NAMA is Heading to Minneapolis

Written by NAMA on Thursday, July 12, 2018 , 12:39 pm

Cruise into Minneapolis for the 2018 NAMA Fall Conference. This late-in-the-year gathering of ag professionals has grown into a can’t-miss combo of educational sessions and unbeatable networking. Keep an eye out for the brochure – mailing soon. Or, check out the digital version right now!

Multi-Generational Workforce
For the first time in history there are four generations in the workplace and 52% of workers say they’re least likely to get along with someone from another generation. So, how do we make this work? Ryan Jenkins will teach you how to leverage the unique strengths and experiences of each generation to create a workforce that collaborates seamlessly. 

Above Average Content
You’ve practiced the best practices. But deep down, you may have this feeling your branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we created more original, more inspired work? Jay Acunzo will show you how to create more differentiated content that grabs attention and drives bigger results despite all the noise. 

People Make the World Go Round
NAMA has built in ample opportunities to meet new people and reconnect throughout the Fall Conference. From the Welcome Reception after the Ag Tour to the offsite get-together hosted by broadhead., your dance card is full. The Professional Development Awards of Excellence will also be presented. Prepare to cheer.

It’s all happening this September! Mark your calendars and register today to Grow North with NAMA. Find out even more on the Fall Conference website. We hope to see you in Minneapolis!

Register Now for NAMA’s Fall Conference

Written by NAMA on Monday, July 2, 2018 , 2:50 pm

The 2018 NAMA Fall Conference will take place in Minneapolis, MN, September 18-20. Mark your calendars now so you don’t miss it!

Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! REGISTER NOW!

TUESDAY, SEPTEMBER 18

7:30 a.m. to 4:00 p.m.
North Central Ag Tour (optional)

Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour.

Click here for the full schedule. The cost for this tour is $85.

5:00 to 6:30 p.m.
Welcome Reception
Sponsored by Brownfield Ag News
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.

WEDNESDAY, SEPTEMBER 19

8:00 to 9:00 a.m.
NAMA Foundation Board Meeting

9:00 to 10:00 a.m. 
NAMA Board Meeting

9:00 to 10:00 a.m.
Pre-Conference Workshop
Next Generation Retention: 5 Aspects that Instill Loyalty in a Millennial Workforce
Ryan Jenkins

91% of Millennials expect to stay in a job less than 3 years.

For the first time in history there are 4 generations in the workplace, each with a varying perspective of work. Due to technology and a challenging economy, Millennials have developed a unique view of career and success at work. Creating Millennial loyalty will help organizations avoid the average price tag of $25,000 that it costs to replace a single Millennial employee.

10:30 a.m. to 12:00 p.m.
Kickoff Session & PDA Awards
Next Generation Collaboration:  Keys to Engaging a Multi-Generational Workforce
Ryan Jenkins

52% of workers say they’re least likely to get along with someone from another generation. The rise of technology and internet access have forced massive changes in the workplace. But perhaps it’s the millennial worker that has caused the most tension in the workplace. The generational divide at work has never been deeper and more daunting than it is today. In order to thrive tomorrow, organizations must leverage the unique strengths and experiences of each generation and create a workforce that collaborates seamlessly across generations.

Ryan Jenkins is an internationally recognized keynote speaker and author of the book, The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work.

Ryan has been featured in Forbes, Fast Company, Inc, and SUCCESS Magazine. Ryan’s blog, podcast, and Inc.com column inspire and equip thousands of people every week. Ryan’s passion, experience as a millennial himself, and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.

Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress

12:00 to 1:00 p.m.
Welcome Luncheon
Sponsored by NAFB

1:30 to 2:30 p.m.
Breakout Sessions
(Choose from two sessions)

Reaching an Audience of One (part 1 of 2)

In agri-marketing, the term data has many meanings. In the first part of this two-part session, we will look at the type of data that allows marketers to reach very specific audiences both online and offline. We will explore what data holds insights, modeling best customers, segmenting audiences, and best practices for effective multi-channel direct marketing.

Connecting with Women in Agriculture
Marji Guyler-Alaniz, President and Founder of FarmHer

Women have always been an important but mostly unseen aspect of agriculture. In recent years, women are rising to the forefront of agriculture in so many ways as owner/operators, landowners, workers, mentors and much more.

