MoKan Chapter’s October Panel

Written by NAMA on Friday, October 17, 2014 , 11:24 am

Join MoKan NAMA on Tuesday, October 21 at 12:00 p.m. for a lunch and panel discussion on “Traditional Media Strategy.” Panelists Scott Mortimer, Mindy Oberly and Pat Rosner, and moderator, Kyle Bauer will discuss and answer your questions on traditional media strategy and opportunities to help you engage your audiences.

Date:               Tuesday, October 21, 2014

Time:               Check in at 11:45 a.m.

Lunch served at 12:00 p.m.

Panel: 12:30 – 1:30 p.m.

Location:         Lidia’s Kansas City

101 W. 22nd St., Kansas City, MO

Cost:                $15/person (members and guests)

Click here to RSVP for the event.  For questions, contact Justina Frost at jfrost@woodruffsweitzer.com.

About the Panel

Scott Mortimer, Vice President/Group Publisher, Meredith Corporation

Scott Mortimer is a vice president/group publisher at Meredith Corporation, where he is responsible for the overall strategic direction and corporate financial contributions of Meredith Agrimedia, the Better Homes and Gardens Crafts Group and WOOD magazine. The core products he works with include print, digital, market research, custom publishing, e-marketing, television, mobile, database, radio and events.  He graduated from Iowa State University with an Agricultural Business degree.

Mindy Oberly, Marketing and Communications Manager, National Association of Farm Broadcasting (NAFB)

Mindy has a strong background in agricultural marketing, account management and client services. Prior to joining NAFB, she was with McCormick Company for 12 years directing account activities for large ag clients. She started her agency career at Valentine-Radford in 1998. Mindy graduated from Michigan State University with a degree in Agriculture and Natural Resources Communications.

Pat Rosner, Director, Insights/Planning, Paradowski

Pat brings more than 25 years of strategic media planning, insight and negotiation to Paradowski.  Her background offers a mix of categories, enabling her to positively impact a client’s business. She is well versed in addressing challenges such as traffic generation, new product introductions, re-branding and audience analysis. Pat is a graduate of the University of Missouri’s School of Journalism.

Kyle Bauer, General Manager, KFRM Radio

Kyle Bauer is the general manager at KFRM radio, the largest farm station in Kansas and northern Oklahoma as well as one of a few fulltime farm stations in the nation.  KFRM covers 120,000 square miles in Kansas, Oklahoma and Nebraska representing more than 64 million acres of agricultural land.  He graduated from Kansas State University with a degree in Ag Economics.  He has an extensive background in agribusiness and production agriculture.

Midsouth NAMA and Farmland

Written by NAMA on Friday, October 17, 2014 , 11:23 am

October Midsouth NAMA Chapter Meeting

When: Thursday, October 23, 2014
Time: 4:00 and/or 5:00 p.m.
Where: Fogelman Executive Conference Center at University of Memphis, Amphitheater 219
Cost: $15

REGISTER HERE!

Have you seen the documentary FARMLAND? Chances are, if you work in agriculture, it was on your radar, even with its limited release in theaters this spring. As the second part of the fall series dedicated to advocating for agriculture, Midsouth NAMA is offering a unique chance to learn what led to the creation of the film followed by a viewing.

This is an opportunity to get together with other Midsouth agribusiness professionals to participate in an important discussion, so the Midsouth chapter is opening up this event to other ag associations and anyone who works in agriculture.

Here’s what they are asking you to do: invite other people! Forward this email, pick up the phone, send a text message, hire carrier pigeons, brush-up on your smoke signal skills…whatever it takes. As ag professionals, it is vital we understand current issues and know how to serve as ambassadors for our industry. The more people at the event, the better.

There will be time for networking with drinks and hors d’oeuvres between the 4:00 p.m. and 5:00 p.m. events. It will be a cash bar, no credit cards so stop by the ATM on the way!

Farmland: Behind the Scenes

Join the Midsouth Chapter at 4pm to hear from Randy Krotz, CEO of US Farmers & Ranchers Alliance, the organization whose generous support made the film FARMLAND possible. Randy will discuss the research and events that led to the creation of the film. He will share details related to the cinematic success, consumer reaction and the launch of the I Am FARMLAND campaign.

 

Farmland: Watch the Film

Join them at 5:00pm to view the
FARMLAND film – a must see film for ag professionals! The run-time for the film is 77 minutes.
Check out the film’s trailer here: www.farmlandfilm.com

Florida NAMA November Event

Written by NAMA on Friday, October 17, 2014 , 11:22 am

In the past year, the FL NAMA board decided to join other organizations at their events to gather and help promote NAMA.  Whenever possible, they also want to involve the Student Chapter.  November 5th will be the next event at the Florida Ag Expo in Balm, FL. Attend the trade show; watch a couple of the UF Student NAMA chapter members present on Social Media around 1:45 p.m.  And join them for lunch earlier, which runs from 11:30 a.m. – 12:30 p.m.

