Fall Conference: Just Two Weeks Away

Written by NAMA on Tuesday, September 2, 2014 , 9:01 am

We are just two weeks away from the 2014 NAMA Fall Conference! It looks like there will be a full house this year at The Hotel Chicago, so don’t miss out on great opportunities; including networking!

This year’s breakout sessions will focus on what’s going on in agribusiness in today’s changing world. Sessions will include: updates on trends in agriculture, how to anticipate a PR crisis, how drones could play a part in the future of agriculture and much more. Plus you will have a great opportunity to meet the right people at the Networking Reception, sponsored by Brighton Agency. Unwind after the first day of Fall Conference in the amazing Crimson Lounge of The Hotel Chicago.

See you in the Windy City on September 16th & 17th for the best Fall Conference yet!

Get a sneak peek of who will be there on the Fall Conference website: Fall Conference Registration List 

For a full schedule, registration details, hotel information and anything else you need to know, visit the Fall Conference 2014 website. NOTE: The Hotel Chicago is SOLD OUT for the 16th – please see website for a list of nearby hotels.

Chicago Ag Tour

Written by NAMA on Tuesday, September 2, 2014 , 9:00 am

The tour is almost full and it’s not hard to see why! The location for the Chicago Ag Tour this year is amazing; you do not want to miss it!

The tour takes place the day before the NAMA Fall Conference. We will be departing from The Hotel Chicago on Monday, September 15th at 12:00 p.m. Lunch will be served on the bus while we are on the way to Fair Oaks Farms where we will be spending the day.

During the tour, you will get the opportunity to see Fair Oaks Farms’ 30,000 cow dairy operation. You will learn how the cows are cared for and visit the rotary milking parlor to learn about this unique milking technology. Then, you will head over to the Pig Adventure to see the interactive displays and observe the gestation and farrowing operations.

The last stop is at the new Farmhouse Restaurant, Bakery and Farmers Market at Fair Oaks Farms where you will get the opportunity to tour the kitchen and interact with the chefs. These chefs will then serve dinner with food produced on-site that is prepared in its completely viewable kitchen.

For a more detailed schedule and to register, visit the NAMA Fall Conference website.

NAMA Call for Entries

Written by NAMA on Tuesday, September 2, 2014 , 8:59 am

The Call for Entries is up on the web site. Time to enter your best work to compete for top honors.  Visit http://nama.org/amc/bon/index.htm to view the categories or print off a pdf.  Note the deadline for Best of NAMA is October 10. Thanks to AdFarm for donating the creative on the Call for Entries.

Media Auction Moves to Fall

Written by NAMA on Tuesday, September 2, 2014 , 8:58 am

The ABEF Media Auction is moving to the Fall!  Please support ABEF and donate a media package to the Fall auction.  Deadline to donate is September 10.  Other items will continue to be auctioned at the April conference. Click here to donate

11th Annual NAMA Boot Camp Covers Communication on Every Front

Written by NAMA on Tuesday, September 2, 2014 , 8:57 am

After the dust from the ag tour settled, attendees from across the country gathered at the Sheraton Crown Center in downtown Kansas City for two days of intense agri-marketing education courtesy of NAMA.

Gail Calhoun of Calhoun Consulting kept the crowd on their toes during the General Session of the first full day with case studies and a fast-paced presentation of different communication styles. She explained how to assess one’s own communication style and those of others to create cohesive teams that deliver stellar projects. Calhoun also broke down the best methods for memorable presentations and explained how to capitalize on individual communication strengths as well as counter weaknesses.

The Boot Camp favorite—The Producer Panel—was next and didn’t disappoint. This year’s panel featured two row crop producers and a purebred bull breeder. Each panelist gave candid, honest answers to questions about how they prefer to receive information important to their operations. A big takeaway across the board was the importance of relationships and trust when it comes to buying decisions. Panelists also commented on the necessity of testing seeds, chemicals and equipment on their own farms and the effectiveness of testimonials in advertising.

Even those familiar with ag learned something new at Boot Camp.

