Powering Up with Leaders and Innovators

Written by NAMA on Wednesday, April 18, 2018 , 11:43 am

Inspiring Sessions Jolt Agri-Marketers to Take Their Careers to the Next Level

Agri-marketers from across the country supercharged their networks while gaining new insights at the 2018 Agri-Marketing Conference.

Many attendees arrived a day early to sample award-winning Kansas City fare with the first ever MoKan Taste of KC tour. The savory experience began with a behind-the-scenes look at the Roasterie factory, where coffee from around the world is cupped, roasted and blended. Hungry agri-marketers were treated to a farm-to-table meal at Rye on the Plaza, and later explored prohibition-era Kansas City with a tour of a historic speakeasy, Tom’s Town.

The Best of NAMA awards recognized award-winning, forward-thinking campaigns from the past year. This annual awards event never fails to get the conference off to a spirited start, as it celebrates agricultural communications from top agencies and companies.

NAMA presented the Best of NAMA awards to standout leaders who have spurred agricultural innovation throughout their careers. Calvin Ernst, Ernst Conservation Seeds, was named the 2018 Agribusiness Leader of the Year. Ed Peck, Filament, was awarded the distinction of NAMA Marketer of the Year, and Kendal Frazier, Nat’l Cattlemen’s Beef Assn., was recognized as the inaugural Ag Association Leader of the Year.

Keynote presenter Carey Lohrenz, the first F-14 Tomcat Fighter Pilot to serve in the U.S. Navy, delivered an inspiring presentation on business leadership, and shared her unique perspective on achieving success in fast-changing environments. Joe Calloway, award-winning business author and consultant, continued with case studies and insights into what separates successful companies from the pack.

The spark of inspiration was apparent throughout the afternoon, which included breakout sessions with business leaders and creative minds from the agency world.

Breakouts also included special sessions that allowed attendees to converse with and explore concepts introduced by keynote presenters earlier in the day.

Attendees enjoyed the empowering message and abounding opportunities to learn from presenters and one another. Key themes from the breakout sessions included attracting new business, increasing customer engagement and navigating the complex world of agriculture technology.

“The 2018 Agri-Marketing Conference was an enriching and fun experience,” said Janella Umali, Swine Marketing Coordinator, Alltech. “Some of the messages I’ll bring back with me to the office are: focus on what matters, simplify the complicated and take risks.
Bold, fearless action drives success.”

Attendees finished off the first full day of conference programming with a closing reception at the Connection Point, and later on, enjoyed networking and laughs with fellow agri-marketers at the After the After Party.

The power-packed event closed with a moving presentation from Steve Ford, son of President Gerald Ford. The “first son” shared personal and historical highlights from his father’s presidency, his acting career and other wisdom that closed out the conference on a high note.


Check out some great photos from NAMA’s week in Kansas City on the NAMA Flickr page!

Look Who’s Coming to Conference

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

We are just a week away from the 2018 Agri-Marketing Conference! Check out who is going to be there now. Don’t worry, there is still time to register!

Click here to find all the information you need to know about the conference online.

REGISTER NOW!

Use #NAMA18 for all your tweets about this year’s conference!

MoKan NAMA Taste of KC Tour

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

COFFEE, COCKTAILS AND CORRUPTION

Savor, sip and share on NAMA’s flavor tour of Kansas City. The food and drink are sure to be on-par with the conversation and networking at The Roasterie and Rye. You’ll feel finer than a Prohibition-Era politician when you end the day with cocktails at Tom’s Town, a 1920’s-style Kansas City Speakeasy!

In the morning, your regularly scheduled caffeine buzz will get a jolt with a behind-the-scenes tour of The Roasterie factory. Attendees will learn secrets of brewing the best at-home coffee, and receive a complimentary Roasterie pub glass – not to mention a sample of The Roasterie’s
mouthwatering Nitro, Cold Brew or Iced Tea.

We’ll keep the fun moving and get back to the roots of agri-marketing with a delicious meal at Rye on the Plaza. After chowing down, attendees will get the chance to learn about Rye’s farm-to-table philosophy, as well as their partnerships with local farmers who provide the ingredients for top-tier American fare.

Then, bootleg the spirit of Kansas City Prohibition-Era Spirits at the beautiful art deco lounge of Tom’s Town Distilling Co., a local speakeasy that draws its roots from the infamously crooked politician, Tom Pendergast. Sip one of Tom’s Town’s award-winning craft cocktails after a tour of the distillery and barrel room. Because, as Tom Pendergast loved to say, “the people are thirsty.”

Register today so you can savor the aroma of the coffee business, share a farm-to-table meal and conversation, and flout prohibition with your NAMA friends and colleagues!

Cost for the tour is $75. 

Wednesday, April 11
9:30 a.m. to 2:00 p.m.
Click here to register.

Support ABEF at the Agri-Marketing Conference

Written by NAMA on Monday, April 2, 2018 , 9:09 am

ABEF is the backbone of Student NAMA. Here are some ways to support ABEF at the upcoming Agri-Marketing Conference!

Topgolf Outing
Join your peers at Topgolf Overland Park on Tuesday, April 10, for a fun time everyone can enjoy—no golf experience required. Plus, enjoy great drinks and food in an upscale club atmosphere. Click here for more information and to register.

Silent Auction
Support this worthwhile effort by donating to the auction. Click here for the online Pledge Form.

Century Club
Investing $100 in the Century Club provides you the opportunity to help advance the future of agribusiness. All members of the 2018 Century Club will be entered to win a Wine of the Month Club Membership. Drawing takes place on April 12 in Kansas City! Click to view the 2018 Century Club and make your donation today!

Sponsorship Opportunities
Get your company noticed in Kansas City by sponsoring one of the following student activities:

  • Student Marketing Competition: $5,000
  • Student Casino Night: $3,000
  • Student Competition Judges’ Reception: $1,000
  • Student Competition Judges’ Breakfast: $750
  • Student NAMA Scholarships

If you are interested in any of these sponsorships, please contact Jenny Pickett.

Sneak Peek at the Opening Keynote Speaker

Written by NAMA on Wednesday, March 14, 2018 , 11:33 am

Carey Lohrenz will share the fundamentals that helped her succeed in the cockpit at Mach 2, and will help your team triumph in the high-risk, time-crunched business world. “Power Up” with NAMA at the 2018 Agri-Marketing Conference, April 11-13 in Kansas City!

Click the video below to watch a sneak peek of Carey Lohrenz’s presentation. Register now!

Find out more information about the 2018 Agri-Marketing Conference on the website. #NAMA18


Do you still need a hotel room for conference?

Good news! Both the Sheraton and Westin Crown Center Hotels are sold out, but NAMA has a new overflow hotel nearby. If you or someone you know still needs a room next month, check out the information below.

Overflow Hotel:
The Aladdin Holiday Inn Hotel
1215 Wyandotte Street
Kansas City, MO 64105
Room Rate: $169
Reservations: (877) 224-2870
Cutoff Date: March 27
Click here to reserve online.

This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.