Fall Conference Hotel Cutoff Approaching

Written by NAMA on Wednesday, August 16, 2017 , 3:44 pm

Start making your plans to join NAMA in Milwaukee this September for Fall Conference 2017!

The hotel cutoff date for Fall Conference is earlier than in past years. If you are planning to join NAMA in Milwaukee this September, please reserve your room at the Hilton soon.

August 27 is the cutoff date for the hotel — that’s in 11 days!

Find all the information on the Fall Conference website. We hope to see you in Milwaukee!

Badger Ag Tour

Written by NAMA on Wednesday, August 16, 2017 , 3:43 pm

Join the Badger NAMA Chapter as they host the 2017 Fall Conference Ag Tour. Get a unique perspective on some of the most enterprising ag operations in the great state of Wisconsin. The cost for this tour is $75 and includes breakfast and lunch. See below for a full schedule of the day’s activities.

Does this sound like a great way to start off your Fall Conference experience? Register Now! 

Tuesday, September 19

7:30 a.m.: Depart the hotel.

Stop #1 – Theresa, WI: 

Confections for Any Occasion | Chocolate is a specialty for this blind entrepreneur, Joel Bernhard. All of his delectable chocolates are made with real Wisconsin butter and his company proudly participates in Something Special from Wisconsin, Travel Wisconsin and Discover Dodge County. In addition to gourmet chocolates, the store features a variety of other Wisconsin-made products, including sausages, mustards, maple syrup, cheese spreads and honey. We’ll tour the store, learn a little bit about chocolate making and, of course, do some shopping.

Widmer’s Cheese Cellars | This cheese plant has been home to three generations of Widmer cheesemakers. Joe Widmer, current owner and master cheesemaker, still makes Brick cheese the old-fashioned way by using bricks to gently squeeze the whey from the curd. Widmer has won many awards for his handcrafted cheeses. We will learn about the company’s history, watch cheesemaking in action and sample cheese.

Stop #2 – Fond du Lac, WI: 

Vir-Clar Farms | Katie (Boyke) and Grant Grinstead and JR Boyke are the third generation on this family farm and currently manage it with their parents, Gary and Rose Boyke. The family has 2,000 cows and farms 2,800 acres of land. Methane digesters produce enough renewable electric power for approximately 800 homes. Cows are milked three times a day in a double-30 parlor. All the calves are raised on the farm and the family counts on 32 full-time employees to help Vir-Clar run smoothly. Katie will lead us on a tour of the entire farm and explain how this modern dairy farm gives animals the best care possible to produce wholesome, nutritious milk.

En route to Milwaukee: Beer and Cheese Pairing | We’ll match three Wisconsin craft beers with specialty cheeses, explaining how the flavors complement each other.  Participants will get a taste of so many award-winning products crafted in Wisconsin.

Stop #3 – Milwaukee, WI: 

Miller Brewing Company | Miller Brewing Company has been brewing “confoundly good beers” for 160 years. This tour begins at the Visitor Center and includes a four-block walk, allowing for an inside look at the brew house. Learn how Miller-Coors products are made, packaged and distributed worldwide. We’ll conclude the tour with product sampling and sodas.

3:45 p.m.: Arrive back at the hotel.

Culver’s Manager to Speak at NAMA Fall Conference

Written by NAMA on Wednesday, August 2, 2017 , 11:45 am

NAMA is proud to announce the Closing Session at the upcoming Fall Conference will feature Jessie Corning, Senior Marketing Manager, Culver’s, as the keynote speaker.

2017 marks Culver’s fifth year of the ‘Thank You Farmers’ cause marketing initiative, which benefits national and local FFA programs and other agricultural organizations. It is designed to thank the farm families who are responsible for Culver’s success today and provide financial support for young people looking for a career in agriculture.

Jessie Corning is a Senior Marketing Manager for Culver Franchising System, Inc. (CFSI), the franchisor for over 620 Culver’s Frozen Custard & ButterBurgers restaurants.  Jessie joined Culver’s in 2011. Her areas of experience range from website best practices, digital promotions, social media, and local restaurant marketing. Jessie is responsible for the seamless digital experience for Culver’s guests that matches the highly-lauded offline hospitality. Specifically, the website, mobile app, text program, and email program, are each components that Jessie manages. She also leads the ‘Thank You Farmers’ cause marketing initiative and works with the National FFA Foundation as well as local ag organizations and Culver’s restaurants on fundraising for Ag Education.

