Welcome the 2018-2019 NAMA Executive Committee

Written by NAMA on Wednesday, May 2, 2018 , 12:06 pm

Introducing the 2018-2019 Executive Committee Members

The National Agri-Marketing Association (NAMA) has introduced the 2018-2019 Executive Committee members. Please welcome the officers below:

PRESIDENT
Sheri Seger, Chicago Chapter
DTN/The Progressive Farmer

Sheri Seger is Director of Major Accounts and Digital Strategy at DTN/The Progressive Farmer, responsible for aligning the company’s media platforms in print, digital and events to the communications needs of agri-marketing companies and their advertising agencies. Her responsibilities are focused nationally and across both row crop and livestock segments.

A long time NAMA member, Sheri has been active with the association at both a local and national level. She has served as Chicago Chapter President, Region IV Director, National Best of NAMA Chair and the 2012 Agri-Marketing Conference Chair. She joined the Executive Committee in 2013.

PRESIDENT-ELECT
Scott McClure, Gateway Chapter
Brighton Agency

Scott McClure is Senior Vice President, Influencer Engagement, at Brighton Agency. He is the lead strategist for all Brighton agribusiness accounts, providing strategic counsel and support for all clients; management of group budgets, performance and personnel; and new business. His responsibilities also include being group leader for Brighton Influencer Engagement (PR) accounts, providing support for agricultural and non-agricultural client teams, strategic planning, content development and maintaining media and industry relationships.

Scott has been active with NAMA for many years at both local and national levels. He has served as a Best of NAMA judge for five years, he was the Agri-Marketing Conference Vice Chair in 2012 and chaired the committee in 2013. Scott joined the Executive Committee in 2014.

SECRETARY/TREASURER
Sara Steever, Northern Prairie Chapter
Paulsen

Sara Steever was named president of Paulsen in May of 2014. Her role is to set the vision for Paulsen, ensuring that strategies in marketing, PR and media are aligned with digital and analytics, and to lead a team of 35 agri-marketing professionals.

Sara’s NAMA experience includes national conference chair for the 2013 Fall Conference as well as Best of NAMA conference committee member since 2012. She is a member of the Northern Prairie NAMA chapter and liaison to the new SDSU student chapter in Brookings, SD. National Agri-Marketing Association presented Sara with the Horizon Award for Paulsen’s development of the Best of NAMA entry website. She joined the NAMA executive committee in September 2015.

Each year, NAMA appoints two new Vice Presidents to join the Executive Committee. These new officers for 2018-2019 are Laura Svec, Corteva, and Andrea Slattery, Vita Plus.

VICE PRESIDENT
Laura Svec, Midsouth Chapter
Corteva

Laura Svec is currently the Communications Manager for Corteva Agriscience™, the Agriculture Division of DowDuPont™, in the company’s Pasture and Land Management business. She has held many communications management positions in DuPont Crop Protection over the last 8 years including the US Communications Lead, Southern Marketing Communications Manager and Specialties Marketing and Marketing Communications Manager. She has worked in the communications industry for more than 20 years, starting her career in television news, working her way up to serving as an Executive Producer before deciding to leave that industry.

She has served NAMA at the Chapter Level in the Midsouth Chapter and has served as national chair of the Agri-Marketing Conference Committee in 2016. 

VICE PRESIDENT
Andrea Slattery, Badger Chapter
Vita Plus

Andrea Slattery is a marketing and communications specialist with Vita Plus, an employee-owned company providing feed, nutrition, and management expertise to livestock producers throughout the Midwest. She graduated from the University of Wisconsin-Madison in 2009 with a degree in agricultural journalism. She has served in several NAMA national leadership roles in addition to the Badger NAMA board of directors, Babcock House at UW-Madison, Dane County Dairy Promotion Committee and Cows on the Concourse.

Andrea has served NAMA at the local level in many different capacities. She has also served at the national level as chair of Membership and Chapter Services.

The following are continuing on as Vice Presidents of the Executive Committee for the 2018-2019 year: Sue Lee, Fastline Media Group; Deron Johnson, FLM Harvest; Sharon Larson, CHS, Inc.; and John Rozum, Association of Equipment Manufacturers.

Welcome the 2016-2017 Executive Committee

Written by NAMA on Thursday, April 21, 2016 , 10:13 am

Introducing the 2016-2017 Executive Committee Members

The National Agri-Marketing Association (NAMA) has introduced the 2016-2017 Executive Committee members. Please welcome the officers below:

Matt-Coniglio-Headshot_webPRESIDENT
Matt Coniglio, Chesapeake Chapter
Penton Agriculture

Matt Coniglio is National Account Manager for Penton Agriculture. In this role he works with companies and agencies in the eastern half of the U.S. Together, they develop marketing strategies for campaigns utilizing the company’s suite of media options: print, digital, broadcast, events.

Matt has NAMA experience on the local and national levels. He served on the Boot Camp and Agri-Marketing Conference Committees as chair and vice chair. He was president of the Chesapeake Chapter from 2007 – 2011 and has been on the Executive Committee since 2011.

Bradford_Amy 11aPRESIDENT-ELECT
Amy Bradford, Heartland Chapter
GROWMARK, Inc.

