Fall Conference Amazing Success

Written by NAMA on Friday, September 27, 2013 , 8:02 am

13fallgate2The 2013 Fall Conference was a big success with nearly 200 attendees in St. Louis at the Ritz-Carlton.

The Gateway Ag Tour kicked off the conference with a visit to the Monsanto Chesterfield Village facility and Chandler Hill Vineyards.

Keynote speaker Dr. Benjamin Akande opened the Fall Conference with a discussion on “Leading From Where You Are.”  He shared thought-provoking ideas and suggestions on how to be an effective, results focused leader within your organization.

Afternoon breakout sessions on the first day of  Fall Conference targeted agri-marketers ready to move up the career ladder and included in-depth topics such as mobile digital strategy, dealing with data storage in the Cloud and an Addy-winning case study.

The day ended with a networking reception at the new offices of  Brighton Agency.  Attendees enjoyed appetizers and cocktails courtesy of Brighton.

13fallbillickFormer NFL head coach Brian Billick was the morning keynote speaker on day two.  Billick,  Super Bowl winning coach for the Baltimore Ravens and now an analyst for Fox Sports, talked to us about the essential elements for success that make up any dream team – on the football field or in the workplace. Listen to snippets from his talk – Billick1 or Billick 2.

13fallpanelMorning breakout sessions included topics on climate change and agriculture, baseline agriculture outlook and a panel discussion on the need for a new farm bill.

At the closing lunch, NAMA presented the 2013 Professional  Awards of Excellence.  These awards honor NAMA members with hands-on responsibility in marketing  and communications, public relations, product/species management and sales.  Congratulations to Gary Sakin – Monsanto, Linda Romander – broadhead., Zach Hetterick – Case IH, and Jay Carlson – Penton/Farm Progress.  Listen to the audio presentation of the PDA awards.

A perfect closing to the Fall Conference was  Tom Wilson, Monsanto US Marketing Lead, Deeds, Traits and Chemistry.  Tom provided a view of what ag is facing today and what lies ahead.

13fallgavelThis meeting also marked the passing of the gavel from 2013 NAMA President Paul Redhage, FMC Agricultural Products, to incoming president Kenna Rathai, Kenna B. Rathai Communications.  Listen to Passing of the Gavel remarks.

An ABEF fundraiser was added to the conference this year to raise funds and create awareness about ABEF and how the foundation funds and supports student opportunities. This effort raised over 13fallabef$1000 that will go towards  scholarships, internships, student competitions and more to agri-marketing students across the country.  Attendees could purchase squares that referenced “ABEF” trivia  for a chance to win a $25 gift card to Starbucks or Best Buy.

A special congratulations to our incoming  executive committee members!  Scott McClure – Brighton Agency and Amber Harrison – United Suppliers, Inc.

View photos from the Gateway Ag Tour and the Fall Conference on Flickr or Agwired.com

 

 

 

 

Fall Conference – Still Time To Register

Written by NAMA on Wednesday, September 4, 2013 , 6:52 am

The Fall Conference is around the corner!  Don’t miss this amazing opportunity to amp up your professional development and learn practical marketing strategies.

Be part of the action! CHECK OUT WHO’S COMING. Download the attendee list.

Here’s what’s in store …

  • Insightful Keynote Speaker. Brian Billick – Hear from one of NFL’s most successful and respected coaches on how to get the most out of your team on the football field or in the workplace.
  • Next Level Breakout Sessions. Created especially for agri-marketers ready to move up the career ladder and acquire game-changing professional development skills.
  • Classic NAMA Networking. Rub shoulders with NAMA leadership and expand your circle of influential agri-marketing professionals.
  • Thought Provoking Conversations. Learn about the most critical issues facing the ag community today: labor, climate change, legislation and more.

