Look Who’s Coming to Conference!

Written by NAMA on Monday, March 24, 2014 , 8:40 am

Check out who’s coming to the 2014 Agri-Marketing Conference at http://www.nama.org/2014AMCRegList.pdf. Get registered today and meet us in Jacksonville, April 9-11.

To register visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=59.

For more information on the conference  visit www.nama.org/amc.

We look forward to seeing you!

Mark Your Calendar For Future Agri-Marketing Conference Dates

Written by NAMA on Wednesday, March 19, 2014 , 8:58 am

Plan ahead! Mark your calendars today for upcoming NAMA Agri-Marketing Conferences!

2015 – April 15 – 17 – Kansas city

2016 – April 13 – 15 – Kansas city

2017 – April 26 – 28 – Dallas

2018 – April 11 – 13 – Kansas city

2019 – April 10 – 12 – Kansas city

We look forward to seeing you!!

Register for Conference Today and Save!

Written by NAMA on Tuesday, March 4, 2014 , 11:40 am

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Only 16 days left to save!

Save on your trip to Jacksonville with NAMA’S early bird registration rates for the Agri-Marketing Conference , April 9-11.  Early bird rates end March 20th, so register today.

When you join NAMA in Florida for the conference, you’ll be surrounded by leaders and decision-makers in the agri-marketing industry.  You’ll hear from experts and trendsetters in agri-marketing, business development and branding.  For details visit http://www.nama.org/amc/index.php

 

Florida Ag Tour

Join us for a guided tour of some of the finest farms, ranches and agri-business facilities in the Sunshine State, Wednesday, April 9 from 7:00 am to 2:00 pm.  Florida boasts 9.2 million acres of farmland and ranks 2nd in U.S. production of fresh vegetables, providing 80% of the fresh vegetables consumed in the nation during the winter months. Florida’s cattle industry is one of the 15 largest in the United States, centered around birthing and raising calves. You will see fresh market potato and onion harvesting and packing; commercial vegetable production on plastic; a sod farm, blueberry farm, peach orchard, cattle ranch; and a very special Fresh From Florida lunch prepared by the University of Florida’s Chef David Bearl. Chef Bearl is an inductee of the American Academy of Chefs, the honor society of the American Culinary Federation, representing the highest standards of professionalism in the industry. His efforts to support culinary education through ‘Farm to School’ initiatives encourages the use of fresh, seasonal, and locally grown ingredients. The lunch, prepared by Chef Bearl, will feature specially selected items grown in Florida.

Cost for the Florida Ag Tour is $60.

To register for the Florida Ag Tour and for the conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=59. If you’ve already registered for conference but want to add the Florida Ag Tour or if you just want to register for the Ag Tour and not the Agri-Marketing Conference, please visit www.nama.org/amc/floridareg.php.


ABEF Golf Outing

The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 8. Gather your foursome and enjoy a relaxing day of golf in beautiful Jacksonville before the 2014 Agri-Marketing Conference begins.

The ABEF Golf Outing will take place at the Amelia National Golf Club. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. Cost for the outing is $195 per golfer.  For more information visit http://www.nama.org/amc/golf.php

Register today and get your official ABEF/NAMA Golf Shoes, only $25.  Check out website for more details!

Cornhusker NAMA Hosts Social Media Analytics Meeting

Written by NAMA on Tuesday, March 4, 2014 , 11:35 am

Social Media Analytics For Business

JayHarrisonNo doubt, social media provides a viable channel for ag businesses, customers and consumers to interact with each other. Jay Harrison, of evolve24, shared how Cornhusker NAMA members can take advantage of social media during the chapter’s February meeting.

Mr. Harrison shared how evolve24 is using unique algorithms to filter through more than 2 million pieces of online content per topic.  He explained the PRECISE™ methodology of analyzing social media conversations. This includes uncovering what is in the message and sentiment; who is moving the message; how fast the issue is moving and what is the emotion. Each item is statistically weighted and then measured to expose early warning signs for companies and industries.

