Trend Sessions

Written by NAMA on Tuesday, January 31, 2006 , 7:46 am

The following Trend Sessions will take place Thursday, April 20 from 4:00 – 5:00 p.m.

Seeing Ahead: Underpinnings for What’s Next for the Media Industry
Tom TrolandThe media industry is facing its most severe challenge since the 1950s. Consumers exercise more control over how, when and where they interact with brands and product information than ever before. This has caused an erosion of the traditional media model-and media usage patterns have changed dramatically. Advertisers are looking for new strategies, and media is constantly being challenged to demonstrate direct value through ROI.

Tom Troland, Meredith Corporation, will explore the “underpinnings” of tomorrow’s marketplace: new consumer, shifts in media usage, shopping patterns and the “value battleground” of the future.

Troland is the senior market analyst for Meredith Corporation in New York, where he focuses on business intelligence, trend analysis for market positioning and new product development, especially in the areas of demographic and consumer trends. Previously he was the director of market development for Meredith Integrated Marketing. Troland has been a regular participant in trend clinics for major companies such as Kraft Foods and Toyota.

The Crossroads of Agriculture – Which Way to Go?
Barry FlinchbaughIn this session, Dr. Barry Flinchbaugh, Kansas State University, will explore three key forces that will influence the direction of the 2007 Farm Bill-the Federal budget, the WTO and Congressional and Ag Industry leadership. He predicts that market forces will be a driving factor in the design of new legislation, but will they be strong enough to move U.S. agriculture away from historical farm programs? Learn key insights to help you position your products and services with producers in the years ahead.

Dr. Barry Flinchbaugh is a professor of Agricultural Economics at Kansas State University. A co-author of Agricultural and Food Policy, Dr. Flinchbaugh is a top advisor to the USDA, and served as chairman of the Commission on 21st Century Production Agriculture.

Special thanks to Syngenta for sponsoring this session.


The Plus 10% Principle

Written by NAMA on Tuesday, January 31, 2006 , 7:45 am

The Plus 10% Principle: How to Get Extraordinary Results from Ordinary People
April 21 ~ 10:30 a.m. – 12:00 Noon

Barry RichardsonSometimes it seems like magic when certain managers get better performance from employees than everyone else. People respond to their requests and follow their lead. Colleagues prefer to work with them on teams and they seem to get more done. The closing session speaker, Dr. Barrie Richardson, will look at what makes some individuals and organizations stand out from the rest.

Dr. Richardson presents simple but powerful concepts that can help anyone boost the performance of their organization. Enjoy this entertaining presentation filled with parables, anecdotes and mind-baffling magical demonstrations.

Dr. Richardson is a longtime Dean of the Frost School of Business at Centenary College, where he is a professor of management. He has conducted seminars for many leading companies and organizations in the U.S., England and Europe. An author of several books written for magicians, he is considered one of the finest magician/mentalists in the business today. Join us on April 21 from 10:30 a.m. – Noon for the closing brunch and Dr. Richardson.

Special thanks to the Cattlemen’s Beef Board and Elanco Animal Health for sponsoring this session.


Written by NAMA on Tuesday, January 31, 2006 , 7:43 am

Jazzed about winning a national Best of NAMA award? Kick-off this year’s conference by attending the Best of NAMA Ceremony on Wednesday, April 19 at 5:30 p.m. to see if you or someone you know won an award.

The Best of NAMA awards program honors the best work in agricultural communications. This competition truly honors the best of the best in our industry, since companies/agencies first qualified through a regional competition in order to advance to the national competition. This year 1,283 entries were judged in six regions across the country. During the national awards ceremony, three Best of NAMA Best of Show awards will be presented in the areas of Advertising, Public Relations and Specialty.

Did you win a first place or merit award at the regional level? For a list of the Regional Best of NAMA winners visit,

Thanks to our Sponsors & Volunteers!

Written by NAMA on Tuesday, January 31, 2006 , 7:42 am

Every year about 1,300 professionals and students gather together to network, explore new products and services, gain knowledge through professional development seminars and have an all around good time with their peers. A lot of work goes in to developing the conference program and in planning the events to ensure you have the most positive and fun experience of the year. None of this could be done without the hard work of our volunteers and the financial support of our sponsors.

Please take a moment to look at who are volunteers and sponsors are, and if you know them or see them at the conference, please say “thank you!”

For a list of our volunteers visit,

For a list of our sponsors visit,

Connection Point/Trade Show

Written by NAMA on Tuesday, January 31, 2006 , 7:41 am

The Connection Point will feature the best products and services supporting the agri-marketing industry. Over 60 booths will offer attendees a chance to see these products and services while networking with other agri-marketing professionals. In addition, many booths will feature giveaways and drawings. Be sure to attend the networking receptions, lunch as well as the Mardi Gras Celebration at the Connection Point.

Interested Exhibiting at the Connection Point?
Get your company’s products and services in front of the most influencial people in the industry. Here are a couple of exciting additions this year:

New Ideas Session
On Wednesday afternoon, exhibitors will be presenting new ideas and products in a classroom-type section of the Connection Point. Information about the event will be included in the booth description online as well as in the program booklet handed out during the conference. Regular announcements will be made during the Trade Show, spotlighting a company’s new product and the location of their booth.

iPod Drawing
An iPod Shuffle will be awarded at the end of each session to a trade show attendee. Plus a grand prize drawing for a deluxe model iPod will be held a the end of the trade show (4 drawings). Each booth will have a box for business cards, and they will be collected at the end of each session.

Trade Show Hours

Wednesday, April 19
2:30 – 4:30 p.m. – Welcome Lounge

Thursday, April 20
Noon – 2:00 p.m. – Luncheon
5:00 – 7:00 p.m. – Closing Reception

To sign up to reserve your booth space now visit,

If you have questions regarding the Trade Show, contact Diane Johnson via e-mail at or call (817) 232-1872.

Remember, that your trade show location is also partially determined by a lottery drawing of the Platinum Level, then Gold Level and then Silver Level conference sponsors who are also exhibitors. Enhance your company’s marketing impact by becoming a sponsor of the Agri-Marketing Conference & Trade Show, and at the same time enhance your exhibit’s location on the trade show floor. There are still sponsorship opportunities left, look over the available sponsorships and the company benefits and pick the sponsorship opportunity that meets your marketing objective.

For a list of sponsorship opportunities available visit,

To confirm your sponsorship on-line visit,

For more information on the Connection Point visit,

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