Fireside Chat with Agency C-Suites

Written by NAMA on Wednesday, October 3, 2018 , 10:25 am

Did you miss the NAMA Fall Conference in Minneapolis? One of the keynote sessions featured a panel discussion of local agency leaders. Check out this video for great advice and insights from four prominent agri-marketing executives.

  • Dean Broadhead, broadhead.
  • Mike Caguin, Colle McVoy
  • Lori Yeager Davis, Martin Williams
  • Laurie Fleck, FLM Harvest

Moderator, Melanie Rice, Brownfield Ag News, asks the important questions to learn their strategies for success and how to stay ahead in the quickly evolving world of agri-marketing. Special thanks to our moderator and panelists!

Attendees Grow North with NAMA

Written by NAMA on Wednesday, October 3, 2018 , 10:22 am

Approximately 200 agri-marketers traveled to Minneapolis, MN last month for the seventh annual NAMA Fall Conference. This event is quickly becoming another “can’t miss” NAMA event and this year didn’t disappoint.

As always, the week kicked off with a local ag tour that highlighted the different industries of Minneapolis agriculture. The first stop on the tour was Faribault Woolen Mills where attendees got a look inside on how fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality. Next, they visited the CHS Savage Terminal to learn how they use this terminal to transfer grain, soybeans and more to barges on the Minnesota rive. The day ended at The Good Acre, a local food hub, where attendees had the chance to learn about the company’s mission to strengthen farmers, food makers, and communities through good food.

The Fall Conference kicked off with a reception sponsored by Brownfield Ag News where they launched the “Brownfield Blackout Bingo” game. This pushed attendees to network with everyone at the conference to fill out each square on the game card. The game continued throughout the week with Bob Brunker, J.L. Farmakis, as the big winner of a Yeti cooler.

The next full day of conference was filled with great sessions on data-driven marketing, changing media opportunities and connecting with women in ag.

NAMA’s Professional Development Awards of Excellence were also presented to this year’s winners. These awards were sponsored by Farm Progress and the 2018 winners were:

  •   Jerry Gennaria, Brighton Agency
  •   John Robinson, National Cattlemen’s Beef Association
  •   Sonia Tighe, Florida Fruit & Vegetable Association

The day rounded out with a reception hosted by broadhead at their content studio, North401, in downtown Minneapolis. Guests had a great time networking with colleagues and new friends.

On the last day of the conference, attendees had the opportunity to hear from a panel of four prominent agri-marketing executives: Dean Broadhead, President, broadhead.; Mike Caguin, Chief Creative Officer, Colle McVoy; Lori Yeager Davis, President, Martin Williams; and Laurie Fleck, Chief Operating Officer, FLM Harvest. The day wrapped with this year’s “Through the Lens of a Leader” presentation from Tim Scott, Land O’Lakes.

Check out some great photos of this year’s Fall Conference thanks to ZimmComm New Media!

And make sure to mark your calendar now for next year’s Fall Conference. Join NAMA in St. Louis, MO on October 7-9, 2019.

Fall Conference Hotel Rooms Still Available

Written by NAMA on Tuesday, September 4, 2018 , 2:10 pm

NAMA Still Has Rooms for Fall Conference!

Do you still need a room in Minneapolis? NAMA still has some rooms available at the Loews Minneapolis Hotel! If you still need a room, please send us an email or call the NAMA office at (913) 491-6500.


The early bird registration date is this Friday, September 7. If you haven’t registered for Fall Conference yet, there is still time to do so at the lower rate. Register today and save yourself some money!

Check out the Fall Conference Website for all the information you will need in Minneapolis!


Don’t forget about the Ag Tour! There is still availability – add it to your Fall Conference registration.

Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour. Get a unique perspective on some of the most enterprising ag operations in the great state of Minnesota. The cost for this tour is $85 and includes breakfast and lunch. Click here for the full schedule.

NAMA Names Professional Development Award Winners for 2018

Written by NAMA on Tuesday, September 4, 2018 , 2:10 pm

NAMA is pleased to announce the winners of the 2018 Professional Development Awards of Excellence. Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards acknowledge excellence in the areas of marketing communications, public relations and sales.

The 2018 Marketing Communications award recipient is Jerry Gennaria, Chief Operating Officer/Senior Vice President at Brighton Agency. Jerry’s experience in a wide range of agricultural sectors along with his passion for teaching and mentoring make him a great asset to the Strategy & Engagement team at Brighton. As a member of the Gateway Chapter, Jerry played a leading role in guiding NAMA through the recent evolution of its brand. Jerry and his team guided the organization’s leadership as it identified brand beliefs and pillars, reviewed audience perceptions and desires and, ultimately, developed a mission, purpose and, brand story that better positions NAMA today and for the future.

John Robinson is awarded the Professional Development Award for Public Relations. As Executive Director, Organizational Communications at the Natl. Cattlemen’s Beef Association (NCBA), John has helped grow the organization’s digital presence by tripling the number of Facebook followers and continuing to increase NCBA’s Instagram and Snapchat audiences. Recently he co-led the NCBA rebranding team, focusing on creating a more consistent brand presence for the association. John is an active member of the Rocky Mountain NAMA Chapter. He regularly attends meetings, has served on the chapter’s planning committee, and encourages team members to get involved in the organization.

