. He led attendees through the process of turning customers into loyal fanatics with every customer becoming a brand evangelist.

Jenne Fromm, JenneInk, closed the conference with “Emotional Intelligence and the Power of You.” Fromm showed attendees how, by tapping into their emotional intelligence, they can increase their chancesJenne Fromm of success, and deal better with difficult people and circumstances. Fromm believes people should be doing more than just meeting needs. As a consultant, facilitator and teacher, she thrives on helping individuals and companies unleash their potential.

Special thanks goes to all of our speakers at this year’s conference. Initial feedback from the conference surveys tells us that the speakers this year were some of the best!

Stay tuned for the next issue of the NAMA e-News with more in-depth articles on the conference sessions.

Award Recipients Honored

Written by NAMA on Thursday, April 19, 2007 , 3:30 pm

Rhonda & Dale LudwigThe recipients for the Agribusiness Leader and NAMA Marketer of the Year awards were honored during the 2007 Agri-Marketing Conference.

Agribusiness Leader of the Year
Dale R. Ludwig, executive director/CEO of the Missouri Soybean Association and the Missouri Soybean Merchandising Council, was presented with the Agribusiness Leader of the Year Award, NAMA’s highest honor, at the Opening General Session of the 2007 Agri-Marketing Conference in Dallas on April 12.

This award honors an outstanding leader in agribusiness, education, government service or other related areas.

Ludwig is a visionary leader with a proven record of building coalitions to improve Missouri agriculture. He helped forge producer/agribusiness partnerships that have positioned Missouri as a leader in biodiesel production. In addition, he pioneered the effort to identify new traits in soybeans through biotechnology and helped re-position the U.S. soybean commodity with competitive advantages over global competitors.

A known and trusted individual among the Missouri congressional delegation, Ludwig helped convince Congress to pass the biodiesel tax credit, a federal incentive driving biodiesel’s growth. Ludwig’s ability to work toward solutions for soybean producers distinguishes him as one of the true champions of the biodiesel effort. Ludwig’s relentless support for biotechnology led to the cooperation between USDA’s Agricultural Research Service (ARS) and private institutions to create a new paradigm of synergy in the plant-based biotechnology arena.

Phil Johnson, Colle+McVoyNAMA Marketer of the Year
Phil Johnson, Chief Operating Officer at Colle+McVoy, was presented with the NAMA Marketer of the Year Award during the Second General Session at the 2007 Agri-Marketing Conference on April 12 in Dallas.

This award is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. Nominees are solicited from agribusiness and related companies with overall marketing and/or sales responsibilities.

Phil Johnson has become an expert at taking the status quo and making it better. Whether he’s revitalizing a stagnant brand, reorganizing a business group or providing a struggling subsidiary with the resources needed to gain the confidence to succeed, Johnson is a vital part of maximizing nearly every challenge he encounters, to the benefit of his clients, his company and those who work around him. Johnson’s philosophy is simple. He uses a straight-forward equation to get the results that put his clients at the forefront of the agricultural industry: Relationships + Rigor = Results. Utilizing this equation to dig into a customer’s business and understand it from the ground up takes a huge amount of work and commitment, and is the key to successfully acquiring and keeping clients.

As a principal at Colle+McVoy for 20 years, Johnson has provided the leadership and encouragement needed to offer exceptional client service and innovative marketing solutions. Celebrating his 20th anniversary as a member and leader of the National Agri-Marketing Association (NAMA), Johnson has served as a director and president of the North Central Chapter and chaired awards program committees from the Midlands and North Central chapters. He successfully chaired the NAMA Issues Forum committee in September, 1998, and received the Outstanding Chair award in 1999 for his leadership.

For more information on these awards and the winners visit,

Leader Awards Announced

Written by NAMA on Thursday, April 19, 2007 , 3:30 pm

Leader AwardNAMA named the organization’s national leadership award recipients during the Second General Session on April 12.

The President’s Award was given to Tom Taylor, High Plains Journal; Mike Gustafson, John Deere received the R.C. Ferguson Award; The Workhorse of the Year Award was given to Sharon Larson, Martin/Williams; Barry Nelson, John Deere, received the Outstanding Chair Award; Scott Whitman, AgriLife Studios/MWI Comm. Group, took home the Dilworth Award for Innovation; and four meritorious achievement awards were given to Colleen Gerke, John Deere, Melissa Sanders, AdFarm, Kelly Loganbill, AdFarm and Dawn Foster, Farm Credit Services of America.

K-State Wins Marketing Competition for 2nd Year

Written by NAMA on Thursday, April 19, 2007 , 3:29 pm

Kansas State UniversityStudents from Kansas State University took first place for the second year in a row at this year’s Student Marketing Competition. The competition was held April 11-12 in Dallas, TX.

The Kansas State University team had 9 students involved with this year’s project to market “Cattlist.” The team spent the last several months doing market research, writing the marketing plan and developing a presentation.

The top six marketing teams this year were: First place, Kansas State University; Second place, University of Wisconsin – Platteville; Third place, University of Florida. Other finalists included: The Ohio State University, University of Guelph, and Sam Houston State University.

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 31 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference. Over 350 student members attended the conference.

For a complete list of all Student Awards and Scholarship Winners visit,

Online Conference Photo Album

Written by Chuck on Friday, April 13, 2007 , 2:15 pm

I’d like to thank Eldon White and staff for once again letting me be your NAMA blogger. It’s been fun and I hope you enjoyed a look at the conference, especially if you couldn’t attend. I’ve also been feeding an online photo album for you too which has 299 photos in it. Maybe I can find one more to make it an even 300.

2007 Agri-Marketing Conference & Trade Show Photo Album

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