Welcome the 2016-2017 Executive Committee

Written by NAMA on Thursday, April 21, 2016 , 10:13 am

Introducing the 2016-2017 Executive Committee Members

The National Agri-Marketing Association (NAMA) has introduced the 2016-2017 Executive Committee members. Please welcome the officers below:

Matt-Coniglio-Headshot_webPRESIDENT
Matt Coniglio, Chesapeake Chapter
Penton Agriculture

Matt Coniglio is National Account Manager for Penton Agriculture. In this role he works with companies and agencies in the eastern half of the U.S. Together, they develop marketing strategies for campaigns utilizing the company’s suite of media options: print, digital, broadcast, events.

Matt has NAMA experience on the local and national levels. He served on the Boot Camp and Agri-Marketing Conference Committees as chair and vice chair. He was president of the Chesapeake Chapter from 2007 – 2011 and has been on the Executive Committee since 2011.

Bradford_Amy 11aPRESIDENT-ELECT
Amy Bradford, Heartland Chapter
GROWMARK, Inc.

Amy Bradford is corporate relations manager for GROWMARK, responsible for the development and implementation of the cooperative’s corporate communications strategy including employee, member, and external communications; proactive corporate media relations and public relations; cooperative education and awareness; and the cooperative’s annual meeting. She also oversees GROWMARK’s philanthropic efforts, and manages The GROWMARK Foundation.

She has been a member of NAMA since 1998 and has served in numerous local capacities, including chapter president. In addition, she has served on the national Professional Recognition Committee and has been on the Executive Committee since 2012.

SSheri Seeger, ad sales staff, ChicagoECRETARY/TREASURER
Sheri Seger, Chicago Chapter
DTN/The Progressive Farmer

Sheri Seger is Director of Major Accounts and Digital Strategy at DTN/The Progressive Farmer, responsible for aligning the company’s media platforms in print, digital and events to the communications needs of agri-marketing companies and their advertising agencies. Her responsibilities are focused nationally and across both row crop and livestock segments.

A long time NAMA member, Sheri has been active with the association at both a local and national level. She has served as Chicago Chapter President, Region IV Director, National Best of NAMA Chair and the 2012 Agri-Marketing Conference Chair. She joined the Executive Committee in 2013.

VICE PRESIDENTS

Headshot Gary Sakin-Gary Sakin 
 Gateway Chapter
 Monsanto

 

 

 

 

 

-Sara Steever
 Northern Prairie Chapter
 Paulsen

 

 

 

 

 

Harrison_A3-Amber Harrison
 Iowa Chapter
 United Suppliers, Inc.

 

 

 

 

McClureIMG_2-Scott McClure
 Gateway Chapter
 Brighton Agency

 

 

 

 

Sue+Lee+Head+Shot+April+2013-Sue Lee
 MoKan Chapter
 Brownfield Ag News

 

 

 

 

johnson_deron-Deron Johnson
 MoKan Chapter
 FLM+

 

 

 

 

Agribusiness Leader of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:57 am

Dwight Armstrong 2016NAMA is proud to announce W. Dwight Armstrong, Ph.D., Chief Executive Officer of the National FFA Organization, as this year’s Agribusiness Leader of the Year.

This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in agribusiness but has also made significant contributions to the industry.  Now in its 16th year, the award will be presented at the Opening General Session of the 2016 Agri-Marketing Conference, “From the Ground Up,” April 14, 2016, in Kansas City.

Dwight Armstrong has a passion for agriculture and its role in food security.  This passion has infiltrated all aspects of his life. Like other industry leaders, he appreciates the serious and urgent challenge of feeding a global population that will top 9 billion by 2050.  That is why he is focused on delivering the human capital to get that job done.  He works daily to ensure youth are being educated on issues of hunger and food security, as well as playing active roles in their communities.  Through his career, he has mentored, developed and honed many leaders around the globe.