Don’t forget, the Gateway NAMA Chapter will be hosting an Ag Tour (optional) prior to the kick-off of Fall Conference.  First, experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility and explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions.  The second stop on the tour will be a visit to Chandler Hill Vineyards where you’ll enjoy a wine tasting and learn what makes wine making in Missouri unique from other regions.

But don’t wait. The seats are almost filled, and we want to see you there!  Click here for details Fall Conference.

Special Note:  The Ritz-Carlton is sold out.
We have booked a block of rooms at the Sheraton Plaza Clayton, which is a block away from the conference hotel.  For reservations, call 1-888-337-1395 and ask for the “NAMA Fall Conference Block.”  If you would like to be included on our Ritz-Carlton “wait list”, please call the NAMA office at 913-491-6500.  We will do our best to get you in.

It’s Not Too Late to Register!

Written by NAMA on Wednesday, August 21, 2013 , 10:28 am

The Fall Conference is approaching!  Don’t miss this amazing opportunity to amp up your professional development and learn practical marketing strategies.

Agri-marketers are always looking for opportunities to learn more … to challenge themselves and get better at what they do. The NAMA Fall Conference does all that and more. Take advantage of this chance to reconnect with colleagues and clients and sharpen up your skill set before the end of the year.

Inspired by the best of Agri-Marketing Conference, the Fall Conference was created to provide outstanding professional development opportunities and help you take your career to the next level.

How is it different? The breakouts are more specific and in-depth. You’ll find presentations on mobile digital strategy and dealing with data storage in the Cloud. The ag topics are also anything but run-of-the-mill. We’ll be talking policy and climate change.

So get ready to engage with high level content and high level leadership … energize your career and amp up your professional development … and empower yourself to take it to the next level.

For more information on the NAMA Fall Conference and hotel information visit http://www.nama.org/fall/index.htm

To register for the NAMA Fall Conference and/or the Gateway Ag Tour, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=58

If you are interested in sponsoring a session or event at the Fall Conference, contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org.

Schedule

Monday, September 16

12:30-6:30 p.m. Gateway Ag Tour (optional)
  Gateway NAMA invites you on an Ag Tour of the Gateway City. Join us for two unique perspectives of agriculture around the St. Louis area.First we’ll experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility. With new interactive exhibits and new tour stops, you’ll explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions. The second stop on the tour will be a visit to Chandler Hill Vineyards, just outside of St. Louis, where you’ll enjoy a wine tasting and Q&A session to learn what makes wine making in Missouri unique from other regions.

A bus will pick up attendees from the host hotel and return at the conclusion of the tour.

Tuesday, September 17

10:00-11:00a.m. NAMA Board of Directors’ Meeting
   
11:00 a.m. -12:30 p.m. NAMA Leader Workshop
   
1:00-2:30 p.m.Dr. Benjamin Akande
Dr. Benjamin Akande
Leading From Where You Are
Dr. Benjamin AkandeDr. Benjamin Akande believes the most effective leaders are those who are willing to take personal responsibility for the future of their organizations. In his keynote presentation, he’ll share thought-provoking ideas and suggestions on how to be an effective, result-focused leader within your organization.

A Nigerian-born American citizen, he is Professor of Economics and Dean of Webster University’s largest academic unit, the George Herbert Walker School of Business and Technology, a position he has held since June 2000. Since November 2010, Dr. Akande has also served as Chief of Webster University’s Office of Corporate Partnerships. Currently, he is completing work on the book entitled The iPOD Generation: It’s Their World, We’re Just Living In It.

Sponsored by John Deere

   
2:30 – 3:00 p.m Break
Sponsored by National Cotton Council
3:00 – 4:30 p.m.Tim Letscher
Tim Letscher

Jay Harrison
Jay Harrison

Heather Rueschhoff
Heather Rueschhoff

Joe Leahy
Joe Leahy

Toni Edinger
Toni Edinger

Breakout Sessions
Choose between one of three sessionsMobile Use in Rural America
Tim Letscher, Director of Digital Strategy & Analytics, Colle+McVoy

As the adoption of cell phones, especially smartphones, has exploded around the globe, how has it taken root in rural America? When broadband connectivity for desktops and laptops continues to be a challenge, the availability of fast data over a cell connection becomes a worthy alternative. In this session, we’ll look at the ways the smartphone revolution has impacted rural America and what’s to come.

