NAMA Webinar: Coping with Comments: Handling Negative Social Media Conversations

Written by NAMA on Tuesday, June 19, 2018 , 1:53 pm

Coping with Comments: Handling Negative Social Media Conversations

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

Our presenters are Katie Hayward, Senior Copywriter at Paulsen, and Clara Jacob, Creative Director at Paulsen. Katie is one of Paulsen’s social media experts. Her experience includes social media strategy, planning and execution along with handling U.S. social media for a global dairy organization. As a member of Paulsen’s social media team, Clara provides social media strategy and recommendations for some of Paulsen’s largest clients.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, June 21, 2018

Time: 12:00 p.m. Central Time

Click here to register!

NAMA Webinar: Coping with Comments: Handling Negative Social Media Conversations

Written by NAMA on Tuesday, June 5, 2018 , 12:23 pm

Coping with Comments: Handling Negative Social Media Conversations

Social media allows organizations to have conversations with consumers. But sometimes these conversations go south in a hurry. How should your organization respond? Participants will have the opportunity to consider various ways of handling social media conversations and negative comments.

Our presenters are Katie Hayward, Senior Copywriter at Paulsen, and Clara Jacob, Creative Director at Paulsen. Katie is one of Paulsen’s social media experts. Her experience includes social media strategy, planning and execution along with handling U.S. social media for a global dairy organization. As a member of Paulsen’s social media team, Clara provides social media strategy and recommendations for some of Paulsen’s largest clients.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, June 21, 2018

Time: 12:00 p.m. Central Time

Click here to register!

NAMA Webinar: Four Steps to Address Consumer Skepticism and Build Trust

Written by NAMA on Wednesday, April 18, 2018 , 11:43 am

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

NAMA Webinar: Four Steps to Address Consumer Skepticism and Build Trust

Written by NAMA on Monday, April 2, 2018 , 12:01 pm

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

NAMA Webinar: Four Steps to Address Consumer Skepticism and Build Trust

Written by NAMA on Wednesday, March 14, 2018 , 11:29 am

According to Sullivan Higdon Sink’s proprietary SHS Foodthink research, only one-third of consumers trust the agriculture and food manufacturing industries. While the use of shared values in communications is a starting point to earning consumer trust, companies and organizations across the food system must go further to realize success in their implementation.

Join Ali Mahaffy, co-CEO, and Erika Chance, Associate Director of Brand Strategy, as they share how to address consumer skepticism and build trust with consumers via four key steps.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, April 26, 2018

Time: 2:00 p.m. Central Time

Click here to register!

NAMA Webinar: Integrating Strategy, Marketing & Sales in a Holistic Go-To-Market Effort

Written by NAMA on Thursday, March 1, 2018 , 8:11 am

Join us as Steven Rao, a strategic executive with deep expertise in marketing, data and analytics, addresses the effective Go-To-Market effort. It requires a well thought-out, data-driven strategy, marketing campaigns focused on targeted audiences, and selling to those same audiences. These three areas – strategy, marketing & sales – all must be integrated and holistic in order to achieve maximum effectiveness and, ultimately, ROI.

Steven’s presentation will show agri-marketers how they can create a strategy that fully informs and directs marketing and sales, relies on accurate data and leverages the power of the omni-channel marketing that’s available in the digital age.

His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 15, 2018

Time: 12:00 p.m. Central Time

Click here to register!

This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.