Under Armstrong’s leadership at FFA, there has been dramatic growth in FFA student membership, National FFA Foundation contributions and attendance at the National FFA Convention & Expo.  The organization achieved an all-time record membership this year with 629,327 student members in grades 7-12 in 7,757 local FFA chapters throughout the United States, Puerto Rico and the U.S. Virgin Islands.  Attendance at the National FFA Convention & Expo grew from 53,473 in 2009 to 65,173 in 2015, making it the nation’s largest student gathering.  During his tenure, financial stability was strengthened for both the National FFA Foundation and the National FFA Organization.  Under the banner of “We Are FFA,” Armstrong created close collaboration and complementary strategic direction for both organizations.

His leadership and service to agriculture have been lifelong, from his early years as an FFA member and his first degree in agriculture from Murray State University.  He continues to serve the industry on numerous business and not-for-profit boards including: Agri-Corps board; Shoulder to Shoulder board; Mathile Institute board and the Professional Services board.  He has received numerous awards and recognitions including an Honorary Doctorate from Purdue University and the Distinguished Service Award from the American Feed Industry Association.

NAMA Marketer of the Year Award Winner

Written by NAMA on Monday, February 29, 2016 , 8:56 am

NAMA proudly announces that Dan Fanger, Vice President – Sales and Marketing, Unverferth Manufacturing, Co., Inc., has been selected as the 2016 NAMA Marketer of the Year.

This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2016 Agri-Marketing Conference, on Thursday, April 14, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.

Beginning in 1965 as the first full-time sales person for Unverferth Manufacturing Company, Fanger learned early how to build upon the company founders’ successes by listening not only to what customers say, but to dig deeper to determine what they really mean.  The knowledge he gained has sparked the innovation of new products and initiated numerous product enhancements that made them more valuable to farmers and increased dealer-customer profitability.

With Fanger’s appointment in 1991 as Vice President, Sales and Marketing, Unverferth continued to develop new products.  Throughout the ‘90s, he focused on expanding the hiring and training of a direct-sales force across North America.

Fanger’s innovative marketing and managerial abilities have helped the company prosper in both up and down markets.  Innovations, such as a dedicated dealer program, have helped the company gain market share and maintain a competitive edge.  Raising the level of partnerships with vendors has further positioned the company as a leader in implement manufacturing and technology.

As a long-standing member of Ohio NAMA, Fanger makes chapter events a priority and encourages others in the company’s marketing department to be active participants.  Throughout his tenure, several of his staff have served as chapter presidents and assisted at the national level.

Executive Committee Participates in Branding Exercise

Written by NAMA on Monday, January 25, 2016 , 9:40 am

Branding PictureAs part of its commitment to developing a strategic, long-term plan for the association, the NAMA executive committee recently participated in Brand Dimension™, a brand discovery exercise conducted by the Brighton Agency.

Brand Dimension is a propriety branding process developed by Brighton to help clients connect the promise of their brand to the desires of its consumers or, in the case of an association, its members and industry.  The  process identifies, defines and creates alignment on core elemental aspects of the brand that form the foundation for all messaging strategies and platforms. Brand Dimension delves into audience beliefs and behaviors to get to a deeper understanding of the relationship between the audience, brand and category. It’s ultimately an examination of what the brand means to the audience and how it relates to them. These insights and understandings are the basis for the “story” the brand tells consumers. That story gives the brand authenticity and dimension, and allows consumers to immerse themselves into the brand, making it part of their personal experience.

“For NAMA, understanding its purpose and mission today, and developing its story, are important to ensuring the association is strategically positioned with the industry, members, and prospects for future success and growth,” said Jerry Gennaria, Vice President of Strategy & Insights for Brighton. “Brighton is proud to support NAMA as it continues to serve agricultural marketers and advance our industry.

Brighton, a full-service, strategic marketing agency headquartered in St. Louis, Mo., is a sustaining partner of NAMA. Its mission is to build relationships by connecting brands and people with thoughtful and engaging marketing solutions.

