Look Who’s Coming to Conference!

Written by NAMA on Monday, March 24, 2014 , 8:40 am

Check out who’s coming to the 2014 Agri-Marketing Conference at http://www.nama.org/2014AMCRegList.pdf. Get registered today and meet us in Jacksonville, April 9-11.

To register visit https://www4983.ssldomain.com/nama/ConferenceRegistration/Default.aspx?confid=59.

For more information on the conference  visit www.nama.org/amc.

We look forward to seeing you!

Mark Your Calendar For Future Agri-Marketing Conference Dates

Written by NAMA on Wednesday, March 19, 2014 , 8:58 am

Plan ahead! Mark your calendars today for upcoming NAMA Agri-Marketing Conferences!

2015 – April 15 – 17 – Kansas city

2016 – April 13 – 15 – Kansas city

2017 – April 26 – 28 – Dallas

2018 – April 11 – 13 – Kansas city

2019 – April 10 – 12 – Kansas city

We look forward to seeing you!!

Welcome To NAMA!

Written by NAMA on Tuesday, March 4, 2014 , 11:38 am

Please welcome our new members to NAMA:

Rachel Telford, Grain Farmers of Ontario

Karen Ott, Didion Milling

Meredith Harrell, Zoetis
Shana  Hull,  Zoetis
Jessica Rasmussen,  Zoetis
Jenna  Ritchie, Zoetis

Nicole VanDuzer, GROWMARK, Inc.

Seth Harrison, Hagie Manufacturing
Jayne Jackson, PigCHAMP, Inc.
Erin Kurth, United Suppliers, Inc.
Theresa  Linkletter, Growers Edge
Kelly Sheldon O`Byrne, Applied Art and Technology
Abby Sisk, Growers Edge

Erica Flores, University of Kentucky
Emily Kay, Alltech
Shawn  Smith, Beck’s Hybrids

Alba Collart, Mississippi State University
Brock Dugger, IRON Solutions, Inc.
Jeremy Ellis, IRON Solutions, Inc.

Dan Alcazar, Machinerylink
Traci Hayes, Machinerylink
Sarah  Owens, USC, LLC

Jodi  Babcock,  Sign Here, Inc.
Michelle Huneke,  AgStar Financial Services
John  Share, AgriBank
Kevin  Smith, Land O’Lakes

Randy Ferguson, Ernst Conservation Seeds
Twyla Hayes, Brand It Marketing Communication

Lisa Brown, ADM Alliance Nutrition, Inc. – Loomix

Eric Rader, Agrilogic Crop Insurance Services

Rachel Cutrer, Ranch House Designs, Inc.
Don Hall, KBM Group
Kelly Trembacki, AgReliant Genetics
Raelyn Wade, KBM Group

Theresa  Machado,  Alltech
Samantha Miller, Barenbrug USA

Cornhusker NAMA Hosts Social Media Analytics Meeting

Written by NAMA on Tuesday, March 4, 2014 , 11:35 am

Social Media Analytics For Business

JayHarrisonNo doubt, social media provides a viable channel for ag businesses, customers and consumers to interact with each other. Jay Harrison, of evolve24, shared how Cornhusker NAMA members can take advantage of social media during the chapter’s February meeting.

Mr. Harrison shared how evolve24 is using unique algorithms to filter through more than 2 million pieces of online content per topic.  He explained the PRECISE™ methodology of analyzing social media conversations. This includes uncovering what is in the message and sentiment; who is moving the message; how fast the issue is moving and what is the emotion. Each item is statistically weighted and then measured to expose early warning signs for companies and industries.

According to Harrison, “When corporations have these metrics available, they can make smart business decisions because the data helps them understand what direction they should be moving in next.”


Register for the 2014 AMC and Signup for Golf and Ag Tour!

Written by NAMA on Tuesday, February 18, 2014 , 8:20 am


Take a look at our fantastic 2014 Agri-Marketing Conference Breakout Lineup:

  • Next Level Leadership: Managing for Breakthrough Performance
  • Measuring Social Media Marketing ROI
  • Public Relations:  The Evolution Continues
  • cre-a-tive (kre-a-tiv):  Relating to or involving the imagination or original ideas
  • Food for Thought:  An In-Depth Ag-Marketing Case Study
  • How to Get What You Want…The Right Way.  The Power of  Persuasion and Purpose
  • Branding from the Inside Out:  Engaged Associates Drive Your Brand
  • Marketing to Multiple Generations at the Same Time, From the Same Budget:  Producer Panel
  • The Power of Consumers to Shape a Business Model

Visit http://www.nama.org/amc/breakouts.php for Breakout details and schedule.