Mark your calendars and register today to go Full Throttle with NAMA. Find out even more on the Fall Conference website. We hope to see you in Milwaukee!

Fall Conference Keynote Sneak Peek

Written by NAMA on Wednesday, August 2, 2017 , 11:28 am

Brian Carter is one of the fantastic keynote speakers that NAMA has lined up for Fall Conference this year. He will be presenting the first Keynote Session as well as the Pre-Conference Workshop on September 20.

Get a first look at his presentations in this promo video. We hope to see you all in Milwaukee!

Mark your calendars and register today to go Full Throttle with NAMA. Find out even more on the Fall Conference website. We hope to see you in Milwaukee!

NAMA is Heading to Milwaukee

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Make sure to watch your mailbox, the 2017 Fall Conference brochure is mailing soon. Or check out the digital version now!

Cruise into Milwaukee for the 2017 NAMA Fall Conference. This late-in-the-year gathering of ag professionals has grown into a can’t miss combo of educational sessions and unbeatable networking. You’ll go beyond the “why” and get right to the “here’s how” with experienced leaders prepared to talk strategy and get real about ROI.

Information Upload
Listen in as our keynote and breakout speakers lead useful sessions that apply to the work you do every day. Customer perception. Marketing budgets. Analyzing social platforms and forecasting the workplace of the future. These are professional level presentations that skip the fluff and dive right into the deep end.

People Make the World Go Round
NAMA has built in ample opportunities to meet new people and reconnect throughout the Fall Conference. From the Welcome Reception after the Ag Tour to the offsite get-together at the new Bader Rutter offices, your dance card is full. The Professional Development Awards of Excellence will also be presented. Prepare to cheer.

It’s all happening this September! Mark your calendars and register today to go Full Throttle with NAMA. Find out even more on the Fall Conference website. We hope to see you in Milwaukee!

Register Now for NAMA’s Fall Conference

Written by NAMA on Thursday, July 6, 2017 , 10:53 am

The 2017 NAMA Fall Conference will take place in Milwaukee, WI on September 19-21. Mark your calendars now so you don’t miss it!

Find out everything you need to know about Fall Conference on the website! Check out the up-to-date schedule below! Register today!

TUESDAY, SEPTEMBER 19

8:00 a.m. – 4:00 p.m.
Badger Ag Tour (optional)

Join the Badger NAMA Chapter as they host the 2017 Fall Conference Ag Tour.

Click here for the full schedule. The cost for this tour is $75.

5:00 – 7:00 p.m.
Welcome Reception
Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.

WEDNESDAY, SEPTEMBER 20

8:30 – 9:30 a.m.
ABEF Board Meeting

10:00 – 11:00 a.m. 
NAMA Board Meeting

10:00 – 11:00 a.m.
Pre-Conference Workshop
Zombies, Babies & Bacon: What Your Customers Want… That You’re Not Giving Them
Brian Carter
Data is changing how we market, sell and serve customers. We can identify our most passionate customer segments and what most excites each. Using this info boosts engagement, sales and loyalty. PayPal customers love The Walking Dead, so they created a video about PayPal and Zombies. It’s now their most watched, liked and shared video ever. DirectBuy found its customers were most likely to buy when shown ugly red and brown furniture, not clean white modern furniture. Carl’s Jr.’s online ads featuring bacon tripled their results, due to how much their customers love bacon. Based on his forthcoming book, Brian shares more stories and teaches a proven process for maximizing marketing, sales and customer service results.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

11:00 a.m. – 12:30 p.m.
Welcome Luncheon
Sponsored by NAFB

Open to all attendees.

1:00 – 2:30 p.m.
Keynote Session
The Biggest Bang for Your Buck: How to Maximize Your Marketing Profits
Brian Carter
There are eight major social platforms, plus Google, Bing, email marketing, and funnels… Can you do it all? What’s worth doing? How do you prioritize? Succeeding at viral is hard. What kind of content gets shared? What happens to those who don’t advertise? Which ad platforms are best, how many should you use and how do you budget for them? Which marketing channels are the top companies and marketers using? Which ones are getting the best results? Brian separates the profitable from the wastes of time, the must-do’s from the wait-and-see’s and where to invest your time and money, both now and in the future.