NAMA Marketer of the Year Award Winner

Written by NAMA on Tuesday, March 3, 2015 , 9:40 am

PaulRedhage 1Paul Redhage Named 2015 NAMA Marketer of the Year

The National Agri-Marketing Association has announced Paul Redhage has been selected as the 2015 NAMA Marketer of the Year.

This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been encouraging and promoting excellence in the industry by recognizing outstanding professional accomplishments. The NAMA Marketer of the Year award will be presented during the Second General Session of the 2015 Agri-Marketing Conference, on Thursday, April 16, in Kansas City, Mo., and is sponsored by Agri Marketing magazine.

Until his retirement in January, 2015, Redhage served as Strategic Communications Manager for FMC Corporation.  FMC is a diversified chemical company serving agricultural, industrial and consumer markets around the world. He was a key contributor in making Authority® herbicide a leading brand in the soybean pre-emergent market and also helped elevate Authority as a “Top of Mind” brand in pre-emergents.

Redhage has distinguished himself amongst his peers throughout his career and has been recognized for his accomplishments. In 2012, he received the University of Missouri Ag Alumni Citation of Merit. He also received the NAMA Dilworth Award for Innovation in 2007/8, and was awarded NAMA Marketing Communicator of the Year in 2008/9.

Redhage’s professional experience includes crop protection products, animal health, livestock feeds, agricultural fertilizers and food manufacturing. Prior to joining FMC, he served as Communications Manager at BASF from 1990-2002, Senior Account Supervisor at Brighton Advertising from 1989-1990 and kicked-off his career as an Account Supervisor at Kenrick Advertising from 1985-1989.

Redhage has also been deeply involved and made significant contributions to the development of NAMA, especially during his year of service as National NAMA President in 2013. His outstanding campaign work with Capture LFR won Best of NAMA awards in 2012/13, and Authority was awarded Best of NAMA for ad campaigns in 2013.

For a number of years Redhage served as a senior judge for the prestigious Student NAMA Marketing Competition. He excelled in this role, in large part because of his passion for mentoring young professionals, but also because of his desire to “give back” to the industry he loves. He consistently received high marks from the students for his thorough consideration, his insightful questions and his fair criticism. This example demonstrates his exemplary character, contribution to the industry and passion for innovative marketing that sets him apart from his peers.

Join Us for the NAMA Fall Conference

Written by NAMA on Friday, July 18, 2014 , 7:09 am

fall14Sessions have been announced for NAMA’s Fall Conference, September 16-17 at The Hotel Chicago. The Fall Conference will kick-off with an optional Ag Tour on Monday, September 15. Check out the schedule and sessions for the Fall Conference below.

Monday, September 15

12:00 p.m. – Chicago Ag Tour
Transparency, transparency, transparency. It is more than a buzzword at Fair Oaks Farms where they are redefining farm-to-plate and providing visitors with an experience in agriculture like no other.

Located in northwestern Indiana, just a short bus ride from Chicago, Fair Oaks hosts hundreds of thousands of visitors annually, giving them a look, and now a taste, as to what modern agriculture is all about.  As part of the fall tour, the Chicago NAMA chapter has coordinated a visit to Fair Oaks Farms. Upon arrival at the farm, the first stop is at the visitor center where interactive displays provide an education experience like no other in the dairy industry. From there you will board a bus and head out to the 30,000 cow dairy to learn how the cows on the farm are cared for and visit the rotary milking parlor to learn about this unique milking technology. Methane digesters on the farm handle all associated waste from the farm, so you will learn more about that technology and how the energy generated is used to power the buses you’ll be riding as well as all the farm equipment.

Next stop is the new Pig Adventure at Fair Oaks Farms. Our group will be given a private tour of the interactive displays and allowed to view from the observation deck the gestation and farrowing operations of this 2,500 commercial operation. Then it is off to the new FarmHouse Restaurant, Bakery and Farmers Market at Fair Oaks Farms, where during social hour, you’ll have the opportunity to tour the kitchen and interact with the team of chefs. Located on site, this impressive new facility is truly redefining local food production, serving food produced on site that is prepared in its completely viewable kitchen.

