May Webinar: Securing the Future of Animal Agriculture

Written by NAMA on Wednesday, April 19, 2017 , 12:14 pm

Securing the Future of Animal Agriculture:  Connect, Engage, Protect

The animal agriculture industry faces threats every day from extreme animal rights and environmental activist groups who are completely opposed to humans using animals for food, fiber, entertainment or any purpose. If you work with clients in the animal agriculture industry, it is critical for you to understand the goals, tactics and strategies these organizations employ.

Hannah Thompson-Weeman, Vice President of Communications with the Animal Agriculture Alliance, will share an overview of the animal rights movement and trends to be aware of.  She’ll also offer information on how the Animal Agriculture Alliance is working to address these reputation threats, and what participants themselves can do to use social media and other tools to bridge the communication gap between farm and fork.

When: Thursday, May 18, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

NAMA Webinar: Make Way for Programmatic Advertising and Geo-targeting – the New World Ahead

Written by NAMA on Tuesday, April 4, 2017 , 2:32 pm

“Big Data” is the vital tool for today’s marketers as it allows us to define and target audiences, especially niche audiences such as ag. This new frontier marketing opportunity allows ag companies that embrace it to better reach their specific audience, at the right moment, with the right message, in a budget-friendly way with significant tracking and analytics to measure communication effectiveness.

Stuart Adams, Karl Ploeger and Kay Wigle, all with Swanson Russell, will share the basics of programmatic media, how it works, types of data, trends, what’s new and what to watch out for.
When: Thursday, April 13, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

NAMA Webinar: Database Marketing in an Increasingly Digital and Impatient World

Written by NAMA on Wednesday, March 15, 2017 , 3:49 pm

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

  1. What is Database Marketing?
  2. The promise and potential of Database Marketing
  3. How does Digital factor into this?
  4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

NAMA Webinar Series 2017

Written by NAMA on Wednesday, March 1, 2017 , 12:31 pm

NAMA’s goal is to provide our members with quality professional presentations that provide explorations of relevant topics and practical tools they can employ. Webinars are a great way to share different successes within agri-marketing with NAMA members.

In order to continue improving our professional education opportunities, NAMA is now offering a new webinar each month. The cost for each webinar is $40 for NAMA members and $50 for non-members.

Please see below for the 2017 Webinar Calendar. Check this page often for updates.

March

March 30, 2017
Database Marketing in an Increasingly Digital and Impatient World
Steve Rao, Farm Market iD
Time: 1:00 p.m. (Central Time)
Click here to register.

April

Make Way for Geo-Targeting and Programmatic Advertising, the New World Ahead
Kay Wigle and Karl Ploeger, Swanson Russell

May

Securing the Future of Animal Agriculture: Connect, Engage, Protect
Hannah Thompson-Weeman, Animal Agriculture Alliance

June

Joint Webinar with Connectiv Agri Media Committee
More information will be available soon.

July

Amplifying Agriculture’s Authentic Voices: Project 155
Melanie Wilt, WiltPR

August

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications.
Matt Kucharski and Tina Charpentier, PadillaCRT

September

September 14, 2017
Back to School for Social Media 101, What’s Changed?
John Blue, Truffle Media Networks
Time: 1:00 p.m. (Central Time)

October

Be Prepared – Don’t Wait for a Crisis to Protect Your Brand
Jane Dukes, MorganMyers

November

November 9, 2017
Synergy Between Marketing & Sales to Dominate Your Market
Greg Martinelli, Ag Sales Professionals

December

Winning the Name Game – How to Create Unforgettable Names
Mollie Young, Nametag International, Inc.

January 2018

Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape
Kristin Rohlfing, Brighton Agency

NAMA Webinar: Database Marketing in an Increasingly Digital and Impatient World

Written by NAMA on Wednesday, March 1, 2017 , 12:31 pm

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy.  Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.  Steven Rao, with Farm Market iD, will address.

  1. What is Database Marketing?
  2. The promise and potential of Database Marketing
  3. How does Digital factor into this?
  4. Marketing in a down Economy

Steven is a strategic executive with deep expertise in marketing, data and analytics with a broad industry background.  His expertise and knowledge, ranging from venture-backed enterprises to Fortune 500 companies, is valuable when working with clients to develop data solutions that will help achieve their strategic goals.  He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 30, 2017

Time: 1:00 p.m. Central Time

Click here to register!

NAMA Webinar: Understanding the Next Generation of Farmers

Written by NAMA on Thursday, February 16, 2017 , 10:22 am

Understanding the Next Generation of Farmers

Join Jan Johnson, Millennium Research, and NAMA on Thursday, February 23 for the first in a monthly series of NAMA webinars for 2017.

Millennium Research’s Young Farmers Study is a comprehensive look at a continuing study started one year ago, and includes previously-unreleased findings from the company’s other publicly available work for the National Association of Farm Broadcasting and the Farmer Speaks panel. The study combines primary and secondary research with social media mining and ethnography, as well as Millennium’s proprietary Empathic Method™ of gaining superior market insight. You will learn: What messages and mediums appeal to this generation’s unique perspective on agriculture?

Jan Johnson is president of Millennium Research, a boutique marketing insights firm that helps agribusiness companies design better products and communicate more successfully with farmer customers and other outdoor entrepreneurs, using the proprietary six-step Empathic Method.  This year marks the company’s 20 year anniversary.

Date:
Thursday, February 23
Times:
2:30 p.m. Eastern
1:30 p.m. Central
12:30 p.m. Mountain
11:30 a.m. PacificCost:  
Members: $40
Non-Members: $50

Click here to register for this webinar!

December Webinar: Taking Care of Brands and Customers During M&As

Written by NAMA on Wednesday, November 16, 2016 , 9:51 am

diane_biofinaljeff_biofinalMergers & Acquisitions (M&A’s) and business consolidation is the new normal in agriculture. The reasons why companies merge, acquire or divest rarely prioritize the needs of the customer much less the brand. They are typically motivated by objectives such as broadening a footprint, blunting competitors, achieving operational efficiency or expanding the pipeline.  Then Marketing is left to sift through the fall-out to realign brands and regain customer confidence. In this webinar, the authors of MarketingtoFarmers.com, Diane Martin and Jeff Walter, discuss the proactive roles Marketing has during M&As to safeguard brand equity and customer loyalty.

When: Thursday, December 1

Time: 
1:00 PM (Central)
2:00 PM (Eastern)
12:00 PM (Mountain)
11:00 AM (Pacific)

Cost: $50

Click here to register!

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