Join NAMA at the Ag Media Summit

Written by NAMA on Friday, July 18, 2014 , 7:11 am

Join NAMA for a reception at the Ag Media Summit on July 28 from 9-11 p.m. at Champions Gasoline Alley in the Indianapolis Marriott Downtown. There is no need to register; just bring other NAMA members and friends and enjoy an evening of networking with your peers!

The reception will be co-sponsored by the National Association of Farm Broadcasting. The entire Ag Media Summit takes place July 26-30 at the Indianapolis Marriott Downtown at 350 West Maryland Street Indianapolis, IN 46225. So stop by and visit with your NAMA and NAFB friends.

We look forward to seeing you there!

Register Today for the NAMA Boot Camp

Written by NAMA on Friday, July 18, 2014 , 7:10 am

14bcfrontRegister now for the NAMA Boot Camp, August 19-21 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry.

Check out the schedule below:

Tuesday, August 19

7:00 a.m. – Registration

7:30 a.m. – MoKan Ag Tour (optional)
The 2014 MoKan NAMA Ag Tour is an opportunity for participants, new or seasoned in the industry, to experience the different nuances of agriculture in the Kansas City area.  Our first stop will be to a 15,000 acre corn/soy operation to learn about new technologies going into today’s agronomy, equipment and farm management.  Next, we will visit Shatto Milk Company and dairy for a full tour and lunch.  We’ll finish at Jowler Creek Vineyard & Winery for a look (and taste) of their local grapes and how they market their business.

5:00 p.m. – Boot Camp Registration

5:00-6:00 p.m. – Welcome Reception

hatch_gardner6:00-7:30 p.m. – Opening General Session & Dinner
Gardner Hatch, Bader Rutter
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

Wednesday, August 20

8:00 a.m. – Continental Breakfast

Gail Calhoun8:30-10:00 a.m. – General Session
Managing Up Managing Sideways
Gail Calhoun, Calhoun Consulting
The ability to identify and adapt to different communications styles within your organization is a critical component to success. Whether you’re new to your career or just looking for some helpful hints, this session will highlight tips for communicating with team members and managing expectations to make sure you’re delivering the best work possible. Gail Calhoun is president of Calhoun Consulting, Inc., a Minneapolis-based sales communication and executive coaching firm.

10:00-10:30 a.m. – Break

horstmeier10:30 a.m.-Noon – General Session
Producer Panel
Moderator: Greg Horstmeier, Editor in Chief of DTN/The Progressive Farmer
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers.

12:00 Noon-1:30 p.m. – Luncheon
Farmers and Media: How Media Usage is Changing and What This Means
Jack Semler, Readex Researchsemler_jack

The world of communications is changing every day. Digital communications channels in particular provide information to all of us at light speed. How are these evolving channels affecting farmers and ranchers, and what is the impact on mainstay traditional channels? Every other year, the Agri Media Council of American Business Media updates its tracking study, which measures media usage habits amongst farmers and ranchers. The 2014 survey is complete, and Jack Semler of Readex Research will present the findings. Come and learn how the world is changing in ag, and what this means for agribusiness in the future.

thomson_dan1:30-2:45 p.m. – Breakout sessions (choose one)

Ag 101
Dr. Dan Thomson, Kansas State University Vet School & a Producer
This highly interactive session will address basics of the row crop and livestock industry along with issues and challenges.

Lessons Learned from a Career in Crisis Management
Daren Williams, National Cattlemen’s Beef Association
williams_darenEvery organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on the real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45-3:00 p.m. – Break

3:00-4:00 p.m. – Breakout Sessions (choose one)

Ag 201
Dr. Dan Thomson, Kansas State University Vet School & Producer from the panel
Delve even deeper into agriculture with this 201 Session.

harringtonThree High-Tech Creative Techniques to Blow Away Your Ag Competitors
John Harrington, Blackbox Advertising
Join us for an exciting overview of innovative, new creative tools that can give your agri-marketing an edge over the competition. Get a high level look at how Google Glass, drones and augmented reality can take your marketing to a whole new level.

4:30-6:30 p.m. – Reception off-site
A shuttle will take attendees to a special reception at Snow and Company. Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO. Check it out at www.snowandcompany.com.

Thursday, August 21mindy-oberly

8:30 a.m. – Breakfast

9:00-9:30 a.m.
Leverage the Powerful Reach of Radio
Mindy Oberly, Marketing & Communications Manager for NAFB
New research proves farmers are still listening to and using radio as a source for daily farm information. With your next media plan, learn how radio can make a big impact in generating product awareness, and how to kick-start the planning process.

