Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, October 19, 2016 , 11:58 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

December Webinar: Taking Care of Brands & Customers During M&As

Written by NAMA on Wednesday, October 19, 2016 , 11:57 am

Mergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Upcoming NAMA Webinar

Written by NAMA on Tuesday, June 7, 2016 , 2:22 am

Join NAMA and Connectiv for a FREE webinar Thursday, June 16, at 1:00 pm central time.

The webinar will review the results of the 2016 Ag Media Channel Study conducted by Readex for the Connectiv, formerly ABM, Agri Media Committee. This is the 4th in a series of research studies conducted every other year, and updates the 2014 study focusing on B2B media consumption and usage of Farmers and Ranchers across the country, providing great trend information on how media consumption in ag has changed (or not).

Leading the discussion will be Jack Semler, CEO of Readex, along with Patsy Comella, VP Media Director at Rhea & Kaiser, and Pat Reese, Senior VP Media Director of Sandbox.

Click here to register for this webinar!

Register Now for NAMA’s Webinar

Written by NAMA on Thursday, May 5, 2016 , 9:35 am

Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts

Today’s ag industry is characterized by rapid technology innovation and a data-driven approach that help farmers make smarter decisions during each step of the farming cycle – planning, planting, in-season and harvest. The very same ideology can help you get the most bang for your buck when it comes to content marketing.

This session will explore how today’s communications professionals navigate a parallel journey through content and communications planning, planting the seeds of content, nurturing it while it’s in the field, and then harvesting the results to begin planning for the next campaign. As with farming, the dozens of decisions required at each step of this process help to define success and your ROI.

Click here to register for this webinar!

Bill BrozakKeith NegrinKeith Negrin, Practice Leader, Exponent PR/Colle+McVoy

Bill Brozak, Account Supervisor, Exponent PR/Colle+McVoy


Date Set for Next NAMA Webinar

Written by NAMA on Thursday, April 21, 2016 , 10:08 am

It is confirmed that Colle+McVoy will conduct the next NAMA Webinar on Thursday, May 19, 2016. Watch your email for more details to come!

NAMA Webinar This Week!

Written by NAMA on Monday, November 16, 2015 , 9:49 am

How Marketers Can Respond in a Down Ag Economy

It’s no secret that the U.S. ag economy is in a downturn. But what many ag marketers don’t know is that the economic slump presents a wealth of opportunity – both for farmers and agri-business. How bad is the ag economy? What can marketers do? Learn more at this webinar, featuring interviews with Richard Brock, President of Brock Associates, which publishes The Brock Report, and Steven D. Johnson, PhD, Farm and Agriculture Business Management Specialist at Iowa State University Extension.



Greg Guse, Executive Vice President, Industry Analyst and Clara Jacob, Creative Director, both with Paulsen


Date:  Thursday, November 19

Times: 2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Cost:  $50.00

Click here to register for this webinar!

NAMA’s Next Webinar is Tomorrow!

Written by NAMA on Tuesday, July 7, 2015 , 9:58 am

The Strategic Importance of PR

MelissaD_Pic_8x10 (2)The National Agri-Marketing Association and the Agricultural Relations Council invite you to participate in their next webinar.

Public Relations is much more than writing and distributing news releases or pitching the media. PR professionals today are strategists, event planners, social media experts, and at times, media buyers. In this webinar, learn about the evolving role of PR beyond “earned” media and understand how PR strategy can help your organization meet its business goals. We’ll even cover how you can spur media coverage without a press release or a new product, and wrap up by talking about how to measure and evaluate the success of your next PR program.

Melissa Dohmen is a Senior Public Relations Counsel at Swanson Russell, Nebraska’s largest advertising agency. She currently handles consumer and B2B PR for clients in the turf, agriculture and outdoor recreation industries and is a member of TOCA, NAMA and ARC.

Date: Thursday, July 9


2:00 p.m. Eastern

1:00 p.m. Central

12:00 p.m. Mountain

11:00 a.m. Pacific

Cost: $50.00

To attend this webinar, please click here to register.

NAMA Webinar Next Week: Register Now!

Written by NAMA on Friday, March 13, 2015 , 11:13 am

Webinar 3-25 SpeakerEmail Marketing:  Beefing Up The Basics

What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2015 and beyond and what the next new trends will likely be.

Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.

Join us on Wednesday, March 25, at 1:00 pm central time to hear Jessica. The webinar cost is $50. CLICK HERE TO REGISTER!

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