Big Data’s Effect on Marketing
Jay Harrison, Data Mining Innovations Director at Maritz, Heather Rueschhoff, Director, Marketing and Communications, evolve24

How can data influence messaging, new markets, media strategy and customer relationships? As the volume, variety and velocity of data increases, so do the challenges for agribusinesses. Hear fresh perspectives on the opportunities for marketing that are available through smart use of big data. This panel presentation will discuss how social and content-based data can guide strategies for marketers.

A National Addy Winning Case Study: The St. Louis Cardinals
Joe Leahy – Partner, Chief Creative Officer, HLK
Toni Edinger – Senior Brand Manager, HLK

As the evolution of media consumption continues to become broader and more diverse, we have to change the way we approach communication. Traditionally, we act as advertisers in the sense that we push short, key messages through mass media to elicit a desired response. This approach no longer works. Learn how HLK worked with the St. Louis Cardinals to turn a campaign into a full-blown content strategy using a few videos and allowing fans to be a part of the conversation. This content ended up on their website, in online polls, as billboards, TV commercials, in social media and much more. And, took home over 20 awards including two national gold ADDY awards.

   
4:30-6:30 p.m.Brighton Networking Reception at Brighton AgencyJoin your colleagues for a networking reception at Brighton Agency, conveniently located near the Ritz-Carlton.

Wednesday, September 18

8:00-8:30 a.m. Continental Breakfast
Sponsored by Penton/Farm Progress
   
8:30-10:00 a.m.Brian Billick
Brian Billick
General Session
The Essential Elements for Success
Brian BillickHear from one of the NFL’s most successful and respected coaches on how to get the most out of your team …and raise morale in the process. In 2001, Brian Billick led the Baltimore Ravens to a Super Bowl victory only two years into his tenure. He credits his success to passion, teamwork and accountability. An innovative motivator who prides himself on leading by example, he demands a lot from his team and has the victories to prove his method works. Join Billick as he demonstrates how dedicated management, enthusiasm for the cause and respect and trust for your team will lead you to achieve your goals. You’ll learn the essential elements for success that make up any dream team—on the football field or in the workplace:

• Power and passion
• Respect for teammates
• Sacrificing personal gain for the greater good
• Personal discipline and responsibility
• Exceeding goals

   
10:00-10:15 a.m. Break
   
10:15-11:30 a.m.Sara Wyant
Sara Wyant

Rodger Getz
Rodger Getz

Dr. Patrick Westhoff
Dr. Patrick Westhoff

Breakout Sessions
Choose between one of the following sessionsWill We Ever See a New Farm Bill?
Moderator: Sara Wyant, President – Agri-Pulse Communications, Inc.

This year’s farm bill has taken more twists and turns than a mountain roadway. These industry insiders give you the latest update on what’s happening now and share their perspective on what’s around the next curve.

Climate Change and Agriculture – What It Means for Agri-Marketers
Rodger Getz, AWIS Weather Services, Inc.

Nothing affects agriculture more than the weather. This insightful session will take you well beyond the local weather report as you begin to consider the consequences of climate change on farmers AND agri-marketing.

Baseline Agricultural Outlook
Dr. Patrick Westhoff, Director, Food and Agricultural Technology Institute-Missouri (FAPRI)

Markets are still feeling the aftereffects of the 2012 drought, and commodity prices in the months ahead will be very sensitive to new estimates of the size of the 2013 crop, developments in the macro-economy and a host of other factors. Dr. Westhoff will discuss FAPRI-MU’s latest outlook projections, the reasons why the outlook is uncertain, and what that implies about the risks and opportunities faced by U.S. agriculture. The farm bill debate has also seen many twists and turns the past two years. Westhoff will cover the latest farm policy news, some possible scenarios for the future, and what it all means to farmers, agribusiness, consumers and taxpayers.