“As an agricultural public relations professional, NAMA Boot Camp was a great event for me,” shared Nora Nolden, Assistant Account Executive with PadillaCRT. “Even with a background in agriculture, I still found the sessions and topics relevant and useful to my everyday work life. The most beneficial part to me was definitely the producer panel. They gave us great insight into how growers interact with their products and make their decisions.”

First-time Boot Camper Carrie Sears echoed the kudos shared by Nolden. “My compliments and sincere thanks to all the 2014 NAMA Boot Camp organizers and presenters,” she said. “Every session had practical, timely and relevant information. Combined with the invaluable networking sessions, I not only increased my industry knowledge, I have creative ideas and useful solutions I can employ immediately.”

Day one was capped with breakout sessions. After a luncheon that included the presentation of an ag media usage study from Readex Research, attendees could choose from several breakout topics: crisis management, Ag 101, new tech in creative and a deeper dive into ag topics with Ag 201.

The conversations continued at Snow & Co in the KC Crossroads Art District where Boot Campers gathered for a reception and some great networking.

Everyone returned for day two and an opening session on how farmers use radio. Even as other traditional media usage declines, America’s farmers still rely on radio for information and news.

Before ending Boot Camp with an insider’s look at “Farmland—The Movie,” a panelist of digital marketing specialists shared their views on keeping up with trends and developments in marketing technology.

Boot Camp Chair, Amanda Sollman, Senior Account Executive at broadhead., was pleased with this year’s event.

“I think we had a great lineup of speakers at this year’s NAMA Boot Camp,” she shared. “I hope that attendees – whether they are new to ag or not – were able to glean at least a couple of nuggets of information that will help them in their careers.”

Thank you to all the speakers for sharing great information with all attendees. And thank you to everyone who attended Boot Camp this year. We hope to see you all next year!

To see photos of the Boot Camp festivities, visit the NAMA Flickr site.

MoKan Ag Tour: Both Educational and Fun!

Written by NAMA on Tuesday, September 2, 2014 , 8:56 am

Participants of the MoKan Ag Tour, August 19, had a unique opportunity to experience the diversity of Midwest agriculture first-hand.  The event is the annual kick-off to the NAMA Boot Camp in Kansas City, where new and seasoned ag professionals alike spend the day experiencing the many different nuances of agriculture in the Kansas City area.

First stop on the tour was Wade Farms in Clinton County, MO—a second-generation, 15,000 acre, row crop family farm. The Wade’s currently grow 100% waxy corn for Ingredion, Inc. in Kansas City and seed beans for Pioneer as well as commercial soybeans.  At the farm, the group not only learned what it takes to manage a well-oiled modern-day row crop operation, they also had an up-close opportunity to see the farm’s state-of-the art equipment and farm management system.

Next, the tour took in the sights, smells and tastes of Shatto Milk Company, a working dairy operation in Osborn, MO.  Currently milking 400+ cows, Shatto prides itself on bringing the best dairy product to the Kansas City market.  With award-winning flavors such as Root Beer, Cookies and Cream and Cotton Candy (seven flavors in all), as well as cheeses, ice creams and butters, the group had plenty of items on-hand to sample.  Shatto hosts more than 100 people each day, Tuesday through Saturday, for their tours, which includes a visit to the bottling facility and the milking barn, for a lesson on hand-milking.

The final stop on the 2014 MoKan Ag Tour was at Jowler Creek Winery and Vineyard in Platte City, MO.  Owners (and former NAMA members) Jason and Colleen Gerke treated the group to a tour of Missouri’s first green and sustainable vineyard, complete with mowing sheep and a taste of all seven wines in production.  The Gerke’s shared their story on how their dream came to be, including the marketing and branding that went into getting their business off the ground.

View all the photos on the NAMA flickr site.

Farm Progress Reception

Written by NAMA on Tuesday, September 2, 2014 , 8:14 am

The reception co-sponsored by the Cornbelt and Iowa chapters on Wednesday, August 27, was a resounding success.  Members from throughout the United States and Canada attended the reception, held at the Farm Progress Show in Boone, Iowa.  The day was cooler than a typical August day which was definitely appreciated by all.  Click here to see pictures taken during the reception.

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