Geoff-Pickering9:30-10:30 a.m.
Developments in Digital Marketing
Moderator: Dave Mehlhaff
Panelists:
Geoff Pickering, Director of Client Services, DEG
Karl Ploeger, Account Group Director, Salva O’Renick
In late 2013, Abobe released a study titled “Digital Distress: What Keeps Marketers Up at Night?” The lead statistic confirmed what those of us in marketing feel daily: 76% of marketers think marketing has changed more in the past 2 years than the past 50.

karl-ploegerThe compressed pace of change has marketers scrambling to keep up. The combination of devices, software and connectivity has driven unprecedented interaction between buyers and brands, changing marketing forever.

How do we as communication professionals help support our sales team? How do we facilitate the conversation with effective and powerful pieces of communication utilizing the world’s new technology?

10:30-10:45 – Break

10:45-11:45 a.m. – Closing Session
Sharing the Story: “Farmland” – The Movie
Randy Krotz, USFRA
Most Americans have never set foot on a farm or ranch or even talked to the people who grow and raise the food we eat. “Farmland,” a film from award-winning Director James Moll, takes you inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers, their high-risk/high reward jobs and their passion for a way of life that has been passed down from generation to generation, yet continues to evolve. During this presentation, Randy Krotz, Chief Executive Officer at the US Farmers and Ranchers Alliance (USFRA), will provide the story behind the video and explain how it is helping tell the industry’s story to nonagricultural audiences. USFRA consists of more than 80 farmer- and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised.

11:45 a.m. - Adjourn

To register for the Boot Camp visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=62.

Join Us for the NAMA Fall Conference

Written by NAMA on Friday, July 18, 2014 , 7:09 am

fall14Sessions have been announced for NAMA’s Fall Conference, September 16-17 at The Hotel Chicago. The Fall Conference will kick-off with an optional Ag Tour on Monday, September 15. Check out the schedule and sessions for the Fall Conference below.

Monday, September 15

12:00 p.m. - Chicago Ag Tour
Transparency, transparency, transparency. It is more than a buzzword at Fair Oaks Farms where they are redefining farm-to-plate and providing visitors with an experience in agriculture like no other.

Located in northwestern Indiana, just a short bus ride from Chicago, Fair Oaks hosts hundreds of thousands of visitors annually, giving them a look, and now a taste, as to what modern agriculture is all about.  As part of the fall tour, the Chicago NAMA chapter has coordinated a visit to Fair Oaks Farms. Upon arrival at the farm, the first stop is at the visitor center where interactive displays provide an education experience like no other in the dairy industry. From there you will board a bus and head out to the 30,000 cow dairy to learn how the cows on the farm are cared for and visit the rotary milking parlor to learn about this unique milking technology. Methane digesters on the farm handle all associated waste from the farm, so you will learn more about that technology and how the energy generated is used to power the buses you’ll be riding as well as all the farm equipment.

Next stop is the new Pig Adventure at Fair Oaks Farms. Our group will be given a private tour of the interactive displays and allowed to view from the observation deck the gestation and farrowing operations of this 2,500 commercial operation. Then it is off to the new FarmHouse Restaurant, Bakery and Farmers Market at Fair Oaks Farms, where during social hour, you’ll have the opportunity to tour the kitchen and interact with the team of chefs. Located on site, this impressive new facility is truly redefining local food production, serving food produced on site that is prepared in its completely viewable kitchen.

Following dinner will be a short panel discussion on ground-breaking research out of Purdue University discussing how and if experiences like those at Fair Oaks Farms are reshaping consumer perceptions of “big ag.” You’ll also hear about the new crop center that is coming to Fair Oaks and plans for poultry, beef, aquaculture and more, as well as a hotel and farm-themed waterpark.

Tour cost is $75/person and includes bus transportation, dinner and all tour-related fees. The bus will return to the hotel by 9 p.m.

Tuesday, September 16

10-11 a.m.
NAMA Board of Directors’ Meeting

10-11:00 a.m.
Pre-Conference Workshop ~ Presenting With Excellence
Steve Hughes

Thirty million PowerPoint presentations are given every day and most of them are painfully boring and grossly ineffective. Remote teams,  shrinking timelines and technological advances are making webinars an increasingly popular way to communicate. However, if you approach a webinar the same way you approach a live presentation, your chances of success are limited. This cutting-edge program will give you the tools you need to make things happen when you’re presenting—through PowerPoint or over the Internet.