   
11:30 a.m. -
1:00 p.m.
Awards Luncheon – Closing SessionEnjoy lunch as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

Professional Development Awards sponsored by Penton/Farm Progress

Through the Lens of a Leader
Tom Wilson, Monsanto US Marketing Leads, Seed, Traits and Chemistry

A perfect closing to the Fall Conference. This session welcomes an industry leader from Monsanto for a view of what ag is facing today and what lies ahead.

Sponsored by National Ag Day

   

Fall Conference Registration Open

Written by NAMA on Tuesday, July 16, 2013 , 1:45 am

Registration is open for the 2013 Fall Conference, September 17 – 18, Ritz-Carlton, St. Louis, MO.  Inspired by the best of Agri-Marketing Conference, the Fall Conference was created to provide outstanding professional development opportunities and help you take your career to the next level.  For details visit http://www.nama.org/fall/index.htm and register today!

Fall Conference Schedule:

Monday, September 16

12:30 – 6:30
p.m.
Gateway Ag Tour (optional)
Gateway NAMA invites you on an Ag Tour of the Gateway City. Join us for two unique perspectives of agriculture around the St. Louis area.

First we’ll experience the Agricultural Technology Tour at the Monsanto Chesterfield Village facility. With new interactive exhibits and new tour stops, you’ll explore the major food production issues facing the world and find out how Monsanto research is contributing to new solutions. The second stop on the tour will be a visit to Chandler Hill Vineyards, just outside of St. Louis where you’ll enjoy a wine tasting and Q&A session to learn what makes wine making in Missouri unique from other regions.

Tuesday, September 17

1:00 – 2:30 p.m. – General Session
Leading From Where You Are

Dr. Benjamin Akande Dr. Benjamin Akande believes the most effective leaders are those who are willing to take personal responsibility for the future of their organizations. In his keynote presentation, he’ll share thought-provoking ideas and suggestions on how to be an effective, result-focused leader within your organization.

A Nigerian-born American citizen, he is Professor of Economics and Dean of Webster University’s largest academic unit, the George Herbert Walker School of Business and Technology, a position he has held since June 2000. Since November 2010, Dr. Akande has also served as Chief of Webster University’s Office of Corporate Partnerships. Currently, he is completing work on the book entitled The iPOD Generation: It’s Their World, We’re Just Living In It.

2:30 – 3:00 p.m -  Break

3:00 – 4:30 p.m.  Breakout Sessions ( choose one)

Mobile Use in Rural America

Tim Letscher, Director of Digital Strategy & Analytics, Colle+McVoy

As the adoption of cell phones, especially smartphones, has exploded around the globe, how has it taken root in rural America? When broadband connectivity for desktops and laptops continues to be a challenge, the availability of fast data over a cell connection becomes a worthy alternative. In this session, we’ll look at the ways the smartphone revolution has impacted rural America and what’s to come.

Big Data’s Effect on Marketing

Jay Harrison, Data Mining Innovations Director at Maritz, Heather Rueschhoff, Director, Marketing and Communications, evolve24 Representatives from Xcelerated Marketing

How data can influence messaging, new markets, media strategy and customer relationships. As the volume, variety and velocity of data increases, so do the challenges for agribusinesses. Hear fresh perspectives on the opportunities for marketing that are available through smart use of big data. This session will be a panel from Meredith Xcelerated Marketing and Evolve24 that will discuss how social and content-based data can guide strategies for marketers.

