NAMA Webinar: Understanding the Next Generation of Farmers

Written by NAMA on Thursday, February 16, 2017 , 10:22 am

Understanding the Next Generation of Farmers

Join Jan Johnson, Millennium Research, and NAMA on Thursday, February 23 for the first in a monthly series of NAMA webinars for 2017.

Millennium Research’s Young Farmers Study is a comprehensive look at a continuing study started one year ago, and includes previously-unreleased findings from the company’s other publicly available work for the National Association of Farm Broadcasting and the Farmer Speaks panel. The study combines primary and secondary research with social media mining and ethnography, as well as Millennium’s proprietary Empathic Method™ of gaining superior market insight. You will learn: What messages and mediums appeal to this generation’s unique perspective on agriculture?

Jan Johnson is president of Millennium Research, a boutique marketing insights firm that helps agribusiness companies design better products and communicate more successfully with farmer customers and other outdoor entrepreneurs, using the proprietary six-step Empathic Method.  This year marks the company’s 20 year anniversary.

Date:
Thursday, February 23
Times:
2:30 p.m. Eastern
1:30 p.m. Central
12:30 p.m. Mountain
11:30 a.m. PacificCost:  
Members: $40
Non-Members: $50

Click here to register for this webinar!

December Webinar: Taking Care of Brands and Customers During M&As

Written by NAMA on Wednesday, November 16, 2016 , 9:51 am

diane_biofinaljeff_biofinalMergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, November 16, 2016 , 9:50 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t wait too long; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

December Webinar: Taking Care of Brands & Customers During M&As

Written by NAMA on Wednesday, November 2, 2016 , 10:22 am

diane_biofinal jeff_biofinalMergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, November 2, 2016 , 10:21 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, October 19, 2016 , 11:58 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

December Webinar: Taking Care of Brands & Customers During M&As

Written by NAMA on Wednesday, October 19, 2016 , 11:57 am

Mergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

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