Have a Presentation You’d Like to Share?

Written by NAMA on Friday, October 20, 2017 , 11:26 am

NAMA is providing an opportunity for you to share a presentation with the agri-marketing community via webinar. Webinar topics must be both cutting edge and of current interest.  Case studies showcasing strategies and results are also popular with members.

In addition to the opportunity to engage our community, webinar presenters receive recognition through pre- and post-promotion via the NAMA website, e-News and social media feeds.

If you’re interested in learning more, follow this link for additional details. But don’t let too much time go by; the deadline to submit is November 15. Presentations submitted are in consideration for the 2018 calendar year.

November Webinar: Synergy Between Marketing & Sales to Dominate Your Market

Written by NAMA on Friday, October 20, 2017 , 11:26 am

Synergy Between Marketing & Sales to Dominate Your Market

When the marketing team and sales team work in unison, feedback flows freely in both directions, products & services are launched that fit the market at the right time and a company grows. Greg Martinelli, with Ag Sales Professionals, will cover some common disconnects between marketing and sales that occur over time. He will also cover ways to recognize and prevent them.

Greg Martinelli is a Sales Coach, Consultant & Trainer who works with Agriculture companies to dramatically increase sales productivity, profits and ultimately dominate their market. He spent the last 25 years developing sales teams across the Midwest that focused on the feed and grain business for both national & international markets. He runs Ag Sales Professionals, focusing on high engagement and high productivity, which lead to higher profits and increased market share for the sales teams he works with.

When: Thursday, November 9, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

October Webinar: Be Prepared – Don’t Wait for a Crisis to Protect Your Brand

Written by NAMA on Tuesday, October 3, 2017 , 2:25 pm

Be Prepared – Don’t Wait for a Crisis to Protect Your Brand

One unanticipated situation can undo the great work done to build your brand and shake customer confidence in your business. Trying to figure out what to do in the middle of an emergency never puts anyone in the best position to respond. Anticipating those things that “could” happen and planning in advance to handle them takes the “heat out of the moment” and allows your company to focus on what is most important to manage the situation.

In addition to discussing the importance of being prepared for ANYTHING, participants will learn:
• How to identify and rank risks
• Key components of an emergency preparedness plan
• Importance of training in any emergency plan

Jane Dukes is the director of food and consumer communications at MorganMyers (MM), a strategic communications firm that builds, protects and promotes great brands that help feed the world. Jane and the MM team worked with client Merck Animal Health to create its Dairy C.A.R.E. Initiative.

When: Thursday, October 19, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

October Webinar: Be Prepared – Don’t Wait for a Crisis to Protect Your Brand

Written by NAMA on Friday, September 15, 2017 , 2:38 pm

Be Prepared – Don’t Wait for a Crisis to Protect Your Brand

One unanticipated situation can undo the great work done to build your brand and shake customer confidence in your business. Trying to figure out what to do in the middle of an emergency never puts anyone in the best position to respond. Anticipating those things that “could” happen and planning in advance to handle them takes the “heat out of the moment” and allows your company to focus on what is most important to manage the situation.

In addition to discussing the importance of being prepared for ANYTHING, participants will learn:
• How to identify and rank risks
• Key components of an emergency preparedness plan
• Importance of training in any emergency plan

Jane Dukes is the director of food and consumer communications at MorganMyers (MM), a strategic communications firm that builds, protects and promotes great brands that help feed the world. Jane and the MM team worked with client Merck Animal Health to create its Dairy C.A.R.E. Initiative.

When: Thursday, October 19, 2017

Time: 2:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

September Webinar: Back to School for Social Media 101, What’s Changed?

Written by NAMA on Friday, September 1, 2017 , 10:53 am

Back to School for Social Media 101, What’s Changed?

Make plans to join John Blue, with Truffle Media Networks, as he offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.

Additionally, he will provide strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel’s value for campaigns.

John Blue works as Chief of Community Creations at Truffle Media Networks, which is focused on building audiences for SwineCast.com, a media series about the business of pork. In 2004, John helped launch the idea of Truffle Media and digital media journalism in agriculture as part of an experiment at eLilly, the innovation group at Eli Lilly & Company.

Over the last ten years, John has worked to build connections with people in and out of agriculture on where their food originates. John also develops and edits the interview series with experts in the pork industry. His education includes a bachelor’s and master’s degree in computer science from Indiana University.

When: Thursday, September 14, 2017

Time: 1:00 p.m. (Central)

Cost: $40 for members and $50 for non-members

Click here to register for this webinar!

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