A National Addy Winning Case Study: The St. Louis Cardinals

Joe Leahy – Partner, Chief Creative Officer, HLK

Toni Edinger – Senior Brand Manager, HLK
As the evolution of media consumption continues to become broader and more diverse, we have to change the way we approach communication. Traditionally, we act as advertisers in the sense that we push short, key messages through mass media to elicit a desired response. This approach no longer works. Learn how HLK worked with the St. Louis Cardinals to turn a campaign into a full-blown content strategy using a few videos and allowing fans to be a part of the conversation. This content ended up on their website, in online polls, as billboards, TV commercials, in social media and much more. And, took home over 20 awards including two national gold ADDY awards.

4:30 – 6:30 p.m. – Networking Reception at Brighton Agency

Join your colleagues for a networking reception at Brighton Agency, conveniently located to the Ritz Carlton.

Wednesday, September 18

8:00 – 8:30 a.m. – Continental Breakfast

8:30 – 10:00 a.m. – General Session

The Essential Elements for Success
Brian Billick

Hear from one of the NFL’s most successful and respected coaches on how to get the most out of your team …and raise morale in the process. In 2001, Brian Billick led the Baltimore Ravens to a Super Bowl victory only two years into his tenure. He credits his success to passion, teamwork and accountability. An innovative motivator who prides himself on leading by example, he demands a lot from his team and has the victories to prove his method works. Join Billick as he demonstrates how dedicated management, enthusiasm for the cause and respect and trust for your team will lead you to achieve your goals. You’ll learn the essential elements for success that make up any dream team—on the football field or in the workplace:

• Power and passion

• Respect for teammates

• Sacrificing personal gain for the greater good

• Personal discipline and responsibility

• Exceeding goals

10:00 – 10:15 a.m. – Break

10:15 – 11:30 a.m. – Breakout Sessions (choose one)

Will We Ever See a New Farm Bill?

Moderator: Sara Wyant – Agri-Pulse

This year’s farm bill has taken more twists and turns than a mountain roadway. These industry insiders give you the latest update on what’s happening now and share their perspective on what’s around the next curve.

Climate Change and Agriculture – What It Means for Agri-Marketers

Rodger R. Getz, AWIS Weather Services, Inc.

Nothing affects agriculture more than the weather. This insightful session will take you well beyond the local weather report as you begin to consider the consequences of climate change on farmers AND agri-marketing.

Baseline Agricultural Outlook

Dr. Patrick Westhoff, Director, Food and Agricultural Technology Institute- Missouri (FAPRI)

Markets are still feeling the aftereffects of the 2012 drought, and commodity prices in the months ahead will be very sensitive to new estimates of the size of the 2013 crop, developments in the macro-economy and a host of other factors. Dr. Westhoff will discuss FAPRI-MU’s latest outlook projections, the reasons why the outlook is uncertain, and what that implies about the risks and opportunities faced by U.S. agriculture. The farm bill debate has also seen many twists and turns the past two years. Westhoff will cover the latest farm policy news, some possible scenarios for the future, and what it all means to farmers, agribusiness, consumers and taxpayers.

11:30 a.m. – 1:00 p.m. – Awards Luncheon – Closing Session

Enjoy lunch as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

Through the Lens of a Leader

C-Suite Executive from Monsanto

A perfect closing to the Fall Conference. This session will welcome an industry leader from Monsanto for a view of what ag is facing today and what lies ahead.

For more information on the NAMA Fall Conference and hotel information visit http://www.nama.org/fall/index.htm

To register for the NAMA Fall Conference and/or the Gateway Ag Tour, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=58

If you are interested in sponsoring a session or event at the Fall Conference,  contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org.

For more information on the NAMA Fall Conference and hotel information visit http://www.nama.org/fall/index.htm

To register for the NAMA Fall Conference and/or the Gateway Ag Tour, please visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=58

If you are interested in sponsoring a session or event at the Fall Conference,  contact Jenny Pickett at 913-491-6500 or via email at jennyp@nama.org.