According to Harrison, “When corporations have these metrics available, they can make smart business decisions because the data helps them understand what direction they should be moving in next.”

 

Register for the 2014 AMC and Signup for Golf and Ag Tour!

Written by NAMA on Tuesday, February 18, 2014 , 8:20 am

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Take a look at our fantastic 2014 Agri-Marketing Conference Breakout Lineup:

  • Next Level Leadership: Managing for Breakthrough Performance
  • Measuring Social Media Marketing ROI
  • Public Relations:  The Evolution Continues
  • cre-a-tive (kre-a-tiv):  Relating to or involving the imagination or original ideas
  • Food for Thought:  An In-Depth Ag-Marketing Case Study
  • How to Get What You Want…The Right Way.  The Power of  Persuasion and Purpose
  • Branding from the Inside Out:  Engaged Associates Drive Your Brand
  • Marketing to Multiple Generations at the Same Time, From the Same Budget:  Producer Panel
  • The Power of Consumers to Shape a Business Model

Visit http://www.nama.org/amc/breakouts.php for Breakout details and schedule.

Florida Ag Tour

Join us for a guided tour of some of the finest farms, ranches and agri-business facilities in the Sunshine State, Wednesday, April 9 from 7:00 am to 2:00 pm.  Florida boasts 9.2 million acres of farmland and ranks 2nd in U.S. production of fresh vegetables, providing 80% of the fresh vegetables consumed in the nation during the winter months. Florida’s cattle industry is one of the 15 largest in the United States, centered around birthing and raising calves. You will see fresh market potato and onion harvesting and packing; commercial vegetable production on plastic; a sod farm, blueberry farm, peach orchard, cattle ranch; and a very special Fresh From Florida lunch prepared by the University of Florida’s Chef David Bearl. Chef Bearl is an inductee of the American Academy of Chefs, the honor society of the American Culinary Federation, representing the highest standards of professionalism in the industry. His efforts to support culinary education through ‘Farm to School’ initiatives encourages the use of fresh, seasonal, and locally grown ingredients. The lunch, prepared by Chef Bearl, will feature specially selected items grown in Florida.

Cost for the Florida Ag Tour is $60.

To register for the Florida Ag Tour and for the conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=59. If you’ve already registered for conference but want to add the Florida Ag Tour or if you just want to register for the Ag Tour and not the Agri-Marketing Conference, please visit www.nama.org/amc/floridareg.php.


ABEF Golf Outing

The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 8. Gather your foursome and enjoy a relaxing day of golf in beautiful Jacksonville before the 2014 Agri-Marketing Conference begins.

The ABEF Golf Outing will take place at the Amelia National Golf Club. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. Cost for the outing is $195 per golfer.  For more information visit http://www.nama.org/amc/golf.php

Connection Point

Looking for opportunities to place your company’s products and services before decision-makers in the ag marketplace?  NAMA’s Connection Point is for you.  Click here for details or contact Jan Cichello at 913-491-6500.

Sponsors

Looking for other ways to get noticed?  Get in touch with Jenny Pickett about terrific sponsorship opportunities.


Register today
to save money and get a jump on your 2014 calender!

Beck Named 2014 Agribusiness Leader of the Year

Written by NAMA on Tuesday, February 18, 2014 , 8:19 am

SonnyBeck14NAMA is pleased to announce  Sonny Beck, president, Beck’s Hybrids, as the 2014 Agribusiness Leader of the Year. This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2014 Agri-Marketing Conference, “A Fresh Perspective,” April 10, 2014, in Jacksonville, Florida. The award honors outstanding leaders in agribusiness, education, government service or other agribusiness related areas who exemplify excellence in agribusiness by their significant contributions to the industry.

Sonny Beck, president of Beck’s Hybrids, has led the company to unprecedented growth. As the largest family-owned seed company in the United States, Beck’s Hybrids is now the sixth largest seed company in the U.S. Under Sonny’s leadership, Beck’s Hybrids has experienced a 20 percent increase in sales each year for the last 20 years, doubling in size every four years.

