December Webinar: Taking Care of Brands and Customers During M&As

Written by NAMA on Wednesday, November 16, 2016 , 9:51 am

diane_biofinaljeff_biofinalMergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, November 16, 2016 , 9:50 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t wait too long; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

December Webinar: Taking Care of Brands & Customers During M&As

Written by NAMA on Wednesday, November 2, 2016 , 10:22 am

diane_biofinal jeff_biofinalMergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

Request for Proposals: 2017 NAMA Webinar Series

Written by NAMA on Wednesday, November 2, 2016 , 10:21 am

Do you have a presentation you’d like to share with the NAMA community? Submit your proposal for the NAMA Webinar Series.

Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for more details.  But don’t let too much time go by; the deadline to submit is December 1.  Presentations submitted are in consideration for the 2017 calendar year.

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