FarmHer began in 2013 to begin to change the image of agriculture – to include women. Marji Guyler-Alaniz, President and Founder of FarmHer, and her team will bring you along their journey; from the start of the FarmHer project to where it is today, highlighting how the brand has connected with their audience of women in agriculture. This session will address past and future trends regarding women’s involvement in agriculture, provide best practices for reaching women through marketing efforts and address barriers that agricultural-focused brands may have in reaching women.

2:30 to 3:00 p.m.
Break

3:00 to 4:00 p.m.

Breakout Sessions
(Choose from two sessions)

Data-driven Market Intelligence (part 2 of 2)
Trina Arnett, Trinalytics

In the second session on data, we will look at the data, big and small, generated by marketing activities like social media, paid media, pay-per-click, direct marketing, public relations and industry trends. Learn about techniques like data visualization that reveal performance indicators that can optimize and inform marketing and business strategy.

Media Mix of Today
Leon Halbert, True Media
Emily Jones, True Media

Media opportunities have changed dramatically in the last 10 years. What was called “New Media”, and an add-on when budgets allowed, is now mainstream. How consumers use media has changed just as quickly and that is also evident in ag media. But what is the right Media Mix?.

4:30 to 6:30 p.m.
Offsite Networking Reception
Sponsored by broadhead.
Join fellow attendees at broadhead’s 401 space just down the street from the hotel. A great opportunity to network!

THURSDAY, SEPTEMBER 20

8:30 to 9:00 a.m.
Breakfast
Sponsored by Rhea + Kaiser

9:00 to 10:00 a.m.
General Session
Fireside Chat with Agency C-Suites
Moderator:
Melanie Rice, Brownfield Ag News

Panelists:
Dean Broadhead, President, broadhead.
Mike Caguin, Chief Creative Officer, Colle McVoy
Lori Yeager Davis, President, Martin Williams
Laurie Fleck, Chief Operating Officer,  FLM Harvest

This session with Minneapolis agency thought leaders for an intimate discussion that will address finding and onboarding great employees. They will also discuss the state of the ag industry navigating the challenging economic landscape as well as industry trends and the state of marketing overall. This session is a can’t miss!

10:00 to 10:30 a.m.
Break

10:30 to 11:30 a.m.
General Session
Be the Exception:  How Brilliant Marketers Find and Follow What Makes Them Different in a World Full of Average.
Jay Acunzo

We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that? What if we created more original, more inspired work? What if we could proactively shape the market instead of constantly react to all the generic advice out there? In other words: What if we were the exception?

In this fast-paced, inspiring talk, award-winning podcaster and former Google and HubSpot brand-builder Jay Acunzo will challenge us to break from conventional thinking. He’ll share stories of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them. You’ll learn how to make a daunting leap between average and exceptional seem more like a smart strategy, and you’ll realize the best way forward doesn’t require any “guru” or “growth hack.”

In the end, you’ll walk away ready to create more differentiated content that grabs attention and drives bigger results despite all the noise. In a world overrun with commodity content trying to reach people, your secret weapon will be knowing how to resonate.

Jay Acunzo is creator and host of the Unthinkable Podcast. He’s an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. After digital media and marketing roles at Google and HubSpot, he was Vice President of Content and Brand at the venture capital firm NextView.

Jay’s work has been cited by the New York Times, the Washington Post, and Harvard Business School, while Salesforce called him “a savant in all things creativity.” Today, he creates entertaining podcasts for people sick of commodity, complacent work. His flagship show, Unthinkable, has been called “one of the hottest new podcasts” by Entrepreneur Magazine and explores work that seems crazy, until you hear their side of the story.

11:30 a.m. to 12:15 p.m.
Luncheon

12:15 to 1:00 p.m.
General Session
Through the Lens of a Leader
Tim Scott, Land O’Lakes

End your Fall Conference experience with a view of major challenges and a forecast for what lies ahead from a local Wisconsin marketing executive.

Tim Scott is Senior Vice President and Chief Marketing Officer for Land O’Lakes.

He oversees B2C and B2B branding and marketing strategy and is responsible for building marketing competencies across all businesses and geographies for Land O’Lakes, Inc. He also has oversight for FLM+, a wholly owned subsidiary of Land O’Lakes, Inc. During his 32-year career, Tim has earned a reputation as a trusted advisor and skilled marketer. He joined Land O’Lakes in 2015.