• Present your slides while staying connected to your audience.
• Incorporate the latest research on attention span and adult learning styles.
• Leverage the strength of PowerPoint without being dominated by it.
• Incorporate real-world strategies to keep your webinar attendees engaged.
• Avoid the five common mistakes that can derail a webinar.
• Increase the effectiveness of your webinars by making them more interactive.
• Get better results from your webinar efforts and remote teams.

This energetic and interactive program will help you create and deliver influential presentations that hit the mark.

Steve Hughes is the founder and President of Hit Your Stride, LLC and his mission is to help people look and sound smart when they talk. He is the author of Dazzle Me: Captivate and Win Over Any Audience and he has appeared on NPR, BBC Radio and BusinessWeek. Prior to launching his own business, he spent 12 years in advertising and PR and was a managing partner at a 50-person ad agency.

11 a.m.-12:30 p.m.
NAMA Leader Workshop

11 a.m.-12:30 p.m.
ABEF Board Meeting

11 a.m.-12:30 p.m.
Pre-Conference Luncheon:  The Impact of Mid-Year Elections on Agriculture
sponsored by NAFB
Jay H. Truitt – Policy Solutions, Washington D.C.

Midterm elections will prove to be very exciting this fall as several key seats are up for re-election nationwide. Get a high-level look from a Washington, D.C. insider at issues and implications of the midterm elections as the results could impact livestock and food industry policy.

1-2:15 p.m.
Welcome and Keynote Session: Dazzle Me: Captivate and Win Over Any Audience
Steve Hughes
sponsored by John Deere

Great speakers are made, not born. By understanding what audiences truly want and the ways adults process information, anyone can learn to confidently engage and motivate others. This interactive program combines the time-tested wisdom of the Greek philosophers with the latest insights from today’s leading storytellers: Madison Avenue and Hollywood. You’ll also benefit from the latest psychological research on attention span and human decision-making. When all of these factors are taken into account and applied correctly, your team can connect with audiences so that they will listen more, retain more and act on the speaker’s recommendations.

• Establish credibility, appear dynamic and motivate listeners with persuasive physical delivery skills.
• Make a powerful first impression and then build on it throughout your presentation.
• Reduce the number of hours it takes to create and craft a compelling speech.
• Improve your skills in real time through interactive videotape coaching.

2:15-2:45 p.m. – Break

2:45-3:45 p.m. – Breakout Sessions (choose one of three)
~ Email Marketing Still Works: Beefing Up the Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.
~ Your Next Crisis is a Click Away-What is Your Social Plan?
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.
~ What Do You Know About Drones? How This Technology is Impacting Real-Time Communications Expectations
Chad Colby, host of AgTechTalk.com, shares the latest on Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAV) applications in ag. You’ll hear how ag communicators can share information about drones—as well as the crop-based information they collect—with growers and other industry professionals.

3:45-4 p.m. – Break

4-5 p.m. – Breakout Sessions (choose one of three)
~ Your Next Crisis is a Click Away-What is Your Social Plan?
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.
~ Creating Lasting, Productive Partnerships Between Agency & Marketers
Mark will tap into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer-to discuss why marketer-agency relationships fail. He’ll share survey data gathered by his firm to explain what marketers (and agencies) can do to best insure that relationships succeed.
~ Utilizing Big Data to Deliver a Rock Solid Plan
Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. This breakout will reveal how to use data to drive revenue and increase consumer interaction. Most data an organization has tends to be transactional in nature, by itself telling only part of a story. Synthesizing that information, putting business objectives to it and supplementing where and when needed makes data actionable. When you leave, you will have a “start here” square for your rock solid plan.

5:30-7:00 p.m. – Networking Reception

Wednesday, September 17

8-8:30 a.m. – Continental Breakfast

8:30-10:00 a.m.
General Session: It’s Showtime…Life Isn’t a Dress Rehearsal
Professional Development Awards of Excellence
Jon Petz

STOP meeting expectations! It’s time to create impact in your life, at work and in the lives of others. These moments (SHOWTIME moments) can present re least expecting it. provoking keynote speech will help you identify how to make the most of every meeting, phone call and daily activity. to deliver an experience instead of merely ll be empowered to be the best you. Rekindle the passion in who you are and what you do! Jon will show you how.

Mobile, Mart, ABC, Deloitte, Aflac and JP Morgan Chase, Honda, FOX and Goodyear. He is the author of several books, including Boring Meetings Suck: Get More Out of Your Meetings, or Get Out of More Meetings and The Best of the Best.