Nominate Your Peers For An Award Of Excellence

Written by NAMA on Tuesday, July 16, 2013 , 1:29 am

The Professional Development Awards of Excellence honor NAMA members based on outstanding achievement in each of the Professional Development Areas (PDA). Awards of Excellence will be presented in the areas of (1) Marketing Communications, (2) Product/Species Management, (3) Public Relations and (4) Sales.

The deadline for submitting nominations for the Professional Development Awards of Excellence is July 26, 2013.  These awards will be presented at the 2013 Fall Conference, September 17 – 18, at the Ritz-Carlton in St. Louis, Missouri.

Below is a list of the past Awards of Excellence recipients:

Marketing Communications
2012 – Troy Schroeder
2011 - Margaret Fogarty
2010 – Scott McClure
2009 – Lou Ireland
2008 – Paul Redhage
2007 – Pete Kovac
2006 – Steve Engle
2005 – Bev Larson
2004 – Neil DeStefano
2003 – Sarah Vacek
2002 – Ken Anderson
2001 – Doug Headley

Product/Species Management
2012 – Kevin Bien
2011 – Stephanie Gable
2010 – Elena Lindemann
2009 – Gary Robertson
2008 – No award was given in this area
2007 – Klaas Okkinga
2006 – No award was given in this area
2005 – Dennis Gehler
2004 – Wendy Elliott
2003 – Brian Markwardt
2002 – Tony Klemm
2001 – Tony Solon

Public Relations
2012 – Justin Funk
2011 – Chuck Zimmerman
2010 – Sue Otten
2009 – Deron Johnson
2008 – Beth Andersen
2007 – Greg Smith
2006 – Barry Nelson
2005 – Janice Person
2004 – Kendal Frazier
2003 – Mike Ricciuto
2002 – David Buchholz
2001 – Ken Gordon

Sales
2012 – John Rozum
2011 – Sue Lee
2010 – Marvin Kokes
2009 – Pete Weil
2008 – Vernon Benes
2007 – Bill Heffron
2006 – Anita Vanderwert
2005 – Margaret Wallace Oldham
2004 – Allen Barkve
2003 – Cliff Becker
2002 – Bob Deiss
2001 – Tom Taylor

Nominees for the Awards of Excellence must be NAMA members. Nominators should target individuals with direct planning and execution responsibilities in the respective Professional Development Area from agribusiness and related companies. If you have any questions regarding these awards, please contact Jenny Pickett at jennyp@nama.org.

To download the nomination form in an Adobe .PDF format, visit http://www.nama.org/awards/PDAapplication.pdf.

You can also fill out the form on-line at http://www.nama.org/awards/pdaonlineform.htm.

Save the Date – 2013 NAMA Fall Conference

Written by NAMA on Monday, July 1, 2013 , 11:30 am

Engage. Energize. Empower.

2013 NAMA Fall Conference

Mark your calendars for September 17 – 18, Ritz-Carlton, St. Louis, MO.  If you can’t get enough of the Agri-Marketing Conference, then we’ve got great news for you.  NAMA’s Fall Conference is inspired by everything people love about the April conference:

  • Killer keynoters
  • Practical breakouts
  • Ample leadership development opportunities
  • Ag Tour sponsored by Gateway Chapter
  • Unequalled networking
  • And, of course, good times!

Sessions and speakers to be announced soon.

Special Note – This meeting replaces the “Trends” meeting typically held in November.

Fall Conference “Generations in The Workforce” Presentation Available

Written by NAMA on Tuesday, October 16, 2012 , 8:34 am

If  you were not able to attend ”Interacting with the Generations in the Workplace” presentation from Fall Conference with Shelly Melroe, or like to see a repeat  – you’re in luck!   Check out the link below for viewing and learn how to collaberate with all generations in the workforce for maximum success without sacrificing principles along the way!

http://confluencyllc.com/http:/confluencyllc.com/generations-interacting-in-the-workforce/

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