Amy Bradford is corporate relations manager for GROWMARK, responsible for the development and implementation of the cooperative’s corporate communications strategy including employee, member, and external communications; proactive corporate media relations and public relations; cooperative education and awareness; and the cooperative’s annual meeting. She also oversees GROWMARK’s philanthropic efforts, and manages The GROWMARK Foundation.

She has been a member of NAMA since 1998 and has served in numerous local capacities, including chapter president. In addition, she has served on the national Professional Recognition Committee and has been on the Executive Committee since 2012.

SSheri Seeger, ad sales staff, ChicagoECRETARY/TREASURER
Sheri Seger, Chicago Chapter
DTN/The Progressive Farmer

Sheri Seger is Director of Major Accounts and Digital Strategy at DTN/The Progressive Farmer, responsible for aligning the company’s media platforms in print, digital and events to the communications needs of agri-marketing companies and their advertising agencies. Her responsibilities are focused nationally and across both row crop and livestock segments.

A long time NAMA member, Sheri has been active with the association at both a local and national level. She has served as Chicago Chapter President, Region IV Director, National Best of NAMA Chair and the 2012 Agri-Marketing Conference Chair. She joined the Executive Committee in 2013.

VICE PRESIDENTS

Headshot Gary Sakin-Gary Sakin 
 Gateway Chapter
 Monsanto

 

 

 

 

 

-Sara Steever
 Northern Prairie Chapter
 Paulsen

 

 

 

 

 

Harrison_A3-Amber Harrison
 Iowa Chapter
 United Suppliers, Inc.

 

 

 

 

McClureIMG_2-Scott McClure
 Gateway Chapter
 Brighton Agency

 

 

 

 

Sue+Lee+Head+Shot+April+2013-Sue Lee
 MoKan Chapter
 Brownfield Ag News

 

 

 

 

johnson_deron-Deron Johnson
 MoKan Chapter
 FLM+

 

 

 

 

Agribusiness Leader of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:57 am

Dwight Armstrong 2016NAMA is proud to announce W. Dwight Armstrong, Ph.D., Chief Executive Officer of the National FFA Organization, as this year’s Agribusiness Leader of the Year.

This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness but has also made significant contributions to the industry.  Now in its 16th year, the award will be presented at the Opening General Session of the 2016 Agri-Marketing Conference, “From the Ground Up,” April 14, 2016, in Kansas City.

Dwight Armstrong has a passion for agriculture and its role in food security.  This passion has infiltrated all aspects of his life. Like other industry leaders, he appreciates the serious and urgent challenge of feeding a global population that will top 9 billion by 2050.  That is why he is focused on delivering the human capital to get that job done.  He works daily to ensure youth are being educated on issues of hunger and food security, as well as playing active roles in their communities.  Through his career, he has mentored, developed and honed many leaders around the globe.

Under Armstrong’s leadership at FFA, there has been dramatic growth in FFA student membership, National FFA Foundation contributions and attendance at the National FFA Convention & Expo.  The organization achieved an all-time record membership this year with 629,327 student members in grades 7-12 in 7,757 local FFA chapters throughout the United States, Puerto Rico and the U.S. Virgin Islands.  Attendance at the National FFA Convention & Expo grew from 53,473 in 2009 to 65,173 in 2015, making it the nation’s largest student gathering.  During his tenure, financial stability was strengthened for both the National FFA Foundation and the National FFA Organization.  Under the banner of “We Are FFA,” Armstrong created close collaboration and complementary strategic direction for both organizations.

His leadership and service to agriculture have been lifelong, from his early years as an FFA member and his first degree in agriculture from Murray State University.  He continues to serve the industry on numerous business and not-for-profit boards including: Agri-Corps board; Shoulder to Shoulder board; Mathile Institute board and the Professional Services board.  He has received numerous awards and recognitions including an Honorary Doctorate from Purdue University and the Distinguished Service Award from the American Feed Industry Association.

NAMA Marketer of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:56 am

NAMA proudly announces that Dan Fanger, Vice President – Sales and Marketing, Unverferth Manufacturing, Co., Inc., has been selected as the 2016 NAMA Marketer of the Year.

This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2016 Agri-Marketing Conference, on Thursday, April 14, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.

Beginning in 1965 as the first full-time sales person for Unverferth Manufacturing Company, Fanger learned early how to build upon the company founders’ successes by listening not only to what customers say, but to dig deeper to determine what they really mean.  The knowledge he gained has sparked the innovation of new products and initiated numerous product enhancements that made them more valuable to farmers and increased dealer-customer profitability.

With Fanger’s appointment in 1991 as Vice President, Sales and Marketing, Unverferth continued to develop new products.  Throughout the ‘90s, he focused on expanding the hiring and training of a direct-sales force across North America.

Fanger’s innovative marketing and managerial abilities have helped the company prosper in both up and down markets.  Innovations, such as a dedicated dealer program, have helped the company gain market share and maintain a competitive edge.  Raising the level of partnerships with vendors has further positioned the company as a leader in implement manufacturing and technology.

As a long-standing member of Ohio NAMA, Fanger makes chapter events a priority and encourages others in the company’s marketing department to be active participants.  Throughout his tenure, several of his staff have served as chapter presidents and assisted at the national level.

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