Florida Ag Tour

Join us for a guided tour of some of the finest farms, ranches and agri-business facilities in the Sunshine State, Wednesday, April 9 from 7:00 am to 2:00 pm.  Florida boasts 9.2 million acres of farmland and ranks 2nd in U.S. production of fresh vegetables, providing 80% of the fresh vegetables consumed in the nation during the winter months. Florida’s cattle industry is one of the 15 largest in the United States, centered around birthing and raising calves. You will see fresh market potato and onion harvesting and packing; commercial vegetable production on plastic; a sod farm, blueberry farm, peach orchard, cattle ranch; and a very special Fresh From Florida lunch prepared by the University of Florida’s Chef David Bearl. Chef Bearl is an inductee of the American Academy of Chefs, the honor society of the American Culinary Federation, representing the highest standards of professionalism in the industry. His efforts to support culinary education through ‘Farm to School’ initiatives encourages the use of fresh, seasonal, and locally grown ingredients. The lunch, prepared by Chef Bearl, will feature specially selected items grown in Florida.

Cost for the Florida Ag Tour is $60.

To register for the Florida Ag Tour and for the conference visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=59. If you’ve already registered for conference but want to add the Florida Ag Tour or if you just want to register for the Ag Tour and not the Agri-Marketing Conference, please visit www.nama.org/amc/floridareg.php.

ABEF Golf Outing

The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 8. Gather your foursome and enjoy a relaxing day of golf in beautiful Jacksonville before the 2014 Agri-Marketing Conference begins.

The ABEF Golf Outing will take place at the Amelia National Golf Club. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch and beverages will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. Cost for the outing is $195 per golfer.  For more information visit http://www.nama.org/amc/golf.php

Connection Point

Looking for opportunities to place your company’s products and services before decision-makers in the ag marketplace?  NAMA’s Connection Point is for you.  Click here for details or contact Jan Cichello at 913-491-6500.


Looking for other ways to get noticed?  Get in touch with Jenny Pickett about terrific sponsorship opportunities.

Register today
to save money and get a jump on your 2014 calender!

Join NAMA & AAEA at Commodity Classic

Written by NAMA on Saturday, February 8, 2014 , 8:22 am
Join NAMA & AAEA at Commodity Classic

You are invited to a joint cocktail reception hosted by AAEA and the National
Agri-Marketing Association at Commodity Classic in San Antonio, Texas.

When: Friday, February 28, 2014

Where: Henry B. Gonzalez Convention Center, Room: 006A
(on the River Level, below street level)

Time: 4:30 p.m. – 6:00 p.m.

Stop by after the trade show closes but before you head out to dinner!

No cost or registration necessary.

Thanks to BASF, Great Plains, Southwest and
Rocky Mountain NAMA Chapters.

Regional Best of NAMA Winners/Highlights

Written by NAMA on Thursday, February 6, 2014 , 11:43 am

Best of  NAMA Regional Winners

Congrats to all the Best of  NAMA winners!  If you placed first or merit at the regional level, you are eligible to advance to the national competition.  You should have received an email from the National office about advancing your entries.  If you have questions, call 913-491-6500.

Please click on a region below to view winners and check out photos at flickr.

Region I

Region II

Region III

Region IV

Region V

Region VI

Best of NAMA Highlights

Region 1 Best of NAMA

The AdFarm office in Sacramento, California, hosted a reception and awards ceremony on January 27 to honor the best work for the Desert Southwest and Western Pacific chapters.  Those attending also got to hear the California Rice Commission’s fascinating marketing story, presented by Jim Morris, Communications Manager for the Commission.


Best of Show Advertising

Category:  Premiums/Specialties directed to farmers, growers, ranchers or others serving agribusiness

Company:  Canola Council of Canada (CCC)

Agency:  broadhead.

