Create Customers for Life

Written by NAMA on Monday, January 15, 2007 , 8:04 am

Scott DemingWhat do people think of when they see or hear your name? How Powerful is Your Brand? Noted branding authority, Scott Deming, will lead you through the process of turning customers into loyal fanatics with every customer becoming a brand evangelist during the Second General Session at the 2007 Agri-Marketing Conference, April 11-13 in Dallas. Based on his new book, “The Brand Who Cried Wolf,” this presentation will break all boundaries of the typical customer service or brand building processes.

Deming started his own marketing and advertising company-RCI in 1983, which eventually grew into a multi-million dollar organization servicing Fortune 500 companies and many other medium to large corporations across the country. Scott and his firm helped their clients successfully grow their businesses and beat their competition with what could be considered (by the conservative competition) as renegade branding, sales, customer service and communications programs. Not surprisingly, it was this very same progressive thinking that helped Scott’s firm realize uncommon growth and success over a twenty plus year period and achieve many awards, such as The Business Journal’s “Most Inspiring Business of the Year”.

Unlike many agency and branding professionals, Deming knew early on in his career that great advertising alone was not going to build and sustain a powerful brand. Advertising was merely an awareness vehicle. If his clients were to truly grow their companies and create a powerful, emotional brand, they would do so by focusing more on relationships.
Today, Deming is an internationally known consultant and speaker on creating the ultimate customer experience and turning each and every customer into an evangelist. His clients include such notable corporations as 3M, Carrier, Royal Caribbean, Kodak, Verizon Wireless, The Scotts Company and GlaxoSmithKline. He has been interviewed for his unique approach to brand building on national radio business programs such as Bloomberg Business, Small Business Advocate, and News You Can Use. He has also been quoted in national publications such as Financial Events Magazine, Newsweek, Executive Excellence, and Entrepreneur Magazine.

Join us, Thursday, April 12 at 11:00 a.m., for a fast-paced, high energy journey through six critical steps to create the ultimate customer experience and build a powerful, emotional brand.

For more information about this session and the Agri-Marketing Conference & Trade Show, please visit, www.nama.org/amc.

To register for the 2007 Agri-Marketing Conference visit, www.nama.org/amc/register.html.

Who Won Big at Region III Best of NAMA

Written by NAMA on Monday, January 15, 2007 , 8:03 am

Region III Best of Show PROver 80 attendees braved temperatures in the negative numbers to celebrate the Best of Region 3 at the Marriott Courtyard in Moorhead, Minnesota.

Hosted by the Northern Prairie chapter of NAMA, the event honored the best work of the North Central, Iowa, Cornbelt and Northern Prairie Chapters. The region had 319 entries and the judging was held in Kansas City in November.

Emcees, Roger Reierson, AdFarm and Cliff Meyer, Farm & Ranch Guide/MN Farm Guide, kept the group entertained and the show moving along.

First and merit awards were given in 61 categories and 3 best of shows were awarded. Best of Show Awards are as follows:

Advertising
Category: Brochures, Catalogs-directed to dealers, distributors or sales reps
National Pork Board
The Richards Group
The Other White Album
Public Relations
Category: Customer Events
Minneapolis Grain Exchange
Idea Outpost
Minneapolis Grain Exchange 125th Anniversary Celebration

Specialty Categories
Wyeth Animal Health
Adculture Group Inc.
LeptoVax and Duramune

All first and merit winners are eligible to advance to the national competition. Winners will be notified by February 1 on how to advance their entries.

Thanks to all of the Region 3 sponsors:

Gold Sponsors
Farm & Ranch Guide/Iowa Farmer Today/Minnesota Farm Guide/Tri-State Neighbor
Padilla Speer Beardsley
Strategic America

Silver Sponsors
Adculture Group, Inc.
AdFarm
Broadhead + Co.
CHS Inc.
Farm Progress Companies
J.L. Farmakis
Learfield Communications
Nationwide Agribusiness
Osborn & Barr Communications
Pioneer Hi-Bred International
Successful Farming/Agriculture Online/Living the Country Life
Syngenta
Two Rivers Marketing

Bronze Sponsors
Associations Inc./CNA
Colle+McVoy
John Deere Credit
Morgan&Myers
Paulsen Marketing Communications

NAMA Welcomes New Student Chapter

Written by NAMA on Monday, January 15, 2007 , 8:02 am

Colorado State UniversityColorado State University recently established a student NAMA chapter on its Fort Collins campus. The NAMA chapter was developed under the CSU Agribusiness Association (ABA) and is funded by ABA and the CSU Department of Agriculture and Resource Economics. ABA was originally established following NAMA guidelines some years ago, and CSU is excited to reintroduce a NAMA student chapter to the campus.

Members have the opportunity to join the agri-marketing team, participate on committees, go on ag-industry tours, learn from guest speakers, assist in community outreach programs and host an annual Rocky Mountain Oyster Fry! And with the addition of a student NAMA chapter, members have access to new and exciting networking and professional opportunities!

Implications for Agribusiness

Written by NAMA on Monday, January 15, 2007 , 8:01 am

Terry BarrGateway NAMA kicked off the new year with “Implications for Agribusiness with an Updated Outlook of the U.S. Economy” on January 9 at the Sherton Westport Plaza in St. Louis. Over 60 people attended this meeting that was held in conjunction with the St. Louis AgriBusiness Club.

Terry Barr, Chief Economist for the National Council of Farmer Cooperatives (NCFC) and Vice President of the Cooperative Business Center in the NCFC was the presenter for the event. Barr spoke about the outlook for the U.S. and global economy and the implications for agriculture and agribusiness.

Included in his talk were factors shaping the rapid structural transformation of the U.S. and global food, fiber as well as agriculture business systems and the implications for farm policy, agriculture trade policy and rural infrastructure. Barr made a lot of forecasts that included potential doubling of ethanol production within 4 years and a doubling of how much corn is being used to make ethanol.

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