Professional Development Awards of Excellence Presentation
PDA Awards Sponsored by Penton Farm Progress

Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

 

10:00-10:30 a.m. – Break

10:30-11:30 a.m. – Breakout Sessions (choose one of three)
Understand the Role Content Should Play in Your Marketing Plan- A Campaign Case Study
Content marketing drives impressions, engagement and ultimately brings your customer to you. Learn how HLK worked with Cobb to develop an effective brand content marketing strategy that targets not only customers, but also internal employees. This content is curated, developed, distributed, promoted and tracked. Development happens in many formats and distributed across hundreds of platforms. Get an inside view of the process and results.
~ Millennials in Agriculture: A Deep Dive into Insights and Opportunities for Marketers
For the last decade, in every sector and industry, marketers have expressed great hope about what the Millennial generation means for their businesses. While this is a popular segment for research, there is little insight on millennials as participants in production agriculture. In this session, you’ll hear findings from primary research with millennials in agriculture exploring “tensions”—seemingly opposing, yet simultaneously experienced forces—that represent key opportunities for marketers.
~
Email Marketing Still Works: Beefing Up the Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.

11:45 a.m.-1 p.m.
Closing Session Luncheon – Through The Lens of a Leader
Bob Langert, McDonald’s Corp.

End your Fall Conference experience with a view of the major challenges facing ag today and a forecast for what lies ahead from an experienced industry veteran.

To register for the Fall Conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=63.

Nominate Someone for the Professional Development Awards of Excellence

Written by NAMA on Friday, July 18, 2014 , 7:08 am

Nominate someone you know for the Professional Development Awards of Excellence. These awards honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales. Nominees MUST be NAMA members. Nominations are due by July 25, 2014.

Judging Criteria

Achievement (40): Describe the nominee’s accomplishments on the basis of innovation, Professional Development Area knowledge/expertise and overall industry impact. How has the nominee distinguished themselves among industry peers in the same PDA? Primary emphasis should be placed on achievement within the past 18 months.

Professional Development Area (PDA) Responsibility (40): Describe the nominee’s responsibility for the respective PDA. Reveal how the nominee has capitalized on opportunities for success in the respective PDA. How has the nominee’s excellence in the respective PDA enhanced their skills and increased networks and relationships for their organization?

NAMA Involvement (20): Describe how the nominee’s service has had a significant and positive impact on NAMA. Provide details regarding the nominee’s consistent participation and commitment to NAMA. How have the nominee’s activities served to enhance the image or to foster improvements of NAMA?

Fill out the online form now at http://www.nama.org/awards/pdaonlineform.htm.

Or download the form in an Adobe .pdf format at http://www.nama.org/awards/PDAapplication.pdf.

North Central Golf Outing

Written by NAMA on Friday, July 18, 2014 , 7:05 am

North-Central-golf-06-2014It was an absolutely gorgeous day at Baker National in Medina, MN for the 2014 North Central NAMA Golf Outing.  On Friday, June 13, over 30 golfers participated in the event and the conditions couldn’t have been better.  Starting with lunch and social time prior to teeing off, participants played an 18 hole best ball format and then gathered afterwards for dinner, awards and prizes.

Congratulations to this year’s champions!  Dan Kripke, Rural Media Group; Brian Hughes, Rural Media Group; Erick Jensen, Colle+McVoy and Peter Rupert, Bock & Associates.

The North Central Chapter thanks Penton Farm Progress for providing the beverage cart and snacks for the course.  Also, we want to thank our hole sponsors, whose generous contributions helped defray costs for the NAMA Student Chapter to attend the national conference in Jacksonville, last March:

J.L. Farmakis
Hoard’s Dairyman
EXL Labs
Paulsen Marketing
Meredith AgriMedia
Red Wing Software
Infinity Direct
DTN/The Progressive Farmer

Thanks to all who participated!   We look forward to another great outing next year!

NAMA Office Welcomes New Staff Member

Written by NAMA on Tuesday, July 1, 2014 , 9:23 am

NAMA welcomes Lauren Giarratano to the NAMA Staff. Lauren is a recent graduate of the University of Kansas with a Bachelor’s of Science in Journalism and Mass Communications with an emphasis in strategic communication. She is “very excited to have NAMA be my first ‘real job.’”

Lauren previously interned at NAMA to help prepare for National Ag Day.  “I am so pleased that now I can work at NAMA full-time. I love organizing and planning things so I think this job will be a perfect fit for me.”

Please join us in welcoming Lauren to the NAMA Staff!

Mark Your Calendars

Written by NAMA on Thursday, May 15, 2014 , 9:24 am

Mark your calendars for the NAMA Boot Camp, August 19-21 in Kansas City. In addition, join us for the NAMA Fall Conference, Growing to Greater Heights, September 16-17 in Chicago, IL.

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