The next NAMA Webinar is set for Thursday, November 20, 2014. Watch your email for more details to come!
Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.
“Why you don’t work in agriculture anymore,” showcases the very latest consumer research from Sullivan Higdon & Sink’s influential FoodThink studies and delves into real-world examples that will both inform and inspire agricultural marketers.
Presented by Ali Mahaffy, SVP, Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon & Sink.
Ali Mahaffy has more than 20 years of experience in marketing on both the client and agency side. Today, Ali helps lead Sullivan Higdon & Sink and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America, Merial Limited and Sonic Drive-In. The agency also works with leading ag-related brands such as Tractor Supply Co. and Trimble Agriculture.
Samantha’s interest in agriculture began at the family dinner table (her father owns a grain silo technology company, and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into what’s driving today’s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.
Cost for this webinar is $50. To register visit https://secure.confertel.net/tsregister.asp?course=567308
Mark your calendars for NAMA’s next Webinar on March 19, beginning at 1:00 p.m. CT. The topic is “2014 Media Channel Study”, completed by Readex for ABM’s AgriCouncil. Stay tuned for details.
The National Agri-Marketing Association and the Agricultural Relations Council co-sponsored a webinar on December 10th presented by Janice Person, Social Media Director at Monsanto Company, titled “Critics in the Social Media Sphere.”
The highly successful webinar spoke to how social media has empowered individuals and small groups to build the reach of their voices online, which has greatly shifted the way issues management is handled now as compared to the past. Janice addressed preparing for online controversy and shared a combination of approaches for social media outreach. For example, what are some of the steps to be considered both proactively and reactively? Attendees heard some of the social media lessons learned both individually and professionally at one of agriculture’s most socially discussed businesses.
Critics in the Social Media Sphere
Tuesday, December 10, 2013, at 1:00 pm central time
The National Agri-Marketing Association and the Agricultural Relations Council invite you to participate in their webinar on Tuesday, December 10, at 1:00 pm central time.
Social media has empowered individuals and small groups to build the reach of their voices online, shifting the way issues management is done for many. How likely are you to encounter controversy? What are some of the steps you should consider proactively and reactively? When should you engage? Hear some of the lessons learned by participating in social media both individually and professionally at one of agriculture’s most socially discussed businesses.
Register to attend NAMA’s next webinar on Tuesday, December 10, 2013, at 1:00 pm central time.
How are Ag Marketers Different Than Those in Other Industries?
Presented by Jan Johnson, Millennium Research
When you are talking to people you already know, what’s the best thing to say?
What is the best way to communicate, connect and motivate prospective customers?
Join Millennium Research as it presents 10 keys to capture attention and increase advertising effectiveness.
Register to attend NAMA’s next webinar on Thursday, October 24, 2013, at 1:00 pm central time.
Thursday, June 13, 2013, at 1:00 pm central time
Blogs – Strategizing, Executing and Impacting your Target Market
In the increasingly noisy marketplace, every organization needs to state its messages clearly. A blog is one of the cornerstones of a modern communications strategy, but not like an ad, a newsletter, or an email. Blogging requires a different set of skills, a different publishing cadence, and a different messaging strategy from traditional media. Adrian Blake is CEO of Social Media Contractors, an Omaha outsourced social media agency that creates and manages blogs for clients from Massachusetts to California. He is also the former Publisher of The Progressive Farmer and understands the ag space well. Adrian will talk about how to develop a strategy for your blog, how to execute that strategy, and how to ensure that your blog has impact with your target market.
Join NAMA on Thursday, June 13, 2013, at 1:00 pm central time. To register, please visit: https://secure.confertel.net/tsregister.asp?course=567304.
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