2007 Connection Point

Written by NAMA on Thursday, April 19, 2007 , 3:31 pm

Connection Point2007 Connection Point
The 2007 trade show kicked off with the DTN/The Progressive Farmer Best of NAMA Celebration reception on Wednesday, April 11. Attendees enjoyed a wine tasting and great give-a-ways in the Connection Point.

A luncheon was held in the Trade Show on Thursday, April 12. During the luncheon, several professionals were able to take time and visit with students in the mentor luncheon. Other attendees took time to stroll through the booths and sign up for another chance to win a 7″ digital picture frame.

The Thursday afternoon break in the Connection Point was a celebration of the 10th anniversary of Millennium Research and the 50th anniversary of NAMA. Attendees enjoyed cake, courtesy of Millennium Research, and ice cream, courtesy of Hoard’s Dairyman Magazine.

The closing reception, hosted by the National Association of Farm Broadcasting, was a beer and nacho theme. Attendees were able to try different beers from the state of Texas while munching on nachos. In addition, attendees were able to make their final bids on items in the Silent Auction area and register for one last chance at a 7″ digital picture frame and a video iPod.

Congratulations to all the winners in the Connection Point!

Sessions Give Attendees Big Ideas

Written by NAMA on Thursday, April 19, 2007 , 3:31 pm

Roy WilliamsThree professionals who addressed the general sessions of the 2007 Agri-Marketing Conference provided valuable insights and crucial considerations for the agri-marketers in attendance.

Roy Williams, The Wizard of Ads, was the Opening General Session speaker. His topic, “The Wizard of Ads Reveals the 12 Most Common Mistakes in Advertising – and the Secret Formula for Success!” was fun and informative. Nicknamed “the Wizard of Ads” by an early client, Roy Williams and his staff have been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.

Scott Deming, Scott Deming’s ESP, was the Second General Session speaker with his topic “The Brand Who Cried Wolf.” Deming is a leading authority on brand building and creatingScott Deming the ultimate customer experience. He led attendees through the process of turning customers into loyal fanatics with every customer becoming a brand evangelist.

Jenne Fromm, JenneInk, closed the conference with “Emotional Intelligence and the Power of You.” Fromm showed attendees how, by tapping into their emotional intelligence, they can increase their chancesJenne Fromm of success, and deal better with difficult people and circumstances. Fromm believes people should be doing more than just meeting needs. As a consultant, facilitator and teacher, she thrives on helping individuals and companies unleash their potential.

Special thanks goes to all of our speakers at this year’s conference. Initial feedback from the conference surveys tells us that the speakers this year were some of the best!

Stay tuned for the next issue of the NAMA e-News with more in-depth articles on the conference sessions.

Award Recipients Honored

Written by NAMA on Thursday, April 19, 2007 , 3:30 pm

Rhonda & Dale LudwigThe recipients for the Agribusiness Leader and NAMA Marketer of the Year awards were honored during the 2007 Agri-Marketing Conference.

Agribusiness Leader of the Year
Dale R. Ludwig, executive director/CEO of the Missouri Soybean Association and the Missouri Soybean Merchandising Council, was presented with the Agribusiness Leader of the Year Award, NAMA’s highest honor, at the Opening General Session of the 2007 Agri-Marketing Conference in Dallas on April 12.

This award honors an outstanding leader in agribusiness, education, government service or other related areas.

Ludwig is a visionary leader with a proven record of building coalitions to improve Missouri agriculture. He helped forge producer/agribusiness partnerships that have positioned Missouri as a leader in biodiesel production. In addition, he pioneered the effort to identify new traits in soybeans through biotechnology and helped re-position the U.S. soybean commodity with competitive advantages over global competitors.

A known and trusted individual among the Missouri congressional delegation, Ludwig helped convince Congress to pass the biodiesel tax credit, a federal incentive driving biodiesel’s growth. Ludwig’s ability to work toward solutions for soybean producers distinguishes him as one of the true champions of the biodiesel effort. Ludwig’s relentless support for biotechnology led to the cooperation between USDA’s Agricultural Research Service (ARS) and private institutions to create a new paradigm of synergy in the plant-based biotechnology arena.

Phil Johnson, Colle+McVoyNAMA Marketer of the Year
Phil Johnson, Chief Operating Officer at Colle+McVoy, was presented with the NAMA Marketer of the Year Award during the Second General Session at the 2007 Agri-Marketing Conference on April 12 in Dallas.

This award is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. Nominees are solicited from agribusiness and related companies with overall marketing and/or sales responsibilities.

Phil Johnson has become an expert at taking the status quo and making it better. Whether he’s revitalizing a stagnant brand, reorganizing a business group or providing a struggling subsidiary with the resources needed to gain the confidence to succeed, Johnson is a vital part of maximizing nearly every challenge he encounters, to the benefit of his clients, his company and those who work around him. Johnson’s philosophy is simple. He uses a straight-forward equation to get the results that put his clients at the forefront of the agricultural industry: Relationships + Rigor = Results. Utilizing this equation to dig into a customer’s business and understand it from the ground up takes a huge amount of work and commitment, and is the key to successfully acquiring and keeping clients.

As a principal at Colle+McVoy for 20 years, Johnson has provided the leadership and encouragement needed to offer exceptional client service and innovative marketing solutions. Celebrating his 20th anniversary as a member and leader of the National Agri-Marketing Association (NAMA), Johnson has served as a director and president of the North Central Chapter and chaired awards program committees from the Midlands and North Central chapters. He successfully chaired the NAMA Issues Forum committee in September, 1998, and received the Outstanding Chair award in 1999 for his leadership.

For more information on these awards and the winners visit, http://www.nama.org/awards/awards-index.html.

Leader Awards Announced

Written by NAMA on Thursday, April 19, 2007 , 3:30 pm

Leader AwardNAMA named the organization’s national leadership award recipients during the Second General Session on April 12.

The President’s Award was given to Tom Taylor, High Plains Journal; Mike Gustafson, John Deere received the R.C. Ferguson Award; The Workhorse of the Year Award was given to Sharon Larson, Martin/Williams; Barry Nelson, John Deere, received the Outstanding Chair Award; Scott Whitman, AgriLife Studios/MWI Comm. Group, took home the Dilworth Award for Innovation; and four meritorious achievement awards were given to Colleen Gerke, John Deere, Melissa Sanders, AdFarm, Kelly Loganbill, AdFarm and Dawn Foster, Farm Credit Services of America.

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