The award recipient for Sales is Sonia Tighe, Executive Director, Florida Specialty Crop Foundation at the Florida Fruit & Vegetable Association. Sonia’s passion and determination have played an integral role in helping transform the “single crop” culture within the state of Florida. Her enthusiasm for the success of the local farm community is helping her evolve an entire farming culture. Sonia is a board member for the Florida NAMA Chapter and she regularly attends national meetings. She is also working closely with the Florida Student NAMA team to ensure they can participate at the annual competition.

The Professional Development Awards of Excellence will be presented at the 2018 NAMA Fall Conference in Minneapolis, MN. The honorees will receive their awards during a morning session on Wednesday, September 19 at the Loews Minneapolis Hotel. For more information on the NAMA Fall Conference, visit https://nama.org/fall-conference/2018-fall-conference-homepage.

Fall Conference Hotel Cutoff & Early Bird Registration Deadline Approaching

Written by NAMA on Tuesday, August 14, 2018 , 12:18 pm

Start making your plans to join NAMA in Minneapolis this September for the 2018 Fall Conference! Register before August 31 and save money! Register Now.

If you are planning to join NAMA in Minneapolis, please reserve your room at the Loews soon. August 31 is the cutoff date for the hotel — that’s in 16 days!

Find all the information on the Fall Conference website. We hope to see you in Minneapolis!

North Central Ag Tour

Written by NAMA on Tuesday, August 14, 2018 , 12:18 pm

Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour. Get a unique perspective on some of the most enterprising ag operations in the great state of Minnesota. The cost for this tour is $85 and includes breakfast and lunch. See below for a full schedule of the day’s activities.

Does this sound like a great way to start off your Fall Conference experience? Register Now!

Tuesday, September 18

Stop #1 – Faribault, MN

Faribault Woolen Mills | Join us to learn about a true American manufacturing legend. Nestled along the Cannon River, just south of Minneapolis, a nearly 150-year-old story is still being woven. Founded in 1865, the year Lincoln died, and the Civil War ended, Faribault Woolen Mill
endures as one of the last vertical
woolen mills in America.

Stop #2 – Savage, MN

CHS Savage Terminal | The CHS Savage Terminal was built to provide producers increased access to export markets via the Gulf of Mexico. The terminal is located at Mile 14.5 on the Minnesota River. For over 30 years, this elevator serves as a transfer terminal which also has limited storage.

Stop #3 – Falcon Heights, MN

The Good Acre | Eat a catered lunch while hearing the inspiring story of a local food hub, The Good Acre. The company’s mission is to strengthen farmers, food makers, and communities through good food. Good Acre personnel work year-round to connect their network of growers to wholesale buyers so that farmers can turn a profit on their hard-earned harvests and focus on being stewards of the land.

Fall Conference Hotel & Early Bird Cutoff Date Approaching

Written by NAMA on Wednesday, August 1, 2018 , 10:07 am

Cruise into Minneapolis for the 2018 NAMA Fall Conference. This late-in-the-year gathering of ag professionals has grown into a can’t-miss combo of educational sessions and unbeatable networking. 

Early Bird Registration Pricing
August 31 is the cutoff date on early bird pricing for the 2018 NAMA Fall Conference in Minneapolis. This event will sprout personal and industry growth through informative sessions and unbeatable networking opportunities. Trust us, you don’t want to miss out on this amazing opportunity. Click here to register now!

Hotel Cutoff Date for NAMA Pricing
The hotel for the 2018 NAMA Fall Conference is the Loews Minneapolis Hotel. The room rate is $194.00 and the cutoff date is August 31, 2018. Reservations made after August 31 are subject to higher rates and potential unavailability. Call the Loews Reservations Center to reserve your room, 1 (877) 878-5670. Make sure to mention the National Agri-Marketing Association when making reservations. Click here to make your reservation online.

Mark your calendars and register today to Grow North with NAMA. Find out even more on the Fall Conference website. We hope to see you in Minneapolis!

NAMA is Heading to Minneapolis

Written by NAMA on Thursday, July 12, 2018 , 12:39 pm

Cruise into Minneapolis for the 2018 NAMA Fall Conference. This late-in-the-year gathering of ag professionals has grown into a can’t-miss combo of educational sessions and unbeatable networking. Keep an eye out for the brochure – mailing soon. Or, check out the digital version right now!

Multi-Generational Workforce
For the first time in history there are four generations in the workplace and 52% of workers say they’re least likely to get along with someone from another generation. So, how do we make this work? Ryan Jenkins will teach you how to leverage the unique strengths and experiences of each generation to create a workforce that collaborates seamlessly. 

Above Average Content
You’ve practiced the best practices. But deep down, you may have this feeling your branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we created more original, more inspired work? Jay Acunzo will show you how to create more differentiated content that grabs attention and drives bigger results despite all the noise. 

People Make the World Go Round
NAMA has built in ample opportunities to meet new people and reconnect throughout the Fall Conference. From the Welcome Reception after the Ag Tour to the offsite get-together hosted by broadhead., your dance card is full. The Professional Development Awards of Excellence will also be presented. Prepare to cheer.

It’s all happening this September! Mark your calendars and register today to Grow North with NAMA. Find out even more on the Fall Conference website. We hope to see you in Minneapolis!

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