Prior to Land O’Lakes, Tim was the International CEO and President at mcgarrybowen.  In that role, Tim lead the rapidly expanding global offering, while also continuing to steer the Chicago office. His career in advertising has allowed him to help build many well-known brands, from General Mills to Frito Lay, from Sears to Mondelez, from Disney to Wrigley, and from Kraft to Clorox. He’s accumulated a considerable collection of Effies and other awards along the way and has even run a monumental list of Kraft businesses at four different agencies.

Sign Up for the Fall Conference Ag Tour

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Join the North Central NAMA Chapter as they host the 2018 Fall Conference Ag Tour. Get a unique perspective on some of the most enterprising ag operations in the great state of Minnesota. The cost for this tour is $85 and includes breakfast and lunch. See below for a full schedule of the day’s activities.

Does this sound like a great way to start off your Fall Conference experience? Register Now!

Tuesday, September 18

7:30 a.m.: Depart the hotel.

Stop #1 – Faribault, MN

Faribault Woolen Mills | Join us to learn about a true American manufacturing legend. Nestled along the Cannon River, just south of Minneapolis, a nearly 150-year-old story is still being woven. Founded in 1865, the year Lincoln died, and the Civil War ended, Faribault Woolen Mill endures as one of the last vertical woolen mills in America. See how fifth generation craftspeople take raw wool and create blankets, throws, scarves and accessories of remarkable comfort and quality. Irreplaceable century-old machinery stands side by side with modern technology in our “new” mill, which was built in 1892.

Stop #2 – Savage, MN

CHS Savage Terminal | The CHS Savage Terminal was built to provide producers increased access to export markets via the Gulf of Mexico. The terminal is located at Mile 14.5 on the Minnesota River. For over 30 years, this elevator serves as a transfer terminal which also has limited storage. Grain can be directly transferred to a barge from all 3 receiving pits. It has cleaning equipment and all concrete hopper-bottom storage tanks with a capacity of 560,000 bushels. To date, over 1 billion bushels of grain has been processed here since its opening in 1982.

NOTE: To participate in the CHS Terminal tour please wear hard soled shoes (no-open toed shoes or tennis shoes allowed). And please wear long pants and long sleeves (or bring a jacket or sweater) to wear when inside the Terminal.

Stop #3 – Falcon Heights, MN

The Good Acre | Eat a catered lunch while hearing the inspiring story of a local food hub, The Good Acre. The company’s mission is to strengthen farmers, food makers, and communities through good food. Good Acre personnel work year-round to connect their network of growers to wholesale buyers so that farmers can turn a profit on their hard-earned harvests and focus on being stewards of the land. In addition, The Good Acre provides space and the infrastructure necessary to wash, process, and store produce fresh from the field. They also offer this farm-fresh produce to their 450-member Farm Share program. They envision a vibrant regional food system where people grow, make and eat good food. We’ll learn about their operations and visit their warehouse, commercial kitchen, and hoop houses.

4:00 p.m.: Arrive back at the hotel.


Check out details on the rest of NAMA’s Fall Conference on the website and register today! #namafall18

Fall Conference Sponsorship Opportunities

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Opportunities:

  • • Welcome Reception, Tuesday evening – $4,000
  • • Second Keynote Speaker – $2,000
  • • Closing Session Speaker – $2,000
  • • Closing Luncheon (co-sponsor with existing sponsor, Farm Progress)– $2,000
  • • Pre-Conference Workshop – $1,000
  • • Breaks – $1,000 each (Wednesday afternoon and Thursday morning)
  • • Onsite Signage – $1,000
  • • Registration Brochure – $1,000
  • • Breakout Sessions – $500
  • • Name Badges – $500
  • • Program Guide Ads:
    • ⋅ Full Page – $1,000
    • ⋅ Half Page – $500
    • ⋅ Quarter page – $250

Benefits:

  • • Logo and name listed on the website, promotional brochure, emails, program guide and on signage.
  • • If sponsoring a reception or break, the ability to use your own signage or distribute items.
  • • If sponsoring a speaker, the opportunity to introduce them.
  • • First right of refusal for next year’s event.

Mark Your Calendars for Fall Conference

Written by NAMA on Tuesday, June 5, 2018 , 12:24 pm

The 2018 NAMA Fall Conference will take place in Minneapolis, MN, September 18-20. Mark your calendars now so you don’t miss it!

Registration is now open! Speakers and sessions are being finalized now, so keep checking the website for more details.

REGISTER NOW!

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