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. He is respected as an international authority on how organizations can generate bigger business results. His 18 years of business success guide The Carter Group, a consultancy with world-class expertise using digital/social marketing and advertising to boost profits for growth-minded businesses.

Brian has keynoted and developed marketing programs and strategies for companies of all sizes, including top 50 companies in the Fortune 500. He has been interviewed by Bloomberg TV, Mashable, The Wall Street Journal, Forbes, ABC News, Information Week, U.S. News & World Report, Inc. Magazine, and Entrepreneur Magazine. He has written for many top marketing blogs including Social Media Examiner, Mashable, Convince & Convert, Search Engine Journal and AllFacebook. Brian has spoken at top marketing conferences including Social Media Marketing World, Moz, SMX, Pubcon, The AllFacebook Expo and Socialize and the American Marketing Association.

2:30 – 2:45 p.m.
Break

2:45 – 3:45 p.m.
Breakout Sessions
(Choose from two sessions)

3:45 – 4:00 p.m.
Break 

4:00 – 5:00 p.m.
Breakout Sessions
(Choose from two sessions)

5:00 – 7:00 p.m.
Networking Reception

THURSDAY, SEPTEMBER 21

8:00 – 8:30 a.m.
Breakfast

8:30 – 10:00 a.m.
General Session
The Future of Work is Now – Are You Ready?
Cheryl Cran
In this keynote Cheryl Cran provides insight, ideas and strategies on how to work effectively with a multi-generational team. This is not a keynote about generic generations information- this is about the ‘how to’ of working strategically with each other and how the generations can focus on the future and results.

For the first time, three highly influential generations have the opportunity to make a major impact together on business. As we head towards the year 2020, the next decade of business success requires companies with aligned teams, aligned focus and engaged employees. This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y & Zoomers Happy at Work.

You will leave this session with:

  • •  Case studies of effective ways to maximize the skills of each generation
  • •  Examples from high performing organizations on what they are doing to keep Gen X, Y and Zoomers happy (together!) at work in fast paced and constantly changing environments
  • •  3 specific tips on how to lead and harness the intelligence of each generation especially when dealing with change and renewed focus
  • •  Leadership strategies for increasing a focus on results and team success

Cheryl Cran believes that everyone is a leader AND the future of work requires leaders just like you! Cheryl is honored to work with and for global brands such as AT&T, Kaiser Permanente, Gartner, TEDX, Bell, Mass Mutual, Manulife, and more. She also works with small to midsized firms including professional practices, tech firms and more. Cheryl Cran provides leaders and teams change leadership skills to lead with 2020 vision and tools to build the future workplace today. Cheryl’s research into the future of work, change leadership, technology innovation and generations impact provides data and strategies to help leaders drive transformation in a fast paced world and to create the future workplace TODAY!

An internationally renowned consultant and keynote speaker for twenty years, she has worked with hundreds of industries, in dozens of countries and with thousands of audiences worldwide to work with leaders on how to more effectively lead in these rapid times of fast paced change, increase innovation capabilities, build enhanced agility for individuals and to ultimately help organizations be adaptive and iconic leaders in their industries.

She is the author of six books including the newest, The Art of Change Leadership – Driving Transformation In a Fast Paced World (Wiley) being released in Fall 2015. Her bestselling, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” is a global success and “Leadership Mastery in the Digital Age”. Cheryl has been awarded the Global Consultant of the Year in 2014 by TMI Global and is the Past President of the Global Speakers Federation. In 2012 she was inducted into the Canadian Speaker Hall of Fame. An American speakers bureau named Cheryl as one of the top female keynote speakers in North America.

Professional Development Awards of Excellence Presentation
Join us as we honor the Professional Development Awards of Excellence award winners.
PDA Awards sponsored by Farm Progress

10:00 – 10:15 a.m.
Break 

10:15 – 11:15 a.m.
Breakout Sessions
(Choose from two sessions)

11:30 a.m. – 1:00 p.m.
Closing Luncheon Session
Through the Lens of a Leader
End your Fall Conference experience with a view of major challenges facing ag today and a forecast for what lies ahead from an experienced industry veteran.

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