June Webinar: AgRisk, AgPolitics & AgTech

Written by NAMA on Thursday, June 15, 2017 , 2:32 pm

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

June Webinar: AgRisk, AgPolitics & AgTech

Written by NAMA on Thursday, June 1, 2017 , 3:29 pm

Join NAMA and Connectiv’s Ag Committee on June 29th for a deep dive into trending issues shaping the Ag Business.

The AgTrending webinar offers three timely topics from the editor’s perspective on markets, Washington policy and technology. All three sessions will be moderated by Willie Vogt, Executive Director, Content and User Engagement, Penton Agriculture.

1. AgRisk
Bryce Knorr, Senior Grain Market Analyst at Penton’s Farm Futures Magazine, discusses what’s moving the markets. He reviews production, price, financial, institutional and personal risks as well as the yields, prices, weather, government policies, global markets, and other factors that impact the commodities trade. He also previews the impact of the June 30 USDA Report, which is the first look at 2017 acreage estimates.

2. AgPolitics
Chris Clayton, Ag Policy Editor of DTN/The Progressive Farmer, analyzes Washington policies governing the ag business. He will discuss debate around the upcoming farm bill and the impact on commodity programs, crop insurance and conservation. He will also touch on other issues affecting agriculture in Washington, including the renegotiation of NAFTA, the health-care bill and tax reform efforts.

3. AgTech
Susan Skiles Luke, Editor of Farm Journal and Editorial Director of Farm Journal Media, will cover the excitement and innovation going on in the ag technology space. This includes a look at some of the most innovative on-farm technologies just around the corner, farmer adoption (or lack of it), main challenges and the role of investors.

Please join us on June 29th at 1pm CST for this engaging and insightful webinar. Click here to register.

We look forward to you joining us on June 29th.

May Webinar: Securing the Future of Animal Agriculture

Written by NAMA on Monday, May 8, 2017 , 3:22 pm

Securing the Future of Animal Agriculture:  Connect, Engage, Protect

The animal agriculture industry faces threats every day from extreme animal rights and environmental activist groups who are completely opposed to humans using animals for food, fiber, entertainment or any purpose. If you work with clients in the animal agriculture industry, it is critical for you to understand the goals, tactics and strategies these organizations employ.

Hannah Thompson-Weeman, Vice President of Communications with the Animal Agriculture Alliance, will share an overview of the animal rights movement and trends to be aware of.  She’ll also offer information on how the Animal Agriculture Alliance is working to address these reputation threats, and what participants themselves can do to use social media and other tools to bridge the communication gap between farm and fork.

When: Thursday, May 18, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

May Webinar: Securing the Future of Animal Agriculture

Written by NAMA on Wednesday, April 19, 2017 , 12:14 pm

Securing the Future of Animal Agriculture:  Connect, Engage, Protect

The animal agriculture industry faces threats every day from extreme animal rights and environmental activist groups who are completely opposed to humans using animals for food, fiber, entertainment or any purpose. If you work with clients in the animal agriculture industry, it is critical for you to understand the goals, tactics and strategies these organizations employ.

Hannah Thompson-Weeman, Vice President of Communications with the Animal Agriculture Alliance, will share an overview of the animal rights movement and trends to be aware of.  She’ll also offer information on how the Animal Agriculture Alliance is working to address these reputation threats, and what participants themselves can do to use social media and other tools to bridge the communication gap between farm and fork.

When: Thursday, May 18, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

NAMA Webinar: Make Way for Programmatic Advertising and Geo-targeting – the New World Ahead

Written by NAMA on Tuesday, April 4, 2017 , 2:32 pm

“Big Data” is the vital tool for today’s marketers as it allows us to define and target audiences, especially niche audiences such as ag. This new frontier marketing opportunity allows ag companies that embrace it to better reach their specific audience, at the right moment, with the right message, in a budget-friendly way with significant tracking and analytics to measure communication effectiveness.

Stuart Adams, Karl Ploeger and Kay Wigle, all with Swanson Russell, will share the basics of programmatic media, how it works, types of data, trends, what’s new and what to watch out for.
When: Thursday, April 13, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

NAMA Webinar: Database Marketing in an Increasingly Digital and Impatient World

Written by NAMA on Wednesday, March 15, 2017 , 3:49 pm

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

  1. What is Database Marketing?
  2. The promise and potential of Database Marketing
  3. How does Digital factor into this?
  4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

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