Our next webinar will be Thursday, September 30, at 3:00 central time.  Meredith Stevens, Digital Marketing Manager at National Cattlemen’s Beef Association will be presenting this webinar on social media.

The online environment is constantly evolving – from its origins as simple and relatively static websites to the current interactive forums and dynamic sites that strive to meet user expectations for instant and 24/7 access to information and two-way conversations.  Today, more than ever before, brands and organizations are being held to a higher standard for authentic and honest communication to the immediate questions that are on users’ minds.

The platforms in which users receive that communication are changing as well.  Social media platforms – including Facebook, Twitter and YouTube – are now considered mainstream, mass market communications tools.  As such, social media is playing an increasingly critical role in the everyday lives of users and how they receive and share information.

Using these social media tools can help extend your message out to key audiences, if executed effectively and integrated with existing campaigns or programs.  We’ll look at how to use these tools successfully and ways to measure your engagement with users.

To register for this webinar, visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=24.

NAMA’s next webinar, Managing an Effective Exhibit Marketing Program, will take place at 1:00 p.m. (Central time) on Thursday, June 24.

Round up several people into a conference room, bring your lunches, sit back and enjoy the webinar.

Many factors, from design to logistics, contribute to making a powerful impact at the show and result in exhibiting success.  Cyndi Treadway, with Exhibit Resources, will suggest some strategies to meet the challenges of today’s agri-business event marketing program.

The registration fee for the webinar is  $50.  Cancellations three or more days prior to the event are entitled to a full refund.

To register for this webinar visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=21.

Join us for the next NAMA webinar on Tuesday, March 30, at 1:00 p.m. (Central Time) for Online Engagement.

The purpose of social media implies that individuals and organizations interact in online environments. However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact. Because there is so much “noise” online, clients or potential clients ignore organizations’ bull-horn messages.

Anne Mims Adrian, Associate Director, Information Technology for the Alabama Cooperative Extension System & College of Agriculture, Auburn University, will discuss how to build relationships in online communities by engaging others and will compare online presence and engagement to traditional online publishing. She will also describe how expectations of online activities have changed in the last few years and will share a few suggestions of appropriate ways to interact online.

To register for the upcoming webinar visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=19

NAMA’s next webinar on Emerging Technologies, will take place this Thursday, December 3 at 1:00 p.m. (Central Time).

Mobile and emerging technologies are making it easier for direct marketers to connect with their customers.  But this landscape can be intimidating and confusing if you don’t know how to navigate it.

This session will introduce you to mobile marketing and its ecosystem of players.  Learn how to launch a mobile marketing campaign from experts who have done it successfully – and see what other emerging technologies are on the horizon.

Angela Ridpath and Pamela Sandler have helped national brands like Payless ShoeSource, Burger King and Beauty Brands adapt and excel in this era of change.  And they can help you, too!

To register for this webinar, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=7.

Kathie Thomas, Director of Innovation, Fleishman-Hillard, was a panel participant for the breakout session, Tapping The Power of Innovation to Create Sizzling Solutions, at the 2009 Agri-Marketing Conference. If you missed that session at the conference, you’ll want to sign-up for this webinar!

Thursday, May 21, 2009 ~ 1:00 p.m. (CENTRAL TIME)
How To Spread Innovation Across A Willing-But-Distracted Organization

Surveys show that top managers of global corporations are convinced that innovation and creativity are critical to the future success of their companies. However, these same managers are sometimes slow to implement the training, tools, and process changes needed to support the spread of innovation throughout their organizations. While their intentions are good, the ever-present demands of customers, investors, and other stakeholders just keep getting in the way. What can you do to move innovation from your organization’s wish list to the top of its to-do list? Fleishman-Hillard Director of Innovation, Kathie Thomas, offers a lively, interactive session, packed with proven tips and strategies on how to inspire and promote innovation in a well-intentioned, but distracted, organization.

This practical workshop is designed to help you:

• Identify your company’s innovation hot button
• Enlist senior management support
• Successfully pollinate innovation throughout your organization
• Build awareness and inspire employee engagement
• Create easy-to-use tools
• Evaluate results

You’ll come away equipped to develop a practical roadmap for nurturing a climate of creativity that consistently converts fresh thinking to competitive advantage.

To register visit https://payment.nama.org/webinar.htm.

Thursday, May 21, 2009 ~ 1:00 p.m.
How To Spread Innovation Across A Willing-But-Distracted Organization

Surveys show that top managers of global corporations are convinced that innovation and creativity are critical to the future success of their companies. However, these same managers are sometimes slow to implement the training, tools, and process changes needed to support the spread of innovation throughout their organizations. While their intentions are good, the ever-present demands of customers, investors, and other stakeholders just keep getting in the way. What can you do to move innovation from your organization’s wish list to the top of its to-do list? Fleishman-Hillard Director of Innovation, Kathie Thomas, offers a lively, interactive session, packed with proven tips and strategies on how to inspire and promote innovation in a well-intentioned, but distracted, organization.

This practical workshop is designed to help you:

• Identify your company’s innovation hot button
• Enlist senior management support
• Successfully pollinate innovation throughout your organization
• Build awareness and inspire employee engagement
• Create easy-to-use tools
• Evaluate results

You’ll come away equipped to develop a practical roadmap for nurturing a climate of creativity that consistently converts fresh thinking to competitive advantage.

To register please visit https://payment.nama.org/webinar.htm. Cost for the Webinar is $35.

NAMA’s third webinar “Maximizing Your Trade Show R.O.I.” will take place this Thursday, February 5 at 1:00 p.m. (Central Time) and will last about 1 hour. Cost for the webinar is $35.

The webinar will be hosted by Scott Hanna of Skyline Displays. You will learn key skills, such as:

• Measuring Objectives
• Selecting the right shows and booth spaces
• Budgeting – doing more with less
• Designing an effective exhibit
• Promoting Your tradeshow exhibit
• Selecting and preparing the right staff
• and more!

This is an excellent opportunity to get people together for a chapter meeting at minimal cost.  You might be able to gather a number of your members together in a conference room and perhaps even offer refreshments.
To register for the webinar, visit http://payment.nama.org/webinar.htm.

Note: If you sign up for a Trade Show Booth at the 2009 Agri-Marketing Conference in Atlanta by February 4 you will receive a complimentary registration for the this webinar!