Join NAMA Tomorrow for the August Webinar

Written by NAMA on Wednesday, August 16, 2017 , 3:43 pm

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications

Tina Charpentier and Megan Fairchild Anderson, Padilla, will provide an overview of implications and insights into the ever-evolving communications landscape — moving past the era of “content is king” and into deeper connection strategies.

The presentation will include a discussion of where these changes are happening, who is driving them, and the role of communications pros.

When: Thursday, August 17, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

August Webinar: Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications

Written by NAMA on Wednesday, August 2, 2017 , 11:26 am

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications

Tina Charpentier and Megan Fairchild Anderson, Padilla, will provide an overview of implications and insights into the ever-evolving communications landscape — moving past the era of “content is king” and into deeper connection strategies.

The presentation will include a discussion of where these changes are happening, who is driving them, and the role of communications pros.

When: Thursday, August 17, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

July Webinar: Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Written by NAMA on Thursday, July 20, 2017 , 1:53 pm

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

July Webinar: Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Written by NAMA on Thursday, July 6, 2017 , 10:52 am

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

When: Thursday, July 27, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

June Webinar: AgRisk, AgPolitics & AgTech

Written by NAMA on Thursday, June 15, 2017 , 2:32 pm

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

June Webinar: AgRisk, AgPolitics & AgTech

Written by NAMA on Thursday, June 1, 2017 , 3:29 pm

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

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