Volunteers Needed to Mold Young Minds

Written by NAMA on Thursday, February 23, 2006 , 10:54 am

2006 Marketing Competition Winners - PurdueA unique and valuable component of NAMA is the Student NAMA organization. Many of our professional members got their first taste of our industry through their involvement in Student NAMA. You may have even personally benefited from your participation in the New Products Marketing Competition or your college NAMA chapter.

The success of Student NAMA relies on the generous support from volunteer professionals. There are a number of ways you can help support this worthy cause both at the local and national level.

Below is a list of ways you can volunteer at the national level:

Agri-Marketing Conference Mentoring
Offer your professional insight to students at the NAMA Conference luncheon. Volunteer professionals commit to lunching with students interested in learning more about their profession. This informal interaction is a great chance to exchange ideas with the future of agri-marketing. Time commitment – 1-2 hours (lunch on April 20)

Student Marketing Competition support
Monitor rooms, keep time, and assist general operations at competition. Volunteers commit to assisting the successful operation of the student marketing competition at NAMA Conference. This is a great chance to observe schools as they present their new product marketing plans in the preliminary, semifinals, and final rounds. This is also a great place to start your involvement with Student NAMA. Time commitment – 4-8 hours (April 18, 19, 20 – various times available)

Student Marketing Competition judging
Judging the New Products Marketing Competition. Judges of the Student NAMA Marketing Competition have the very important task of rating the participating schools and giving feedback. Preliminary judges will judge written proposals in advance and judge live presentations at the NAMA Conference. Semifinals and Finals judges judge only the live presentations. Five years professional experience required. Time commitment – 4-10 hours (April 18, 19, 20 — various times available)

Volunteer now to help the Student NAMA program, sign up at www.nama.org/amc/student.htm.

Who Won Best of Show?

Written by NAMA on Thursday, February 23, 2006 , 10:53 am

This year, a Task Force was formed to take a look at various elements of the Best of NAMA program. Specifically these elements were the Judging Process, the Ceremony and the Awards themselves.

One of the changes adopted is how the Best of Show winners are recognized. The winners and Best of Show winners will be presented at the Best of NAMA Ceremony that kicks off the 2006 Agri-Marketing Conference & Trade Show, April 19-21 in Kansas City.

Winners in the 69 categories will be featured in the April issue of Agri Marketing magazine. Traditionally the Best of Show winners would be featured in the April issue, but not this year. To heighten the element of surprise the Best of Show winners will be featured in the June issue. Task force participants felt that if Best of Show winners were interviewed prior to the ceremony it took away from the award. So, if you don’t get a call from Agri Marketing in March, it doesn’t mean you didn’t win Best of Show. You’ll just have to attend the April 19 ceremony to find out.

To register for the 2006 Agri-Marketing Conference & Trade Show visit, https://nama.org/amc/register.html.

Judges Defy the Elements

Written by NAMA on Thursday, February 23, 2006 , 10:52 am

The winter storms that blanketed parts of the country last week were no match for the National Best of NAMA judges. Many waited hours at airports to board their flights to take them to the judging on February 17 in Kansas City. While a couple of judges simply couldn’t overcome the transportation challenges, most made it in for the event that took place at the Hyatt Regency Crown Center.

This year’s judging featured some fine tuning designed to make the judging process simpler. Judges evaluated 500 national entries, the cream of the crop, so to speak. A first and merit award will be presented in 69 categories and three Best of Show Awards will be given out in the areas of Advertising, Public Relations and Specialty Categories.

Special thanks to this year’s national Best of NAMA judges:

Phil Johnson, Colle+McVoy
Keith Canfield, PIC
Mark Moore, Charleston|Orwig
Joy Watson, BASF
Catherine Wang, Gibbs & Soell
Jill Greene, The Meyocks Group
Mike Butler, archer>malmo
Gerri Lein, AdFarm
Carol Anderson, Anderson Kisner Fallon LLC
Illinois Blasdel, Blasdel Cleaver Schwalbe
Linda Monslow, Osborn & Barr Communications
Greg Smith, Padilla Speer Beardsley
Bob Shriner, Bader Rutter
Janell Aust, McCormick Company
Steve Rhea, Rhea & Kaiser
Eric Baumgartner, VML
Mike Gustafson, John Deere

Special thanks also goes to Pioneer Hi-Bred, Intl., Inc. for sponsoring the national Best of NAMA Judges’ Luncheon.

ASU Hosts Desert Southwest Chapter Meeting

Written by NAMA on Thursday, February 23, 2006 , 10:51 am

Over 50 students and professionals of the Arizona State University student chapter and the Desert Southwest NAMA Chapter met January 25th to hear Jim Irwin, recently retired vice president of North American agricultural business for Case IH. The meeting was hosted by the student chapter at the agribusiness center on the ASU East Campus. Jim encouraged the attendees to keep a strong customer focus, citing that the “purpose of business is to acquire and maintain customers.” He noted that the merger of Case and New Holland, into CNH, Inc., resulted in gaining market share and gained the recognition for the highest customer satisfaction ever for the company.

Jim also taught that “execution beats strategy.” He was quick to note that strategy is very important, but that no matter how powerful the strategy, poor execution will block success. Looking forward, Jim emphasized that companies must continue to “think global,” and that technology will continue to play a key role. Successful companies will “know their customers better than the customers know themselves,” concluded Irwin. Jim Irwin was honored as the 2005 Agribusiness Leader of the Year at the NAMA Agri-Marketing Conference last April.

The following day, NAMA representatives Lee Dueringer, president of the Desert Southwest NAMA Chapter; Lucia Bond Konrath, chapter membership chair; and Eldon White, NAMA Executive Vice President, met with students at the University of Arizona in Tucson to explore starting a student chapter at that university.

Feel the Thunder…On the Golf Course

Written by NAMA on Thursday, February 23, 2006 , 10:50 am

At the 2006 ABEF Golf Tournament, Tuesday April 18, 2006, you’ll not only get in a great round of golf, but you’ll also get an adventure! That’s because WinterStone Golf Course is the only golf course in America that sits above an active limestone mine. Around 3:00 p.m. you’ll hear and feel a rumbling from underground as miners blast the limestone that will be hauled out of the ground for processing. But have no fear, the rumbling will not impact your game. Sign up now for this unique golfing experience.

A chartered bus will leave the Hyatt Regency Crown Center at 11:30 a.m. to take everyone to the golf course and a boxed lunch will be provided. Tee time begins at 1:00 p.m. and a golf awards ceremony and reception will follow the outing at the golf course. The price is $125 per golfer.

Register on-line now! Just visit, https://nama.org/amc/golfregister.htm.

Proceeds from the Golf Outing will benefit the Student NAMA Careers Program. The sign-up deadline for the Golf Outing is March 31, 2006.

Show your support of ABEF and be a sponsor of the golf outing. Hole, beverage cart, reception and player gift item sponsorships are now available.

To sign up for a sponsorship on-line visit, http://www.nama.org/amc/golfsponsor.htm or contact Eldon White at 913-491-6500 or via e-mail at eldonw@nama.org.

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