Written by NAMA on Tuesday, January 31, 2006 , 7:52 am

AMC LogoThe 2006 Agri-Marketing Conference & Trade Show, “Jazzed,” will celebrate change, flexibility, and growth…realities that define our industry. Now is the time to confirm your travel arrangements to attend the agri-marketing event of the year.

The 2006 Agri-Marketing Conference promises to benefit professionals from a range of backgrounds. Session topics range from consumer trends, to understanding the next generation of growers, to creative thinking, media ethics and more. We’re exited to bring you this powerful lineup of topics, events and activities to help you navigate the future. Join us in Kansas City, April 19–21, to get “jazzed” for the year ahead.

The early registration deadline for the Agri-Marketing
Conference & Trade Show is March 28! To register for the conference now visit, https://nama.org/amc/register.html.

The conference will take place at the Hyatt Regency Crown Center in Kansas City. The hotel deadline for making reservations is March 28, 2006. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making your reservations! For reservations call 816-421-1234 or reserve your room on-line at http://crowncenter.hyatt.com/groupbooking/mkcrknamp2006.

STUDENTS & ADVISORS: This year we have arranged for a “Student Hotel Block.” This block will allow students and/or advisors to be on the same floors. Please visit, http://crowncenter.hyatt.com/groupbooking/mkcrknams2006 to ensure your school is in the “Student Block.

For the complete conference information visit, http://www.nama.org/amc.

Registration Information

Written by NAMA on Tuesday, January 31, 2006 , 7:51 am

To register for the 2006 Agri-Marketing Conference & Trade Show, fill out the registration form and mail, fax or phone it in to the NAMA Office at:

11020 King St., Ste. 205
Overland Park, KS 66210
Phone: (913) 491-6500
Fax: (913) 491-6502

You may also register online at https://nama.org/amc/register.html.

Please note that the early registration deadline is March 28, 2006.

Special Note
If you register by fax or online, you should receive confirmation within 5-7 working days. If you do not, please call (913) 491-6500 to confirm receipt of registration.

Cancellation Policy
Cancellations until March 28 are entitled to a full refund. Cancellations from March 29 to April 7 will receive a 50% refund. No refunds for cancellations after April 7 are given. All refunds will be subject to a $25 processing fee.

The Extreme Future

Written by NAMA on Tuesday, January 31, 2006 , 7:50 am

Opening General Session – The Extreme Future: Top Trends that will Reshape Business & Society
Thursday, April 20 ~ 9:00 – 10:30 a.m.

James CantonIt’s time to hold on tight! The 21st Century will be driven by lightning-fast, complex and disruptive changes that will redefine risk and opportunity for every business, government and individual worldwide. This powerful presentation provides a strategic overview of the top changes that will shape tomorrow’s leaders, business and the economy.

Dr. James Canton is a renowned global futurist, social scientist, author and sought-after business advisor. Dr. Canton is chairman and CEO of the Institute for Global Futures, an internationally recognized San Francisco-based think tank he founded in 1990.

Dr. Canton has served as a commentator on CNN, Financial News, where his insightful coverage has earned him the nickname, “The Digital Guru.” Dr. Canton ‘s innovative vision of the future has appeared in Fortune, the Wall Street Journal, Bloomberg Report, The New York Times, US News and World Report, and numerous magazines targeted to CEOs, CFOs and CIOs. He is the author of Technofutures, a book acclaimed as a blueprint for how innovation will shape the future of business in the 21st Century. His new book, Extreme Future, will be available in early 2006.

Special thanks to American Business Media Agri Council for sponsoring this session.


The Fall of Advertising & The Rise of PR

Written by NAMA on Tuesday, January 31, 2006 , 7:49 am

Second General Session
Thursday, April 20 ~ 11:00 a.m. – 12:00 Noon

Laura RiesAdvertising doesn’t build brands, publicity does, says marketing expert and bestselling author, Laura Ries. She fervently believes it’s only the credibility of public relations that truly builds a brand in the minds of consumers.

Ries points to some of the most successful modern brands, including Palm, Starbucks, eBay, Red Bull and even Harry Potter, as evidence. She also notes how campaigns driven solely by advertising have been unsuccessful, citing the failure of many dot.com companies, most notably the Pets.com sock puppet strategy. Agree or disagree with the notion, this session will provide valuable ideas for all marketers to consider.

Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm. Together with her partner (and father) Al Ries, Laura has consulted with many Fortune 500 companies. She has appeared on the Fox News Channel, CNBC, ABC World News Tonight and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in The New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications. In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and information.

Special thanks to John Deere and Osborn & Barr Communications for sponsoring this session.


This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.