As soon as Beck joined the family operation in 1964, after graduating from Purdue University, he never let grass grow under his feet. Always aiming at building closer, stronger relationships with customers, Beck immediately launched a couple of customer events that are now long-standing traditions.

It was in that same year, Beck started what is now called the Practical Farm Research (PFR)® program. Still today, the PFR program is unlike any other in the seed industry. Focused on farmer’s needs, hundreds of studies are completed at five Beck’s locations in an effort to look at how different management practices perform in different environments. The information is delivered to farmers across the Midwest in a 280-page summary book, website and field shows.

Beck has frequently stated that before 1992 Beck’s Hybrids was a seed producer who happened to do some marketing, but with the arrival of traits, Beck’s became a marketing company who happened to produce most of their own seed.

But it was not just traits that Beck and the Beck’s Hybrids team pursued. In 2001, Beck’s Hybrids was the first to market 100 percent of its seed corn with a seed-applied insect control system called FaSTart®. Over time the seed treatment evolved and in 2009 Beck’s Hybrids became the first seed company to put together a unique set of yield-enhancing products called Escalate® yield enhancement system. Escalate comes standard on all Beck’s corn, soybean, wheat and alfalfa products.

Beck’s dedication and passion for agriculture extends far beyond Beck’s Hybrids. He has played an integral role in leading several agricultural organizations, providing each with a unique leadership approach, ultimately guiding them to newer heights.

 

 

 

Hartz Named 2014 NAMA Marketer of the Year

Written by NAMA on Tuesday, February 18, 2014 , 8:18 am

jeffhartz14 NAMA is pleased to announce that Jeff Hartz, director of marketing, Wyffels Hybrids, has been named the 2014 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2014 Agri-Marketing Conference, “A Fresh Perspective” on Thursday, April 10 at 11:00 a.m. in Jacksonville, Florida and is sponsored by Agri Marketing magazine.

Jeff Hartz spent his first 6 to 12 months at Wyffels Hybrids just listening. He asked a lot of questions and attended a lot of meetings. He talked to employees, seed reps and customers…and even competitors. Through this intense discovery period, he defined what Wyffels stood for, how they are different than competitors, what the marketing team needed to focus its efforts on and new, strategic growth strategies.

Hartz has been instrumental in improving customer retention year over year. Each year his goal is to meet or exceed 60% of new customers’ business in year two. As of today, Wyffels Hybrids has reached 67% retention rate of new customers and 78% continued customer retention, the highest in the business along with one of the industry leaders, according to market research.

Hartz understood that Wyffels Hybrids is a challenger brand in a cluttered and confusing market. He took what he already knew through his years of experience about challenger brands and applied that knowledge, along with market research, to Wyffels. He also considered what he found to be true about the company’s products and people through his discovery process. Then, he built a branding document around that knowledge and insight that company leaders and all employees now use to help guide nearly every decision they make.

As the marketing director, Hartz oversees all strategic marketing efforts including advertising and public relations and the development of the Wyffels brand. He works closely with growers, the sales force and the National Sales Director to develop programs and materials that meet their needs and reinforce Wyffels’ position as one of the leading independent seed corn companies in the industry. His role is constantly evolving as a member of the leadership team.

Hartz became active on a national scale with NAMA when he joined the Careers Committee in 2008 and provided value to that committee for three years, motivating future members of the ag marketing industry. He also encouraged one of his team members to join the committee, securing a continued commitment from Wyffels Hybrids.

His work as vice chair, then chair of the Best of NAMA Committee in 2012 ensured members received recognition for the outstanding work accomplished. He also served as a national awards judge in 2010 and 2014. As a former advertising creative copywriter, Hartz has always had an eye for excellence in marketing communications efforts and thrives on applauding the creative efforts of his peers, realizing that some of the best work in today’s marketplace is coming from those in agriculture.

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