Following dinner will be a short panel discussion on ground-breaking research out of Purdue University discussing how and if experiences like those at Fair Oaks Farms are reshaping consumer perceptions of “big ag.” You’ll also hear about the new crop center that is coming to Fair Oaks and plans for poultry, beef, aquaculture and more, as well as a hotel and farm-themed waterpark.

Tour cost is $75/person and includes bus transportation, dinner and all tour-related fees. The bus will return to the hotel by 9 p.m.

Tuesday, September 16

10-11 a.m.
NAMA Board of Directors’ Meeting

10-11:00 a.m.
Pre-Conference Workshop ~ Presenting With Excellence
Steve Hughes

Thirty million PowerPoint presentations are given every day and most of them are painfully boring and grossly ineffective. Remote teams,  shrinking timelines and technological advances are making webinars an increasingly popular way to communicate. However, if you approach a webinar the same way you approach a live presentation, your chances of success are limited. This cutting-edge program will give you the tools you need to make things happen when you’re presenting—through PowerPoint or over the Internet.

• Present your slides while staying connected to your audience.
• Incorporate the latest research on attention span and adult learning styles.
• Leverage the strength of PowerPoint without being dominated by it.
• Incorporate real-world strategies to keep your webinar attendees engaged.
• Avoid the five common mistakes that can derail a webinar.
• Increase the effectiveness of your webinars by making them more interactive.
• Get better results from your webinar efforts and remote teams.

This energetic and interactive program will help you create and deliver influential presentations that hit the mark.

Steve Hughes is the founder and President of Hit Your Stride, LLC and his mission is to help people look and sound smart when they talk. He is the author of Dazzle Me: Captivate and Win Over Any Audience and he has appeared on NPR, BBC Radio and BusinessWeek. Prior to launching his own business, he spent 12 years in advertising and PR and was a managing partner at a 50-person ad agency.

11 a.m.-12:30 p.m.
NAMA Leader Workshop

11 a.m.-12:30 p.m.
ABEF Board Meeting

11 a.m.-12:30 p.m.
Pre-Conference Luncheon:  The Impact of Mid-Year Elections on Agriculture
sponsored by NAFB
Jay H. Truitt – Policy Solutions, Washington D.C.

Midterm elections will prove to be very exciting this fall as several key seats are up for re-election nationwide. Get a high-level look from a Washington, D.C. insider at issues and implications of the midterm elections as the results could impact livestock and food industry policy.

1-2:15 p.m.
Welcome and Keynote Session: Dazzle Me: Captivate and Win Over Any Audience
Steve Hughes
sponsored by John Deere

Great speakers are made, not born. By understanding what audiences truly want and the ways adults process information, anyone can learn to confidently engage and motivate others. This interactive program combines the time-tested wisdom of the Greek philosophers with the latest insights from today’s leading storytellers: Madison Avenue and Hollywood. You’ll also benefit from the latest psychological research on attention span and human decision-making. When all of these factors are taken into account and applied correctly, your team can connect with audiences so that they will listen more, retain more and act on the speaker’s recommendations.

• Establish credibility, appear dynamic and motivate listeners with persuasive physical delivery skills.
• Make a powerful first impression and then build on it throughout your presentation.
• Reduce the number of hours it takes to create and craft a compelling speech.
• Improve your skills in real time through interactive videotape coaching.

2:15-2:45 p.m. – Break

2:45-3:45 p.m. – Breakout Sessions (choose one of three)
~ Email Marketing Still Works: Beefing Up the Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.
~ Your Next Crisis is a Click Away-What is Your Social Plan?
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.
~ What Do You Know About Drones? How This Technology is Impacting Real-Time Communications Expectations
Chad Colby, host of AgTechTalk.com, shares the latest on Unmanned Aerial Systems (UAS) and Unmanned Aerial Vehicles (UAV) applications in ag. You’ll hear how ag communicators can share information about drones—as well as the crop-based information they collect—with growers and other industry professionals.

