NAMA Webinar This Week!

Written by NAMA on Monday, November 17, 2014 , 10:55 am

Marketing Tactics to Increase Customer Response

GValentinoIf you knew which fonts customers remembered most, wouldn’t you use those with your marketing efforts? If you knew how customers reacted to visual cues, wouldn’t you include those? Get tips, proven techniques and zero-cost creative ideas to increase your marketing productivity.

During this webinar, Gina Valentino will share ideas that are immediately actionable to increase the productivity of your marketing efforts. Her 20-plus years in direct marketing and the catalog industry helped her successfully launch Hemisphere Marketing nine years ago.

To attend this webinar, please visit the registration website.


Thursday, Nov. 20th


2:00 p.m. Eastern

1:00 p.m. Central

12:00 p.m. Mountain

11:00 a.m. Pacific

Cost:  $50.00

NAMA Webinar Date Set

Written by NAMA on Friday, October 17, 2014 , 11:29 am

The next NAMA Webinar is set for Thursday, November 20, 2014. Watch your email for more details to come!

Why You Don’t Work in Agriculture Anymore

Written by NAMA on Thursday, June 12, 2014 , 9:16 am

Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.

“Why you don’t work in agriculture anymore,” showcases the very latest consumer research from Sullivan Higdon & Sink’s influential FoodThink studies and delves into real-world examples that will both inform and inspire agricultural marketers. 

Presented by Ali Mahaffy, SVP, Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon & Sink.

Ali Mahaffy has more than 20 years of experience in marketing on both the client and agency side. Today, Ali helps lead Sullivan Higdon & Sink and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America, Merial Limited and Sonic Drive-In. The agency also works with leading ag-related brands such as Tractor Supply Co. and Trimble Agriculture. 

Samantha’s interest in agriculture began at the family dinner table (her father owns a grain silo technology company, and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into what’s driving today’s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.

Cost for this webinar is $50. To register visit

Save The Date For NAMA’s Next Webinar

Written by NAMA on Tuesday, March 4, 2014 , 11:41 am

Mark your calendars for NAMA’s next Webinar on March 19, beginning at 1:00 p.m. CT.  The topic is “2014 Media Channel Study”, completed by Readex for ABM’s AgriCouncil.  Stay tuned for details.

NAMA & ARC Webinar Big Success!

Written by NAMA on Monday, December 16, 2013 , 6:08 pm

The National Agri-Marketing Association and the Agricultural Relations Council co-sponsored a webinar on December 10th presented by Janice Person, Social Media Director at Monsanto Company, titled “Critics in the Social Media Sphere.”

The highly successful webinar spoke to how social media has empowered individuals and small groups to build the reach of their voices online, which has greatly shifted the way issues management is handled now as compared to the past.  Janice addressed preparing for online controversy and shared a combination of approaches for social media outreach.  For example, what are some of the steps to be considered both proactively and reactively?  Attendees heard some of the social media lessons learned both individually and professionally at one of agriculture’s most socially discussed businesses.

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