Campaign:  Canola Meal Calculator Launcher


Best of Show Public Relations

Category:  Media Relations

Company:  U.S. Farmers & Ranchers Alliance (USFRA)

Agency:  Ketchum

Campaign:  The Faces of Farming & Ranching are Leading the Food Dialogues


Region II Best of NAMA

Nearly 150 people attended the awards banquet at the Boulevard Brewing Company on January 16 in Kansas City, Missouri.  The ceremony honored the best work for the Cornhusker, Gateway, Great Plains, Missouri-Kansas, Rocky Mountain and Southwest chapters.

reg2Best of Show Advertising

Category:  Multimedia Campaigns – Regional

Company:  Great Salt Lake Minerals Corp.

Agency:  Salva O’Renick

Campaign:  Almond Replenish Campaign

Best of Show Public Relations

Category:  Company Publications – Annual Reports
Company:  Farm Credit National Communications

Agency:  In-house

Campaign:  Producing Excellence Commemorative Book


Region III Best of NAMA

With over 155 people in attendance at the awards banquet on January 30 at Target Field in Minneapolis, the ceremony honored the Cornbelt, Iowa, North Central and Northern Prairie chapters.

reg3kennaBest of Show Advertising (not pictured)

Category:  Multimedia Campaigns – Local

Company: Bayer CropScience

Agency:  MacLaren McCann 

Campaign:  Folicur Bushels to Bottles Campaign

Best of Show Public Relations (not pictured)
Category:  Overall PR Program – Directed to farmers, growers, ranchers or others serving agribusiness

Company: RAM Trucks

Agency:  Farms.com, with The Richards Group

Campaign:  Farms.com RAM Truck God made a Farmer Campaign


Region IV Best of NAMA

The Badger, Chicago, Heartland and Mid-America Chapters celebrated their Best Work on January 23 at the Harley Davidson Museum in Milwaukee, Wisconsin, with over 160 in attendance.

reg4winBest of Show Advertising (not pictured)

Category:  Producer or Company-funded
advertising directed to consumers

Company:  Wisconsin Milk Marketing Board/Wisconsin Cheese

Agency:   Shine United

Campaign:  Love Letters

reg4grBest of Show Public Relations (not pictured)

Category:  Social Media

Company:  Wisconsin Milk Marketing

Board/Wisconsin Cheese

Agency:  Shine United

Campaign:  Wisconsin Cheese 2013 Social Media Campaign


Carolinas/Virginia Best of NAMA

The Carolinas/Virginia Chapter celebrated its annual Best of NAMA awards ceremony on January 21 at the Hamner Conference Center in Research Triangle Park, North Carolina.

14carvirgrBest of Show Advertising within the Chapter

Category:  Customer Brochures, Catalogs – farmer directed-1 or more elements

Company:  Syngenta

Agency:  Gibbs & Soell

Campaign:  Grow More Corn Grower Profiles


Best of Show Public Relations within the Chapter

Category:  News or Feature Article – Trade Media

Company:  Syngenta

Agency:  Gibbs & Soell

Campaign:  Mystery Solved


Midsouth Best of NAMA

The Midsouth Chapter gathered at Flight Restaurant & Wine Bar in Memphis, Tennessee, on January 23 to celebrate winners for their work in Midsouth agriculture.


Best of Show Advertising within the Chapter

Category:  Television – Single or Series

Company:  Deltapine

Agency:  Brighton Agency

Campaign:  Deltapine Texas TV


Best of Show Public Relations within the Chapter

Category:  Company Publications – Annual Reports

Company:  Tennessee Farmers Cooperative

Agency:  In-house

Campaign:  All That Matters


Southeastern Best of NAMA

Cinco, in Suwanee, Georgia, was the site for the Southeastern Chapter’s Best of NAMA Awards ceremony.  Winners gathered on January 23 to receive awards and congratulations.


Best of Show Advertising within the Chapter

Category:  Direct Mail – directed to dealers, distributors, sales reps or others serving agribusiness – three dimensional

Company:  Chemtura AgroSolutions

Agency:  Charleston|Orwig

Campaign:  Rancona® Dealer Follow-Up Direct Mail Series


Best of Show Public Relations within the Chapter

Category:  Events – Customer

Company:  South Carolina State Fair

Agency:  Post No Bills

Campaign:  South Carolina State Fair’s Indie Grits 48 Hour Film Blitz




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