NAMA Went Big in Dallas

Written by NAMA on Monday, May 8, 2017 , 3:23 pm

Engaging Networking and Inspiring Speakers at the 2017 Agri-Marketing Conference

NAMA did not disappoint with an unforgettable lineup of keynote speakers, innovative breakout sessions and countless networking opportunities at the 2017 Agri-Marketing Conference.

Over 75 attendees were up bright and early on Wednesday morning for the Fort Worth Ag Tour. The Southwest NAMA Chapter hosted this entertaining tour of “Cowtown.” The group visited the famous Fort Worth Stockyards, the Livestock Exchange Building and the Texas Cowboy Hall of Fame. It was a great way to kick off the conference.

The Best of NAMA awards celebrated the agencies and companies that contributed the most strategic and effective campaigns of the year. As always, this annual awards ceremony opens the conference in an impressive way.

Conference attendees were back at it the next day with two keynote speakers who spoke on effective communication and management techniques. Herm Edwards reiterated the importance of teamwork and mentoring the next generation of workers, while Bruce Tulgan focused on the best way to manage the incoming generation.

These two opening sessions gave NAMA the chance to present some very prestigious awards to a couple of worthy longtime leaders in the agriculture industry. Mike Stern, Chief Executive Officer of The Climate Corporation, received the Agribusiness Leader of the Year Award. Greg Nickerson, Chief Executive Officer at Bader Rutter, was awarded the NAMA Marketer of the Year Award.

Original and innovative ideas continued in the afternoon’s breakout sessions with a producer panel, a look at immersive live brand experiences and a unique 3 in 1 digital track session which included short looks at the marketing ecosystem, sales automation and the field of user experience. Breakouts also included special sessions led by the morning keynoters that offered a deeper dive into the content they introduced earlier in the day.

The first full day of conference ended with a closing reception in the Connection Point where conference goers and exhibitors had the chance to network over drinks and get those last minute bids in for the ABEF Silent Auction.

At the Closing Brunch, inspirational speaker John O’Leary shared his remarkable tale of survival. As a child, O’Leary was in an accident that caused him to be burned on 100% of his body. Though he was given less than one percent chance of survival, he miraculously recovered. With a mixture of tears and laughter, O’Leary captivated conference goers and motivated them to cherish each day and all the possibilities of tomorrow.


Check out some great photos from NAMA’s week in Dallas on the NAMA Flickr page!

ABEF at the 2017 Agri-Marketing Conference

Written by NAMA on Monday, May 8, 2017 , 3:23 pm

The Agri-Business Educational Foundation (ABEF) had great success with many fundraising opportunities at this year’s Agri-Marketing Conference.

On Tuesday, April 25, Over 50 people took part in the new twist on the ABEF Golf Outing. It was a perfect day at Topgolf, in Dallas, where attendees enjoyed cocktails and appetizers while they hit micro chipped golf balls to marked targets on the green.


The 2017 Century Club sign up was another big fundraiser put on by ABEF. By the end of the conference, there were 93 names on the list! Out of those names, Dee Weeda, Dee Weeda Communications, was the big winner of this year’s Wine of the Month Club! Thanks to everyone who donated, ABEF is very excited for the fundraising success and to give back to the future of agri-business. Click here to see the 2017 Century Club List.


And finally, ABEF had HUGE success with the ABEF Silent Auction. With over 70 donations, attendees had a wide variety of items to bid on. This year was one of the most profitable years for this fundraiser, with over $7,300 raised for the Student NAMA Careers Program! Thanks to everyone who bid.

Join NAMA in Dallas Next Week

Written by NAMA on Wednesday, April 19, 2017 , 12:16 pm

It’s not too late! You can still register for the 2017 Agri-Marketing Conference in Dallas, TX on April 26-28!

With outstanding keynote speakers, groundbreaking breakout sessions and countless networking opportunities, you do not want to miss out on this experience. Go online and register now!

Check out this updated list of who will be in Dallas next week!

Download the New NAMA App

Written by NAMA on Wednesday, April 19, 2017 , 12:15 pm

NAMA is very excited to announce our new and improved mobile app, just in time for the 2017 Agri-Marketing Conference!

Make sure you download the new app – or update to the new version – so you can stay up to date while you are in Dallas next week! This new app will make it easy to keep track of your schedule while you are onsite at conference AND you can stay current with everything NAMA when you get back home!

The NAMA app gives you access to:

  • •   the NAMA Membership Directory
  • •   all chapter meeting information
  • •   the latest NAMA news

Download the NAMA app on iTunes or Google Play today!

Powered by iNet Solutions Group and sponsored by Penton Ag

Check Out NAMA on Facebook Live!

Written by NAMA on Wednesday, April 19, 2017 , 12:14 pm

Some events will be on Facebook Live during the 2017 Agri-Marketing Conference next week in Dallas!

Check out the Ag Wired Facebook page next week for a live stream of the Best of NAMA Awards and the Student NAMA Awards!

And, make sure to follow NAMA on Facebook and Twitter for conference updates throughout the week! #NAMA17

Don’t Forget About the Fort Worth Ag Tour

Written by NAMA on Wednesday, April 19, 2017 , 12:14 pm

Conducted by the Southwest NAMA Chapter 

Does Fort Worth Ever Cross Your Mind?

Well, it should on April 26! You won’t want to miss out on this one-of-a-kind tour to Dallas’ neighbor to the west: Fort Worth, Texas. Known as the “City of Cowboys and Culture,” Fort Worth embraces its authentic western heritage while also being home to first-class art museums, a vibrant music scene, friendly folks and excellent steak houses.

Simply known as “Cowtown,” Fort Worth will take you back in time as you arrive in the famous Fort Worth Stockyards to enjoy a chuckwagon breakfast complete with cowboy coffee and hot biscuits. We’ll gather in the Livestock Exchange Building in the studios of Superior Livestock Auction and hear about the economic impact that agriculture has in the city.

Presenters from the National Cutting Horse Association and special rangers from the Texas and Southwestern Cattle Raisers Association, who serve as law enforcement officers recovering millions of dollars in livestock and assets thefts, will share their stories with you. RIDE TV and Superior Livestock reps will also discuss the value and importance of agriculture across their many media platforms. You’ll also hear from the owner of one of the largest ranches in Texas who will explain how they market their cattle locally and internationally.

Then it’s time for a tour of the Texas Cowboy Hall of Fame. Go back to the 1800s when you see the world famous Fort Worth Cattle Drive of Longhorns who traverse the brick streets twice daily. Want to buy a new pair of boots? We’re saving time for some souvenir shopping…or that cowboy hat you’ve always longed for. There will still be time for a swing through Billy Bob’s Texas, “The World’s Largest Honky Tonk,” to grab some barbeque and beer before heading back to Dallas.

Join us to “Discover Fort Worth—The Wall Street of Texas with Cowboys and Culture.”

Cost for the tour is $70 and includes transportation, breakfast and lunch, plus more surprises.

Wednesday, April 26
7:00 a.m. to 2:00 p.m.
Click here to register.

This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.