3:45-4 p.m. – Break

4-5 p.m. – Breakout Sessions (choose one of three)
~ Your Next Crisis is a Click Away-What is Your Social Plan?
Get a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Using a real-life animal health PR case study, the agency lead, client lead and media contact involved will explain their roles in handling crisis communications in both internal and external PR as well as social media.
~ Creating Lasting, Productive Partnerships Between Agency & Marketers
Mark will tap into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer-to discuss why marketer-agency relationships fail. He’ll share survey data gathered by his firm to explain what marketers (and agencies) can do to best insure that relationships succeed.
~ Utilizing Big Data to Deliver a Rock Solid Plan
Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. This breakout will reveal how to use data to drive revenue and increase consumer interaction. Most data an organization has tends to be transactional in nature, by itself telling only part of a story. Synthesizing that information, putting business objectives to it and supplementing where and when needed makes data actionable. When you leave, you will have a “start here” square for your rock solid plan.

5:30-7:00 p.m. – Networking Reception

Wednesday, September 17

8-8:30 a.m. – Continental Breakfast

8:30-10:00 a.m.
General Session: It’s Showtime…Life Isn’t a Dress Rehearsal
Professional Development Awards of Excellence
Jon Petz

STOP meeting expectations! It’s time to create impact in your life, at work and in the lives of others. These moments (SHOWTIME moments) can present re least expecting it. provoking keynote speech will help you identify how to make the most of every meeting, phone call and daily activity. to deliver an experience instead of merely ll be empowered to be the best you. Rekindle the passion in who you are and what you do! Jon will show you how.

Mobile, Mart, ABC, Deloitte, Aflac and JP Morgan Chase, Honda, FOX and Goodyear. He is the author of several books, including Boring Meetings Suck: Get More Out of Your Meetings, or Get Out of More Meetings and The Best of the Best.

Professional Development Awards of Excellence Presentation
PDA Awards Sponsored by Penton Farm Progress

Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product/species management and sales. Awards will be given in each of these areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.

 

10:00-10:30 a.m. – Break

10:30-11:30 a.m. – Breakout Sessions (choose one of three)
Understand the Role Content Should Play in Your Marketing Plan- A Campaign Case Study
Content marketing drives impressions, engagement and ultimately brings your customer to you. Learn how HLK worked with Cobb to develop an effective brand content marketing strategy that targets not only customers, but also internal employees. This content is curated, developed, distributed, promoted and tracked. Development happens in many formats and distributed across hundreds of platforms. Get an inside view of the process and results.
~ Millennials in Agriculture: A Deep Dive into Insights and Opportunities for Marketers
For the last decade, in every sector and industry, marketers have expressed great hope about what the Millennial generation means for their businesses. While this is a popular segment for research, there is little insight on millennials as participants in production agriculture. In this session, you’ll hear findings from primary research with millennials in agriculture exploring “tensions”—seemingly opposing, yet simultaneously experienced forces—that represent key opportunities for marketers.
~
Email Marketing Still Works: Beefing Up the Basics
What if each $1 you spent on email marketing earned you $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 ROI? Jessica Best will speak to email’s place in a fast-moving, social media-ruled world, including making email work when and where your customers need it. She’ll talk about what works in 2014 and what the next new trends will likely be.

11:45 a.m.-1 p.m.
Closing Session Luncheon – Through The Lens of a Leader
Bob Langert, McDonald’s Corp.

End your Fall Conference experience with a view of the major challenges facing ag today and a forecast for what lies ahead from an experienced industry veteran.

To register for the Fall Conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=63.

Mark Your Calendar For Future Agri-Marketing Conference Dates

Written by NAMA on Wednesday, March 19, 2014 , 8:58 am

Plan ahead! Mark your calendars today for upcoming NAMA Agri-Marketing Conferences!

2015 – April 15 – 17 – Kansas city

2016 – April 13 – 15 – Kansas city

2017 – April 26 – 28 – Dallas

2018 – April 11 – 13 – Kansas city

2019 – April 10 – 12 – Kansas city

We look forward to seeing you!!

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