NAMA/Connectiv Webinar: The New Ag Census and What it Means to Agri-Marketers

Written by NAMA on Thursday, June 13, 2019 , 11:59 am

Dr. Michael Gunderson, Professor and Director at the Purdue Center for Food and Agricultural Business, will present key findings from the recently released 2017 Ag Census and explain how they will impact agri-marketers. Dr. Gunderson will highlight key data and trends in both the crop and livestock sectors. 

July 18, 2019, 2 pm CT
Registration information will be available soon.

NAMA Webinar: Building Effective Social Media Strategy for Ag Brands

Written by NAMA on Wednesday, May 29, 2019 , 5:40 pm

Social media holds a lot of potential for members of the agriculture community to connect with each other and for brands to connect with their target audiences. But social media has changed more rapidly in the past year than at any time in its brief history. 

Casey Mills, social media manager at the Nebraska-based ad agency Swanson Russell, will share updates on the industry’s social media landscape and where opportunities for engagement exist. He’ll also discuss where risk factors loom large and how to avoid potential problems. 

June 13, 2019, 2 pm CT
Click here to register.

NAMA Webinar: A New Meaning for “AI” in Agriculture

Written by NAMA on Wednesday, May 8, 2019 , 12:14 pm

Agriculture and technology have always gone hand in hand.  The next era of technology and agriculture is moving into places like Artificial Intelligence (AI) and it’s going to touch all industry sectors – from production to processing, all the way to consumption. This case study takes a snapshot of the world of AI – from both the critic and supporter perspective – and how its applications continue to transform the agriculture industry.
 
Join Mike Garrison and Joel Erb, from Padilla, as they delve into this subject. Key points they’ll address: 

  • AI is abstract and viewed by many as “evil.” But when utilized and managed correctly, AI provides insights that agriculture needs to produce more, and create trust between a farmer and a consumer.
  • Companies must understand the value of trust before investing heavily into AI to manage consumer data.
  • It’s not whether but when to apply AI, and how to apply it.

Date:  Wednesday, May 15
Time: 2:00 p.m. Central
Cost: Members: $40 Non-Members: $50 

Click here to register for this webinar!


NAMA Webinar: Animal Agriculture Research Roundup: Understanding Our Consumers

Written by NAMA on Monday, February 25, 2019 , 12:09 pm

Animal Agriculture Research Roundup: Understanding Our Consumers

Understanding our customers and consumers is essential in animal agriculture. In this session, Hannah Thompson-Weeman, Animal Agriculture Alliance, will share the results of several new research projects examining current and emerging issues in the agriculture industry and what they could mean to the future of animal agriculture.

It’s important to better understand hot topics in animal agriculture so you can advise your clients on how to be successful in an ever-changing marketplace. Attendees will leave more informed about current issues in animal ag and will have access to the full research results of each project to examine more closely.

Cost: $40 NAMA Members and $50 Non-members

Date: Thursday, March 7

Time: 2:00 p.m. Central Time

CLICK HERE TO REGISTER.

NAMA Webinar: Farmers of Tomorrow: Generation Z’s Future in Agriculture

Written by NAMA on Wednesday, January 16, 2019 , 7:57 am

Farmers of Tomorrow: Generation Z’s Future in Agriculture

Osborn Barr set out to better understand how the next generation views farming/ranching and capture a glimpse into where the future of agriculture is headed. You’ll walk through this initial qualitative research that begins to analyze the gap in attitudes, perceptions and intentions between “Gen Z” (Generation Z 18-to 22-years-olds with an immediate family member farming operation) and “BoomXY” (Baby Boomer, Generation X and millennial farmers age 28 to 74).

As the next generation of farmers/ranchers prepares to take over, there are many challenges and opportunities on the horizon for the agriculture industry.

Cost: $40 NAMA Members and $50 Non-members

Date: Wednesday, January 23, 2019

Time: 2:00 p.m. Central Time

Click here to register!

NAMA Webinar: Farmers of Tomorrow: Generation Z’s Future in Agriculture

Written by NAMA on Monday, January 7, 2019 , 7:26 am

Farmers of Tomorrow: Generation Z’s Future in Agriculture

Osborn Barr set out to better understand how the next generation views farming/ranching and capture a glimpse into where the future of agriculture is headed. You’ll walk through this initial qualitative research that begins to analyze the gap in attitudes, perceptions and intentions between “Gen Z” (Generation Z 18-to 22-years-olds with an immediate family member farming operation) and “BoomXY” (Baby Boomer, Generation X and millennial farmers age 28 to 74).

As the next generation of farmers/ranchers prepares to take over, there are many challenges and opportunities on the horizon for the agriculture industry.

Cost: $40 NAMA Members and $50 Non-members

Date: Wednesday, January 23, 2019

Time: 2:00 p.m. Central Time

Click here to register!

NAMA Webinar: Can Agriculture Win the Battle of Misinformation?

Written by NAMA on Tuesday, December 4, 2018 , 2:17 pm

Can Agriculture Win the Battle of Misinformation?

Modern consumers are increasingly interested in how their food is grown and raised, and they are seeking out information about farming online. But agriculture has a quiet voice on social media compared to opposing voices. Only four to five thousand agriculturalists on social media post at least three times per month about food and agriculture issues.

Without an active agricultural community on social media, consumers are learning about farming from influencers, celebrities and activists who are unsupportive or potentially uninformed about modern agricultural practices. Allison Garriga, Vice President of Marketing & Strategy at U.S. Farmers & Ranchers Alliance, will present research showing that in 2017, only 34% of consumers strongly trust farmers and ranchers in the United States.

Cost: $40 NAMA Members and $50 Non-members

Date: Wednesday, December 5, 2018

Time: 2:00 p.m. Central Time

Click here to register!

This Web site is hosted by the National Agri-Marketing Association (NAMA).
NAMA is not responsible for comments or views expressed by users.