Upcoming NAMA Webinar

Written by NAMA on Tuesday, June 7, 2016 , 2:22 am

Join NAMA and Connectiv for a FREE webinar Thursday, June 16, at 1:00 pm central time.

The webinar will review the results of the 2016 Ag Media Channel Study conducted by Readex for the Connectiv, formerly ABM, Agri Media Committee. This is the 4th in a series of research studies conducted every other year, and updates the 2014 study focusing on B2B media consumption and usage of Farmers and Ranchers across the country, providing great trend information on how media consumption in ag has changed (or not).

Leading the discussion will be Jack Semler, CEO of Readex, along with Patsy Comella, VP Media Director at Rhea & Kaiser, and Pat Reese, Senior VP Media Director of Sandbox.

Click here to register for this webinar!

Register Now for NAMA’s Webinar

Written by NAMA on Thursday, May 5, 2016 , 9:35 am

Precision Content – Applying the Lessons of Modern Farming to Optimize Communications Efforts

Today’s ag industry is characterized by rapid technology innovation and a data-driven approach that help farmers make smarter decisions during each step of the farming cycle – planning, planting, in-season and harvest. The very same ideology can help you get the most bang for your buck when it comes to content marketing.

This session will explore how today’s communications professionals navigate a parallel journey through content and communications planning, planting the seeds of content, nurturing it while it’s in the field, and then harvesting the results to begin planning for the next campaign. As with farming, the dozens of decisions required at each step of this process help to define success and your ROI.

Click here to register for this webinar!

Speakers:
Bill BrozakKeith NegrinKeith Negrin, Practice Leader, Exponent PR/Colle+McVoy

Bill Brozak, Account Supervisor, Exponent PR/Colle+McVoy

 

Date Set for Next NAMA Webinar

Written by NAMA on Thursday, April 21, 2016 , 10:08 am

It is confirmed that Colle+McVoy will conduct the next NAMA Webinar on Thursday, May 19, 2016. Watch your email for more details to come!

NAMA Webinar This Week!

Written by NAMA on Monday, November 16, 2015 , 9:49 am

How Marketers Can Respond in a Down Ag Economy

It’s no secret that the U.S. ag economy is in a downturn. But what many ag marketers don’t know is that the economic slump presents a wealth of opportunity – both for farmers and agri-business. How bad is the ag economy? What can marketers do? Learn more at this webinar, featuring interviews with Richard Brock, President of Brock Associates, which publishes The Brock Report, and Steven D. Johnson, PhD, Farm and Agriculture Business Management Specialist at Iowa State University Extension.

Clara_WebGreg_Web

 

Greg Guse, Executive Vice President, Industry Analyst and Clara Jacob, Creative Director, both with Paulsen

 

Date:  Thursday, November 19

Times: 2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Cost:  $50.00

Click here to register for this webinar!

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