To register, click the link below.  Registration is $100 for Allied Industry Growers. University/Government/Extension, Students, CCA/Crop Advisors, Owner/Production Manager may attend at no charge.

Make sure to enter NAMA somewhere on your registration to help everyone gather as a group during lunch.    http://www.cvent.com/events/2014-florida-ag-expo/custom-19-91a3ebd8d07e4db493cff35b9cd7c86d.aspx

Cornhusker NAMA November Event

Written by NAMA on Friday, October 17, 2014 , 11:21 am

The Evolution of PR in a Social Media World

Social media has given agribusinesses the opportunity for real-time interaction. The question remains – how do you effectively reach journalists and gain media attention? A panel of ag media journalists will discuss what content they are seeking, how to effectively promote your news, the importance of sharing facts and statistics. You’ll be on the fast track to becoming helpful to the media with this session.

When: November 18, 2014

Time: 3 PM – 5 PM

Where: CLAAS of America
8401 S. 132nd St
Omaha, NE

Cost:  $15 for members & $20 for non-members

To register, please contact Chris Sidles at csidles@farmmarketid.com.

Badger NAMA Hosts World Dairy Expo Reception & Student Event

Written by NAMA on Friday, October 17, 2014 , 11:20 am

World Dairy Expo 10 2014What’s the best way to relax after multiple days of exhibiting at World Dairy Expo? Enjoying some Wisconsin cheese and beverages while catching up with your fellow NAMA friends, of course! The Badger NAMA chapter hosted a reception on Thursday, October 2, 2014 for NAMA professionals from across the US and Canada exhibiting at the show.

In conjunction with the reception, the Badger Chapter career co-chairs Maria McGinnis and Kelly Smith organized an event that provided the student chapters of UW-Madison and UW-Platteville an opportunity to network with potential future employers and build their networking skills.

This year’s activity was a mini-panel discussion focused on the topic “Advice from future colleagues in the Ag Industry.” Three professional NAMA members were selected from the reception attendees with varying backgrounds and experiences. The panelists included Andrea Bloom, Vita Plus; Mike Opperman, Charleston|Orwig and Marvin Kokes, National Cattlemen’s Beef Association (NCBA) and NAMA President-elect.

The panelists were open and honest about questions including:  things I wish I would’ve done in college before I graduated; what impresses you most about a potential job candidate; tips for starting out at your first job; I’ve been working for X number of years and I still struggle with this; and what is one office pet peeve that you have?

The tips and advice from the enthusiastic panelists resonated with the students. Just a few of the many favorites included:

— “Be passionate about what you do. It will make the bad days fewer, and great days more often.”

— “Get ready to be kicked around a little bit your first year. Contrary to what you think, you don’t know everything when you graduate.”

— “Don’t be afraid to ask your boss or even someone else successful in your company out to lunch. Find out how they became successful within your organization.”

— “Get as much experience as you can through internships and networking through professional organizations such as NAMA.”

The Badger NAMA Chapter would like to thank all of the individuals who were able to attend, and are already looking forward to seeing everyone next year at the World Dairy Expo event!

Iowa NAMA: Farming the Data Revolution

Written by NAMA on Friday, October 17, 2014 , 11:19 am

Iowa Sept 2014 EventMike Coon, founder of dataTHRESH, Inc., kicked off the Iowa NAMA September meeting talking about the importance of big data community sharing. Mike discussed the value of evaluation and adopting technology tools to de-risk business, especially at a time when the price of corn is decreasing, interest rates are increasing, and there are significant weather challenges. Using these tools can increase predictability for farmers. He reminded everyone that all consumers will be impacted by the outcome of the data revolution in agriculture and how important it is to invest the time and educate yourself.

Midsouth Chapter and Honey Bees

Written by NAMA on Friday, October 3, 2014 , 3:50 pm

MidsouthChapter MidsouthChapter2What a way to kick off Midsouth NAMA’s Fall season.  The first event took place at the Memphis Agricenter on September 26 and featured David Glover of The Bartlett Bee Whisperer.  Honey Bees have slowly been dying the last 60+ years.  From a whopping 5 million bees in 1940 to only 2.4 million in 2014, these bees have been disappearing due to diseases and viruses.

An interesting fact about honey bees is that they are smoked in their hives when harvesting honey because their bodies fill up with honey and it makes them less likely to sting people.  Also interesting is that 60% of the honey bee population is sent to California to pollinate almond trees in the Spring.  And, if you ever wanted to find out if apples were pollinated correctly, just cut one up and count the seeds – if it has less than 10 seeds then it was not. David was very informative and his take-away was that honey bees are needed for our ecosystem.  As a result, he relocates bee hives.

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